FUNNEL PHASES

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FUNNEL PHASES

FUNNEL PHASES

A marketing funnel is a model of the customer journey. It represents the buying stages people go through after becoming aware of a business, service, or product. These are the different funnel phases. 

 

WHERE THE FUNNEL STARTS

Once you have created your offer, the first step in your funnel is to determine where your ideal clients frequently shows up. What platforms do you they use?  What events do they attend?  Where do they spend their time? When you understand where your audience is present, you are more likely to close the sale.  

 

HOOK/FREEBIE

Once you have identified where your audience shows up it’s time to start making offers to hook them. This offer will be your lead magnet or your free resource.  This can be a checklist, a guide, a mini-training, templates, etc.  You want your offer to be something that your ideal clients finds valuable.  Try to understand what you ideal client struggles with and create something that solves that problem.

 

NURTURE

After you have hooked your ideal client, it’s time to build the know, like, and trust factor. In other words, it’s time to nurture your ideal client.  You want them to get to know you. This can be done through emails, social media posts, video marketing, trainings, and more. Be patient with this process. Building the trust factor takes time. The bigger the investment, the longer it will take.


SALES PROCESS

Now it’s time to close the deal.  Depending on your offer, you need to have strategy to convert the sale.  Closing the sale can be in the form of an email, a webinar, social selling, or sales call.  Whichever method you decide to use, ensure that you let your potential clients know what outcome they can expect when using your product or service.  It’s important to get really clear on your messaging. 

 

POINTS OF PAIN

A great message is NOT when your ideal client understands you, it’s when your ideal client feels understood BY YOU.  Ask yourself the question: “What does my ideal client want/need?” Because they are likely not on your website or social media just to “browse” –  they are looking for a solution to a problem.  With that being said you want to understand their pain points that they struggle with. 

 

Here are some examples:

 

Health/Life Coach: My ideal client doesn’t like the way they feel in their body. They cannot find their purpose in the world. They desire a sustainable, abundant, love-filled life.

 

Home Organization Company: My ideal client’s home is a wreck, which makes them feel like their life is a wreck. They need someone to help tidy it up so they can stop feeling embarrassed.

 

Marketing Company: My ideal client works so hard on social media for their business, but they wonder, “Why won’t any of it work?” They are sick of hearing crickets on every post and need someone to take this off their plate.

 

Cake Bakery: My ideal client wants an incredible cake for their wedding that is as unique and special as they are.

 

Photographer: My ideal client wants to capture the sweet moments in their children’s lives, but they are horrible with a camera. They need someone to take the perfect family photo for their Christmas card.

 

 

EMPATHY & AUTHORITY

Now that you’ve discovered your customer’s pain points, what do you do with that information? It all starts with expressing empathy and authority.

Empathy is an expression of understanding the pain and frustration of the customer. Authority is giving them the confidence that you have the ability to help them.

Let’s talk about empathy first. We trust people who understand us and who are like us. In business, it’s the same: people trust brands who understand them. People want to be seen, heard, and understood. Empathy is NOT about talking about how great your business and your services are. It’s about the customer.

 

Once you know what your client’s problems are and how you can solve them, try filling in these statements:

 

  • Like you, I understand how it feels to …
  • Nobody should have to experience …
  • Like you, I am frustrated by …
  • I get it, you struggle with …
  • I know how you feel, I have felt the same way too, until I found …

Remember that YOU are a real person, trying to market to another real person. So, be human – not a sales machine. Customers look for brands that they have something in common with. 

Once you display empathy, it’s time to show them you can solve their problem, which is where authority comes in. No one likes a “know-it-all,” but they do like people with serious experience in solving the problem they have. You don’t need to be perfect. In fact, it’s better if you aren’t, but you do need to be a step ahead of the people you are trying to help. 

 

Here are 5 great ways to show authority in your marketing:

 

  • Testimonials: Let others do the talking for you with proof that you can solve the problem your potential customer is seeking help with!
  • Content Creation: This could be blog posts, podcasts, books, Instagram posts, etc. The goal is to show that you know what you’re doing and can, in fact, help.
  • Certifications/Awards: Are you certified in what you do? Are you “award winning?” Let’s show it!
  • Statistics: This one is super powerful, but often overlooked. Showing statistics about your customer’s success and your business shows authority well. For example, on my website, I show statistics about the number of clients served.

Make sure your customers know that you have the skills required for you to be trusted.

 

TESTING

After you have created your funnels, you will want to test them.  Pay attention to the metrics and make note at what is working and what is not working.  If people are signing up for your freebie or webinar, but not clicking on your emails then you may need to adjust your wording. If potential clients are viewing your sales page, but you aren’t converting, your sales copy might need some tweaking. 

 

Funnels take time to create and fine tune, but once you find what works, you have found your funnel. 

 

 

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CREATE A PRODUCT SUITE TO SCALE YOUR BUSINESS

s you continue to grow, you may want to add even a third or fourth service or product. If you are reaCreate a product suite to scale your business

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CREATE A PRODUCT SUITE TO
SCALE YOUR BUSINESS

CREATE A PRODUCT SUITE TO SCALE YOUR BUSINESS

Many people starting a business may center their entire model around one golden ticket product or service. If you have a service, let’s just say you’re a weight loss coach, your coaching service is your golden ticket service and that’s what you try to sell. This is a great approach when you are first getting started, but as your business evolves and develops, you want to either work less and make more, scale, or both. For that reason, you will want to create a second product or service. As you continue to grow, you may want to add even a third or fourth service or product. If you are ready to grow create a product suite to scale your business.

 

PLAYING WITH THE BIG DAWGS

Big and successful businesses have multiple products within their lineup. They don’t just have one product that they rely on. They have multiple products or multiple services because customers are entering their network at different stages.

As your network grows, potential customers will be at different points in their lives. If you just have only one specific product, sometimes it can mean the loss of a customer. We all have different needs and desires and are looking to invest at different points in our lives. 

Let me give you an example. Let’s talk about cars. When you are single, you might buy a cute little sports car. It has a great stereo system, expensive rims, and a personalized license plate. Then life happens. You get married and start a family. You decide to trade in your sports car for a minivan. It seats 8 people, has unlimited storage, and a built-in DVD player to entertain the kids. Throughout our lives, we have different needs, finances, and goals. This is similar to our network. 


PRODUCT SUITES THAT WILL ACCELERATE YOUR BUSINESS

Now, of course, you’re looking at your specialties and you’re looking at what it is that you’re doing best, but having a suite or a variety of things allows you to really target different customer types.

It allows you to open the doors to multiple variations and situations as people are shopping, browsing, and looking for their needs. You will have the opportunity to attract clients at different financial stages.  A customer might purchase a less expensive product/service, discover that they love working with you, and opt for a more expensive product/service. 

To help you maintain a successful business, bring in more sales, increase revenue, and gain exposure, you need to establish your product suite. 

I want to show you my product suite or at least some of the products that I have so that way you can see what I’m talking about and what I’m referring to. 

For me, my core focus is this group coaching course. I also offer 1:1 coaching, but the price is higher. In addition, I offer two different digital courses—one priced at $97 and another at $197. Looking at these things, you’ll see that I offer different options and different price points.  I have had many clients purchase coaching after they have completed one of my digital courses.  These digital courses allow me to create a passive income. I make a residual income and then have the ability to scale and focus on other parts of my business. 

You can’t know where everyone is in their journey. If they are just starting out their business growth, they’ll probably stick to the first few courses as they continue to grow their online presence. If they’re a little more intermediate or advanced, they may opt for my group coaching or 1:1.

In your product suite, you have multiple things interacting together to grow your business. Whether that’s a digital course, a book, a mini-training, or an education product, all those things are working together to scale your business.

 

THE SECRET TO CREATING A SUCCESSFUL BUSINESS

The key when creating a successful business is not relying on one single product or any one golden ticket service if you’re doing a service-based business. You want to continue to branch out and evolve to a few products or a few services. When you provide amazing products or services your clients will keep coming back. Clients have different needs and desires. Build a product suite that offers a range of outcomes. Look at the big picture and create a product suite that helps you achieve your ultimate goals and create the life you desire.  It is time to create a product suite to scale your business.

BUSINESS COACH FOR ENTREPRENEURS

HOW TO POSITIONING YOURSELF AS AN EXPERT

HOW TO POSITIONING YOURSELF AS AN EXPERT

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HOW TO POSITIONING
YOURSELF AS AN EXPERT

HOW TO POSITIONING YOURSELF AS AN EXPERT

I had a good friend who shared an experience about a life coach she had hired. Her experience was horrible, and she wouldn’t recommend the life coach to anyone. When I inquired about how she had found him she told me she had seen him speak on stage at a conference a few months earlier. We both agreed that when someone speaks to the masses they are assumed to be an expert. What are the lessons learned here? First, master your art or skill. Second, try to get on as many stages as possible.  If you are wanting to charge high-end prices you have to learn how to positioning yourself as expert.

 

 

No matter what business or industry you’re in, if you aren’t able to get new clients, you probably won’t stay in business for very long. As you probably already know, many markets are very saturated and competitive. Your prospects likely have lots of different options to choose from. Being able to stand out from your competitors, and position yourself as the person or business most suited to serve them is a must for your success.

 

 

The secret to getting noticed despite all the noise in the marketplace is authority. When you have authority, people will pay attention. When you are perceived as an expert in your industry, people will naturally want to work with you. They will seek you out.

 

Getting to that level is all about positioning. Using a few simple strategies, you can position yourself as the go-to expert in your industry. You can attract business to you. Instead of constantly hustling to find your next client, you can turn yourself into a client magnet and let them find you.

 

 

Here are 10 ways you can position yourself as the go-to expert in your industry:

 

START YOUR OWN BLOG

You want to have your own website, but more specifically, you should have your own blog. Having a blog enables you to share valuable content, whether in written or video format, on a regular basis. As you publish and promote your content online, you will gradually begin to position yourself as an expert on the topics that you focus on.

 

 

Another advantage of blogging regularly is that it gives other people a chance to share your content with their networks (for example, through social media), which then improves your SEO and attracts others to your website. A well-written article with valuable information is likely to be shared by the people who enjoyed it. This is how content goes viral – through peer-to-peer sharing. By blogging regularly, you expose your brand and your business to new audiences on a consistent basis.

 

Write for other authority sites and blogs

Make a list of the most popular websites and blogs in your industry. These are the sites that your ideal clients are visiting regularly to obtain information about your topic. Contact those websites, and request to become a guest contributor. Most website owners are always looking for high-quality content to publish on their websites that will add value to their visitors.

 

Write an article exclusively for each website on your list, and include your bio with a link back to your website at the end of your article. This strategy, known as guest blogging, helps you get your message in front of new audiences online that may have never discovered you otherwise. You provide content to the website for free, and that content helps direct new visitors to your website.

 

Be a guest on podcasts

Most podcast hosts are always on the lookout for more guests to interview for their show. Google search or head over to iTunes, and take a look at the top-ranked shows in your industry/niche. If you think that your story, message, or advice would add value to the audience of a specific podcast, then visit that podcast’s website and find their Contact Page. Send the host a brief message outlining your experience and area of expertise, and tell them you’d like to be considered as a potential guest for their show.

 

Many podcasts attract thousands, even tens of thousands of listeners on a regular basis. If you make it a routine to be a guest on other podcasts regularly, your name will gradually become known by thousands of highly targeted people from around the world. At the end of each interview, tell the listeners how they can get in touch with you, offer a freebie, or reference your social media handles.

 

Host your own podcast

There are many ways you can build a platform, but as of today, hosting a podcast is likely the most effective way to do so. Many authors, speakers, coaches, consultants, and even large organizations have resorted to podcasting to share their message and grow their audience.

There is a massive shift in the way we consume our information. People want specific information, on-demand, in a format that is convenient for them. This is one of the reasons why podcasting has become so popular. Unlike a video, article, or book, which requires 100% of someone’s time and attention to consume, a person can listen to a podcast while doing something else such as exercising, driving, or cleaning the house.


Having your own podcast allows you to share your story and advice on a very specific topic and attract a very specific target audience. Starting one now will likely give you an advantage over your competitors.


Create a Facebook page or Facebook Group

If you’re active on social media, you should consider creating a Facebook Page for your personal brand or for your business. Having your own Facebook page (this is different from a personal profile) is a great way to achieve “celebrity” status in your industry/niche. When someone has a Facebook page with hundreds or even thousands of fans, there is a strong element of social proof that helps identify them as an expert in their industry.

 

Having a Facebook page also enables you to take advantage of the incredibly powerful advertising opportunities that Facebook offers. You cannot place ads on Facebook as an individual. You need to have a page. Once your page is set up, you can create ads that will display in the news feeds and/or sidebars of highly targeted Facebook users. You can also pay to promote your posts, exposing them to new audiences.

 

Another way to leverage Facebook to build your personal brand is to start a Facebook Group. Creating a Facebook Group enables you to create a sense of community among your audience. Unlike a Facebook Page (which is typically just a place for you to broadcast your message or content to your followers), a Facebook Group is the perfect environment for facilitating conversations and building strong relationships with other members of the group. As the leader and facilitator of the group, its members will appreciate you giving them the opportunity to receive valuable insights and encouragement from other members.

 

Add client testimonials to your website or marketing materials

LinkedIn is a very popular social network for entrepreneurs and business professionals. Your LinkedIn profile is a great place to showcase your expertise, professional experience, and achievements. Used properly, it can be an incredibly powerful networking and positioning tool.

 

Here are a few tips to optimize your LinkedIn profile:

• Use a professional photo for your profile picture (preferably a headshot)

• Write a compelling profile description that highlights your experience and areas of expertise

• Add specific skills to your profile so that people in your network can endorse you for those skills (endorse other people’s skills first, and they will likely reciprocate)

• Collect testimonials from other LinkedIn users in your network (write testimonials for other people first, and they will likely reciprocate)

• Include a way to contact you or a link to your website.

 

 

Comment on blogs and in social media groups

A great way to become known in your industry is to engage in conversations that are happening on the popular blogs and social media groups (Facebook groups, LinkedIn groups, etc.) in your industry. This is not a strategy for pitching your product or service or aggressively sharing a link to your website all over the internet (that is considered spamming). This strategy is for adding value to others by sharing helpful advice, insights, and responding to questions that other people are asking.

 

Another advantage of adding value to the conversations that are happening online is that the owners of those blogs or social media groups will likely notice. Building relationships with other influencers in your industry is never a bad idea because it opens the door for potential collaborations or partnerships in the future. Commenting regularly on their platforms can help build that relationship.

• Include a way to contact you or a link to your website.

 

 

Publish a book

Writing and publishing a book is one strategy that can help to immediately set you apart from most of your competitors. Think about it. If your competitors are handing out business cards, hoping their phone will ring, and you’re giving copies of your book as gifts to potential clients, who do you think will win more business? You will, because you’re the one with a book.

 

Fortunately, it is no longer difficult or expensive to become an author. Once you’ve written your book and had a cover designed, you can self-publish your book on Amazon and immediately make it available to a global audience in both digital and paperback format. People from all over the world who are searching for a book on your topic can find it and buy it directly from Amazon. You can also keep several printed copies on hand at all times to give as gifts or sell at events/conferences.

 

Speak at live events

Most people are terrified of speaking in public, so when they see someone do it they tend to immediately perceive that person as an expert and a leader. Plus, when you speak to a live audience, you have their undivided attention for the duration of your presentation. This affords you a unique opportunity to engage and connect with a large number of people at the same time.

 

If you’ve never spoken in public before, a great starting point to develop your skills is your local Toastmasters Group. This is a non-threatening, positive environment in which people meet regularly to practice their speaking and communication skills. Once you build up some confidence, you can begin speaking at networking events, Meetup groups, seminars, or conferences in your industry. If you speak regularly to groups of hundreds or even thousands of people, you can establish yourself as an expert in your industry very quickly.

 

Start small & build momentum

Keep in mind that positioning yourself takes time. Don’t try to tackle them all at once, this will cause more overwhelm than success. Commit to one or two strategies at a time and then measure your results before implementing more.

 

Even if you implement just a few of these strategies properly, you can expect to attract a considerable amount of new business. If you eventually apply most of them, or even all of them simultaneously, it won’t be long before you are presented with lots of opportunities and considered an expert in your field. 

 

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DEFINING CORE VALUES IN YOUR BUSINESS

DEFINING CORE VALUES IN YOUR BUSINESS

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DEFINING CORE VALUES
IN YOUR BUSINESS

DEFINING CORE VALUES IN YOUR BUSINESS

I once had a business acquaintance. I had a few negative experiences with her, but moved on and just decided to steer clear of her. She was well-known and very successful, but had a horrible reputation and was tabled a mean girl in the industry. Time passed and I had forgotten about her. ⁣
⁣

A few years ago she randomly reached out to me asking if I wanted to collaborate. It would be a great opportunity and it would give me some great exposure. Yes it’s true she waived shiny objects in front of me and I gave in. I agreed. ⁣ I did my part of the collaboration and included all the bells and whistles, trying to ignore the fact that I wasn’t her biggest fan. The time started and I started promoting our project. Within minutes I received a few messages from friends I loved and respected. They where taken back that I was collaborating with this individual. Immediately, I felt regret. I knew I had made the wrong decision. I messed up. #FAIL Defining core values in your business is one of the first things you should do when starting your business.
⁣
Core values are the fundamental beliefs of a business, they are guiding principles that dictate how your business will run. You need to decide right now what yours are going to be. Once you determine your core values. You want to make sure that your core values are aligned with every single thing you do, this includes speaking engagements, podcast interviews, product collaborations and more.

If you are not firm in your core values you will not be prepared when someone or something might not align with your core values. Stay true to your core values and who and what you want to be in your business.

 

Core values are the fundamental beliefs of a business, the guiding principles that dictate how your company will run. 

 

Your business’s values help you determine if you are on the right path to fulfilling your business goals. There are plenty of values that you can consider.  Here are a few of my favorites:

 

PROBLEM SOLVING

Building a great company is about solving one problem after the next. If you can surround yourself with people who are excited to hop from one problem to the next, you will achieve great things.

 

DRIVE

I have always felt that there are three types of people: people who want things to happen, people who watch things happen, and people who make things happen. I have found that ambition can be a really powerful value if it leads to people being the change they want to see in the world.

 

AUTHENTICITY

There is too much at stake for a business to fall into a trap of trying to please anyone and everyone. Over the years, I have found that if people are honest, open, and direct in all they do, their relationships are solid and lasting.

COMPASSION

This is probably one of my favorite personal and professional values. Compassion is not something everyone possesses; it is a gift. The ability to understand the challenges that others deal with, what they care about, and how you can help them thrive to hit their goals and maximize their potential is a character trait I look for in everyone I interact with. 

ADAPTABILITY

For me adaptability means one thing: How well can you pivot when you need to?  While perfection is never possible, how well we adapt to change will determine how durable our success will be. In a world of constant speed bumps, but those who can roll with the change and still perform are prime time players you want to work with.

 

ACCOUNTABILITY

When we can own our part in anything good or bad we see massive growth.  Blaming things on others doesn’t serve us and can stop our progression.  Recognizing that we can create the results that we want is essential to success.  

 

We have to be accountable for all the things in our business and that includes failure. Own up to what is not performing well so you can find ways to improve. If you are not accountable you may begin to sweep things under the rug or, worse, begin to point fingers or pass blame around.

 

INTEGRITY

Integrity is the quality of being honest and having strong moral principles; moral uprightness. It is generally a personal choice to uphold oneself to consistently moral and ethical standards and a business should surround itself with people who care deeply about integrity. When this happens everyone benefits — partners, customers, and, most importantly, you.

Every business needs to make time when defining your core values in your business. Make it a priority to identify and acknowledge your values. Everything you do in your business should reflect these values. When you are clear on your core values, all your interactions, choices, and goals should reflect those values.  When your business begins to scale and when you hire or work with other people, make sure your values are shared with everyone you work with to ensure you maintain the integrity of your business and brand. 

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DEFINING YOUR BRAND STATEMENT

DEFINING YOUR BRAND STATEMENT

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DEFINING YOUR BRAND STATEMENT

DEFINING YOUR BRAND STATEMENT

Businesses that have clarified their messaging and built a sales funnel are much more likely to succeed than those without clear brand messaging. A brand statement is a concise summary of what your business does, how you do it, and the results your clients can expect. Learning how to write a brand statement is essential to your business. In just a few sentences people should be able to understand you or what you do, how you do it, and the transformation you are offering. Defining your brand statement ensures you attract your ideal client.

The following are questions you should be able to answer about your business.  Don’t worry if you can’t answer these right away. Take your time. This is going to be the heart of your business and the core for your marketing: 

1. What do your customers/clients want?

2. What PROBLEM does your customer have that you are helping them solve?

3. How are you qualified to help them?

4. What is the plan that can solve this problem?

5. What is the CALL TO ACTION?

6. How will you help them avoid failure?

7. What RESULT will they get from using what you are offering?

8. What is the transformation?

WHAT DO THEY WANT?

Once you are clear on your ideal client, you will need to define what they want.  The client is always the focus, not you or your brand.  You want to make your brand statement about your clients, they are the hero in the story. When you define the outcome your client wants, you then will begin to connect with them through your marketing.  Do they want more time, financial security, or a transformation?  When we clearly define the desired outcome and feature it in our marketing, potential clients will become intrigued and want to know more.  

 

THE PROBLEM

In order for a customer to really want a service or product, they need to know how it will help them.  Companies sell solutions to external problems, but clients buy solutions to internal problems.  The problem your service or product helps with can be internal (something they struggle with inside themselves) or external (something outside of them). You need to find the problem your client is having.  Identifying the problem will help you connect with them.  The more we talk about the client’s problems, the more interest they will have in your brand and the desire for you to help them. 

 

There are two different types of problems: external and internal.

 

External problems is often a physical or tangible problem.  This can be the need to lose weight, make money, get healthy, or a lack of knowledge or skill.  

 

Internal problem can be considered a weakness, a flaw, the lack of, a shortcoming, failure, dysfunction, or a mistake.  Internal problems often resemble lack of confidence, overwhelm, or confusion. 

 

Often external problems lead to internal problems:

 

I want to lose weight, but don’t know how to do it.

I need to make more money, but I am not qualified for better opportunities.

I want to compete in a contest, but I am not good enough.

 

Internal problems are what motivate us to buy.  Apple is a great example of this strategy. The external problem was people needing a computer and phone to communicate, take pictures, and create. The internal problem was people felt intimidated my all the tech talk and wanted a simpler way.  Apple started selling the resolution to the problem of customer intimidation by creating simpler devices and using brand statements that reflected that. 

 

HOW ARE YOU QUALIFIED?

Every hero needs a guide. You know how Luke Skywalker needed Yoda or Daniel needed Mr. Miyagi? Remember that everything is about your clients.  People will lose interest if everything is about you.  Your clients want to be seen, heard, and understood.  In order to be a guide there are two things you need: empathy and authority.  

 

When you express your empathy towards your clients’ frustrations and struggles, they will feel a connection.  People yearn for support and understanding.  They will see that you care and want what is best for them.  Make sure empathy is authentic and expressed consistently in your brand statement. 

As someone who is providing the guidance for a problem, you need authority.  You want to have experience that positions you as an expert in your field.  You want potential clients to trust and respect you.  Authority is accomplished by testimonials, statistics, awards, recognition and achievements. Highlight your authority. Show the clients how you are qualified.  Be sure to always frame your success as to how it benefits your clients.

 

THE PLAN

Once you recognize an area where you can help your clients, you want to provide a plan just for them.  This plan will solve their unique problem. When you provide a roadmap of how this is going to be done, people are more likely to move forward.  By creating a plan that creates clarity, you will simplify their journey and help them envision the desired outcome.  They realize that they are capable of taking one step and at a time to get to where they want to go. 


CALL TO ACTION

People like to be told what to do next and they need to be challenged.  You want to make your call to action clear and repeat it over and over. Be bold and believe in what you are offering.   

There are two different types of calls to actions. One is direct and the other is transitional.  The direct call to action goes straight to the offer. It can be: Buy Now, Schedule a Call, or Sign Up now. This call of action is taken when a client is ready to go and doesn’t need any convincing. 

Transitional call to action can be the process leading up to the sale.  The transitional helps you position yourself as the expert.  These calls to action can look like this:  Join the Webinar, Grab Your Free Information, Try a Sample or Sign Up for our Free Trail.   

A call to action is like a signature on a letter, it is a must.  In order to move potential clients through the process, you have to tell them what to do next. This will move them one step closer to working with you or using your product. 

 

AVOIDING FAILURE

Let your clients know what will happen if they don’t use you.  What will they lose?  People are more motivated to avoid loss than they are to receive gain.  Briefly remind them of what will happen if they don’t do something about their current problem. 

Here are some examples:

-You could be missing out on great opportunities 

-Your wheels will keep spinning and you might become burned out and unmotivated

-You will find yourself living paycheck to paycheck with no end in sight

 

Don’t over-do the fear content, but briefly mention what will happen if they don’t move forward. 

 

RESULTS

Share with your customer what results they can expect in their life because of your service.  Let them know how their life will be better because of what you offer.  Inform them of all the benefits that will come for them if they decide to use you.  The results can be the win of power or position, relief of stress, more time, more money, or a transformation that makes them whole.  Make sure you portray where the client experience will take them.  Their desired outcome is something you will help them get. 

 

TRANSFORMATION

Show your customers the possibilities of their transformation. We all have desire to evolve into something better, show them the possibilities.  Use the terms “from_______ to_________” to help them see the possibilities.  

 

-From confused to confidence

-From an overworked underpaid entrepreneur to a 20-hour a week industry leader

-From a tired mom to a fun, energetic adventurer 

 

Once you have developed your brand statement, implement it in all your marketing.  It should be your profile bio for all of your social media platforms, housed on your website and used consistently to draw in your ideal clients. Make defining your brand statement a priority in your business.

 

 

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CREATING AN AUTHENTIC BRAND STORY FOR YOUR BUSINESS

CREATING AN AUTHENTIC BRAND STORY FOR YOUR BUSINESS

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CREATING AN
AUTHENTIC BRAND STORY
FOR YOUR BUSINESS

CREATING AN AUTHENTIC BRAND STORY FOR YOUR BUSINESS

We all know how powerful branding is.  We spend lots of time and money creating logos, color schemes, tag lines, graphics and more.  We strive to have everything we put out to be cohesive and reflective of our brand.  But branding goes way beyond graphics and color schemes.  The biggest representation of your brand is YOU.  You are your brand! Creating an authentic brand story for your business is so essential.

 

 

If you are a photographer, an educator, a blogger, a streamer, or any small business trying to make it online, you need a strong brand.  Branding is no longer reserved for big names like Apple or Coca-Cola.  A personal branding strategy can be the most influential tool for success in your self-marketing toolkit.  You need to sell your product or services, but more importantly you need to sell YOURSELF.  Once you establish who you are online and create a community, you will see the results in the growth of your business and in your income.

 

You need a personal branding strategy.  Personal branding is much more than just having a great logo or website.  These are  important, but is more like a collateral to your overall brand.

 

WHAT IS A PERSONAL BRANDING?

Essentially, personal branding is branding yourself — or building a brand around yourself. An important part of personal branding is developing and maintaining a reputation and an impression of you as a crucial part of your business.

 

 

This is critical, because of what we already know about reputation in general: it’s essentially impacted by what other people say about you behind your back. Think of it this way: what would you want your customers to say about you when you’re not in the room?

 

Why do you need a personal brand?

For three simple reasons: you lead more, you win more, and you earn more. Your customers have to “know, like, and trust” you before they buy from you. And a strong personal brand builds credibility, authority, and trust, so you’re more likely to attract more business.

 

Having a strong personal brand also helps you connect with your customers. This plays heavily into the “know and like” factor. When you share your story with your customers, those who can relate to it will feel immediate connection to you and, as a result, to your business. And having a polished brand will of course help you feel confident and makes it easier to show up to your customers.

 

And finally, having a well-thought-out personal brand will make you memorable and marketable in a sense that in the branding process you’ll create different kind of brand assets — some visual and some copy.  All this is something you need for marketing. So in the process, you’re making your business and yourself easier to sell and market.

 

How do you start building a personal brand?

1. Tell your story

For one, we focus on telling your story: your expertise and your experience, your values, and what makes you different and stand out. If you’re a service provider, this is what you’ve likely already been doing. This is nothing new to you.

But if you sell products, this might be a bit more foreign to you. You may have gotten used to talking mostly about your products instead of yourself. But everyone has a story to tell, and especially if the products you sell are designed or made by you, you are likely going to have a very interesting story.

In any case, I highly recommend you build a personal brand, because people best relate to other people. And building your authority and telling your story, as it relates to the story of your products, is a very powerful way to connect with your customers.

2. Professional Photography

A part of the process is also building the visual brand. There are many visual assets that goes into this part, for example your logo and colors, and so on.

But, hands down, the most powerful visual branding element you can have are photos of yourself. You can’t build a personal brand without fully “showing up.” Your customer needs to know who’s talking to them, they need to know the face of the brand.

Photography is a very powerful tool for telling your story. In addition to using photos of yourself, you can also occasionally include photos of your significant other or your kids or dogs and so on — anything that helps you tell your story as it relates to your brand.

3. Share your wisdom

Your personal brand is also about building authority, so that your potential customers can begin to see you as an expert. When they trust you’re an expert in whatever it is that you’re selling, they’re more likely to listen to you and buy from you.

One of the best ways to build authority is to share your knowledge on the topic of your expertise. This might happen through a blog, a podcast, or a YouTube video show. Again, for a service provider this may come more naturally, because they’re often more used to discussing themselves and their expertise.

But for those who sell products — handmade or otherwise — creating content around these products might feel more challenging. But it doesn’t have to be!

Essentially, you just need to figure out what your customers have to understand and believe in order to realize they need your product. Let me give you a concrete example of this.

4. Curate your image

Through your personal brand, you have the opportunity and duty to curate your image. Only share things that are relevant to your brand and your business.

There’s definitely the risk of oversharing. And for different brands it looks different. It all depends who your ideal customer is and what they would consider oversharing.

If you’re unsure, ask yourself: why would anyone care? If you can answer that, and you know why your ideal customer would care about your hemorrhoids, then by all means: share away. That might just be the connection your customer needed.

5 – Know your Superpowers

Get clear on your personal strengths, talents, values and core area of expertise.  What are your strengths?  What is something unique about you?  Figure out how to connect best with your target audience.  Consider what does your audience want and need.  What can you give them that brings value?  Talk to your audience like they are your friends, speak their language.  Recognize and acknowledge your superpowers and advantage that will give you an edge in your industry.  Ask yourself the following questions:

 

What experiences are unique to you?

What skills do you have that benefit others?

What talent comes naturally to you?

What knowledge have you acquired through books, mentors, courses, etc?

What traits are unique to you?

What connections do you have that others might not?

What’s an interest or quirk about you that people might find interesting?

 

Look a little deeper to identify your super powers. Don’t just go with the obvious ones like I am organized or I am good at what I do.  Identify the things that make you, you.  If you have a hard time figuring out what your superpowers are ask your friends and family.  Ask them what it is about you that they love this most.  This is a great way to identify your superpowers and also a self- confidence builder. 

 

Your personal branding is about having self-awareness of your strengths and talents, and letting others know about your knowledge and experience.  Clearly establish why you are better than your competition.  Recognize why are you different and unique and why your audience needs you to help them. 

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WORKFLOW AUTOMATION FOR YOUR SMALL BUSINESS

WORKFLOW AUTOMATION FOR YOUR SMALL BUSINESS

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Brittni Schroeder Coaching

WORKFLOW AUTOMATION
FOR YOUR SMALL BUSINESS

WORKFLOW AUTOMATION FOR YOUR SMALL BUSINESS

 

As a mother, entrepreneur, and small business owner, the most valuable thing I have to manage is my time.  I depend heavily on platforms and systems that are user friendly and affordable.  As a business coach, one of the most important tools I can teach you is the importance of workflow automation for your small business. 

 

 

I have outlined below my best marketing and software tools for automation that I canNOT live without. 

 

EMAIL/NEWSLETTER CAMPAIGN - FLODESK

Many small businesses are looking for the best email automation system available. There are a lot of email marketing and automation programs out there, but Flodesk is what I use and recommend. 

 

 

It offers aesthetically beautiful pre-made designed email templates that are cohesive with all brands.  It gives you drag and drop features that make designing your email user friendly and easy to alter.  They also have an array of opt-in forms for you to create landing pages in minutes.  

 

 

 

Click here to join Flodesk for 50% off

 

 

GRAPHIC DESIGN - CANVA PRO

A majority of the platforms we market our businesses on are considered “visual platforms”. This means that awesome visuals are essential in getting the attention of potential clients. If you are not a graphic designer but want to create amazing visuals for your social media, web, and other channels, Canva Pro will be a game changer.  

 

You can create an amazing graphic in minutes with this program. Canva gives you hundreds, if not thousands, of pre-made templates that are formatted for social media platforms, presentations,  resumes, business cards and so much more.  Each template is easily editable. You are able to interchange colors, fonts, and images to create graphics that are cohesive with your brand. Canva allows you to become a graphic designer without having to learn complicated programs like Photoshop or Illustrator. 

 

Canva also offers a free version that gives you access to a plethora of templates, fonts, graphics and images.  I upgraded to Canva Pro for a small fee to gain access to all the fonts, graphics and stock images. The upgraded stock photography feature alone saves me tons of time by preventing me for scouring the internet looking for the perfect image. 

 

Click here to get started on Canva Pro.

 

 

PINTEREST SCHEDULING - TAILWIND

If you use Pinterest in to market your small business, Tailwind is the best marketing automation for that platform. Tailwind has taken my Pinterest views from 25K to 450K views per month. This application allows you schedule thousands of pins with ease. 

 

Automatically pin at the best times for more engagement, reach, and website traffic with one tool. You can schedule pins like a pro by scheduling content out over weeks with interval pinning.  It allows you drag and drop scheduled pins on your calendar for optimal viewing. 

 

You can use Tailwind’s Tribes feature as a catalyst for growth. This feature allows you to pin your content  in different tribes (groups of pinners) to get repined to extend your reach and get views by new audiences.  

 

 

Tailwind also offers insightful analytics that allows you to view your most successful pins. This feature helps you understand what content is most commonly viewed and allows you to create a marketing strategy. 

 

Tailwind also has the added feature of Instagram scheduling.  This includes hashtag suggestions, best times to post, built in content plans, and so much more.  

I love Tailwind because I can schedule both my Pinterest and my Instagram with one app. 

 

Click here to get a FREE month of Tailwind.

 

SCHEDULING - ACUITY SCHEDULING

I have tried a few different scheduling softwares, but Acuity is hands down my favorite one.  Acuity allows you to set your availability, adjust times zones, lets clients easily cancel and reschedule themselves. It automatically sends several reminders to your clients and yourself as scheduled appointment approach.  This feature reduces the amount of missed or forgotten calls. 


Acuity asks clients to fill out an intake forms to gather important information. Acuity allows you to create packages, accepts payments, and offers payment plan options.  


Acuity can be integrated into your website for scheduling clients. It can be accessed on a desktop or on your phone using the Acuity App.  


WEBINAR/VIDEO CALLS - ZOOM

Zoom is the platform I use when hosting calls, online group meetings, or webinars. Zoom features include screen sharing, call recording, iCloud storage recordings, and easy integration into many scheduling apps. 

 

COURSE AND MEMBERSHIP SITES - KAJABI

If you are looking for an all-in-one, inclusive platform where you can create online courses and memberships, host coaching, incorporate email marketing, build funnels, create landing pages and lead platforms, this platform is for you.  Kajabi offers so much in one platform. 

I purchased Kajabi for course creation and was able to streamline a lot of businesses all in one platform.  It is user-friendly and easy to navigate. In minutes you can take your ideas and turn them into a polished, high-value product. Customize pricing, delivery, and packaging. 

They have templates or you can build your own content. It all works seamlessly together and creates a great client/customer experience.

 

 

Click here for Kajabi. 

 

WEBHOSTING - BLUEHOST

There are thousands of different website hosts available.  Having a good web host is important because it can affect your SEO.  I use Bluehost and one of the reasons is because of their superb 24/7 support.  Their robust help center includes guides, video tutorials and more.  They are also one of the top recommended WorldPress providers. 

 

Click here for Bluehost.

 

WEBHOSTING - BLUEHOST

There are thousands of different website hosts available.  Having a good web host is important because it can affect your SEO.  I use Bluehost and one of the reasons is because of their superb 24/7 support.  Their robust help center includes guides, video tutorials and more.  They are also one of the top recommended WorldPress providers. 

 

Click here for Bluehost.

 

COPY PROOFING - GRAMMARLY

I will be the first to tell you that grammar is not one of my strong suits.  That is why this one of my favorite tools.  Grammarly allows you to never worry about type and grammar errors again.  Grammarly is an amazing online editor and proofreader tool that automatically checks your writing for any grammar, spelling or punctuation mistakes.  You can use the app or install the Grammarly extension to your browser and it automatically runs in the background and highlights any mistakes you make (my preferred method).  This app is a must in helping avoid the grammar police.

 

Click here for Grammarly.


LINKTREE

This app allows you to connect your audience to all of your content with just one link.  This app is beneficial when you are limited to one link per bio.  Linktree is virtually a landing page that allows you to display as many different links as you want.  

 

It is user friendly and takes seconds using its drop and drag feature. You can customize your link tree with your branding colors and fonts to ensure that it is cohesive with your brand. It also offers third party integrations and allows you to collect emails. 

 



Click here for Linktree.

 

 

UNSPLASH

This site is an incredible resource for free stock photographers.  It provides a huge selection of stylish images for your content.  You have access to thousands of beautiful, modern and stylish stock images for your social media, website, Pinterest, and more. 

 

 

With limited resources and time for your ever-growing to-do list, it’s important to strategically manage your business operations to maximize your efforts.  When you discover and implement workflow automation for your small business that allows you to automate systems and set them up to work when you can’t.  With the freedom of automation you can then work on other areas of our business that help you succeed.

 

 

Click here for Unsplash.

 

 

 

*Some links may contain affiliate links*

 

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HOW TO FIND KEYWORDS FOR COACHES USING FREE TOOLS

HOW TO FIND KEYWORDS FOR COACHES USING FREE TOOLS

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Brittni Schroeder Coaching

HOW TO FIND KEYWORDS FOR
COACHES USING FREE TOOLS

HOW TO FIND KEYWORDS FOR COACHES USING FREE TOOLS

If you are a business or life coach and want to improve your SEO, finding the best keywords for your content is essential. It is easy to find keywords all over the web. However, the goal is to find keywords that will help you out rank your competition.  I am going to show you how to find keywords for coaches using free tools.  

Before you begin your search, it’s important to understand your ideal client. The more you know about them the easier it will be to identify their needs. Often there is the misconception that if you narrow your target audience you will be missing out on business, but this is a fallacy.  There are billions of people looking for service and products every day. You objective is to find those people who are specific to what you are offering and when you narrow your search you are more likely to find those ideal clients and convert them. 

Once you have honed in on who you are trying to serve it’s time to begin your search for keywords.

 

GOOGLE CONSOLE

The first tool we are going to use is Google Console.  If you haven’t already signed up for Google Console, you can find great tutorials that will help you get all set up. Google Console allows you to use your own Google Analytics to find keywords that you are already ranking for. 

How to use Google Analytics to find keywords.

 

1. Open Google Search Console

 

2. Select Acquisitions

 

3. Scroll down and select the Queries tab

 

4. Export the data

 

KEYWORDS FOR COACHES

 

5.  Sort the queries by Impressions from highest to lowest

 

6. Filter the keywords that have between five and 25 impressions.

 

7. Highlight the keywords in your list that you would like to research further. Try to avoid keywords that your blog or website has already ranked for.

 

HOW TO FIND KEYWORDS FOR COACHES

 

PINTEREST

Pinterest is not just a platform for decorating ideas. It is a great tool you can use to drive traffic to your website, and to find new keywords ideas.

1.  In the Pinterest search bar start typing a term.  Pinterest will automatically generate popular topics related to that term.

PINTEREST FOR KEYWORDS

 

 

2.  Select a term from the drop-down list of search phrases.

 

3. Pinterest will again auto-generate popular terms related to the selected terms.  Colored boxes will appear below your selected term with further search result ideas.

 

PINTEREST FOR KEYWORDS

 

4. You can select any of the terms find inspiration for new keywords ideas. 

 

5.  Choose some articles ideas and write more specific articles that target long-tailed keywords and 

target high-competition keywords.  

 

GOOGLE SUGGESTED SEARCH

You can use Google’s search to come up with new keywords that fit your niche.  

FINDING KEYWORDS FOR LIFE COACHES

 

FACEBOOK GROUPS

One of the best ways to find keyword ideas is by asking your ideal client.  Find some Facebook Groups that are in your niche.  Pay attention to the types of questions and comments that are being made.  What are they struggling with?  What do they want to learn how to do?  Take note of the discussions and questions that are being asked and add those keywords to your list.  If the keywords are saturated get specific or find alternative keywords to ensure that you are able to rank. 


UBERSUGGEST

Ubersuggest is a paid tool. However, it also offers free resources.  One of the great free tools on Ubersuggest is the ability to find your competitor’s top 10 performing pages.  Your closet competitors will have a similar DA (Domain Authority) to yours.  Make sure to turn on the free Moz extension to view your competitors DAs.  You can find your competitions by viewing the SERP(search engine result pages) using your main keywords.  For example, I would search Business and Life Coach for Women and view the search results to discover my competition. Once you have identified some of your competition you can use Ubersuggest to discover some new keyword ideas.

 

1. Open Ubersuggest, enter competitor’s site URL in the search bar.

2. Select top page on their side navigation panel. You can view the top 10 pages for free. 

 

UBERSUGGEST FOR KEYWORDS FOR COACHES

 

 

3.  Select View All next to Est. Visits (estimated visits).  This will create a list of the keywords bringing traffic to your competitors site. You can view the top five keywords to article on Ubersuggest for free.
KEYWORDS FOR LIFE COACHES

4.  Add these words to your list of keyword ideas to research further. 

 

 

 

GOOGLE KEYWORD PLANNER

Google Keywords Planner is another free tool you can use to generate keyword ideas. This site also gives you estimated monthly search volumes. 

 

1. Visit Keyword Planner

 

2. Select Discover new keywords

 

FINDING KEYWORDS

 

3. Type keywords (try to avoid being too general) and select Get Results. 

FREE KEYWORD TOOLS

4. Get results.

 

FREE KEYWORDS FOR COACHES

 

Here are 5 great resources that allow you to find new ideas for keywords.  When you are in an industry, such as a business or life coaching, that is competitive when it comes to SEO, the goal is to outrank your competition. Search for keyword terms that a potential client will be looking for—whether they are searching for a business coach to scale or a life coach to help them get out of rut. In order to outrank your competition you have to find terms that are searched, but not saturated. Take the time to learn how to find keywords for coaches using free tools that I have provided and I promise you will begin to make strides when it comes to your ranking. 

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PRICING STRATEGIES FOR BUSINESS AND LIFE COACHES

PRICING STRATEGIES FOR BUSINESS AND LIFE COACHES

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PRICING STRATEGIES FOR
BUSINESS AND LIFE COACHES

PRICING STRATEGIES FOR BUSINESS AND LIFE COACHES

If you are a Business or Life Coach you need to know the value of what you are offering.  Having a positive money mindset is instrumental in charging what you are worth however, there are several other factors that need to be taken into consideration when determining pricing strategies for Bussiness and Life Coaches.

 

Pricing for services and products is calculated from a variety of factors.  Each factor needs to be taken into consideration before you set your prices in your business.  Consider some of the following:

 

  • Experience level
  • Geographical area
  • Know your competition
  • Understand your ideal client
  • What is your desired profit
  • Supply and demand

 

EXPERIENCE LEVEL

There is a lot to be said about a business or life coach with a lot of experience. In many cases, with more experience comes more refined skills, services, and/or products. Word of mouth recommendations/reviews are the most powerful marketing tool available for your coaching business.  Experience coupled with a proven portfolio increases your worth.

 

 

Customers are looking for a proven track record of the results they are looking for. When you provide proof that you can provide the desired results customers are willing to pay a higher dollar amount because they believe you can get them exactly what they want.

 

 

When you are first starting out your business or life coaching you might consider offering a discount or even offering your services or product for free until you have built a strong and influential portfolio.  Everyone has to start somewhere so remember not to compare your beginning to someone else’s middle.

 

GEOGRAPHICAL AREA

There are different geographical areas with a higher income than others.  This is the truth.  However, there are affluential clients in nearly every area that are looking for business and/or life coaches.  Take the time to research the average medium income in your area.  When you understand your geographical area you will start to identify what your ideal client is willing to spend.

 

 

You can have the most amazing product or service and know that you offer something of high value, but if you don’t have customers willing to pay that amount you will fall short of your financial goals.

 

KNOW YOUR COMPETITION

Do some research and figure out what your competition is charging.  That doesn’t mean you have to charge more or less then what they are charging, but it’s always important to know what others are charging so you can be competitive.

 

Take the time to really research your competition.  Is your competition offering coaching packages? What are other coaches charging, what are they offering, what is their experience level, etc.  If your competition has more experience or a stronger more well-known brand set prices that will compete with your competition, but understand you are going to have to execute a strong market plan to compete with an already established brand.

 

When you are just starting out don’t price yourself too low both this method could have an adverse effect on your business.  If your prices are too low potential clients might conclude that what you are offering doesn’t offer a supreme value because the price is low.  Depending on your ideal client and what you are offering to be mindful that if your prices are low what type of clients you might be attracting.

UNDERSTAND YOUR IDEAL CLIENT

When you take the time to understand everything there is to know about your ideal client you learn what they value.  You will know how to speak their language, know how to  help  them, and also know how to sell to them. It should be a goal of yours to find the ideal clients that value what you are offering and are willing to pay what your service or product is worth.

 

 

Once you have a clear vision of your ideal client you will understand what they will and won’t pay for. If your ideal client values a good service or product, even if you are just starting out, by pricing yourself too low your ideal client could overlook you because they assume you aren’t offering great value because your prices are too low. If your ideal client is someone who is always looking for a great deal and has a low budget by setting your prices too high you could have the same response. 

 

 

Spend the time to really understand all the characteristics and habits of your ideal clients.  By truly understanding your ideal client you will have a clearer vision of how to determine your pricing.

 

WHAT IS YOUR DESIRED PROFIT

Knowing what your desired profit is basic math.  How much do you want to make?  How much do you want to work? 

First, set a financial goal.  Let’s say that the financial goal is $100,000 a year. You want to take 2 weeks of vacation and that would mean that you would work 50 weeks out of the year. Then divide $100,000 by 50 and that equals $2000.  That would mean you would need to make $2000 a week.  If you are service-based that could mean 2 clients a week charging $500 per client or if you sell a product that is $100 that might mean 20 products a week. 


Financial goal – $100,000

Weeks of vacation – 52 weeks minus 2 weeks of vacation = 50 weeks of work

$100,000/50 weeks = $2000 per week to reach a goal


Once you have established your financial goal you will understand what needs to be done to reach that goal.


SUPPLY AND DEMAND

Whether you are offering a service or a product within the time you will understand the demand for what you are offering.  This is established by creating a strong brand that your clients or customers talk about it you will start to become more and more in demand.  Or it could be a product or service in a market that is harder to find.  Either way when you start to create a demand you have the opportunity to raise your prices. 

 

When people want something they are willing to pay more for that product or service.  If what you are offering is in high demand or you find yourself working more than you want that is a sign that it is time to raise your prices.  If you are in this position and hesitate to raise your prices you may need to do some thought work and work on your money mindset.

 

You are worth a lot and are also very worthy of making the kind of money that you deserve.  However, the pricing for your product and/or service hinges on several factors. Create pricing strategies for Business and Life Coaches is essential if you want to compete in the market.  Before you set your prices to take the time and do your due diligence, research your market, understand your ideal client, and work on your money mindset.

PRICING GUIDE FOR COACHES

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HOW TO GET YOUR WORK FEATURED

HOW TO GET YOUR WORK FEATURED

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HOW TO GET YOUR WORK FEATURED

HOW TO GET YOUR WORK FEATURED

As an entrepreneur, getting your name and brand noticed is a great way to market yourself.  Getting your work featured is a great way to build your brand, position yourself as an expert and improve your SEO.  When your work is featured it not only is validating, but it builds your business in a number of ways.  The question is, “how to get your work featured?”

 

PRODUCE CONTENT THAT IS UNIQUE

It doesn’t matter what industry you are in almost always you have competition. It’s true that there might be someone offering a similar product or service however,  NO ONE is you.  You are unique and different so ensure that your content reflects that. 

 

Even if your content is something that has been seen before, put your own unique twist on it.  Use your own individual brand voice in your content whether your content is imagery or information. What makes you different from your competition?  Get creative and innovative so that you stand out from the rest.

 

EDUCATE AND CREATE VALUE

When you submit your work for consideration, know your audience.  Provide content that educates or inspires. Your goal should be to help people evolve and progress.  Aim to leave people better then you found them (or they found you). Make your content interesting and remarkable enough that you leave your reader wanting more.  When you share your expertise and knowledge you are helping others succeed and in turn, you are helping yourself succeed.

 

FINDING FEATURES

Make a list of publications you subscribe to or are well known in your industry.  Search online for resources using keywords specific to your industry coupled with keywords like features, publications, guest writers, etc.  Contact vendors in your industry that have blogs or do features.  Offer to create content that includes their products or is relevant and helpful to their audience. Make a list of all the blogs in your niche.  Determine if those sites accept guest posts. 

 

 

Take some time to vet the blogs or publications and confirm that they are cohesive with your brand and your core values.  You are looking for opportunities that will help you progress and you don’t want to collaborate with anything or anyone that might damage your reputation.

 

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