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CREATOR ACCOUNTS ON INSTAGRAM
In early 2019, Instagram rolled out a new account option for users: Creator accounts on Instagram. There are now three account options available (Personal, Business, & Creator), so take the time to research which account is ideal for you and/or your business.
Although the Creator and Business accounts have a lot of similarities, there are also some key differences. Creator profiles include features and tools that specifically cater to influencers. The app describes the Creator profile as best for public figures, content producers, artists, and influencers.
INSIGHTS
Instagram Creator offers a few new Insight features for influencers to understand the data around their followers. Here are a few of the features:
- Daily number of unfollows and follows (business accounts get a weekly report of this).
- Demographic data (age, location, gender, etc.) This is offered for Business accounts as well.
- Creators have a new, updated dashboard.
In addition to the new analytics available for your profile in the app, you can now access your Instagram analytics on your computer using Creator Studio. Creator Studio is available for both Business and Creator Accounts, so this isn’t by itself a reason to switch over to a Creator Account. The only difference you will see in Instagram Creator Studio insights between a Business and Creator Account is the existence of the new daily Growth Graph (followers and unfollowers) for Creator Accounts.
MESSAGING
Business and Personal accounts have only one inbox. In the new Creator account, Instagram has included a feature that helps organize and categorize messages. It offers three different folders: Primary, General, and Request.
Request messages are from profiles that don’t follow you. You can move the rest of your messages between folders. The purpose of this feature is to have the ability to organize and prioritize messages.
CATEGORIES
With the Instagram Creator account you are given the option to choose a category.
SCHEDULING APPS
As of now, Creator accounts are not able to integrate with third-party scheduling apps. This is something to consider if you schedule your content ahead of time.
ACTION BUTTONS
The Creator account does not include the action buttons of the Business account (Start Order, Book, and Reserve).
Creator account features are tailored to help accounts with larger followings. Take the time to learn about the features and learn which profile will be ideal for you.
