Creating evergreen content. What is the lifespan of your efforts and work you put into you business? For example: You may spend a considerable amount of time creating a great reel for your Instagram page, but in a few days, that work will be buried and not seen much any longer. However, a blog post for example, will have a really long life span. People can google this and it can still come up as page one and drive traffic to your website…which ultimately converts followers into clients. 

Your web pages are important. The more you have, the more content you create, can do so much for your business. Every page you have creates more key words and can create better traffic. Did you know that you can repurpose your content. This is an important element. You can take your posts that have good ranking and make that post even better by re indexing it and changing the publish date. One tip that will drive more traffic to you!