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If you have a business, more than likely you have a Facebook Page. Online marketing is constantly changing and as a whole, we are all yearning for more connection and personalized interaction. We have the need to feel like part of a community and to belong. This is something you can create for your potential clients through Facebook groups. When you understand how you can use Facebook groups to improve your business.
What is the difference between a Facebook page and a Facebook group?
A Facebook Business Page is similar to your website. You display your contact information, portfolio, latest happenings, and your recent content.
A Facebook Group is a page hosted by a person or business that invites and gathers people to become part of a community. Members can post their thoughts and questions and have the ability to interact with other members. It is a place to support one another and build each other up in an interactive community. A Facebook Group is another tool you can leverage to build the “know, like and trust” factor in your business.
I have a Facebook Group for my business. There are several reasons that I love using a Facebook Group for my business and I will get into those, but first I want to walk you through the set up, because this will be important to help your business grow.
NAMING YOUR GROUP
Sometimes we want to come up with a clever name or a play on words, but it’s a better idea to include keywords in your group name. For example, if I want to create a group for business women, I might use words like a female entrepreneur, mom boss, girl boss, lady, etc.
Using appropriate keywords will help your group rank in Facebook search results. If someone is searching for a group and type in a keyword like business women and your group has that in the title, your group is more likely to show up. Also, Facebook will start recommending your group to people with similar interests. This is a great way to gain more members.
DESCRIPTION
Similar to the group name, you want to utilize the most ideal keywords in the description. What would your ideal client be searching for? Try to saturate your description with those keywords by still remaining authentic.
Your description will be visible to people who are not currently members. Create a keyword-rich description of who the group is for and the benefits of joining. For example, I might write something like this:
A group dedicated to all women in business. It’s a community for female entrepreneurs to share questions, get advice, feel inspired and find support and friendship.
TAGS
Facebook will prompt you to list tags. Tags are words that are associated with your group. This helps Facebook understand the nature of your group and also recommend to people with similar interests. Tags are your keywords so use your best ones in this section.
Whenever you are setting up any profile on any platform make sure you understand each field and optimize it.
COVER PHOTO
Similar to your Facebook Business page you will need a cover photo. I use Canva to create mine. Make sure to put the title of your group on your cover photo and that the image is relevant to the group.
PRIVACY SETTINGS
This next step is really important and I am going to explain why. You want to set your group to private. This means people have to request to join and you have to approve them. This allows you to make sure the people in your group are ideal client or audience. You have to approve people to let them in your group so you are able to decline someone who may not be a good fit. The privacy setting brings us to the next setting.
MEMBERSHIP REQUEST
When your group is private you have the option of asking people questions before they join the group. Use these questions to understand your members. Depending on the group but you can ask them what they do, what they are hoping to get from the group, what they do, etc. One of your questions most defiantly needs to be a question requesting their email address. With that being said you need to frame the question in a way that people will want to give you their email address. You can ask for their email address so you can send them weekly tips and tricks so they don’t miss anything or tell them you want to send them a free gift and send them a freebie. Whatever you decide make sure it is enticing. This one of my favorite tools that I use to grow my email list.
GROUP RULES
Consider your objective when you write your group rules. You don’t want your Facebook group to turn into an infomercial, so you might want one of the rules to be no self-promoting or self-promoting only on designated days. Another rule can be to always be polite and respectful to others in the group. You want your group rules to represent your brand and you don’t want any negativity associated with your brand.
You can also set the post settings so you have to approval all posts. I would recommend this. That way you have more control over what is being posted and also, make sure people aren’t posting anything that doesn’t align with your values.
CONNECTION
A Facebook group is a great way to build a community and connect with potential clients. Because your group targets a specific audience, the conversations are more intentional. You want the group to be of value and benefit all the members. Your audience is looking for a genuine connection. Use your group to share your life, interests, and hobbies with your audience. Try to create a meaningful relationship that is more friend-like and less business-like.
This is a great tool to start conversations and to learn what your audience needs and wants. You can use your Facebook Group for market research and to promote your offers. I try to stick with the 80/20 rule. Which is give people 80% what they want and 20% what they need. So try to serve and help way more than you try to sell.
GROUPS FOR EVENTS
Creating a group for an event or a course is a great way to answer questions and help the masses. You can create a group and encourage your customers or clients to join the group for support. The group can discuss what is working for them or what isn’t working for them. This can also be a hub for encouragement and motivation.
You could also use a similar group for the launch of a longer-length course. The participants can have ongoing support by sharing questions, struggles and wins with the group. This helps keeps members accountable and engaged. A Facebook group is a great resource to offer as part of a program or as a bonus.
Facebook Groups are another social media platform, and as with all platforms, consistency is key. The success of your Facebook group is dependent on engagement and interaction. Your objective is to create value and connection. If you decide to start a Facebook group, ensure you can commit the time and effort required to build a community.
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I'm Brittni Schroeder!
I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs!
