Brittni Schroeder Coaching
SEO can be so intimidating and overwhelming. Even saying the words “Search Engine Optimization” can cause some serious stress. But it doesn’t have to be complicated! There are a few simple and easy tools that you can use to help improve your SEO. I am going to introduce you to 5 FREE tools to help improve your SEO!
Google Search Console (previously Google Webmaster Tools) is a free web service by Google. It allows you to view statistics and see what keywords you are ranking for. It helps you optimize your website by showing you statistics about your website speed, broken links, and more.
One of the best ways you can leverage this tool is by seeing what keywords are performing best and then create more content or improve already performing content. This can be done by crafting and improving headlines and creating meta descriptions that are more appealing.
Ubersuggest is another free resource that can help you level up your SEO. Ubersuggest works by entering keywords into a search engine. It then generates a list of long-tailed variations of those keywords. Ubersuggest will give you a list of keywords that have performed well. You can then integrate these within your site. Whenever you adjust keywords in your content, be sure that they flow and are relevant. Sometimes this may mean you have to rewrite your content.
Using websiteresponsivetest.com You want your website to be mobile compatible. Google has a mobile-first index. What that means is that part of your Google ranking is determined by how compatible your website is on mobile devices. On this website, you enter your URL and it shows you if it is mobile friendly. If your site doesn’t look good on a mobile device, it will affect your Google ranking. This website shows you want your website to look with several different devices, not just your own.
Lots of brands don’t realize page speed affects SEO. More people use Google on their mobile devices than on their desktops and that is why speed is important. You want your website to load as fast as it can. Your page could be loading slowly because of image size, Page Speed Insights analyzes your website and lets you know different areas of your website that need to be optimized to improve the speed.
Each of these free tools can help you improve your SEO. Designate some time to learn how to use these tools to help you with your SEO. SEO doesn’t have to be overwhelming. Once we start to understand how it works we are able to improve our ranking on Google. Don’t wait, start using these 5 free tools to help improve your SEO and you will soon see the results!