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WHAT TO INCLUDE IN A MEDIA KIT
As an entrepreneur, YOU are your brand and must constantly market yourself and your services. This can include pitching yourself for speaking events, podcasts, other brands, and more. You want people to know that you’re not just another pretty face; you have experience too. It is important to showcase your accomplishments and accolades. A great way to do so is through a media kit. It’s important to know what to include in a media kit.
WHAT IS A MEDIA KIT
We have all heard of résumés; a media kit is the equivalent for influencers. An influencer is anyone who can impact someone else. We all have the ability to influence.
When you reach out to brands, some may ask for or require a media kit. They are looking for your stats. Even if they don’t ask, sending a media kit will definitely set you apart.
WHAT TO INCLUDE
Along with your accomplishments, brands are looking for your stats. These may include, but are not limited to:
- Blog Statistics (like your monthly sessions, monthly viewers, demographics, and more)
- Facebook Followers (business page)
- Instagram Followers (business account)
- Pinterest (business account)
- Newsletter List Subscribers
Brands want to know about you. They want to see how well you connect with your audience. They want to know that you are putting content out regularly. They also want to see how many people are viewing your content. In order to determine these statistics, I highly recommend signing up for Google Analytics. Google Analytics not only shows you how many people are viewing your site, but also gives you the referral sources—how people came to land on your site.
HEADSHOT
Brands like to work with people. That means they don’t want to see your logo, they want to see your face. Include a professional headshot or other professional photos.
AUDIENCE
Describe your audience. Who do you help and serve? The more specific you can be on the details, the better. If you work in a specific area, list the location. If you work remotely, hone in on the age, interests, & characteristics of your audience.
SOCIAL MEDIA STATISTICS
List your social media platforms and highlight your following and stats. Don’t get discouraged if you have a smaller audience. Social media is constantly changing, and engagement is more beneficial than a massive following.
FEATURES
Display logos of brands you have been featured in or on. List every publication, podcast, conference, or interview you have done. This is a great way to position yourself and show you are in valued and in demand.
AWARDS
List awards or accolades you have received. Again, this shows you are valued and good at what you do.
SERVICES
Determine beforehand what opportunity you are seeking. Are you are looking for speaking engagements? Podcast interviews? Sponsored posts? Collaborations? Discuss what you are willing to do and how to work with you.
CONTACT INFORMATION
End with a call to action. Give them all your contact information and let them know you want to work with them.
Your media kit is a visual representation of your brand. Make sure your branding is consistent. Keep it short, clean, and direct. Put yourself out into the world with your newly-created media kit!
