How to Use LinkedIn Video to Build Authority and Attract High-Paying Clients with Alicia Henderson

If you’ve been sleeping on LinkedIn as a business owner, this episode might just be your wake-up call.

In this episode of the Redefine Business Podcast, Brittni sits down with video and personal branding strategist Alicia Henderson to break down why LinkedIn is one of the most powerful (and underutilized) platforms for service-based business owners—and how video can completely transform your visibility and growth.

Whether you’ve dabbled in LinkedIn or avoided it altogether, this conversation will shift how you think about building your brand online.

Why LinkedIn Is a Goldmine for Business Owners

Alicia doesn’t sugarcoat it—LinkedIn is where the buyers are.

Unlike other platforms that can feel saturated and noisy, LinkedIn offers a unique opportunity to stand out and connect directly with people who are ready to invest. Alicia describes it as a “blue ocean,” meaning there’s far less competition compared to platforms like Instagram.

Instead of constantly chasing leads, LinkedIn allows you to position yourself in front of decision-makers, professionals, and business owners who already have the resources to hire and invest.

Another major advantage? The algorithm.

LinkedIn moves slower, which means your content has a longer lifespan. You don’t need to post daily to stay relevant. In fact, Alicia recommends starting with just four posts per week and spending the rest of your time engaging with your audience.

The Mistake Most People Make on LinkedIn

One of the biggest “aha” moments in this episode is realizing why many people don’t see results on LinkedIn—it’s not the content, it’s the audience.

If your network is filled with former coworkers, classmates, or people outside your niche, your content won’t resonate or convert.

As Alicia explains, you need to intentionally build your network with the right people:

• Ideal clients
• Industry peers
• Referral partners
• Centers of influence

This shift alone can completely change your results.

Instead of broadcasting to the wrong audience, you’re creating content for people who actually need—and want—what you offer.

How to Build a High-Quality LinkedIn Network

So how do you actually build the right audience?

Alicia breaks it down into simple, actionable steps:

1. Connect with Your Peers

Start by finding people who do similar or complementary work. These relationships can lead to collaborations, referrals, and increased visibility.

2. Seek Out Ideal Clients

Use LinkedIn’s search function to find people in your niche or industry. You can search by job title, location, or even specific interests.

3. Leverage Existing Networks

One of the easiest “cheat codes” Alicia shares is to look at who your connections are connected to. Browse their networks and find aligned people to engage with.

4. Engage Before You Pitch

Instead of immediately selling, focus on building relationships. Comment on posts, start conversations, and show up consistently where your audience already is.

This relationship-first approach is what sets LinkedIn apart from other platforms.

Understanding Connections vs. Followers

LinkedIn gives users two ways to engage with your profile: connecting and following.

A connection is more like a mutual relationship, while a follower simply wants to see your content.

Interestingly, Alicia points out that followers can actually be more valuable. These are people who are intentionally choosing to consume your content without necessarily wanting a personal connection.

And that’s a good thing.

It means they’re interested in what you have to say—and potentially what you have to offer.

Why Video Is Dominating on LinkedIn

If there’s one thing Alicia wants you to take away from this episode, it’s this: start using video.

Video is currently one of the most effective ways to stand out on LinkedIn because it naturally stops the scroll and grabs attention.

While many users are still relying on long text posts and carousel graphics, video allows you to:

• Showcase your personality
• Build trust faster
• Differentiate yourself from competitors
• Increase visibility through LinkedIn’s video features

And the best part? You don’t have to reinvent the wheel.

You Don’t Need to Create New Content

One of the biggest misconceptions about LinkedIn is that you need entirely new content for the platform.

Not true.

Alicia encourages business owners to repurpose content they’re already creating for Instagram or TikTok.

That means:

• Reels
• Talking head videos
• B-roll clips
• Voiceovers

All of it can work on LinkedIn.

In fact, LinkedIn has even brought in talent from TikTok to help evolve its video experience—so short-form, engaging video is only becoming more important.

What Types of Videos Work Best?

The answer? Almost all of them.

Alicia recommends mixing up your content to keep your audience engaged:

• Talking head videos (thought leadership)
• Behind-the-scenes B-roll
• Voiceover content
• Repurposed short-form videos

This variety keeps your content interesting and encourages people to keep watching.

Best Practices for LinkedIn Video

• Keep videos between 90 seconds and 2 minutes
• Use vertical video format
• Break longer topics into short series
• Stay consistent with posting

Short, digestible content performs far better than long, drawn-out explanations.

What NOT to Do With Video

One of Alicia’s more controversial takes? Stop creating “how-to” content.

While it may feel helpful, constantly teaching step-by-step processes can actually position you as a free resource instead of a paid expert.

Instead, focus on:

• Thought leadership
• Insights
• Perspectives
• Storytelling

Give people the “what” and “why,” not always the “how.”

This keeps your expertise valuable and encourages people to work with you instead of trying to DIY everything.

Simple Video Setup (No Fancy Equipment Needed)

If you’ve been avoiding video because you think you need expensive equipment, Alicia keeps it simple.

All you really need is:

• Your phone (the back camera works best)
• Natural light or a basic ring light
• A tripod or stand
• A simple microphone

That’s it.

You can create high-quality, effective content without a big investment. The key is consistency, not perfection.

Standing Out in a Crowded Online Space

At the end of the day, LinkedIn video gives you a unique opportunity to stand out in a space where many people are still playing it safe.

By showing up on video, building intentional connections, and sharing valuable insights, you position yourself as a go-to expert in your industry.

And in a world where attention is everything, that visibility can directly translate into opportunities, clients, and growth.