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Brittni Schroeder Coaching
LINKEDIN PROFILE TIPS
There are a growing number of social networking platforms available for you to promote yourself and/or your business. Determining your ideal client will help you understand which platform is best for you. Which platform does your potential client spend time on? One of the most popular networks for businesses, with over 600 million users, is LinkedIn. If you are a business owner and your ideal client uses LinkedIn, it is worth your time to understand how to maximize the benefits this network has to offer. One of the very first things you need to do is create a sharp LinkedIn profile.
Have a great professional photo.
A professional headshot is a must. A great first impression is accomplished with a great photo. Research shows that people rarely click on profiles without photos, so make sure this is one of the first things you do. This platform is meant for professionals and you want your picture to reflect that. Look directly at the camera and make sure your dress is a good representations of your work and the clients you want to attract. There are many photographers available who offer headshots at a reasonable price.
KEYWORDS
Understanding and mastering keywords is a vital principal that spans every social media platform. Do the research and take the time to create a master list of keywords or key phrases that your ideal client might search when looking for your service/product.
When you have compiled a list of keywords, use those keywords throughout your profile. Your profile will rank high on the LinkedIn search results when it has a high density of relevant keywords. Make sure to disperse those keywords in your headline, summary, and experience sections.
HEADLINES
The headline is your greeting. This is your opportunity to describe who you are and what you do. Don’t just put your job title there. You have 120 characters for your headline; give the people all the details!
SUMMARY
The summary section is a great place to be creative. Start by introducing yourself. Then use a hook to grab viewers’ attention so they want to learn more. Mention what you do, but talk about your super power and what it is that sets you apart from your competition. Go into detail about the transformation and results you are offering. Make sure to spread the keyword love throughout.
CALL TO ACTION
The end of your summary should lead your ideal customer to the next step. If someone is interested, you want to keep the momentum going. Invite them to learn more, set up a call, visit your website or connect with you in another way.
COMPLETE PROFILE
Make sure you complete every section of your profile. Verify all your contact information and include every possible way they can connect with you.
VISUALS
Most people are visual and are drawn to visually appealing media. Add photos, videos, pdfs or presentations that will draw them in. The longer you can get them to stay on your profile the more likely they are to take the next step.
CONNECT
The best way to get the most out of LinkedIn is to get connected. The more connections you make, the higher you will rank when an ideal client is searching for you. This network is an amazing tool to connect with people all over the world.
LinkedIn is an incredible resource to use in your business. Take the time to create (or update) a LinkedIn profile that will get you noticed!
