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Brittni Schroeder Coaching
CREATE A PRODUCT SUITE TO
SCALE YOUR BUSINESS
Many people starting a business may center their entire model around one golden ticket product or service. If you have a service, let’s just say you’re a weight loss coach, your coaching service is your golden ticket service and that’s what you try to sell. This is a great approach when you are first getting started, but as your business evolves and develops, you want to either work less and make more, scale, or both. For that reason, you will want to create a second product or service. As you continue to grow, you may want to add even a third or fourth service or product. If you are ready to grow create a product suite to scale your business.
PLAYING WITH THE BIG DAWGS
Big and successful businesses have multiple products within their lineup. They don’t just have one product that they rely on. They have multiple products or multiple services because customers are entering their network at different stages.
As your network grows, potential customers will be at different points in their lives. If you just have only one specific product, sometimes it can mean the loss of a customer. We all have different needs and desires and are looking to invest at different points in our lives.
Let me give you an example. Let’s talk about cars. When you are single, you might buy a cute little sports car. It has a great stereo system, expensive rims, and a personalized license plate. Then life happens. You get married and start a family. You decide to trade in your sports car for a minivan. It seats 8 people, has unlimited storage, and a built-in DVD player to entertain the kids. Throughout our lives, we have different needs, finances, and goals. This is similar to our network.
PRODUCT SUITES THAT WILL ACCELERATE YOUR BUSINESS
Now, of course, you’re looking at your specialties and you’re looking at what it is that you’re doing best, but having a suite or a variety of things allows you to really target different customer types.
It allows you to open the doors to multiple variations and situations as people are shopping, browsing, and looking for their needs. You will have the opportunity to attract clients at different financial stages. A customer might purchase a less expensive product/service, discover that they love working with you, and opt for a more expensive product/service.
To help you maintain a successful business, bring in more sales, increase revenue, and gain exposure, you need to establish your product suite.
I want to show you my product suite or at least some of the products that I have so that way you can see what I’m talking about and what I’m referring to.
For me, my core focus is this group coaching course. I also offer 1:1 coaching, but the price is higher. In addition, I offer two different digital courses—one priced at $97 and another at $197. Looking at these things, you’ll see that I offer different options and different price points. I have had many clients purchase coaching after they have completed one of my digital courses. These digital courses allow me to create a passive income. I make a residual income and then have the ability to scale and focus on other parts of my business.
You can’t know where everyone is in their journey. If they are just starting out their business growth, they’ll probably stick to the first few courses as they continue to grow their online presence. If they’re a little more intermediate or advanced, they may opt for my group coaching or 1:1.
In your product suite, you have multiple things interacting together to grow your business. Whether that’s a digital course, a book, a mini-training, or an education product, all those things are working together to scale your business.
THE SECRET TO CREATING A SUCCESSFUL BUSINESS
The key when creating a successful business is not relying on one single product or any one golden ticket service if you’re doing a service-based business. You want to continue to branch out and evolve to a few products or a few services. When you provide amazing products or services your clients will keep coming back. Clients have different needs and desires. Build a product suite that offers a range of outcomes. Look at the big picture and create a product suite that helps you achieve your ultimate goals and create the life you desire. It is time to create a product suite to scale your business.
