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REDEFINE PODCAST
Facebook Ads and Funnels with Melissa Litchfield
If you’re an entrepreneur who is looking to market yourself online via paid advertising, you’ll want to tune in to today’s episode with Meet Melissa Litchfield.
She owns Litchfield Media Co, a digital advertising company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic.
About Melissa Litchfield
At Litchfield Media Co, Melissa is passionate about helping online entrepreneurs, course creators, and driven business coaches.
Her specialty is live launches and evergreen funnels including strategy, implementation, and reporting.
She started her business in 2019 after she quit her nine-to-five marketing agency job. She started out as a solopreneur and quickly hired her first full-time employee in 2020 and has been expanding her team ever since.
Paid advertising mistakes entrepreneurs make
Leaky funnels are the primary culprit of low-converting ads. You’ll want to double-check your copy, delivery, re-tweak, test, and re-test. So often entrepreneurs want overnight success, but they don’t understand that it is a process and it takes time.
Another mistake is not tracking your conversions, leads, and click-through rate. Ads take daily optimization and tracking of specific metrics. Paid advertising is a full-time job.
When you boil everything down to conversions and knowing what metrics to look at, it makes paid advertising easier.
How to connect with Melissa Litchfield
I'm Brittni Schroeder!
I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs!
