Imagine meeting someone for the first time. They don’t know anything about you; they have never even heard your name. They ask: what do you do? You only have a brief moment, but you want to leave an impact. Why is it so easy to talk about our friends or our children, but when it comes to talking about ourselves we become tongue tied? We don’t know what to say or how to explain exactly what we do and who we are. Learning how to write an about me page will be one of the most essential parts of establishing your brand.
Your About Me page is one of the most important components of your branding. Not only is it the most viewed, but it’s the part that will make your audience fall in love with you and keep coming back for more. You want to be memorable and leave a striking impression.
When writing your About page, remember that it isn’t intended for everyone. Hone in on your ideal audience. Although it is the “About Me” page, it’s really about them. Everything you produce should be about how you can serve and benefit them. You want to make sure when your ideal client lands on your site they know right away that you can help them get what they need.
WHO YOU ARE
Show them why you are different. Use your own voice and show your personality. Try to avoid using third person and don’t be too formal. Make them fall in love with you through your story. Make sure it is relevant to what you are offering. Give your audience a reason to feel connected with you and what you want to do for them. Imagine your perfect client landing on your page. This is your chance to wow them—to convince them you are exactly who they’ve been searching for.
YOU WILL FIX IT
Once they have connected with you they will want to know more about what you offer. It’s time to show them how you are you going to improve their business and life. Explain to them what sets you apart from your competition. Position yourself as an expert so they are confident and trust your brand. You want to give them something that is of value, something they are looking for. Build confidence by assuring them that you are the one who can help them solve their problem. Identify their points of pain and give them solutions. This is a good time to tell them what you have done for others or what makes you qualified. Remember, it isn’t about your awesomeness, but about how you can use your awesomeness to help them.
PHOTO
If there’s one place on your site to show off your pretty face, it’s your About Me page. Show your audience that you are human. They came to this page specifically to learn more about you. Posting pictures of yourself builds a connection. When they read your words, they picture you. This creates brand loyalty.
CALL TO ACTION
Now that they know you, give them some direction. It is important to always include a call to action. Tell them where to go next. You can include recommendations to sign up for your newsletter list, download a free resource, follow you on social media, or schedule a consult or mini session. Always ending with a call of action will keep your ideal clients moving forward.
The most important things to remember is to use your own voice. If you are fun, creative, or sassy, let that come out in your writing. Remember that although it’s “About You,” it’s really for them.
