In this episode, Melissa shares:

• What she does in her business and who she serves. She is a professional wedding photographer as well as owner of Align Album Design, which helps photographers with their work flow. She provides education and resources to help you sell more albums and increase your profits. 

• Album Creation is a pain point for photographers, but realized that NOT offering them, one would miss out on a lot profit! What she does to help photographers reach their business potential.

• Albums are an heirloom and a one of a kind custom product that you can’t create very easily yourself. This is the number one product, as a photographer, you want your client to walk away with- it’s timeless.

• Melissa shares the evolution of her business. She saw a need and provided a solution. What has worked and what hasn’t? She shares her experience in her business.

• She offers some tips. Be generous and put yourself out there. She shares how she utilizes her blog and how it became a resource and helped her gain a following.

• She shares how she created her business and tips for listeners.

• Hoe constantly looking for ways to serve her clients, solve problems and free up time for photographers has created value. What they offer that has been such a success. 

• She helps photographers streamline their business, provides resources and how to gain more success with less work.

• She shares how long she did both photography and her Align business. How the shift happened.

• Of course, she shares her pet peeve and her simple pleasure!