Tiffany Peterson the Scaling Coach

Mastering Sales Mindset: Insights from Tiffany Peterson

Business and marketing can feel like a rollercoaster, but that’s why we’re here to redefine it! In this week’s episode of the Redefine Business Podcast, hosted by Brittni Schroeder, we dive into sales mindset with speaker and coach Tiffany Peterson. Tiffany shares invaluable insights on overcoming sales fears, building confidence, and embracing your worth as an entrepreneur.

From Special Needs Teacher to Sales Coach

Tiffany’s journey to becoming a renowned speaker and sales coach is anything but conventional. Growing up in Salt Lake City, Utah, she initially pursued a career as a special needs teacher. A chance encounter during college led her to the training and development industry, where she discovered her passion for coaching.

Her journey took a pivotal turn when she joined Franklin Covey, a company known for Stephen Covey’s “7 Habits of Highly Effective People.” Working as a coach before the concept became mainstream, Tiffany honed her skills in asking the right questions, understanding client needs, and mastering the art of selling through emotional connection.

The Art of Selling: Asking Good Questions

One of Tiffany’s key takeaways is understanding that sales are rooted in serving others. Instead of feeling pushy or intrusive, think of sales as helping people get their needs met. By asking thoughtful questions, you’re guiding potential clients to solutions. Sales is not about convincing but about aligning your offer with their needs.

For many women, however, the fear of being perceived as “pushy” or “salesy” can be paralyzing. Tiffany explains that this mindset often stems from a deep-seated fear of rejection and societal conditioning. She emphasizes that being assertive is not about taking from others but about offering value and service.

Reframing Rejection: A Mindset Shift

Rejection is inevitable in business, but Tiffany offers a fresh perspective. Instead of internalizing a “no” as a personal failure, she encourages us to view it as a neutral event. You were not having lunch with that client before; you are still not having lunch now. Nothing about your worth has changed.

Tiffany shares a personal story about reaching out to an author she admired for a potential event collaboration. Though she never received a response, she didn’t take it personally. Instead, she trusted that if it was meant to happen, it would. This mindset allows her to keep moving forward without dwelling on the “what-ifs.”

Why Investing Matters

One of the most profound lessons from Tiffany is that transformation often begins at the transaction. When people invest in your services, they are committing to growth. This investment not only validates your worth but also motivates clients to take action.

Tiffany emphasizes having a clear sales funnel with different levels of investment—from free resources to premium coaching packages. Offering a variety of options allows clients to choose the level of commitment that suits them.

Building Confidence and Embracing Your Worth

The key to overcoming sales anxiety is recognizing your worth. Tiffany shares that building confidence often comes through practice, experience, and setting boundaries around your pricing. Pricing should reflect the value you bring, and being confident in your rates helps you attract clients who respect and appreciate your work.

Practical Tips to Transform Your Sales Mindset

1. Identify Your Why: Understanding your purpose in business helps you overcome fear.
2. Practice the Art of Asking: Good questions guide clients to see the value in your offer.
3. Reframe Rejection: See every “no” as a step toward finding the right fit.
4. Invest in Yourself: Confidence grows when you commit to personal and professional development.
5. Stay Curious: When fear arises, get curious about its origin and challenge it.

Final Thoughts

Entrepreneurship is as much about mindset as it is about strategy. Tiffany’s approach encourages us to blend self-worth with business tactics, making sales feel less like a chore and more like a purposeful service. By focusing on giving rather than taking, you’ll find that your confidence—and your business—thrives.

To learn more from Tiffany Peterson, visit her website at TiffanySpeaks.com or follow her on Instagram @TiffPeterson. Whether you’re just starting or looking to level up your sales game, Tiffany’s approach offers a refreshing, heart-centered perspective on success.