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REDEFINE PODCAST
Creating a Podcast Suite in Your Business
Many people starting a business may center their entire model around
one golden ticket product or service. If you have a service, let’s just say
you’re a weight loss coach, your coaching service is your golden ticket
service and that’s what you try to sell. This is a great approach when
you are first getting started, but as your business evolves and develops,
you want to either work less and make more, scale, or both. For that
reason, you will want to create a second product or service. As you
continue to grow, you may want to add even a third or fourth service or
product. If you are ready to grow create a product suite to scale your
business.
PLAYING WITH THE BIG DAWGS
Big and successful businesses have multiple products within their
lineup. They don’t just have one product that they rely on. They have
multiple products or multiple services because customers are entering
their network at different stages.
As your network grows, potential customers will be at different points
in their lives. If you just have only one specific product, sometimes it can
mean the loss of a customer. We all have different needs and desires
and are looking to invest at different points in our lives.
Let me give you an analogy. Let’s talk about cars. When you are single,
you might buy a cute little sports car. It has a great stereo system,
expensive rims, and a personalized license plate. Then life happens. You
get married and start a family. You decide to trade in your sports car for
a minivan. It seats 8 people, has unlimited storage, and a built–in DVD
player to entertain the kids. Throughout our lives, we have different
needs, finances, and goals. This is similar to our network.
PRODUCT SUITES THAT WILL ACCELERATE YOUR BUSINESS
Now, of course, you’re looking at your specialties and you’re looking at
what it is that you’re doing best, but having a suite or a variety of things
allows you to really target different customer types.
what it is that you’re doing best, but having a suite or a variety of things
allows you to really target different customer types.
It allows you to open the doors to multiple variations and situations as
people are shopping, browsing, and looking for their needs. You will
have the opportunity to attract clients at different financial stages or
experience levels. A customer might purchase a less expensive
product/service, discover that they love working with you, and opt for a
more expensive product/service.
people are shopping, browsing, and looking for their needs. You will
have the opportunity to attract clients at different financial stages or
experience levels. A customer might purchase a less expensive
product/service, discover that they love working with you, and opt for a
more expensive product/service.
To help you maintain a successful business, bring in more sales,
increase revenue, and gain exposure, you need to establish your
product suite.
I want to show you my product suite or at least some of the products
that I have so that way you can see what I’m talking about and what I’m
referring to.
For me, my core focus is my membership. I also offer 1:1 coaching, but
the price is much higher. In addition, I offer have several different digital
courses—ranging from $27 to $297. Looking at these things, you’ll see
that I offer different options and different price points. I have had many
clients purchase coaching after they have completed one of my digital
courses. These digital courses allow me to create a passive income. I
make a residual income and then have the ability to scale and focus on
other parts of my business.
You can’t know where everyone is in their journey. If they are just
starting out their business growth, they’ll probably stick to the first few
courses as they continue to grow their online presence. If they’re a little
more intermediate or advanced, they may opt for my group coaching
or 1:1.
In your product suite, you have multiple things interacting together to
grow your business. Whether that’s a digital course, a book, a mini–
training, or an education product, all those things are working together
to scale your business.
CREATING YOUR BUSINESS SUITE
You might not know where to start or what to create, and that is okay.
Look at the needs of your ideal clients, do market research, and come
up with an idea. If you think your idea is a good one, find some beta
testers to test it out for you. Ask for feedback and suggestions.
When creating a product or service try to think of offers that solve a
problem or result in a transformation. Create an offer that takes
potential clients from start to finish.
If what you offer doesn’t transfer over to a digital product, consider
using your brand and experience and build a team or find contractors
to outsource. For example, if you are a social media manager hire a
team and pay your team or contractors a percentage. If you are a
photographer consider educating other photographers. selling
templates, or even hiring associate photographers that work under
your brand.
There are lots of things you can do to expand your business and build a
business suite. Look at your experience, skill set, resources, and
contacts and figure out something you can create or offer.
THE SECRET TO CREATING A SUCCESSFUL BUSINESS
The key when creating a successful business is not relying on one
single product or any one golden ticket service if you’re doing a service–
based business. You want to continue to branch out and evolve to a few
products or a few services. When you provide amazing products or
services your clients will keep coming back. Clients have different
needs and desires. Build a product suite that offers a range of
outcomes. Look at the big picture and create a product suite that helps
you achieve your ultimate goals and create the life you desire. It is time
to create a product suite to scale your business.
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I'm Brittni Schroeder!
I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs!
