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HOW TO USE INSTAGRAM
STORIES IN YOUR BUSINESS
In order to continue growing your Instagram community and influence, consider incorporating stories. Instagram stories—images and short video content displayed above the regular feed that play like a slideshow and last 24 hours—are a great way to connect authentically with your audience. These unscripted videos help your audience relate and connect. Stories help you turn followers in to fans. While our feed might be curated with beautiful imagery, our stories have more freedom to be candid and messy.
Here are 10 strategies that you can use to grow your business using social media:
SHOW UP EVERY DAY
We all know that the key to building a brand is consistency. You want be become as visible as possible. Whether that means your face on the camera, sharing someone else’s post, creating a poll, or asking a question—whatever it is, make yourself noticeable! You want to create a community and you want them to trust and depend on you. This how you will attract clients. Be CONSISTENT!
Short and Sweet
I don’t know about you, but I have the attention span of a toddler. I lose interest pretty dang quick. If you have something important to share, try to keep it between 3-4 stories. Be concise and get right to the point. People tend to start dropping off when the stories get too lengthy. If you have something important that will take more time, use Instagram Reels.
USE TEXT
Sometimes people watch stories with the sound turned off. You don’t want risk them missing out on your content. Keep them engaged by adding text—brief descriptions/summaries of what you are talking about in each slide.
BEHIND THE SCENES
People are naturally curious. Give your audience a behind-the-scenes look at what a day in your life looks like. Include tips and tools that you use in your workflow. Talk about the strategies you use to improve your brand so you can serve them better. Answer questions that people might have asked via email or DM. Show them some of your processes and current projects.
SPREAD THE LOVE
Share other people’s posts. Support other small businesses or creatives whose work you admire. Write a caption on the repost & tag them. Supporting other people is a great way to build a brand rich in community. If you see something you like—a quote, service, or product—share it!
HASHTAGS AND GEOTAGS
Use geotags and hashtags in your stories. This will broaden your reach and increase your chance of being found when someone is searching a specific hashtag. You want to utilize anything that can help you gain exposure.
POLL AND QUESTIONS
Using polls and questions is a great way to engage with your audience. It’s also an excellent way to do some market research. Ask your clients what they would like to see or what they need. Instagram lets you see who engaged. Follow up with followers who participated and see how you can serve them or if they want to work together.
POSTS AND REPOSTS
Add your posts to your stories. Followers are more likely to see your stories than your posts. Adding snapshots of your recent posts increases your chance of engagement on those posts. You can also re-post when you are featured or tagged on another person’s account
HIGHLIGHT BUBBLES
Save your stories to your highlight bubbles. This is a great way to feature the different categories of your brand. Using highlight bubbles gives you the ability to save all your favorite videos beyond the 24-hours story expiration.
LINK STICKERS
This is a tool is a game changer. The conversion rate on the link sticker is excellent. It offers a simple way for clients to respond to your call of action. The link sticker allows you to link to your website, email list, register to an event, click and affiliate link and more.
Remember, the key is consistency. You don’t have to use all the tools every day, but strive for consistency and I promise you will start to see results.
