Eden with Maven Made Copy – Blog and SEO Strategy

Blog and Seo strategy

In the world of online business, search engine optimization (SEO) is an invaluable tool. It’s the strategy that helps businesses reach their target audience through organic search results on platforms like Google. But what exactly does SEO entail, and how can you use it to your advantage?

In this podcast, we’ll dive into the insights from Brittni and guest Eden from Maven Made Copy, a blog writing and SEO expert, to discuss some of the nuances of SEO. Specifically, we’ll take a closer look at one crucial aspect of SEO—backlinks—and break down what they are, how they work, and why they matter.

What are backlinks?

Backlinks are a key piece of the SEO puzzle. Simply put, a backlink is a link from one website to another. For example, if you write a blog post and include a link to a study on another website, that’s a backlink for the study’s website. Similarly, when another website links to your content, you’ve earned a backlink. 

Backlinks act like endorsements from other websites, signaling to search engines that your content is credible and authoritative. The more high-quality backlinks you have, the more likely it is that search engines, like Google, will rank your content higher in search results. 

As Eden explains, “Backlinks are kind of like a gold star from another website, saying ‘this content is valuable and trustworthy.’ When search engines recognize that endorsement, they’ll start ranking you higher.” 

Why do backlinks matter for SEO?

Backlinks are important because they help establish your domain authority—essentially, your website’s reputation with search engines. The more credible websites that link back to your content, the higher your domain authority becomes. As your domain authority increases, so does your visibility in search engine results pages (SERPs). 

According to Eden, “Backlinks help increase your domain authority, which is like a grade for how well your site is optimized for SEO. The higher your domain authority, the more credibility you have with search engines.”

This credibility can be the difference between showing up on the first page of Google search results or being buried on page three, where fewer users are likely to find you. 

SEO VS. SOCIAL MEDIA. WHAT’S THE DIFFERENCE?

In the episode, Brittany and Eden also touch on an important topic—why it’s critical not to rely solely on social media for website traffic. Social media is a powerful marketing tool, but you don’t own your social media platforms. As Eden points out, “It’s really scary when Instagram goes down because you suddenly lose your connection to your audience.”

Your website, on the other hand, is a platform that you own and control. And that’s why investing in SEO is so important. SEO ensures that potential customers can find you through organic searches, regardless of the status of your social media platforms. 

Another important distinction between social media and SEO is longevity. A post on Instagram might last a day, but a well-written blog post optimized for SEO can rank in search results for months or even years, providing long-term value.

HOW TO EARN BACKLINKS

Now that we’ve established the importance of backlinks, let’s explore how you can earn them. Here are some strategies Eden shared during the podcast:

1. Guest Blogging: Write articles to be featured on other websites. Most guest blogging opportunities allow you to include an author bio with a link back to your website.

2. Guest Podcasting: Just like guest blogging, being a guest on a podcast can result in backlinks when your website is included in the show notes or on the podcast’s website.

3. Online Directories: Signing up for industry-related directories or online communities can also provide backlinks when you create a profile and link to your website.

4. Networking & Collaborations: Collaborating with other business owners or participating in joint projects can lead to backlinks. For example, if you work on a giveaway or co-write an article, your website can be linked on your partner’s site.

5. List Posts: Reach out to websites that publish “Top 10” style list posts relevant to your industry. If your business is featured in one of these lists, it’s a valuable backlink.

6. Creating Shareable Content: High-quality, valuable content naturally attracts backlinks. When people find your content useful, they’re more likely to link to it on their own websites.

7. HARO (Help a Reporter Out): HARO is a service where reporters look for experts to quote in their articles. By contributing to a journalist’s story, you can often earn a backlink to your website when they cite your input.

THE LONG GAME OF SEO

One of the key takeaways from this discussion is that SEO, particularly backlink building, is a long game. It takes time to build domain authority and see the results of your efforts. Unlike social media, where the feedback loop is almost instant, SEO takes patience. 

However, as Eden and Brittany emphasize, the long-term payoff is worth it. A well-optimized blog post can drive traffic to your site for years, making SEO a powerful long-term investment in your business’s growth.

CONCLUSION

If you’re not already using backlinks as part of your SEO strategy, now is the time to start. As Brittany and Eden pointed out, SEO is a critical component of building a sustainable online presence. While social media may come and go, a strong SEO foundation will continue to deliver results over the long term.

If you’re interested in learning more about SEO or need help with blog writing, you can reach Eden at MavenMadeCopy.com or follow her on Instagram at @MavenMadeCopy. Her expertise can help you elevate your SEO strategy and start building the long-term success your business deserves.

Plus, don’t miss out on her free blog content calendar! Click HERE.