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Brittni Schroeder Coaching
PERSONAL VS BUSINESS
INSTAGRAM ACCOUNTS
If you’ve had the Instagram app for a while, you probably have a personal account. Back when you signed up, you may not have even had the option to decide between a personal or business profile. But if you’re using your Instagram for your business, you should understand the difference between personal vs business Instagram accounts.
PRIVACY
If you decide to switch to a business account, it’s important to realize that you will lose the privacy feature. In other words, anyone can see and follow your account. If privacy is an issue, stick with a personal profile. However, if you want to grow your account, a private account will likely hinder that goal.
When your account is private, you won’t show up on the explore page or hashtag pages and people can’t see your content unless they follow you. People cannot direct message or share your private content on their accounts either. Often times, people will avoid following private accounts unless they know the person personally.
REACH
There is speculation that personal accounts have better reach than business accounts. There isn’t a great deal of statistical evidence to back this up. However, this rule absolutely applies on Facebook. And because Facebook owns Instagram, these same changes could be coming for Instagram.
ANALYTICS
Analytics are very important for marketing success. They help you understand how to plan and form a strategy. On a business profile you can see:
- total profile visits
- accounts reached
- people that clicked your website after you post
- how many people saw your post from hashtags
- what time and day your audience engages the most
- and more
These tools alone can help you determine what types of posts your audience responds to best and which posts drive more traffic to your website. You cannot view insights on a personal account.
PAID ADVERTISING
When you use a business account you have the ability to pay to boost or promote posts. You can get your content in front of new targeted accounts. Targeted posts are proven to be the most effective way to reach most people.
SWITCHING
You can switch your account from personal to business and back again. Keep in mind that f you decide to switch your business account back to a personal account, you will lose all your past insights—even if you switch right back.
