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REDEFINE PODCAST
Finding Ideal Clients
The first step in marketing is understanding and truly knowing your ideal client. Once you have nailed that down then it’s time to work on your marketing verbiage. We will get to that, but first, let’s really nail down your ideal client.
How to find Your ideal Client
In order to understand who your ideal client is, you want to learn all there is to know about them. Try creating an ideal client avatar. This made up avatar will represent your ideal client. Give your avatar a name, hair and eye color, and age. Do they go to school? What car do they drive? Where do they eat? Where do they shop? You want to know anything and everything about them.
People
Who are your clients spending time with? Who are their influencers and friends? What podcasts do they listen to? Whose blogs do they read? Do they follow fashion bloggers or fitness accounts? Learning who they surround themselves with will give you an insight into their wants and needs.
Products
What kinds of products and services do they buy? Are they into makeup or workout clothes? Do they drive a minivan or a BMW? Are they purchasing camera gear or software programs? The more you know about your ideal client the more value you will be able to offer.
How to attract Your Ideal client
After you have created your avatar, everything you do and say within your business relates to or benefits them. Your social media posts, the events you attend, the promotions you offer are all intended to benefit or help your avatar. The more you understand about who you are marketing to, the more successful you will be when it comes to selling and promoting your offerings. Once you know who you are marketing to, you will understand the process of finding your ideal client.
Ready to scale Your business?
A business can certainly succeed without a niche or specialization, but having a particular niche will increase your chances of success, make your business more scalable, make you an expert in that industry and most importantly improve your bottom line.
Want to learn more? I’ve created a resource to guide you further in uncovering your ideal client.
Grab your free guide to finding your Ideal Client HERE.
I'm Brittni Schroeder!
I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs!
