If you’re a business owner, growing your email list should be a high priority on your list of marketing strategies. In order to capture an email, you have to have a landing page. Creating a captivating landing page can be the difference between capturing potential customers and losing them to your competition. I use and love Flodesk for my email marketing. With the help of Flodesk, a user-friendly email marketing and design platform, you can easily create a stunning landing page that not only engages your audience but also converts visitors into loyal subscribers or customers. In this guide, we’ll walk you through the step-by-step process of how to create a stunning landing page with Flodesk.

Before You Begin. What Is Flodesk?

Flodesk is an all-in-one email marketing platform that stands out from the competition due to its visually appealing and user-friendly features. It allows you to create beautiful emails and landing pages with ease, even if you have no prior design experience. It’s the perfect solution for small businesses, bloggers, and entrepreneurs who want to make a lasting impression on their audience.

Before diving into creating your landing page, it’s crucial to have a clear understanding of your goals, target audience, and the message you want to convey. Start by defining:

• Your Objective: What is the primary objective of your landing page? Are you looking to capture email subscribers, promote a product, or provide information?
• Target Audience: Who is your ideal audience? Knowing your audience’s preferences and interests will help you tailor your landing page effectively.
• Clear and Concise Message: What solution or transformation are you offering your ideal audience? Are you speaking to their pain points? What do you want your visitors to know or do after visiting your landing page? Your message should be clear and concise.

Once you’ve outlined these essentials, you’re ready to start building your Flodesk landing page.

Step 1: Sign in to Flodesk

First, ensure that you have a Flodesk account. If you don’t have one yet, sign up for an account and log in. If you want to try it out, you can use my 50% discount code HERE.

Step 2: Create a New Landing Page

• Once you’re logged into your Flodesk account, click on the Forms tab on the left-hand sidebar.
• Click the + New Form button.
• You can either start from scratch or choose from a template. If you’re new to this, selecting a template is a great idea.
  

If this is your first time creating a landing page, Flodesk offers a variety of predesigned templates that cater to different purposes, whether it’s collecting email subscribers, promoting a product, or registering for an event. Choose a template that aligns with your goal, and you can customize it later to suit your branding.

Step 3: Customize Your Landing Page

Customizing your landing page is where the creative fun begins. Here’s how you can make your page uniquely yours:

Change the Layout

• Click on any element to select and modify it. You can easily drag and drop elements to rearrange them.
• If you want to change the entire layout of your landing page, use the Change layout option. This lets you choose from a variety of column options for your content.

Edit Text and Images

• Double-click any text or image to edit it. You can change the fonts, colors, and styles to match your brand identity.
• To replace an image, click on it and upload your own by clicking Change image.

Branding and Colors

• You can edit the colors and fonts used on your landing page under the Design tab. Make sure to maintain a consistent look and feel with your brand.

Form Fields

• Customize the form fields to gather the information you need. Flodesk offers a variety of field types, such as email, name, and more.

Call to Action (CTA)

• Create a compelling call to action button to encourage visitors to take the desired action. You can edit the CTA button text, link, and design.

Mobile Optimization

• Ensure that your landing page looks good on mobile devices by switching to the mobile view and making adjustments as needed.

Step 4: Set Up Form Settings

The next step is to configure the form settings. These settings determine how the data you collect is managed and stored. Here’s how to do it:

• Click on the Form tab.
• Configure your form settings, including the submission success message, where the data is stored, and the tags assigned to subscribers to segments.
  

Step 5: Publish Your Landing Page

Once you’ve customized your landing page to your liking, it’s time to publish it. Here’s how:

• Click on the Publish button in the top-right corner.
• You have three options: Embed, Share Link, and Direct link. Choose the one that best suits your needs.
  • Embed: If you want to integrate the landing page into your website or blog, use the embed code provided.

• Share Link: You can share the landing page via a unique link.

• Direct link: This link allows you to redirect your subscribers to a specific page after they submit the form.
  

Step 6: Test and Preview

Before promoting your landing page, it’s crucial to test it thoroughly to ensure that everything is functioning as intended. Here’s how to do it:

• Click on the View your from live button to see how your landing page will look to visitors.
• Fill out the form to test its functionality and check if you receive a confirmation email (if you’ve set up an email confirmation).
  

Step 7: Promote Your Landing Page

Your landing page is now ready for action, but it won’t do much good if no one sees it. Here are some ways to promote your landing page:

• Share It on Social Media: Use your social media platforms to promote your landing page. You can create posts and stories or even run paid ads.
• Email Marketing: If you’re using Flodesk for email marketing, send out an email campaign to your existing subscribers, directing them to your landing page.
• Website Integration: Embed your landing page on your website or blog, ensuring it’s easily accessible to your website visitors.
• Collaborate With Others: Consider partnering with other brands or influencers in your niche to promote your landing page to their audience.
• Run Paid Ads: If your budget allows, consider running paid advertising campaigns on platforms like Facebook, Instagram, or Google Ads to drive traffic to your landing page.
  

Step 8: Analyze and Optimize

After your landing page has been live for a while, it’s essential to analyze its performance. Flodesk provides you with analytics to understand how your landing page is doing. Pay attention to metrics like conversion rate, bounce rate, and the number of sign-ups. Use this data to make improvements and optimize your landing page for better results.

Creating a captivating landing page is no longer a daunting task, thanks to user-friendly platforms like Flodesk. With the steps outlined in this guide, you can craft a visually appealing and effective landing page that not only captures your audience’s attention, but also encourages them to take the desired action — whether it’s subscribing to your email list, making a purchase, or registering for an event. Remember to continuously monitor your landing page’s performance and make adjustments as needed to ensure it remains engaging and effective. Good luck with your landing page creation journey!

If you’re hosting a coaching call, a webinar, or any other event, you understand the struggle of getting attendees to show up. If you’re looking to increase user engagement and boost conversions, incorporating an event calendar can be a game-changer. The event calendar tool I use is Addevent. Addevent is an awesome tool that allows you to integrate events into your website, including your landing page. In this comprehensive guide, I’ll walk you step-by-step through the process of how to add a calendar reminder to a landing page.

Why Use Addevent on Your Landing Page?

Before we dive into the how, let’s briefly discuss why integrating Addevent into your landing page can be beneficial:

• Convenience and Accessibility: One main benefit of adding calendar buttons is the convenience and accessibility they offer to potential attendees. By simply clicking on the button, users can effortlessly save the event details directly to their preferred digital calendars, such as Google Calendar, Outlook, or iCal. This feature eliminates the hassle of manually entering event information, reducing the chances of human error and ensuring accuracy. Attendees can easily access event reminders, locations, and other essential details from their calendars, increasing the likelihood of event attendance.
• Reduce Attrition Rates: There’s an ongoing issue of registered attendees failing to show up for events—a significant challenge when you’re hosting conferences, webinars, workshops, or seminars. However, incorporating “add to calendar” buttons can help this issue. By providing attendees with a simple way to save the event to their calendars, you make it easier for them to keep track of the event and minimize the chances of forgetting or double-booking. This strategy significantly reduces attrition rates, increasing guest attendance and providing greater engagement from attendees.
• Increase Attendance and Engagement: When attendees add an event to their calendars, they signal their intent to participate and engage with your organization. By integrating the “add to calendar” feature across your event promotion channels, including websites, email invitations, and social media posts, you can make it easier for potential attendees to commit to your event while reducing the risk of error. This increased commitment translates into higher attendance rates, ensuring a larger audience for your event. The more attendees you have, the greater the potential for building meaningful connections, generating leads, increasing sales, and driving business growth.

Now that we understand the advantages, let’s get started on the process of adding Addevent to your landing page.

Step 1: Sign Up for an Addevent Account

If you don’t already have an Addevent account, the first step is to sign up. It’s a straightforward process, and you can start with a free account to get familiar with the platform. 

Here’s what you need to do:

• Go to the Addevent website.
• Click on the “Sign Up” or “Get Started” button.
• Follow the on-screen instructions to create your account. You’ll need to provide your email address and choose a password.

Once you’ve completed the registration, you’ll have access to your Addevent dashboard, where you can create and customize an event.

Step 2: Create Your Event

It’s time to create your event: 

• Once you’re logged in and have accessed your dashboard, click on the “Create Event” button.

• Fill in the event information, including the event title, date, time, location, and any additional details you want to include. Be as specific as possible to provide users with all the necessary information.

• Customization: The paid Addevent plan offers customization options that allow you to match the event’s appearance with your landing page’s design. You can choose colors, fonts, and sizes that complement your site’s aesthetics.
• Save or Publish: Once you’ve filled in all the event details and customized the widget to your liking, you can choose to save it as a draft or publish it immediately.
  

Step 3: Generate the Embed Code

Now that your event is created and customized, it’s time to generate the embed code. This code will allow you to place the event widget on your landing page by following these steps:

• From your event’s dashboard, click on the event you want to embed.
• In the event’s details, click on the “Widget” tab.
• Generate Code: After customizing the widget, click the “Generate Code” button. Addevent will generate an HTML code snippet you can add to your landing page.
• Copy the Code: Click on the code snippet to select it, and then copy it to your clipboard. You’ll need this code to embed the event on your landing page.
  
  

Step 4: Add Addevent to Your Landing Page

Now that you have the embed code, it’s time to add your Addevent event to your landing page. The specific steps for this process may vary depending on your website builder or content management system (CMS). However, the general process involves editing the HTML of your landing page and pasting the code snippet you copied earlier.

Here are the general steps to add Addevent to your landing page:

• Access Your Landing Page: Log in to your website builder, and access the landing page you want to edit.
• Locate the section of your landing page where you want to add the event calendar.
• Paste the Code: In the HTML editor, paste the Addevent code snippet you copied earlier. Make sure to place it where you want the event calendar to appear.

• Save your changes, and update your landing page. This will apply the changes and make the event calendar visible to your visitors.
  
  

Step 5: Test Your Landing Page

After adding Addevent to your landing page, it’s crucial to test it to ensure everything is working correctly. Here’s what you should check:

• Confirm that the event calendar appears as intended on your landing page. Verify that the colors and fonts match your site’s design.
• Event Information: Click on the events within the calendar to ensure that all event details are displayed accurately.
• Responsiveness: Check how the event calendar looks on various devices, including desktops, tablets, and smartphones. Ensure that it’s responsive and user-friendly on all screen sizes.

Once you have added the calendar reminder to your event landing page, now it’s time to promote, promote, promote.