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HOW TO GET YOUR CONTENT SEEN
One of the best ways to get your business noticed is through content marketing. Your goal is to get noticed by your potential client and generate leads. Did you know that 1.79 billion people shopped online last year? The majority of people looking for services or products begin their search online. Content marketing is one of the most effective ways to direct these searches toward you and your business. That is why it is important to learn how to get your content seen.
Content creation can take a lot of effort and time. I often hear small business owners complain about the time it takes and so, in turn, have “given up” on their efforts. Like anything in our business, it’s not about the time, but more so about the priority, we give things. Online marketing is quickly becoming the trend and in order to achieve the success you desire, content creation needs to become a priority.
Once you commit to content marketing, you’ll want to maximize your efforts. Don’t just write a blog post, share it, and then move on. In order to justify the time you spent creating, you must extend your reach. Your goal is to understand how to get your content seen and there is a better system that will help you produce results.
Create value with your content
Take the time to really know your audience. Who are they? What are their needs? What are their struggles? Create content ideas that will serve them and help them achieve success. Determine where they are in their business and help them develop. Do your market research. Reach out to your ideal clients and inquire about what they need help with right now. You want to become the expert and the way to do that is by helping your clients achieve their desired results. Remember, you might be a chapter ahead of your ideal clients, so try to put yourself in their shoes.
Share, share, share
Get the most out of your created content. There are a plethora of social media platforms—use them all. As long as your content is relevant, keep sharing it over and over. Make a list of all the social media platforms your ideal clients use and repost on all of those sites. You can pull little snippets or quotes to create graphics or smaller posts on different platforms to maximize the reach.
Link older content in your new content
A great SEO tip is to link your older relevant content to your new posts. When you are writing the new content, look for keywords or phrases that relate to some of your past content. This will boost your SEO and also help position you as an expert in several different areas.
Most of us experience overwhelm. It’s a part of life. We have a million things to do and not enough time to do them. We wear several different hats and often have unrealistic expectations of ourselves in each of our many roles. We try to do everything for everyone. The thought that there is too much to do and not enough time is a thought that most often leads us to overwhelm. In order to progress we need to learn how to deal with overwhelm.
We believe that all the things we have on our to-do list lead us to overwhelm, which can cause or contribute to our anxiety. However, that is not true. It’s not the external things that cause us to have those feelings, it’s our thoughts. When our thoughts make us feel inadequate, whether that pertains to time or capability, our brains start to feel anxiety. Anxiety is excessive nervousness, fear, apprehension, and worry. When we are in that mindset we do not think clearly; therefore, we lose focus and can’t get things done.
We can learn to have better control over the overwhelm. That’s not to say you will never get overwhelmed again but learning to manage it will be so beneficial. There are tools that you can use that can help you overcome excessive overwhelm.
IDENTIFY THE THOUGHT. The first things you need to do is figure out what your thought is that is causing overwhelm. Is it time? Do you have the thought “I don’t have enough time”? Having this thought can cause anxiety and the result is we shut down, which adds to overwhelm. When you feel overwhelm try to recognize your thoughts as to why.
REPLACE THE THOUGHT. Find a new thought to replace your negative thought. This thought has to believable. If you try to have the thought “I have plenty of time” but you don’t believe it then nothing will change. You could try the thought “I always get my work done” or “I will get it done when I get it done”. Try out different thoughts until you find one that works for you.
MAKE A PLAN. Don’t get stuck in overwhelm. We want to avoid inaction at all cost. When nothing gets done, anxiety and overwhelm only increase. Plan how you are going to get your tasks completed. Break it down into small tasks or increments of time. Creating a plan gives you direction and focus and takes you one step closer to achievement.
EXECUTE. Follow through with the plan. Do what you said you were going to do. We build confidence as we learn to trust ourselves that we will do what we say we are going to do. As we complete tasks and finish things, we will notice that overwhelm begins to subside.
We have a lot of things we need to do, letting ourselves feel overwhelmed is not one of them. As you continually learn to work on your thoughts, you will find that you will experience less and less overwhelming. You will take control and learn how to deal with overwhelm.
Update or amp up old content
Take some time to go over analytics to see which of your content performed the best. Which topics did your audience find most valuable? Search the content for a topic or section you could elaborate on and dive deeper on. This supports your expertise and educates your audience on a topic they may find interesting to learn about. This will expand your reach and hopefully bring new visitors to your site.
Create new resources from old content
Figure out which of your blog posts performed well. Turn that content into a guide, checklist, or cheat sheet. Create a video and post it on IGTV, FB, or YouTube. Sharing different content on different channels is a great way to reach new audiences and expand your brand.
Featuring your work
Reach out to others in your industry to collaborate. Offer to be a guest blogger. You can place your work in front of new audiences. Occasionally, publishers will want your fresh content to show up on their blog first, but after time you can post that same content on your own site. Other times they won’t care.
There are plenty of ways to extend your content. Don’t feel like everyone is seeing your content over and over. Once you learn how to get your content seen, you will see an increase in traffic to your site and exposure to your brand. Your time is valuable. Make sure it counts!