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HOW TO GET GREAT TESTIMONIALS
Whether I am shopping online, trying out a new restaurant, or searching for a new car, I always read the reviews & testimonials. Some studies show that up to 70% of people trust a brand more after reading a positive review. I usually read the top reviews first and then make my way to the negative ones. I take these with a grain of salt, because I know there can be some crazies out there. However, multiple bad reviews give me pause.
Do you know the power of testimonials? Testimonials are one of the most important things you should include in your marketing. Testimonials build credibility and customers buy from brands they trust.
There are several ways you can utilize testimonials for clients.
WEBSITE
It is important to have testimonials on your website. You can do this a few different ways. You can have an entire page devoted to testimonials. Use a catchy tab like: “What People are Saying”, “Raves and Reviews”, or “The Fan Club”. You can also add them sporadically throughout your website, so when viewers are reading the content, they can see what clients are saying about your work.
SOCIAL MEDIA
Ask clients to leave you reviews on your Facebook page, Linked-In, Instagram, Yelp, Google or any other network you use. There are so many networks that people use to find businesses. Make it a point to encourage clients to leave reviews and give testimonials.
NEWSLETTER
Make it a habit of gathering testimonials. Create a testimonial folder and pull from that folder often to support your business. Include testimonials in your newsletters. When you need credibility to launch a program or promote yourself, you will have testimonials that will create trust and encourage clients to commit.
Asking for a testimonial might feel a little nerve racking. You may hesitate because you feel like you are bothering or inconveniencing clients. Don’t let this thought hold you back from progressing in your business. If people are happy with the product or service you provided, they are likely more than willing to help. If you provided them with an amazing product or experience, they will be happy to share their experience.
Don’t wait too long to ask. Send a request for feedback as soon as the project or service is completed. Create a system that is built into your workflow. For example, as soon as your program is finished or your products are delivered, follow up within a couple of days. Follow up with genuine intent to ensure they are satisfied. Inquire about their experience and ask how things are going. Conclude by asking if they would be willing to fill out a questionnaire regarding their experience.
Make it as easy and specific as possible. Create a form that is user friendly. I use typeform.com. Don’t overwhelm them with too many questions. You don’t want all your testimonials or reviews to be the same, so ask them specifics about their experience. For example, with my business coaching clients, I might ask them to give me a review on the time management portion of the program or the branding segment. This way I have a diverse collection of testimonials that cover specifics in my program.
After your client has given you the testimonial, always make sure to say thank you and let them know how much it means to you. End with a heartfelt gesture, letting them know you are available if they need anything more from you.
