There’s something that just gets me giddy about flipping the calendar to a fresh year. Suddenly you feel like anything’s possible, it’s a new chapter and it’s going to be amazing. Now is the time to map out your vision for 2026, and I want to give you two goals that are going to transform your business and take it from good to great! Ready? Here they are: Goal Setting for 2026: Grow your email list and automate everything you can!
These two goals don’t just make your business better, they make your marketing smarter, your sales more consistent, and your life so much more manageable. I often say minutes add up to hours, and if you focus on these two goals you will save hours in your business, which means more money in your pocket.
If you’re going to dive into email list growth and automations, you need a platform that doesn’t just get the job done, but gets it done beautifully.
Enter my absolute favorite email marketing software: Flodesk.
I am always getting compliments on my emails. They are clean, aesthetic, branded, and so visually appealing and my subscribers always notice. I wish I could take all the credit, but Flodesk is the reason. Don’t get me wrong I love pretty things, but much more important than fabulous design to me, is the ease of use, the great features, and of course the automation.
Let’s break these two must-set goals for your small business.
Goal #1: Grow Your Email List (Like… for Real This Time)
If your email list hasn’t been a priority, it’s time to get this party started. Your list is your most reliable, profitable, and important marketing asset. Social platforms may change and they do. Algorithms are so unpredictable and it feels like there is a new change every other day. But your email list? That’s yours, you own it and ultimately you have the most control over it.
And Flodesk makes growing that list feel easy-peasy-lemon-squeezey!.
You get gorgeous forms, simple landing pages, and the ability to design like a pro. Flodesk is very user-friendly and anyone can create stunning lead magnets.
Once people join your list, you can automate the entire experience so they’re nurtured, welcomed, and guided without you lifting a finger.
Which brings us to the big one (and my favorite)…
Goal #2: Automate Your Business
Growing your list is essential, but nurturing it consistently? That’s the secret sauce. Flodesk automation is the part that truly makes me giddy and yes, business systems are my love language.
Flodesk gives you the power to create email automations that:
- Send the right content at the right time
- Create a fully personalized customer journey
- Deliver value instantly
- Build trust automatically
- Add sales opportunities are endless
Let’s talk about templates, because Flodesk didn’t come to play. They give you customizable workflows for:
- Freebie delivery
- Welcome series
- Nurture sequences
- Sales sequences
- Event registration
- Re-engagement
- Abandoned cart recovery
- Post-purchase follow-up
Basically, they’re handing you the entire email marketing playbook tied with a bow.
Triggers That Make Everything Run Like Clockwork
Flodesk’s workflow triggers let you automate everything.. You can automatically start a workflow when:
- A subscriber is added to a segment
- A subscriber opts in through a form
- Someone purchases through Shopify, WooCommerce, or Flodesk Checkout
- Someone abandons a cart in Shopify, WooCommerce, or Flodesk Checkout
And on the workflow side, you get super flexible controls:
- Allow or disallow subscribers to repeat a workflow
- Exclude specific segments
- Control how long someone must wait before they can go through a workflow again
- Skip steps where needed
- Merge branches back together (which saves so much building time)
You’ve basically got a bunch of assistants, but you don’t have to pay them.
I am a numbers girl, so I love me some analytics. Flodesk’s analytics are so informative. Flodesk gives you a workflow snapshot showing:
- Performance of all workflow emails
- Subscriber engagement over time
- Which workflows lead to unsubscribes
- And overall performance so you can see what is and isn’t working
Stunning Emails Without the Stress
Let’s be honest, half the appeal of Flodesk is that everything looks so stinkin good. Beautiful emails help your brand stand out, and Flodesk makes it happen.
You get gorgeous templates.
You also get a countdown timer (yes, us urgency lovers are obsessed with this feature).
You also get custom font selection, segmentation, and the ability to browse, import, and edit Canva designs directly inside Flodesk’s email builder. That last one? I am pretty dang geeked out about this one. No more downloading from Canva, uploading to your email tool, or adjusting size. You just bring it over with one simple click. This integration made my year!
Integrations That Make Your Automation Even Smarter
Automation isn’t just about email, it’s about making your entire business tools talk to each other. And Flodesk has integrations that help you streamline your workflows across your business.
Current integrations include:
- Shopify
- Canva (my favorite)
- Bookfunnel
- Interact
- Marvelous
- Session
- Involve.me
- BDOW!
- Mediavine
- HoneyBook
These connections will save you so much time, it’s ridiculous. Also, word on the street is they have two more integrations coming soon:
- ManyChat
- ThriveCart
Your 2026 Game Plan
Set two goals. Keep them simple. Make them powerful:
- Grow your email list on purpose.
- Automate everything you possibly can.
If you want your emails to be gorgeous, your systems to run smoothly, and your automations to feel like you cloned your best self? Use Flodesk.
These two goals can change how you operate, how you sell, and how you scale. So go into 2026 with intention, strategy, and tools that make the entire journey easier, and a whole lot prettier.
If you want to take your email from good to great check out Flodesk.
You can use my coupon code HERE.
If you are ready to automate your business let’s chat, click HERE.
