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If you are not using video in your business it’s time to start. Instagram launched IGTV this past year and it could be just what you need to attract your ideal clients. The Instagram community recently hit one billion users. IGTV is accessible on Instagram, but it also its own app. This is a great addition to your social media networking. If you don’t know where to start, don’t worry! I have created an IGTV-for-beginners guide.

If you are checking your Insights on Instagram you may notice that more people are watching video than looking at your posts. In addition to your stories, IGTV is a great way to extend your reach and connect with your audience. It also helps you go beyond your Instagram reach, because although IGTV is incorporated into Instagram, it is hosted on a separate platform.

The Details

Videos on IGTV need to be vertical, which can translate to a little bit more work if you choose to repurpose videos to and from YouTube. IGTV is also a stand-alone app. However, a majority of users just access it through the Instagram App.

Videos that you post to your Instagram feed or Story can be either vertical or horizontal in orientation. However, IGTV videos have an aspect ratio of 9:16 and are meant to be watched vertically. Instagram Stories can be up to 15 seconds and videos posted to your feed can be up to 1 minute. With IGTV you can upload videos up to 10 minutes, although some large accounts and verified accounts can upload videos up to 60 minutes in length.

Getting Started

Download the IGTV App from the App store. Click on the wheel in the upper right-hand corner and create your own channel. Instagram will automatically pull your information from your Instagram profile.

Upload Videos

You can post from the IGTV App or to your Instagram. To add a video click on the + icon found in the upper right-hand corner to post from there. Select a video that is longer than 15 seconds and then click next. The video must to be ready to post because you cannot edit after you have uploaded it.  You will then have the option to add a cover image if you choose.  The cover image should be 420 x 654 pixel resolution or a 1:155 ratio.  After it is uploaded, fill in the title and description sections. Be sure to use keywords and a call to action in the description section. This can be a link to your website, a newsletter sign-up, or a freebie download. You will have the option to post a preview on your Instagram feed. If you select this option, be sure to click on the “edit profile cover” to view how your profile cover will look on your feed. You also have the option here to post on your Facebook Page.

Content

Be original and creative in your content.  Create something of value for your followers. Be real and authentic and try to show your true self.  This is where you will really connect with your audience. Although you have up to 10 minutes, keep in mind that a majority of viewers lose their attention after about 2 minutes.  With that being said, you may choose to lead with your call to action before starting in on your topic.

Call to Action

One of the great features about IGTV is you can place a link in the description and your viewers can click on that link and be redirected.  This is a similar feature to the swipe up and you don’t have to be verified or have a verified account.

You always want to include a call to action. This can be a link to your website, newsletter signup, your store, a freebie, schedule a call, etc. Direct your followers to the next step.

There you have it!  This IGTV for beginner’s guide will get you started.  Happy posting!

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