Using Human Design and ChatGPT in Your Business with Amy Sanders

Have you ever looked at another woman online, watched her seemingly effortless success, and decided to copy exactly what she was doing — only to have it completely fall flat for you? You’re posting, you’re showing up, you’re doing all the things, and yet something just isn’t clicking. If that sounds familiar, this episode is for you.

This week on the Redefine Business Podcast, Brittni sat down with the incredible Amy Sanders — transformational coach, entrepreneur, and founder of The Mirror — for a conversation that gets real, gets deep, and honestly might make you rethink everything you thought you knew about why your business isn’t where you want it to be.

Meet Amy Sanders

Amy Sanders is a transformational coach and the creator of The Unblocked Method™ — a powerful approach that helps women stop forcing results and start becoming the version of themselves who naturally attracts them. She’s the founder of The Mirror, an AI coaching tool that doesn’t just tell you who you are — it shows you why you’re stuck and helps you shift it in real time. Known for her direct, no-fluff style and deep identity work, Amy helps women move beyond awareness and into real transformation — where everything finally starts to click.

With over 25 years of entrepreneurial experience, Amy has truly walked the walk. She’s been a broke single mom, rebuilt her life from the ground up, and created a lifestyle that she once could only dream of. That lived experience is exactly what makes her coaching so powerful — she’s not teaching theory, she’s teaching what actually works.

Why Strategy Alone Isn’t Enough

One of the biggest takeaways from this conversation is something that might feel a little uncomfortable at first: the reason your business isn’t growing probably has very little to do with your strategy, and a whole lot to do with your identity.

Amy explains that when clients come to her for business coaching, the conversation almost always turns inward. Beneath every stalled launch, every inconsistent income month, and every moment of self-doubt is usually an unhealed identity layer. It could be something from a past relationship, a deeply held belief about what you’re worthy of, or a story you’ve been telling yourself for years — but it shows up directly in your results.

This is why copying someone else’s strategy rarely works long-term. You might see another coach or entrepreneur absolutely thriving on social media and think, “If it’s working for her, it’ll work for me.” But if your identity, personality, and values don’t align with her approach, you’ll constantly feel like you’re climbing uphill. The strategy isn’t the problem. The misalignment is.

Amy’s philosophy is simple but profound: when your identity matches your effort, things start to flow. When it doesn’t, everything feels like a struggle — no matter how hard you work or how many tactics you try.

The Blocks That Are Holding You Back

So what are the most common blocks Amy sees in the women she works with? A few come up again and again.

Imposter syndrome is almost universal, especially when you’re starting something new. Amy reminds us that imposter syndrome isn’t unique to entrepreneurship — it shows up in a regular job too. The key is to not let it stop you. The way through it is simply doing the work and building confidence over time.

Money blocks are another big one. Amy has found that how much money a person makes often comes down to what they believe they’re worthy of attracting. Two women can follow the same business model, and one will seem to make money easily while the other struggles constantly. The difference often isn’t skill or strategy — it’s the story they’re running underneath it all about what they deserve.

Visibility blocks might be the most quietly damaging of all. Many women, particularly those who were told from a young age that their voice didn’t matter, carry a deep fear of being seen. They hold back from posting, from going live, from speaking up — and then wonder why their business isn’t growing. Amy speaks from personal experience here: visibility was once a massive block for her too.

The common thread through all of these is that women are conditioned to play small. To not talk about their success, to shrink so others feel comfortable, to dim their light so they don’t come across as “too much.” And as Amy puts it — playing small never gets you the results you want. The world needs more women who are willing to step into their power.

Why You Need Someone on the Outside

Both Brittni and Amy are passionate advocates for having a coach or mentor — not because you’re incapable of figuring things out yourself, but because it’s genuinely hard to see your own blind spots when you’re in the middle of them.

Amy made a beautifully honest point during the conversation: even as a successful coach who helps others get out of their own weeds every single day, she still finds herself stuck in her own from time to time. That’s not a failure — that’s just the reality of being human and running a business. Entrepreneurship is a roller coaster, and no one is immune to the dips.

The value of having someone on the outside is that they can see things you simply cannot see when you’re emotionally invested and deep in the details. A great coach doesn’t just give you strategy — they help you understand why you keep getting in your own way.

Introducing The Mirror

Amy is incredibly excited — and honestly, her excitement is contagious — about her latest creation: The Mirror.

The Mirror is an AI-powered coaching tool that combines two powerful frameworks — Human Design and the Enneagram — with Amy’s signature Unblocked Method™. Here’s what makes it truly unique: it’s not a generic chatbot that tells you what you want to hear or overwhelms you with a list of 500 things to try. The Mirror is designed to help you look inward, identify what’s actually blocking you, and guide you toward a clear, focused next move.

Human Design gives you your energetic blueprint — essentially a map for how you’re designed to show up in life and business. The Enneagram reveals your core fears and behavioral patterns. Together, they give Amy’s method context that’s completely specific to you. So whether you bring a business challenge, a relationship issue, or a money question to The Mirror, it’s not going to hand you a cookie-cutter answer. It’s going to help you understand yourself more deeply and move forward with clarity.

Amy has been testing it with clients, and the results have been phenomenal. It’s accessible, it’s powerful, and it meets you right where you are — without needing to book a full coaching session.

You can learn more about The Mirror and all of Amy’s work at her website below. And if you want to start understanding your own money blocks, make sure to grab her free Money Magnet resource — it’s the perfect first step.

👉 Free Money Magnet Resource: http://amysanders.co/money-magnet