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Brittni Schroeder Coaching
REDEFINING YOUR ELEVATOR PITCH
What do you do?
This question is inevitable when you introduce yourself. As an entrepreneur, it is essential to master your elevator pitch—a succinct statement that conveys the essence of your work. You never know who your next client may be, so always be prepared to sell yourself and your brand.
The words you use to describe yourself at networking events, in your bio, in online networking groups, or any introduction, need to stand out and leave an impression. This is how you make connections, build a strong reputable brand, and attract more clients! Remember that you don’t need to appeal to everyone, just your ideal client. Refining your elevator pitch gives you confidence and surety that will help you connect with the right people. The following are key factors that will help you to convey clearly who you are and what it is you offer.
WHO AND WHAT
Start with your first and last name and then your job title. Don’t be vague with your title. Include adjectives to either describe your specialty or personality traits. Whether you are a photographer, writer, coach, or designer, you want to describe what you specialize in. If your title is all encompassing—like a web designer, freelance writer, or salon owner—use descriptive words that encompass your strengths. Words like hardworking, energetic, positive, motivated, etc.
Me: I am Brittni Schroeder. I am The Confidence Coach for Entrepreneurs.
IDEAL CLIENTS
Know who you are trying to serve and identify them in your pitch. Remember that you don’t need to appeal to everyone, just your ideal client. By understanding who they are, you will better understand how to identify and help them.
Me: I coach female entrepreneurs.
PROBLEM
Identify your ideal client’s problem or struggle. Always look for ways that you can serve others. Try to understand the root and the cause of your their challenges.
SOLUTION
The best way to be an effective influencer is to help your potential client recognize that you are their solution provider. You want to make their life easier, better, or more enjoyable by solving a problem, answering a question, or serving them in a way that helps. Try to avoid any negative connotation. The problem doesn’t need to be stated, it is implied when you pitch the solution.
Me: I help female entrepreneurs by giving them effective business tools and incredible confidence to accomplish the success they are capable of achieving.
CREDIBILITY
You want them to know you are an expert. You have experience and education that positions you as someone who can help them succeed. This is your chance to shine. Briefly explain your background, awards or honors that make you relevant. Give tangible evidence that shows you know what you are doing.
If you are just starting out in your business you can mention your education, a powerful story behind your cause, or a testimonial of someone you have worked with. The main goal is to show people that you are qualified to help them.
Me: I have been a successful entrepreneur for 10 years, with my work featured in The Wall Street Journal, Good Morning America, and several other publications. I have worked with hundreds of entrepreneurs and seen amazing results.
CURIOUSITY
Draw people in, get them interested in what you can do for them. You want them to inquire about what you have that can help them achieve success. They want to know what how you will help them improve their business and their lives. They want to learn about what makes you different and unique.
Me: I have some amazing tools that will transform your life and your business that you haven’t used up to this point. If you are ready to take your business so the next level, you would be such a great fit for my program.
CALL TO ACTION
Always end with a call of action. People like to be told what is next. Show them that you can help them solve their problems and lay out exactly what they need to do next to make that happen and get to where they want to go. Give them your card or set up a time to discuss further. Be proactive and ask them for their card. Tell them you will contact them with the next step. You want the relationship to progress, so keep the momentum moving forward.
Me: Let me get your email. I would love to send you some free resources that will dramatically improve your business. We can then set up a time to chat more about how I can help you.
Example: I am Brittni Schroeder. I am The Confidence Coach for Entrepreneurs. I help female entrepreneurs by giving them effective business tools and incredible confidence to accomplish the success they are capable of achieving. I have been a successful entrepreneur for 10 years, with my work featured in The Wall Street Journal, Good Morning America, and several other publications. I have worked with hundreds of entrepreneurs and seen amazing results. I have some amazing tools that will transform your life and your business that you haven’t used up to this point. If you are ready to take your business so the next level, you would be such a great fit for my program. Let me get your email. I would love to send you some free resources that will dramatically improve your business. We can then set up a time to chat more about how I can help you.
My elevator pitch is under a minute. I am able to tweak and modify it for different situations. Like everything—if you practice it, you will master it. Eventually your elevator pitch will be on point.
