TIKTOK MARKETING WITH WAVE WYLD

TIKTOK MARKETING WITH WAVE WYLD

Welcome to another exciting episode of the Redefine Business Podcast! I’m Brittni Schroeder, your host and guide through the complex world of business and marketing. This week, we’re diving deep into the potential of TikTok as a powerful marketing tool. Our guest, Wave Wyld, is a TikTok marketing expert who has successfully pivoted her career to harness the power of this dynamic platform. Let’s delve into her insights and tips for leveraging TikTok to boost your business.

MEET WAVE WYLD

Before TikTok, Wave Wyld had an impressive background in photography and personal branding, particularly for female entrepreneurs. When a friend suggested she explore TikTok in early 2020, she was initially curious. After posting various types of content, one of her videos went viral, hooking her on the platform’s potential. Recognizing TikTok’s marketing power, especially during the pandemic when her photography business slowed down, she pivoted to become a TikTok specialist, sharing her expertise with her audience and helping others succeed on the platform.

UNDERSTANDING TIK TOK: THE BASICS AND THE BENEFITS 

TikTok is a short-form video platform known for its vertical video format and the influential “For You” page. This page is the heart of TikTok’s discoverability, allowing users to reach a broad audience, even if they’re new to the app. Unlike other platforms, TikTok prioritizes authenticity, with users often posting candid, in-the-moment videos. This realness contrasts with Instagram’s more curated aesthetic.

KEY DIFFERENCES BETWEEN TIKTOK AND INSTAGRAM 

• Culture and Style: TikTok videos often feature users in everyday settings, emphasizing authenticity and spontaneity. Instagram, especially through Reels, has developed its own trends and aesthetic, often more polished.

• Account Types: TikTok offers two main account types—Creator and Business. Creators need 1,000 followers to access the link in bio feature, crucial for driving traffic. Business accounts get this feature immediately but with limited access to trending music.

NAVIGATING TIKTOK’S ALGORITHM

Many users wonder if the algorithm favors business or personal accounts. Wave clarified that the algorithm treats both account types equally, focusing primarily on engagement and watch time. To go viral or achieve high visibility, the content must resonate with the audience, prompting them to engage and watch the video multiple times.

TIPS FOR CREATING VIRAL CONTENT

• Focus on the Message: Content that engages viewers emotionally or intellectually tends to perform well. This could be educational, storytelling, or content that elicits strong reactions.

• Watch Time and Engagement: These are crucial metrics. The longer people watch and interact with your video, the better it will perform in the algorithm.

THE APPEAL AND CHALLENGE OF GOING VIRAL

While going viral can bring immense visibility, it’s not always beneficial for business. Virality often attracts a broad audience, not all of whom are potential customers. Moreover, viral content can attract trolls and negative comments. Thus, it’s essential to focus on attracting and nurturing the right audience rather than chasing virality.

REPURPOSING CONTENT FOR TIKTOK

For those hesitant to dive into TikTok, repurposing existing content can be a good starting point. However, success isn’t guaranteed due to the cultural differences between platforms. TikTok values a unique style of content, so it’s important to adapt your approach to fit its norms.

CONSISTENCY IS KEY

Just like other social media platforms, consistency on TikTok is crucial. Regular posting and active engagement signal to the algorithm that you’re a committed user, which can help in getting your content pushed out more widely.

WORKING WITH WAVE WYLD

For those interested in mastering TikTok, Wave Wyld offers various ways to get started. She provides resources and services through her website, wavewyld.com, and maintains an active presence on TikTok and Instagram. Her offerings include memberships and one-on-one coaching, designed to help businesses effectively leverage TikTok.

FINAL THOUGHTS

Wave Wyld’s insights into TikTok provide valuable guidance for anyone looking to explore this vibrant platform. From understanding the basics to creating engaging content and navigating the algorithm, her expertise offers a comprehensive roadmap for TikTok success. If you’re not already on TikTok, consider exploring its potential for your business and check out Wave Wyld’s resources to get started.