Category: BUSINESS

HOW TO USE BLOGGING AND PINTEREST TO GET MORE CLIENTS

Businesses are constantly seeking ways to attract and engage more clients. Two powerful tools that have emerged as game-changers in this quest are blogging and Pinterest. When used strategically, these platforms can significantly amplify your online presence, driving more traffic and ultimately attracting more clients. In this blog post, we’ll explore how to use blogging and pinterest to get more clients.

Using Blogging

In order to drive traffic through blogging, you have to understand the fundamentals of blogging. Starting a blog is the first step, but in order to leverage it in your business, it’s important to understand the fundamentals.

Content’s King

The heart of any successful blog lies in its content. Crafting high-quality, informative, keyword-rich, and engaging blog posts not only establishes your authority in the industry, but it also attracts clients. Consistency is key; a regular posting schedule keeps your audience engaged and drives traffic.

SEO Optimization

Search engine optimization (SEO) is a crucial aspect of successful blogging. Incorporate relevant keywords in your blog posts, meta descriptions, and titles to ensure your content ranks higher in search engine results. This increases visibility, driving organic traffic to your blog. Remember: When writing your content, always consider what your ideal client might be searching for on Google and incorporate that into your blog posts.

Guest Blogging

Collaborating with influencers and experts in your industry through guest blogging can expand your reach. It exposes your content to a new audience and builds credibility by association. Reach out to thought leaders, and invite them to contribute to your blog as well.

Engage With Your Audience

Foster a sense of community by responding to comments, encouraging discussions, and actively participating in conversations on social media. Building a relationship with your audience not only retains existing clients, but also attracts new ones through word-of-mouth referrals.

Maximizing Pinterest

Once you’ve gone through the effort of creating a blog post, it’s time to use the power of Pinterest to leverage your reach and increase your traffic even more.

Visual Storytelling

Pinterest is a visual discovery platform, making it an ideal space for visual storytelling. Create eye-catching, pinnable images that resonate with your brand. Infographics, step-by-step guides, and visually appealing content are more likely to be shared, increasing your visibility on the platform. With that being said, when you create your blog posts, be intentional about creating graphics that are relevant but also visually appealing.

Optimizing Pins for Search

Similar to blogging, SEO plays a crucial role on Pinterest. Optimize your pins by incorporating relevant keywords in titles, descriptions, and alt text. This not only enhances the discoverability of your content within the platform, but it also improves its chances of appearing in search engine results. You can use 500 characters when writing your pin descriptions, so ensure you’re using descriptions that are full of keywords (but aren’t too spammy).

Consistent Branding

Maintain a consistent brand presence on Pinterest by aligning your profile with your business aesthetics. Use a recognizable logo, choose a cohesive color palette, and create boards that reflect your brand’s identity. Consistency reinforces brand recall and trust among your audience.

Pinterest-Friendly Blog Graphics

Create blog graphics that are Pinterest-friendly. This includes visually appealing images, clear titles, and a call to action. Make it easy for your blog readers to pin your content directly from your website, ensuring seamless integration between your blog and Pinterest.

Rich Pins

Utilize Pinterest’s rich pins to provide additional information directly on the pin. Whether it’s a product, a recipe, or an article, rich pins offer an enhanced user experience, making your content more valuable and shareable.

Promoting Blog Content on Pinterest

Actively promote your blog posts on Pinterest by creating dedicated boards for your blog categories. Pin regularly and strategically to increase the visibility of your content. Utilize keywords and hashtags to optimize your pins for search.

In addition to creating your graphics within your blog, consider creating additional pins with different graphics. I typically create 5-10 different graphics for each blog post and pin to different boards and different times using the scheduling option on the Pinterest platform.

Pinterest Analytics

Leverage Pinterest analytics to understand what resonates with your audience. Identify popular pins, boards, and trends. Use this data to refine your content strategy on both your blog and Pinterest, ensuring that you consistently deliver what your audience finds valuable.

By producing high-quality, SEO-optimized content on your blog and strategically leveraging the visual power of Pinterest, you can maximize your reach and enhance your online presence. This will draw in a wider clientele. Embrace the power of blogging and Pinterest, and watch as your client base expands in response to your strategic and creative efforts.

HOW TO EFFECTIVELY MANAGE ADHD AS A BUSINESS OWNER

Entrepreneurship is, no doubt, an adventure that demands resilience, creativity, discipline, consistency, and strategic thinking. For individuals with Attention Deficit Hyperactivity Disorder (ADHD), this journey can present unique challenges. However, being a successful business owner with ADHD is not only possible, but can also bring a distinct set of strengths to the table. In this blog post, we’ll explore practical strategies and insights on how to effectively manage ADHD as a business owner.

Understanding ADHD

ADHD is a neurodevelopmental disorder characterized by difficulties in maintaining attention, controlling impulsive behaviors, and regulating hyperactivity. While many people are officially diagnosed with ADHD, many undiagnosed people may relate with and show signs of the diagnoses. Entrepreneurs with ADHD often find themselves grappling with a head full of thoughts, struggling to prioritize tasks, and feeling restless in a typical work setting. However, these challenges can be reframed as opportunities when handled correctly.

Embrace Your Strengths

While ADHD can pose challenges, it also offers individuals with unique strengths that are invaluable in the business world. Creativity, resilience, and the ability to think outside the box are common attributes of entrepreneurs with ADHD. Embracing these strengths can set you apart in a competitive market.

Develop a Structured Routine

One of the key strategies for managing ADHD is to establish a structured routine. Consistency in your daily schedule helps create a sense of order, making it easier to focus on tasks. Set specific times for work, breaks, and even creative thinking. Having a routine also minimizes the risk of procrastination and ensures that essential tasks are consistently addressed.

Schedule Your Days

One of the most beneficial habits I’ve developed in my business is planning my days the night before. I write everything down in a daily planner. I prioritize my daily goals and then create a to-do list that’s secondary to my daily goals. Several times a day, I find my thoughts wondering, but I redirect my focus to my daily plan and get back to the tasks at hand.

Break Tasks Into Manageable Steps

The overwhelming nature of long to-do lists can be a significant source of stress for individuals with ADHD. Breaking down tasks into smaller, more manageable steps makes them less daunting. This approach not only enhances productivity, but also provides a sense of accomplishment as each step is completed. For example, if I have a presentation that I need to work on, but know it will take hours, I designate one hour of my day to work on the presentation. I set a timer, and when the timer goes off, I stop what I’m doing and move on to the next task. This allows me to stay focused and feel accomplished at the same time.

Leverage Technology and Tools

As entrepreneurs, we have access to a plethora of tools and technologies designed to help with productivity. Utilize project management apps, time-tracking software, and tools that help organize and prioritize tasks. These tools can serve as helpful aids, compensating for the challenges associated with ADHD. Some of my favorite tools I recommend are Acuity, Airtable, Asana, and iCal.

Automate, Delegate, Eliminate

Recognize that you can’t do it all alone. Automate areas of your business when possible. This will free up your time, keep the integrity of your business strong, and keep you on task.

Delegating tasks that don’t align with your strengths or require attention to detail can free up your time and mental energy. This allows you to focus on the aspects of your business where you have strengths. Building a strong team and trusting them with responsibilities is essential for your success.

Eliminating tasks that are bringing you a return on investment will give you more time in your days and allow you to hone in on areas of your business that need your attention. It’s valuable to assess all your efforts in your business on a regular basis and eliminate tasks that aren’t helping with your growth.

Embrace Flexibility

While routines are essential, it’s equally crucial to recognize the need for flexibility. Entrepreneurship is dynamic, and unexpected challenges are guaranteed to happen. Embracing flexibility allows you to adapt to changing circumstances without feeling overwhelmed. It’s about finding the balance between structure and adaptability.

Prioritize Self-Care

Running a business can be all-consuming, but neglecting self-care doesn’t help with any focus issues that may arise. Ensure that you prioritize sleep, exercise, and healthy eating habits. Regular physical activity has been shown to improve focus and cognitive function, making it an essential component of ADHD management.

Create a Clutter-Free Workspace

A cluttered environment can be a major distraction for individuals with ADHD. Organize your workspace to minimize overwhelm and create an atmosphere for concentration. An organized workspace can positively impact your ability to stay focused and on task.

Set Realistic Goals

Establishing realistic and achievable goals is essential for any entrepreneur, but it’s particularly crucial for those with ADHD. Avoid setting overly ambitious goals that can lead to frustration and discouragement. Break down long-term goals into smaller, more manageable tasks.

Seek Professional Support

Managing ADHD as a business owner may require professional support. Consider working with a coach or therapist specializing in ADHD to develop personalized strategies for success. These professionals can provide guidance on managing stress, improving time management, and leveraging ADHD-related strengths in your entrepreneurial journey.

Being an entrepreneur with ADHD comes with its set of challenges, but it also offers a unique perspective and a set of strengths that can contribute to success. By embracing your strengths, establishing a structured routine, leveraging technology, and prioritizing self-care, you can navigate the entrepreneurial life with confidence. Remember that seeking support when needed is a sign of strength, not weakness. With the right strategies and mindset, you can not only manage ADHD, but also thrive as a successful business owner.

10 FAVORITE TOOLS EVERY ONLINE BUSINESS NEEDS

In the ever-evolving world of entrepreneurship, the right tools can make all the difference. As a business owner, I’ve navigated through various apps and programs to streamline operations, automate, and ensure effective communication. In this blog post, I’ll share my top 10 favorite tools every online business needs — five free and five paid. These tools have become indispensable in running my business efficiently.

Acuity Scheduling

Freeing up time and simplifying the scheduling process is crucial for any business. Acuity Scheduling does just that and more. This versatile tool allows clients to book appointments seamlessly, eliminating the back-and-forth communication typically associated with scheduling. With features like automated reminders and the ability to sync with your calendar, Acuity Scheduling has become the backbone of my time management strategy.

iCal

Managing your schedule is paramount in the business world, and iCal is the unsung hero of calendar applications. Apple’s intuitive calendar app seamlessly integrates with other tools, allowing me to stay organized and on top of deadlines. iCal’s user-friendly interface, cross-device synchronization, and integration capabilities make it a must-have for any business owner looking to master their schedule efficiently.

Canva

Visual content is a must in the digital age, and Canva is hands-down a must for graphic design. Whether you’re creating social media posts, marketing materials, or presentations, Canva’s user-friendly interface and extensive library of templates is a gold mine for any entrepreneur. Even the most design-challenged individuals can produce stunning visuals in minutes. The free version offers plenty of features; however, Canva Pro offers advanced design elements, more stock images, more font options, and collaboration tools, making it an invaluable asset for businesses of all sizes. I use the paid version of Canva, and it’s worth every penny.

InShot App

For quick and easy video editing on mobile devices, InShot App is my go-to solution. Its simplicity and versatility make it ideal for editing short clips, adding music, and enhancing visuals — all from the convenience of a smartphone. As a business owner, being able to create compelling content on the fly has been a game-changer, and InShot App deserves credit for its role in this process.

Flodesk

If you know me, you know I’m obsessed with Flodesk. Email marketing is a crucial element as a business owner, and Flodesk simplifies the process of creating visually stunning and effective email campaigns. With its easy-to-use drag-and-drop editor, Flodesk allows me to design emails that stand out in crowded inboxes. The platform’s flat-rate pricing, regardless of the size of your email list, makes it an attractive option for businesses looking to scale without breaking the bank. You can use my 50% coupon code HERE.

Zoom

In a world where remote communication is the norm, Zoom has become synonymous with virtual meetings. Its reliability, ease of use, and comprehensive features make it the go-to platform for video conferencing. From team meetings to client consultations, Zoom facilitates seamless communication and collaboration. While the free version is suitable for basic meetings, Zoom’s paid plans offer expanded capabilities, including longer meeting durations and advanced administrative controls.

Asana

Efficient project management is the backbone of any successful business, and Asana is my favorite in this department. This robust task management tool helps me organize projects, create content, assign tasks, and track progress collaboratively. With features like timelines, calendars, and project boards, Asana ensures that everyone on my team stays on the same page. I use the free version of Asana.

Airtable

When spreadsheets aren’t enough, Airtable steps in to provide a dynamic and collaborative database solution. This program is a mix between a spreadsheet and a database, and it’s become a central hub for organizing information, tracking marketing, and managing data. Airtable has built-in automations that allow you to communicate with team members and maximize productivity. Airtable is one of my favorite programs. I use the free version of Airtable.

Kajabi

For entrepreneurs looking to build and monetize their online presence, Kajabi is a game-changer. This all-in-one platform seamlessly integrates website building, email marketing, podcast hosting, cart checkout, and course creation. With Kajabi, I’ve been able to create and sell online courses, manage memberships, and nurture my audience through automated pipelines. While it comes with a price tag, the efficiency and professionalism it adds to my business make it a worthwhile investment.

*I have many clients who solely use Kajabi and are very happy. However, there isn’t any program out there that checks every single box. I use Kajabi for my online courses and billing options and use other platforms for web hosting, email marketing, and podcasting.

Adobe Rush

Video content is a powerful tool for engaging audiences, and Adobe Rush makes video editing accessible to everyone. This user-friendly app combines simplicity with powerful features, allowing me to edit videos. Whether I’m creating content for tutorials or polishing video lessons for my online courses, Adobe Rush’s intuitive interface and cross-platform compatibility have proven invaluable. I use this program for all my online course content. I subscribe to Creative Cloud, which allows me to use a variety of Adobe products, including Photoshop and Lightroom.

Zapier

Automation is the key to maximizing efficiency, and Zapier is the wizard behind the curtain. This tool connects various apps and automates workflows, eliminating the need for manual data entry and repetitive tasks. Zapier’s “Zaps” allow me to create integrations between my favorite apps, streamlining processes and saving valuable time. For example, I can have clients submit payment and Zapier can send their info to an email onboarding sequence.

Zapier’s free plan offers 5 Zaps, or automations. While the free plan offers basic automation, Zapier’s paid plans offer advanced features for businesses. I currently have a paid plan.

As an entrepreneur, the right tools can be essential for success. The 10 tools mentioned above — Acuity Scheduling, iCal, Canva, InShot App, Flodesk, Zoom, Asana, Airtable, Kajabi, Adobe Rush, and Zapier — have proven instrumental in enhancing my business’s efficiency, creativity, and communication. Whether you’re just starting or looking to level up your business game, these tools can be transformative, helping you navigate the challenges of entrepreneurship with confidence and ease.

2023 GIFT GUIDE FOR SMALL BUSINESSES I LOVE

I recently curated a thoughtful 2023 gift guide for small businesses I love, that showcases some of my favorite small businesses, each offering unique and handcrafted items. This collection is a celebration of creativity, quality, and the personal touch that small businesses bring to the table. From handmade jewelry to custom stationery, the guide highlights a diverse array of products that make for perfect gifts for any occasion.

By supporting these small businesses, not only are you giving a special and one-of-a-kind gift, but you’re also contributing to the success of independent entrepreneurs. Explore the guide and discover the joy of giving while making a positive impact on local communities and fostering a connection with the passionate individuals behind these enterprises.

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ONE

Remento. I recently stumbled on this small business and love this concept so much. Each week, the Remento Book storyteller receives a new story prompt in their inbox. Each prompt can be customized by anyone in the family with a photo or question from the Remento bank. The storyteller is invited via email to record their spoken response right from any device – no downloads required. The recordings of these reflections are processed by Remento’s Speech-To-Story™ technology and turned into beautifully written stories. These written stories are shared across the family each week and ultimately printed into a hardcover color-printed book, featuring QR codes that link to the original recordings.

TWO

Cozy Confidence Heatless Curls. I feel like every woman and girl I know is on a quest to have healthy hair. Heatless waves is the it! These curl bands are so easy and comfortable and result in the prettiest curls and waves.

THREE

For the Seconds Jewelry. The sweet owner of this business, make me the sweetest necklace with my son’s handwriting on it. It was the perfect gift. They have a bunch of gorgeous jewelry on their site.

FOUR

My Kids Might Eat That. The creator of this cookbook is one of my besties! She is a fabulous cook and also has so much knowledge when it comes to health and nutrition. Her cookbook is a must if you have a hard time getting your kids to eat healthy.

FIVE

Capture The Chaos Planner. I am always on the lookout to a good planner. I am so excited for my girl Brittnie on the release of her planner. I just received mine this past weekend and I can’t wait to start planning.

SIX

Monk Manual. These journals are absolutely stunning. I have been a long time fan of these beautiful journals. I have gifted them to many clients. They are sooo good.

SEVEN

Amber Jewelry by Amber Auksas. I love this stunning Amber Jewelry, but my sweet friend. She has Lithuanian heritage and has a heart of gold. I have some Amber earrings and I am obsessed.

EIGHT

The Anastasia Co. This shop has the cutest cards, notebooks, apparel and so much more. I love the owner and her message. I have several products of hers and I love every single one.

NINE

Beddys. Both of my kids have Beddy’s bedding on their bed. Beddy’s is a revolutionary bedding product that allows you to zip your bed! It’s like a sleeping bag for your bed. They have a built in blanket inside, and unzip for easy washing.

TEN

52 Modern Manners for Teens. This is such a great gift. My mom gave these to all my siblings last year. There are 52 pages of manners to teach or reteach to your teenagers.

Check out the rest of my gift guides HERE.

2023 GIFT GUIDE FOR TEEN BOYS

I posted a gift guide for teen girls, but I had several requests for a gift guide for teen boys. My 19 year old son is getting ready to leave for Brazil for two years for a mission trip, so his gifts look a little bit different this year. However, I put together a guide with some of his favorites. Here is your 2023 gift guide for teen boys!

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ONE

Goodr OG Sunglasses. If your son is like my son, he is always losing or breaking his son glasses. These sunglasses are not only fashionable, but they’re also inexpensive so it doesn’t hurt as bad when they get lost.

TWO

Card Holder with Money Pocket Pop Up Wallet. This is my son’s favorite wallet. It’s slim, sleek, and fits all his cards and money. You press a button and the cards pop-up, this feature is so convenient.

THREE

Amazon V-Neck Sweaters. These V-Neck sweaters are my son’s favorite for dressing up. They are light weight and great quality. He has several of these in different colors.

FOUR

Beats Bluetooth Headphones. My son uses these every day. He wears them at the gym and around the house when he is listening to music, or just wants to ignore me. 😜

FIVE

Stance Socks. These are my son’s favorite socks. He has been wearing them for years. They are excellent quality and come in tons and tons of different styles. These socks are it for teen boys.

SIX

Portable Charger. I have this in my gift guide for entrepreneurs, but it’s just too good to not include for teen boys. I love that it plugs right into the wall, there are three cord options, and it shows you the percentage of battery charge is left. It’s super slim and it easily fits in my purse. This is a must! It comes in a few different colors too.

SEVEN

39 Piece Tool Set. I love a good practical gift. This tool set is great for older boys who are getting ready to leave for college. My son keeps this in his car and it has come in handy so many times.

EIGHT

Pajama Pants. I think both of my kids like these pajama pants too much. Does anyone else have to implement a “no pajama pants to school rule”? These are comfy and soft and my son wears these all the time.

NINE

Indoor Basketball Hoop . If you have boys you need this. This indoor basketball hoop is a fun gift that every teenage boy loves! They will spend hours playing with this basketball hoop.

TEN

Nintendo Switch. In our house we have a love/hate relationship with video games. My kids love them, and I hate them. Nevertheless, this is a family favorite. The Nintendo switch can be portable or hook up to your television. There are lots of fun interactive games that the entire family can play.

Check out the rest of my gift guides HERE.

2023 ENTREPRENEUR GIFT GUIDE OVER $25

If you haven’t check out my gift guide for gift guides under $25 check it out, but now it’s time to talk about you! You’ve worked hard and hustled all year long. You deserve to splurge a little and buy yourself something awe-mazing for yourself. I have created a 2023 entrepreneur gift guide over $25. Some of these are slightly over $50 and some of them of splurges, but you deserve a splurge this year!

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ONE

Adjustable Height Standing Desk. I was struggling with what I wanted for a new desk this year. Did I want stylish and aesthetic or cute and practical. I went with cute and practical and I am so glad I did. I love that this desk allows me to stand up and adjust the levels. Sitting around all day can really get old fast.

TWO

Faux-Leather Backpack. This may or may not be mean to be a diaper bag, but I don’t care. It’s stinkin cute! I have been using this backpack for years and literally get so many compliments on it. it comes in so many colors and the quality is so good.

THREE

WalkingPad Folding Treadmill. I recently moved back to Utah after being gone for 20 years. I haven’t lived in cold temps for almost 15 years and I am gearing up for my hibernation. This walking pad is going to be a life saver during cold months. It will fit right under my adjustable desk and the thickness of this pad is just 5inch and can be easily stored under a sofa or bed.

FOUR

Sony Alpha 7R V Full-Frame Mirrorless. I have been shooting with Nikon for over 15 years. I needed to upgrade some of my equipment and wanted to switch to mirrorless. There was so much hype over the new Sony mirrorless cameras, so I took the leap and switched to Sony. Soooo good. The images are so sharp and the autofocus feature is insane.

FIVE

Handheld Smartphone Gimbal. The Osmo Mobile 2 was built to film on the go. Just select your subject and ActiveTrack will follow, using built-in sensors and a brushless motors to ensure stability. This is awesome for filming with your iPhone.

SIX

Fujifilm Instax Mini 9 Instant Camera. This is such a fun gift. I have been using these for years. This Instant Camera prints your images instantly. You can buy different types of fun film options too.

SEVEN

Apple AirPods Pro (2nd Generation) Wireless Ear Buds. Of all the technology I use, this is one item that I can’t live without. I use my Airpods everyday and take them with me everywhere. i love the sound canceling feature and these are the only earbuds that actually fit in my ears and don’t bug me.

EIGHT

Extendable Selfie Stand 360° Rotation with Phone Holder. I recently purchased this and I am loving it. This live stand is one-piece foldable design. Easy to carry around with its portable size. Can be used as a floor stand and extended up to 49.2″. I am excited to do some awesome overhead videos with this.

NINE

3 in 1 Charging Station. If you are like me, you constantly have 2 or 3 devices that need to be charged. This charging station is awesome for charging multiple devices at once. It is so versatile and compact and is great for travel.

TEN

Portable Charger for iPhone. My daughter recently left my portable phone charger in Texas, so I was on the lookout for a new one. I found this one on Amazon and I am obsessed. I love that it plugs right into the wall, there are three cord options, and it shows you the percentage of battery charge is left. It’s super slim and it easily fits in my purse. This is a must! It comes in a few different colors too.

2023 ENTREPRENEURS GIFT GUIDE UNDER $25

I don’t know about you, but I am always looking for little thoughtful gifts for all my entrepreneur friends. Today is the day I’m sharing my gift guides for entrepreneurs. If you are a on budget, this guide is for you. If you want to splurge you can check out my gift guide for over $25 dollars HERE. I rounded up all my best gift ideas for your favorite entrepreneurs! Here is my 2023 entrepreneurs gift guide under $25.

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ONE

SD Card Holder. This is a great gift for your entrepreneurs with cameras that use SD cards. This card holder holds 6 SD cards. It comes in a few different colors. Just a heads up, the case is very light weight and is made of aluminum alloy. It’s aesthetic and cute, but it doesn’t give off durable or expensive vibes.

TWO

Drinking Glasses with Bamboo Lids and Glass Straw 4pcs Set. I have these and use them every single day. For those entrepreneurs that are always working it’s important to always stay hydrated. I don’t care what you say, drinks are better in cute cups.

THREE

Octobuddy Silicone Suction Phone Case. This is one of my favorite new gadgets for recording video. I find a window and stick my phone right to it, and start recording. It works like a charm!

FOUR

Apple Watch Band. I have this watch band in black and brown and I love it. Put on or take off your Apple Watch in seconds. No more fiddling around with buckles, clasps or loops our Apple Watch band’s magnetic closure system is simply effortless.

FIVE

White Cable Clips. I don’t know about you, but I am always reaching over my dresser, desk, or table to grab charger cords. It comes in a package of two. The cord holders come with a strong 3M adhesive pad that can adhere to any smooth and clean surfaces at home or office, such as glass, plastic, metal or wood tables, desks and walls. Easy to install no need to hammer holes or attach screws.

SIX

Daily Affirmation Cards for Women. Everyone loves a daily dose of positivity. This deck has 52 double-sided cards with quotes and related actions that fire you up so you can OWN every day. This motivational card deck focuses on female empowerment, confidence, and productivity.

SEVEN

Wireless Label Maker. I geek out over organization and label making is a simple pleasure. i am obsessed. Create custom labels at home, school, or work! The Bluetooth labeler connects wirelessly to compatible Android or iOS phones.

EIGHT

12 Pieces Black Ballpoint Pen with Stylus Tip. The 2-in-1 design of this black Stylus Pen for Touch Screens is awesome. Take notes on paper or your phone/tablet screen with ease.

NINE

The Gratitude Journal. There are so many studies that show that gratitude improves mental health. This Gratitude Journal is the perfect gift for your entrepreneur friends.

TEN

Touchscreen Mist Cleaner Spray Bottle Tool & Microfiber Cloth. I have several of these and recently gifted them to attendees at one of my retreats. If you are like me and always have a screen that can’t help but get dirty, these are a must. I love these!

WRITING 50 BLOG POSTS IS A BRILLIANT START FOR YOUR BUSINESS

I often mentor and coach new business owners. Starting a business can be exhilarating and overwhelming simultaneously. However, one key element that often proves invaluable for new online businesses is consistently producing high-quality blog content. One piece of advice I often offer, which I was given myself, is to write 50 blog posts. Writing 50 blog posts is a brilliant start for your business — and potentially a game-changer — for your business. In this post, we’ll discuss how blogging enhances your SEO efforts, aids in content creation for social media and newsletters, and provides you with an abundance of topics to discuss.

BOOSTS YOUR SEO

Search engine optimization (SEO) is crucial for any online business aiming to establish an online presence. Creating a blog and regularly publishing content is one of the most effective ways to improve your website’s SEO.

Here’s how writing 50 blog posts can help:

Keywords and Rankings: Each blog post provides an opportunity to target specific keywords related to your industry or niche. Over 50 blog posts, you can cover a wide range of relevant keywords, increasing your chances of ranking higher in search engine results.

Fresh Content: Search engines love fresh content. When you consistently publish blog posts, search engines are more likely to crawl and index your website, leading to improved visibility.

Internal Linking: With 50 blog posts, you have ample opportunities to internally link to other relevant pages on your website. This not only improves user experience but also strengthens your SEO.

Authority Building: Over time, regularly updated and informative content establishes your website as an authority in your field. This can lead to more backlinks from other reputable sites, further boosting your SEO.

CREATES CONTENT FOR SOCIAL MEDIA

Maintaining an active and engaging presence on social media is essential for building and connecting with your audience. However, consistently creating social media content can be challenging. Writing 50 blog posts can make this task much more manageable.

Shareable Content: Blog posts often contain valuable information that your audience may want to share with their followers. Sharing blog posts on social media can drive more traffic to your website and increase your reach. Oftentimes, you can create 3-4 different social media posts from one blog post.

Diverse Content Types: Blog posts can serve as the foundation for a variety of social media content types, including tutorials, videos, podcasts, and webinars. You can repurpose your blog content to create engaging visuals that resonate with your audience.

Content Calendar: With 50 blog posts, you have content for weeks or even months. This allows you to create a content calendar, ensuring that your social media channels remain active and consistent.

Newsletter Content

Building and maintaining an email list is a crucial part of any online business’s marketing strategy. Writing 50 blog posts can significantly aid in creating content for your newsletters:

POSITIONS YOU AS AN EXPERT

Sharing your blog posts on social media positions you as a thought leader in your industry. It gives you an opportunity to engage with your audience by discussing industry trends, answering questions, and starting discussions.

When a question or topic arises you have the ability to reference or link a blog post. You can incorporate this content in your nurture sequence or sales sequences to validate your expertise.

GROW YOUR EMAIL LIST

As I stated earlier, a benefit of writing 50 blogs is to drive traffic through SEO, but another added benefit is this can help you grow your email list.

Calls-to-Action (CTAs): Each blog post can include CTAs encouraging readers to subscribe to your newsletter, schedule a consult, or purchase one of your programs. This helps grow your networks and is a valuable asset for marketing and customer retention.

Writing 50 blog posts when starting an online business is a strategic move that can significantly benefit your SEO efforts, simplify content creation, position you as an expert, and grow your email list.

By consistently producing high-quality content, you’ll not only attract more visitors to your website but also build trust and authority in your industry. So, roll up your sleeves, start writing, and watch your online business thrive!

HOW TO OPTIMIZE YOUR LINKEDIN PROFILE AS AN ONLINE COACH

LinkedIn has evolved from a simple professional networking platform to a powerful tool for personal brand growth and to enhance your professional online presence. LinkedIn might not be your first platform of choice, but optimizing your LinkedIn profile is crucial. In this blog post, I will show you how to optimize your LinkedIn profile as an online coach.

With over 950 million users, LinkedIn is no longer just a digital resume storage space — it’s an invaluable networking platform and a search engine. Whether you’re hustling to grow your personal brand, showcase your business, or connect with like-minded professionals, how you appear in LinkedIn searches can make or break opportunities.

By optimizing your profile for LinkedIn’s search algorithm, you increase the chances of appearing in relevant search results, whether someone’s looking for an online coach or a photographer.

In this comprehensive guide, we’ll explore step-by-step how to optimize your LinkedIn profile to stand out from the crowd and achieve your goals.

Profile Photo: Making a Great First Impression

Your profile photo is the first thing people notice. Use a high-quality, professional headshot with a plain background and appropriate attire. A genuine smile can make you appear approachable and friendly. Remember: in the business world, you rarely get a second chance at a first impression. Let’s make yours count.

Implement a Background Photo

The background photo or cover image is an underutilized space on LinkedIn. It’s the large image behind your profile photo that provides an excellent opportunity to convey more about your professional identity.

Branding: If you have a company or personal brand, use colors, logos, or imagery that aligns with that brand.

Message: Use this space to share a compelling message or value proposition. This could be a place to showcase a tagline about your services. This could be a place to include how your offer differentiates you from your competitors.

High Resolution: Just like your profile photo, ensure this image is clear and of high quality.

Headline: Craft a Compelling Tagline

Your headline appears just below your name. It’s like a mini elevator pitch. Be creative and specific, and highlight your expertise, job title, or industry keywords.

Add a Clickable Link to Your Profile

This is a good opportunity to add the link to your freebie, a consult, or your website.

About Me Section

Your About section is where you get to tell your story. It’s not just a place for a resume — it’s a space to position your brand.

Engaging Intro: Start with a catchy line or two that encapsulates who you are and what you offer.

Keyword Optimization: Naturally work in keywords related to your profession, skills, and the services you offer.

CTA: Conclude with a call to action. Invite people to connect, check out your portfolio, or drop you a message if they want to collaborate.

Write in the first person to make it more personal.

Use it to showcase your skills, achievements, and aspirations.

Take the time to make sure you’re using copy and keywords that will attract your ideal client.

Customize Your LinkedIn URL

Edit your LinkedIn URL to include your name, making it easier to find and share your profile. Avoid using generic URLs with numbers and random characters.

Experience Section: Highlight Achievements

For each job role, provide a concise but detailed description of your responsibilities and accomplishments. Use bullet points, and quantify your achievements with numbers when possible.

Skills and Endorsements

Select relevant skills, and ask connections for endorsements. Ensure your top skills align with your career goals and expertise.

Education, Certifications, and Courses

Include your educational background, relevant certifications, and courses. These add credibility to your profile.

Recommendations: Collect and Give Them

Request recommendations from colleagues, supervisors, or clients who can vouch for your skills and character. Be willing to reciprocate.

Publications, Projects, and Accomplishments

If applicable, showcase publications, projects, awards, and honors. This demonstrates your expertise and commitment to your field.

Volunteer Experience and Causes

Don’t overlook your volunteer work. It highlights your commitment to giving back and can be an essential part of your professional story.

Additional Sections: Open to Work, Languages, and Interests

Utilize these sections to add valuable information about your job preferences, language proficiency, and personal interests that may be relevant to your industry.

Engage and Network

Actively engage with your network by sharing content, commenting on posts, and joining relevant groups. Networking is a vital aspect of LinkedIn success.

LinkedIn Newsletter

Use the LinkedIn Newsletter feature. A newsletter helps refine your contact list. This is because when you invite people to sign up for your newsletter, only those who resonate with your topic sign up. That can improve your engagement. Your engagement will also improve across your other LinkedIn assets as well.

Privacy Settings and Notifications

Adjust your privacy settings to control what information is visible to others. Customize your notification preferences to stay informed about relevant updates.

Regularly Update Your Profile

Keep your LinkedIn profile current by adding new accomplishments, skills, and experiences. An updated profile shows that you’re actively engaged in your career.

Optimizing your LinkedIn profile is an ongoing process that can greatly benefit your professional journey. By following the steps outlined in this guide, you’ll enhance your online presence, attract relevant opportunities, and make meaningful connections in your industry. Next time you are on Linkedin, let’s connect!

HOW TO CREATE A GMAIL SIGNATURE IN CANVA

Email has become an indispensable tool for personal and professional communication. However, with the volume of emails we send and receive each day, it’s important to make your messages stand out and leave a lasting professional impression. One way to do this is by adding a professional and eye-catching digital signature to your emails. In this blog post, I’ll guide you through the process of how to create a Gmail signature in Canva.

CREATE YOUR BRANDED SOCIAL MEDIA ICONS

Log in to your Canva account. You’ll want to search in the Elements tab for icons for the social media platforms you’re active on. There are a variety of social media icon options.
When you’ve found the icons, you’ll want to customize them to your branding colors and then resize them (I sized mine 200×200 pixels).
Once you’ve created the social media graphics, you’ll want to download them to your computer. When you download the graphics, make sure you’re downloading them as a PNG with a transparent background. This option is only available if you have the professional Canva subscription.

DESIGN YOUR SIGNATURE IN A GOOGLE DOC

The next step is to log in to your Gmail email account and open up a Google Doc. You do this by clicking in the upper right-hand corner on the 9 dots and selecting Google Doc.
Create a new document.
Select Insert -> Insert a table -> highlight and select two columns.
Place your cursor in the first column of the table -> select the image icon. In this column, you’re going to insert your headshot.
In the next column, you’re going to add your name, title, website, and any other information you want to include.
Below your text, you’re going to add your social media icons. You’ll add each icon image and resize it to your liking.
Select each icon -> right click -> add the URL to each social media profile.
Once you’ve added all your social media icons and linked them, you’ll select Format -> Table Properties -> Table Border -> Change to 0 pt to remove the border -> Select OK.
Select the entire image (CMD+A on a Mac and Ctrl + C on a PC) and copy the entire image (CMD+C on a Mac
and Ctrl + V).

ADD SIGNATURE TO YOUR GMAIL

Now you will want to add this signature to your gmail.

Select Settings -> See All Settings -> General.
Scroll down to the signature section.
Paste your image (Command+V on a Mac).
Save your changes.
The next time you compose an email, your digital signature will appear.

Your digital signature is a powerful tool for branding and personalization in your email communications. This professional element can help set you apart and position you as an expert. By using Canva, you can create a visually appealing and professional signature that leaves a lasting impression on your email recipients. So, go ahead, give it a try, and start making your emails stand out in style!