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Brittni Schroeder Coaching
IMPROVE YOUR ENGAGEMENT ON SOCIAL MEDIA
Instagram is not about how many followers you have; it’s about engagement. You know the importance of getting engagement on your own feed, but it’s equally important to engage with your followers. Designate an amount time you want to spend on Instagram each day. The more time you put into it, the more benefit you will get out of it. You will grow your brand as you improve your engagement on social media.
COMMENTS
Allocate time after you post to engage with your audience. Any time you comment—whether on your own post or others’—try to leave more than four words. Put some thought into your comments and encourage conversations.
Spend 10-15 minutes daily scrolling through your home feed and commenting on and liking any relevant pictures. You also want to spend a few minutes going through the Explore page, which allows you to explore other accounts that are similar to yours and find new people to engage with. If you are more of a numbers person, commit to commenting on 50 different accounts a day.
HASHTAGS
We use hashtags to get our work featured and found. You can use up to 30 hashtags per post. Start interacting with the hashtags you use. For example, after posting something to Instagram, click on each hashtag you’ve used and like and comment accordingly on around 30 photos. Not necessarily the most recent ones, but any photos that look like they belong to accounts similar to yours, as well as the nine top posts for each hashtag. This not only allows you to find and engage with people in your target audience and vice versa, it also means many people may see your activity and either follow you or check out your page. This can lead to more page views and perhaps subscribers, and will also return likes and comments.
CONNECT WITH YOUR IDEAL CLIENT
Change your mindset to ask: How can I help and serve my ideal client? Then follow your ideal clients and engage with them. You will start to build relationships that will convert to friendships and clients. For example, I might follow someone who I perceive as my ideal client and then direct message or send a video to them to get to know them. I ask them about themselves. I offer to help them in areas where they might be struggling. Relationships of trust and dependability are created organically and sincerely.
ENCOURAGMENT
We all know what it feels like when we start something new. We are self-conscious and unsure. Work time into your workflow to send comments, likes, and direct messages to others in your industry. Do this without any intention of reciprocation. This is the law of attraction: when we give for the sake of helping others, it will return to us in our own businesses.
FEATURES
Feature or highlight other people’s work. Pick one day a week and post on your story accounts in your industry that inspire you. Tag them in the post so they can repost if they choose to. This is a great way to show support while lifting up others.
Instagram is like any marketing tool you use in your business—you get out what you put in. If you follow the steps you will learn how to improve your engagement on social media. It takes time, but if you do it correctly you will get a significant return on investment.
