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WHAT IS OFF-PAGE SEO?
We all want our websites to rank higher. There are two essential elements to improving SEO: on-page SEO and off-page SEO. When you know and learn the different types of SEO you have the ability to maximize your efforts. So what is off-page SEO?
OFF-PAGE SEO
Off-page SEO refers to all the things you can do outside of your website to help improve your SEO or SERP (Search Engine Results Pages). These include anything you do that drives traffic back to your site.
Off-page SEO helps search engines recognize that you are legit and bring value to readers. Using links from credible, relevant sites will help increase your chances of ranking higher in searches.
To be effective, you need off-page SEO links back to our site to come from the right source. When these types of backlinks are used properly it is like a course site is acknowledging and approving the linked article, post, or page.
Here are a few off-page SEO that can improve your rank:
BRAND MENTION
Brand mentions happen when someone talks about your product or service. Social media can play an important role when you can get people to talk about you. You can increase brand mentions by engaging with social media audiences and work to provide value whenever possible. This builds authority and creates the know, like, and trust factor.
Online marketing expert Neil Patel says that “Brand mentions are insanely valuable, and just getting lots of them can push your rankings up.”
COMMENTING
Leaving comments on others’ blogs with the link to your own blog no longer is effective. This strategy was seen as abuse and Google decided that irrelevant comment backlinks were useless.
Authentically commenting on blogs is another way to support other bloggers, create a community, and build relationships.
GUEST POSTS
Look for opportunities to share your knowledge in your industry. Reach out to vendors or other brands that share your ideal client and see if there are opportunities to guest blog.
Write posts that include backlinks to other posts on your website or offer a freebie to get their email address.
BIO LINK TOOLS
There are some bio link resources available for social media. Some social media platforms, such as Instagram, only allow you to use one link in your bio. Tools like linktree.com and Campsite allow you to have multiple URLs in your bio.
To optimize your website’s SEO you want followers to be directed to your site. Consider creating a landing page on your website with multiple links to different pages. Place that URL in your profile to increase your website traffic and improve SEO.
FORUMS
Find and become an active participant in forum discussions that are relevant to your product or service. Build relationships and connections within that community. If allowed, link blog posts that answer questions.
Make sure your profile is complete and clearly states what you do in your business. Look for forums that allow do-follow links. Carefully read the rules for each group & abide by the rules.
SOCIAL NETWORKING
According to studies, people spend more time on scrolling social media than ever before. A great off-page SEO strategy is to utilize social media platforms. This will help you extend your reach and connect with more people.
Be intentional with your commenting and posts and redirect people to your website. When content gets clicks from different sources, it helps improve your SEO.
Post content that is creates value. Sharing quality content increases the probability of your followers sharing with others. This will expose your content to a wider audience.
REPURPOSING CONTENT
If you are going to go through the effort of creating content, make sure that you are maximizing your reach. There are so many platforms available. We have Instagram for images, YouTube for videos, Facebook, Twitter, Pinterest, LinkedIn and more.
The potential of your reach is never-ending. Make sure you utilize these platforms. After you have created content, repurpose it on all your relevant platforms. This is a great way to expand your reach. Take advantage of the boost different types of content can get from different social networks.
NEWSLETTERS
Newsletters are a cost-effective way to interact with your audience. Use your newsletter to link to different content on your site. Give your readers a preview of the content and let them know if they want to learn more they can get more information on your website or blog.
Off-page SEO is important, but to ensure it pays off, your on-page SEO needs to be on point. If your on-page SEO isn’t optimized, your off-page SEO will not pay off. Remember to always include a call to action and create traffic for your site. SEO takes time and effort, but above all, it requires consistency.
