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Brittni Schroeder Coaching
HOW TO GET YOUR WORK FEATURED
As an entrepreneur, getting your name and brand noticed is a great way to market yourself. Getting your work featured is a great way to build your brand, position yourself as an expert and improve your SEO. When your work is featured it not only is validating, but it builds your business in a number of ways. The question is, “how to get your work featured?”
PRODUCE CONTENT THAT IS UNIQUE
It doesn’t matter what industry you are in almost always you have competition. It’s true that there might be someone offering a similar product or service however, NO ONE is you. You are unique and different so ensure that your content reflects that.
Even if your content is something that has been seen before, put your own unique twist on it. Use your own individual brand voice in your content whether your content is imagery or information. What makes you different from your competition? Get creative and innovative so that you stand out from the rest.
EDUCATE AND CREATE VALUE
When you submit your work for consideration, know your audience. Provide content that educates or inspires. Your goal should be to help people evolve and progress. Aim to leave people better then you found them (or they found you). Make your content interesting and remarkable enough that you leave your reader wanting more. When you share your expertise and knowledge you are helping others succeed and in turn, you are helping yourself succeed.
FINDING FEATURES
Make a list of publications you subscribe to or are well known in your industry. Search online for resources using keywords specific to your industry coupled with keywords like features, publications, guest writers, etc. Contact vendors in your industry that have blogs or do features. Offer to create content that includes their products or is relevant and helpful to their audience. Make a list of all the blogs in your niche. Determine if those sites accept guest posts.
Take some time to vet the blogs or publications and confirm that they are cohesive with your brand and your core values. You are looking for opportunities that will help you progress and you don’t want to collaborate with anything or anyone that might damage your reputation.