Public Relations Coach Nicole Pearl

Publicity can often feel like an elusive, members-only club — one that requires insider contacts, magazine-worthy aesthetics, and a certain level of celebrity status. But according to award-winning PR coach and journalist Nicole Pearl, visibility isn’t reserved for the few. It’s available to anyone with the right pitch, positioning, and plan — and she’s here to show you how to break in.

In this episode of the Redefine Business Podcast, host Brittni Schroeder sits down with Nicole to pull back the curtain on how small business owners can land major media features — and more importantly, how they can leverage those opportunities into long-term growth. Nicole’s approach is fresh, strategic, and incredibly empowering. Whether you’re just getting started or you’re ready to scale, her advice cuts through the noise and gives you a real path forward.

A Career Built on Both Sides of the Pitch

Nicole Pearl’s career spans over two decades in the media world. She’s written for national outlets like InStyle, O Magazine, and Real Simple, and she’s appeared on TV segments for TODAY and Extra. She’s also the founder of The Beauty Girl, a platform that blends expert beauty advice with approachable personality — and her mantra, “Beauty shouldn’t be a b%tch… and neither should getting on TV,” perfectly captures her style.

What makes Nicole different from most PR coaches is her dual perspective. She knows how to pitch because she’s spent years receiving (and rejecting) pitches herself. That insider knowledge has allowed her to help countless clients land media placements that actually make a difference — not just in credibility, but in conversions, confidence, and opportunities.

After noticing how many brilliant small business owners were flying under the radar simply because they didn’t know how to approach media, Nicole made it her mission to fix that. She developed a step-by-step framework that teaches entrepreneurs how to identify the right outlets, craft compelling pitches, and build real relationships with the press — no fancy PR agency required.

It Only Takes One Win to Build Momentum

One of the most exciting parts of this episode is hearing the real stories of transformation from Nicole’s clients. Brittni asked her to share some wins, and Nicole delivered.

Take, for example, a travel organizer based in Morocco who came to Nicole with no press background at all. In just 30 days, she landed a feature in Forbes — her first-ever media placement. That one win opened the door to new speaking engagements, collaborations, and instant credibility in a crowded market.

Stories like that are not rare in Nicole’s world. Her clients include founders of product-based businesses, coaches, and consultants who go from invisible to in-demand using her framework. Whether it’s landing a digital article, a podcast interview, or a live TV segment, Nicole teaches her clients how to pitch themselves in a way that feels genuine and strategic.

Visibility That Lasts

One of the key takeaways from the conversation is that visibility isn’t just about getting seen — it’s about what you do with that attention. Nicole emphasizes that press isn’t a one-and-done moment. It’s a powerful tool that, when used right, continues to pay off long after the feature airs or the article is published.

Many entrepreneurs make the mistake of securing media coverage and then letting it sit on a shelf. Nicole helps clients flip that script. She shows them how to repurpose, promote, and plug their press into their marketing — whether that’s building it into social proof, boosting SEO, or using it to land new partnerships. Because when done right, a press feature is more than a badge of honor. It’s a business asset.

She also addresses a common concern: confidence. A lot of people assume that only extroverts or “big names” can break into the media, but Nicole dispels that myth. She calls herself an introverted entrepreneur and reminds listeners that visibility isn’t about being the loudest — it’s about being intentional.

Social Media Isn’t Enough (And That’s a Good Thing!)

The conversation also covers a refreshing reality check on social media. While platforms like Instagram and TikTok are great tools for connection, Brittni and Nicole both agree that social media has a short lifespan. A viral post may boost visibility for a day, but it doesn’t always translate into long-term growth or authority.

Media coverage, on the other hand, has staying power. A digital article or TV segment can continue driving leads and building credibility for months or even years. It also strengthens your SEO, making it easier for people to find you when they’re actively searching for your services.

Rather than relying on just one platform, Nicole encourages business owners to diversify their visibility strategy. Think press, podcasts, guest expert features, TV, and yes, even AI-friendly search traffic. The more doors you open, the easier it is to be discovered.

How Nicole Works with Clients

Nicole’s offerings are designed to meet business owners where they are. She provides 1:1 coaching, as well as a hybrid group course that blends personalized attention with strategic guidance. Clients work closely with her to fine-tune their positioning, write customized pitches, and build a press plan that fits their business goals.

Unlike generic templates or DIY PR kits, Nicole’s programs include real-time feedback, access to her personal media contacts, and even private press leads. She doesn’t just teach you how to do PR — she helps you do it, with clarity and confidence.

Her approach is tailored, actionable, and refreshingly honest. You won’t find fluff here — just a streamlined system designed by someone who truly knows the industry.

Take the First Step with the AI Media Matchmaker

If you’re curious about PR but unsure where to start, Nicole has created an incredible free tool to help you take that first step: The AI Media Matchmaker.

This quiz helps you discover the top five outlets where you should be pitching — including suggested angles tailored to your brand. From podcasts and digital publications to national TV shows, the tool gives you a roadmap to visibility without the overwhelm.

Get it free here: Media Match Maker

Connect with Nicole Pearl

Website: nicolepearl.com
Instagram: @nicolepearlbeautygirl
Free Tool: AI Media Matchmaker