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FACEBOOK GROUPS TO
IMPROVE YOUR BUSINESS
If you have a business, more than likely you have a Facebook Page. Online marketing is constantly changing and as a whole we are all yearning for more connection and personalized interaction. We have the need to feel like part of a community and to belong. This is something you can create for your potential clients through Facebook groups. When you understand how you can use Facebook groups to improve your business.
What is the difference between a Facebook page and a Facebook group?
A Facebook Business Page is similar to your website. You display your contact information, portfolio, latest happenings, and your recent content.
A Facebook Group is a page hosted by a person or business that invites and gathers people to become part of a community. Members can post their thoughts and questions and have the ability to interact with other members. It is a place to support one another and build each other up in an interactive community. A Facebook group is another tool you can leverage to build the “know, like and trust” factor.
NAMING YOUR GROUP
It’s always a good idea to include keywords in your group name. For example, if I want to create a group for business women, I might use words like female entrepreneur, mom boss, girl boss, lady, etc.
Using good keywords will help your group rank in Facebook search results. Also, Facebook will start recommending your group to people with similar interests. This is a great way to gain more members.
DESCRIPTION
Similar to group name, you want to utilize the most ideal keywords in the description. What would your ideal client be searching for? Try to saturate your description with those keywords by still remaining authentic.
Your description will be visible to people who are not currently members. Create a keyword-rich description about who the group is for and the benefits of joining. For example, I might write something like this: A group dedicated to all women in business. It’s a community for female entrepreneurs to share questions, get advice, feel inspired and find support and friendship.
TAGS
Facebook will prompt you to list tags. Tags are words that are associated with your group. This helps Facebook understand the nature of your group and also recommend to people with similar interests. Tags are your keywords so use your best ones in this section.
COVER PHOTO
Similar to your Facebook Business page you will need a cover photo. I use Canva to create mine. Make sure to put the title of your group on your cover photo and that the image is relevant to the group.
MEMBERSHIP REQUEST
You have the option of asking people questions before they join the group. Use these questions to understand your members. Depending on the group but you can ask them what they do, what they are hoping to get from the group, if they agree to follow the rules, etc. Another great option could be to ask for their email address so you can send them weekly tips and tricks so they don’t miss anything.
GROUP RULES
Consider your objective when you write your group rules. You don’t want your Facebook group to turn into an infomercial, so you might want one of the rules to be no self-promoting or self-promoting only on designated days. Another rule can be to always be polite and respectful to others in the group. You want your group rules to represent your brand and you don’t want any negativity associated with your brand.
CONNECTIONS
A Facebook group is a great way to build a community and connection with potential clients. Because your group targets a specific audience, the conversations are more intentional. You want the group to be of value and benefit all the members. Your audience is looking for a genuine connection. Use your group to share your life, interests, and hobbies with your audience. Try to create a meaningful relationship that is more friend-like and less business-like.
GROUPS FOR EVENTS
Creating a group for an event or a course is a great way to answer questions and hep the masses. You can create a group and encourage your customers or clients to join the group for support. The group can discuss what is working for them or what isn’t working for them. This can also be a hub for encouragement and motivation.
You could also use a similar group for the launch of a longer-length course. The participants can have ongoing support by sharing questions, struggles and wins with the group. This helps keeps members accountable and engaged. A Facebook group is a great resource to offer as part of a program or as a bonus.
Facebook Groups are another social media platform, and as with all platforms, consistency is key. The success of your Facebook group is dependent on engagement and interaction. Your objective is to create value and connection. If you decide to start a Facebook group, ensure you can commit the time and effort required to build a community.
