In this week’s episode of the Redefine Business Podcast, I had the pleasure of sitting down with LaShonda Brown—an award-winning Tech Educator, Canva Verified Expert, and a true champion for helping entrepreneurs simplify their business through technology. LaShonda is a wealth of wisdom when it comes to working smarter, not harder, and her insights will inspire you to rethink how you’re using tech in your business.
Who is LaShonda Brown?
LaShonda Brown is an award-winning Tech Educator & Canva Verified Expert based in the beautiful Blue Ridge Mountains of Virginia. Through her YouTube channel and tech education company, Bootstrap Biz Advice, she teaches service providers worldwide how to do less manually and live more fulfilling lives by leveraging technology.
She is a strong advocate for sustainable, healthy rhythms in business and is most well known for her 20-Hour Work Week practice, built on the foundation of deep focus work and a mindful morning routine. Her approach combines practical tech strategies with a genuine passion for helping entrepreneurs thrive in both life and business.
Tech as a Tool, Not a Replacement
Throughout our conversation, LaShonda shared how entrepreneurs often misunderstand technology. Many fear it will replace them, when in reality, tech is simply a tool that allows business owners to streamline, automate, and create more space for the work only they can do.
From batching content to automating tasks, LaShonda reminds us that “quantity isn’t the goal—quality is.” She encourages business owners to use tech intentionally, not just to produce more, but to free up time for deeper, more meaningful work.
Pivoting Away from Instagram
One of the most fascinating parts of our conversation was LaShonda’s perspective on social platforms. After years of building on Instagram, she realized the frantic pace of reels and constant algorithm changes no longer aligned with her values. Instead, she’s focused on YouTube and LinkedIn—two platforms that allow for more meaningful, searchable, and long-lasting impact.
Her latest project? A LinkedIn Bootcamp launching soon, designed to help entrepreneurs confidently pivot to the platform and use it strategically for growth.
Building a Sustainable Business Model
LaShonda’s business model is unique—she works directly with tech companies, allowing her to provide accessible, practical education to small business owners without the pressure of selling at every turn. By creating tutorials, workshops, and challenges, she bridges the gap between big tech and entrepreneurs, showing them how to actually use the tools they’re already paying for.
Her approach proves that success is not about hustling harder but about working intentionally and building a business that supports the life you want to live.
Connect with LaShonda Brown
If you’re ready to simplify your business, leverage technology, and embrace sustainable growth, make sure to connect with LaShonda:
🌟 Grab her free resources at bootstrapbizadvice.com or lashondabrown.com
Interested in her upcoming LinkedIn Bootcamp? Check it out here: lashondabrown.com/linkedinbootcamp
Join the Conversation
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