HOW TO STAY CONSISTENT IN YOUR BUSINESS

HOW TO STAY CONSISTENT IN YOUR BUSINESS
HOW TO STAY CONSISTENT IN YOUR BUSINESS




How to Stay Consistent In Your Business

In this episode, we will talk about how to stay consistent in your business. Consistency is the secret sauce of success in any thing we do, however it’s, especially crucial in business. When you are an entrepreneur, oftentimes you don’t have anyone to keep you accountable. It’s the steady, persistent effort over time that transforms your dreams into reality. Maintaining consistency isn’t always easy. It requires discipline, determination, vision, and a clear strategy. I am not the master of all things consistency, but I do have some habits that have helped me stay on task.

 

Understanding the Power of Consistency

Consistency is more than just showing up; it’s about delivering quality results consistently over time. In business, this translates to showing up regularly for visibility, providing excellent customer service, and continually improving your products or services. Consistency builds trust with clients, and your audience. This helps in establishing your brand as reliable and dependable.

Consistency also plays a crucial role in goal achievement. Whether it’s increasing sales, launching a new product, or expanding your reach, consistent effort is essential for progress. It’s the small acts and consistent actions that lead to the big outcomes.


My social media following didn’t grow because I posted once and I went viral and got a lot of followers, it was consistently showing up. My email list didn’t just grow overnight, it was all my little efforts that grew it over time. We have to remember that Rome wasn’t built in a day and neither is our business. 

 

Overcoming Challenges to Consistency

Maintaining consistency in business can be challenging, especially in today’s fast-paced and ever-changing world. Common obstacles include procrastination, distractions, lack of motivation, and unforeseen setbacks. However, with the right mindset and strategies, these challenges can be overcome.

 

1. Set Clear Goals

The first step to staying consistent in your business is to define clear, specific goals. This is an essential step to stay consistent. When you can implement goal setting in your business, this will enable you to have structure and stay consistent. It’s important to set big goals and then break them down for quarterly, monthly, weekly, and daily. Break down larger goals into smaller, manageable tasks to make progress more achievable. This is really an art and it’s one I am still working on mastering. I do know one of the best things I do to help me stay consistent is to schedule my day the night before.

 

2. Develop a Routine

Consistency thrives on routine. Establishing daily habits and rituals can help you stay focused and productive. Whether it’s starting your day with a morning routine, scheduling specific times for tasks, or setting aside dedicated blocks for specific areas of work, creating a structured routine can eliminate decision fatigue and maintain momentum. 

 

3. Prioritize Tasks

Not all tasks are created equal. Prioritize your tasks based on their importance and urgency. Focus on high-impact activities that align with your goals and delegate or eliminate tasks that don’t contribute to your objectives. By focusing your time and energy on what matters most, you can make significant progress towards your business goals.

One of the habits I have implemented in my planning is to give myself 3 main goals that I am going to work on. These are the things in my business that really move the needle and make the biggest impact. After I have listed my 3 main goals, I make a list of my to dos. These are important, but don’t carry as much weight. I work on my 3 main goals first and then tackle my to do list.

 

4. Stay Flexible

While consistency is essential, it’s also important to remain flexible and adapt to changing circumstances. Be open to feedback, embrace new opportunities, and adjust your strategies as needed. Flexibility allows you to navigate challenges and setbacks without losing sight of your long-term goals. Try to be objective and assess what is and isn’t working and be open to pivoting and trying something new. 

 

5. Track Your Progress

Monitoring your progress is crucial for staying consistent. Keep track of your daily, weekly, and monthly achievements to stay motivated and identify areas for improvement. Use tools like productivity apps, project management software, or simple spreadsheets to track your tasks and milestones.

One of the things that helps me keep consistent is tracking my stats. This includes my social media growth, email growth, income growth, and so on. It helps keep the momentum going, especially when I am feeling discouraged.

 

6. Stay Accountable

Accountability is a powerful motivator for consistency. Whether it’s partnering with a mentor, joining a mastermind group, or sharing your goals with a trusted friend or colleague, having external accountability can keep you on track. Regular check-ins and progress reports can help you stay focused and accountable for your actions.

 

7. Practice Self-Care

Consistency requires sustained energy and focus, which is why self-care is essential. Prioritize your physical and mental well-being by getting enough sleep, exercising regularly, eating healthily, and taking breaks when needed. Remember, taking care of yourself is not a luxury but a necessity for long-term success.

Consistency is the cornerstone of success in business. By setting clear goals, developing a routine, prioritizing tasks, staying flexible, tracking progress, staying accountable, and practicing self-care, you can maintain consistency and achieve your business objectives. Remember, consistency is not about perfection but about making progress every day towards your goals. So, stay focused, stay committed, and success will follow.

 

I am hosting an online business summit called Fusion Collective. It’s going to be amazing so make sure to click the link in the show notes and grab your tickets.

DEALING WITH COMPETITION WITH MICHELLE GIFFORD

Dealing with Competition with Michelle Gifford

DEALING WITH COMPETITION WITH MICHELLE GIFFORD

 

In this episode Brittni discusses dealing with competition with Michelle Gifford. Tune in to better understand when it is important to stand up for your business in the face of competition, how to differentiate your brand, and dealing with similar businesses in a healthy and productive way.

 

You can connect with Michelle here:

Website https://iammichellegifford.com/.


Instagram is @iammichellegifford (https://www.instagram.com/iammichellegifford/).


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(https://twitter.com/i/flow/login?redirect_after_login=%2Fiammichellegiff).


Facebook is Michelle Gifford Creative (https://www.facebook.com/michellegiffordcreative/). 

 

Pinterest is Michelle Gifford Creative (https://www.pinterest.com/michellegiffordcreative/).

 

 

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PRINTING PRODUCTS WITH POLLY PAYNE

PRINTING PRODUCTS WITH POLLY PAYNE

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PRINTING PRODUCTS WITH POLLY PAYNE

PRINTING PRODUCTS WITH POLLY PAYNE
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In this episode, Brittni interviews Polly Payne the founder of Horiacio Printing. Polly shares her journey of printing a planner, to teaching others how to do it. 

Check out Polly’s free workshop on getting started creating your own printed product HERE. 

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DIFFERENT TYPES OF SALES FUNNELS

DIFFERENT TYPES OF SALES FUNNELS

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DIFFERENT TYPES OF SALES FUNNELS

DIFFERENT TYPES OF SALES FUNNELS
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A sales funnel is the journey a potential client takes from initial awareness to making a purchase. The core principles of sales funnels stay the same, the strategies can be different across different platforms. In this podcast, we’ll discuss different examples of sales funnels across platforms like podcasting, social media, speaking engagements, networking, and more. We’ll also discuss the importance of lead magnets and nurturing leads to eventually sell a product or service.

Podcasting Sales Funnel:

Podcasting has become a popular platform for building an engaged audience and driving sales. Different people like to consume content in different ways and podcasting has become a fan favorite. For me, it’s the ability to mulit-task. I can listen to a podcast while cleaning my house or working out. It’s a win-win in my book.

Here’s an example of how a podcasting sales funnel might work:

Attract with Valuable Content: The podcast host creates an informative and valuable episode that interests their ideal client and addresses pain points.  This positions the host as an authority in their niche.

Lead Magnet Offer: To capture leads, the podcast host offers a free resource related to the podcast content, such as a downloadable eBook, checklist, or exclusive access to bonus episodes. Listeners are encouraged to opt in to the host’s email list in exchange for the lead magnet. The link is added to the show notes both on the podcast platform and on their website.

Nurture Through Email Sequences: Once a listener opts in, they enter an email nurturing sequence where they receive additional valuable content related to the podcast theme. The host builds the know, like, and trust factor with subscribers by providing consistent value and engaging with them through emails.

Product Promotion: As the relationship with subscribers deepens, the host introduces relevant products or services through email promotions. These products could be their own offerings, affiliate products, or sponsorships aligned with the podcast’s theme.

Conversion: Subscribers who have been nurtured and engaged are more likely to convert into customers when presented with offers that resonate with their needs and interests. There are several ways to track conversions, but the easiest way is to create different segments or tags using your email marketing software.

Post-Sale Engagement: After making a purchase, customers continue to receive value through exclusive content, special offers, or invitations to events. This post-sale engagement helps continue the trust and build relationships. This encourages repeat purchases or referrals.

Social Media Sales Funnel:

Social media platforms offer opportunity for reaching and engaging with a wide audience. There are many different platforms available so find the one that you are most comfortable using.

Here’s an example of a social media sales funnel:

Awareness through Engaging Content: A business creates engaging content such as posts, videos, and stories on social media platforms like Instagram, Facebook, or LinkedIn. This content showcases the brand’s personality, values, and offerings, attracting followers and generating awareness.

Lead Magnet Offer: To capture leads from social media, the business offers a free resource or incentive, such as a downloadable guide, webinar, or discount code, in exchange for users’ email addresses or contact information. This can be done by having your audience DM you, click on your profile, leave a comment showing interest, or include a link to your post or story.  

Nurture with Targeted Ads and Free Content: The business uses targeted ads and personalized free content to nurture leads on social media platforms. Retargeting ads based on user behavior and interests help keep the brand top of mind and drive engagement with the lead magnet offer.

Product Promotion: Once leads are warmed up, the business promotes its products or services through social media posts, stories, and live streams. Highlighting customer testimonials, case studies, and user-generated content can build credibility and trust.

Conversion: Social media followers who have engaged with the brand and shown interest in its offerings are more likely to convert into customers.

Post-Sale Engagement: After making a purchase, customers are encouraged to follow the brand on social media to stay updated on new products, promotions, and valuable content. Social media platforms serve as a channel for ongoing engagement and customer support.

Speaking Engagements Sales Funnel:

Speaking engagements provide an opportunity to connect with an audience in person or virtually. It is amazing when you are paid to speak, however if you are just starting out often the payment comes in the form of exposure. However, don’t walk away without getting email addresses if possible. Here’s an example of a sales funnel leveraging speaking engagements:

 

Engage Audience with a Valuable Presentation: A speaker delivers an informative presentation at a conference, seminar, or webinar, showcasing their expertise and addressing the audience’s pain points or interests.

 

Lead Capture during Presentation: During the talk, the speaker offers a lead magnet or incentive related to the presentation topic, such as a downloadable slide deck, whitepaper, or free consultation. This can be done by creating a link or a QR code that is displayed in the presentation. Attendees are encouraged to provide their contact information to receive the resource.

 

Follow-Up with Additional Value: After the event, the speaker follows up with attendees via email, providing more value related to the presentation topic. This could include extra resources, exclusive content, or invitations to join a community or webinar series.

 

Product Offering: As the relationship with attendees progresses, the speaker introduces relevant products or services aligned with the presentation topic. This could be a course, coaching program, consulting services, or books authored by the speaker.

 

Conversion: Attendees who have engaged with the speaker’s follow-up emails and shown interest in their offerings are more likely to convert into customers.

Post-Sale Engagement: After attendees become customers, the speaker continues to provide value through follow-up emails, exclusive content, or invitations to future speaking engagements. This post-sale engagement strengthens the customer relationship and encourages repeat business or referrals.

Networking Sales Funnel:

Networking provides valuable opportunities to build relationships and generate leads organically. Many business owners depend solely on social media to market, however they are neglecting a very important funnel opportunity and that is in-person networking. Here’s an example of a networking sales funnel:

Build Connections at Events: A business owner attends industry conferences, networking events, or meetups and connects with peers, potential clients, and collaborations. They engage in conversations and exchange contact information with individuals who express interest in their products or services.

Offer Value through Follow-Up: After the event, the business owner follows up with new connections via email, offering value and continuing the conversation. They may share relevant resources, insights, or invitations to upcoming events or webinars.

Personalized Outreach: As the relationship develops, the business owner engages in personalized outreach specific to the needs and interests of the  new connection. They offer solutions to challenges discussed during the initial conversation and position themselves as a trusted advisor.

Product Presentation: Once a trusted relationship is established, the business owner presents their products or services as solutions to the connection’s pain points or challenges. They showcase case studies, testimonials, or demonstrations to illustrate the value proposition.

Conversion: Contacts who express interest in the business owner’s offerings are guided through the sales process, this could mean scheduling a consultation, signing up for a trial, or making a purchase.

Post-Sale Engagement: After making a purchase, clients continue to receive support and value from the business owner through ongoing communication, recommendations, and opportunities for additional products or services.

 

Lead Magnets and Nurturing:

In all the examples above, lead magnets play a crucial role in attracting possible clients and getting their contact information. A lead magnet is a valuable resource that you need to get potential clients in your sales funnels.  Once leads are captured, nurturing them through communication is essential for building the know, like, and trust factor.. Nurturing involves providing consistent value through email sequences, social media interactions, or personalized outreach. By delivering relevant content, addressing potential clients needs, and maintaining consistent communication, businesses can move them through the sales funnel effectively.

Sales funnels come in many different shapes and forms in various platforms and channels, each with a unique strategy.  Whether it’s through podcasting, social media, speaking engagements, networking, or other platforms, the goal remains the same: attract, engage, nurture, and convert leads into clients.

If you are ready to start building funnels that convert check out my Email Funnels course. In this course I teach business owners how to build funnels that convert followers into clients.

I hope you enjoyed this episode. If you found it helpful I would love you to leave a 5 star review and share with your friends. You are the best! Until next time! 

Build Connections at Events: A business owner attends industry conferences, networking events, or meetups and connects with peers, potential clients, and collaborations. They engage in conversations and exchange contact information with individuals who express interest in their products or services.

Offer Value through Follow-Up: After the event, the business owner follows up with new connections via email, offering value and continuing the conversation. They may share relevant resources, insights, or invitations to upcoming events or webinars.

Personalized Outreach: As the relationship develops, the business owner engages in personalized outreach specific to the needs and interests of the  new connection. They offer solutions to challenges discussed during the initial conversation and position themselves as a trusted advisor.

Product Presentation: Once a trusted relationship is established, the business owner presents their products or services as solutions to the connection’s pain points or challenges. They showcase case studies, testimonials, or demonstrations to illustrate the value proposition.

Conversion: Contacts who express interest in the business owner’s offerings are guided through the sales process, this could mean scheduling a consultation, signing up for a trial, or making a purchase.

Post-Sale Engagement: After making a purchase, clients continue to receive support and value from the business owner through ongoing communication, recommendations, and opportunities for additional products or services.

 

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WHAT IS A SALES FUNNEL

What is a Sales Funnel

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WHAT IS A SALES FUNNEL

What is a Sales Funnel
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In marketing and selling in your business, the backbone of a successful conversion strategy is the sales funnel. I think this word feels intimidating to some people. The reality is every business has sales funnels they just might not realize it. The businesses that are really successful have mastered the art of sales funnels. Over the next few episodes I am going to break down some questions I recently received in a survey on sales funnels. Sales funnels are not just a buzzword but a strategy and a  framework that guides potential leads into loyal customers. Whether you’re a seasoned entrepreneur or a newbie, understanding sales funnels can significantly enhance your ability to drive sales and grow your business.

Sales Funnel

Let’s break down the basics. A sales funnel represents the journey a potential client or customer takes from being aware of a product or service to becoming a paying customer. Think of it as a metaphorical funnel which leads flow, gradually narrowing down until they make a purchase decision. This journey is divided into several stages, each requiring specific strategies to move prospects closer and closer to conversion. 

The Stages of a Sales Funnel

1. Awareness

The first stage is awareness. This  is where the journey begins. At this point, prospects become aware of your brand, product, or service. This awareness can be triggered through various channels such as social media, search engines, word-of-mouth, or advertising. The goal here is to grab the attention of your target audience and pique their interest enough to move them to the next stage. 

This is the top of the funnel. Visualize an actual funnel. It’s wide at the top and narrows at the bottom. Traffic is what drives people to enter your funnel. Every business needs traffic to thrive and grow.

2. Interest

Once a potential client is aware of your brand and is exposed to one of your offerings, they move into the interest stage. Here, they actively seek more information to see  whether your product or service aligns with their needs or desires. This is where content marketing plays a crucial role, offering valuable and relevant content that addresses their pain points and provides solutions. By nurturing their interest, you can further engage prospects and keep them moving through the funnel. 

This part of the funnel often has what I call a “leak in the funnel”. A lot of business owners understand the awareness phase, they post content on social media, blog, or network, but often struggle with making offerings and letting people know how to work with them. I teach my clients to use the 80/20 rule, give them 80% valuable content and 20% make offers and tell them how they can work with you.

3. Consideration

In the consideration stage, potential clients start to research, comparing your offering with other offers and weighing the benefits against the costs. This is a critical phase where you need to provide compelling reasons why your product or service stands out from the competition. Testimonials, case studies, product demos, and free trials are effective tools to sway prospects in your favor and push them towards making a decision.

4. Decision

As potential clients reach the decision stage, they are on the brink of making a purchase. Here, it’s essential to remove any remaining barriers or objections that may hold them back from making a decision.  Offering incentives such as discounts, limited-time offers, or guarantees can give them a nudge they need to convert to a paying client.

5. Action

The final stage of the sales funnel is action, where prospects take the desired action, whether it’s making a purchase, signing up for a service, or subscribing to a newsletter. This is the ultimate goal of the sales funnel – to drive conversions and generate revenue for your business.

Sales Funnel Optimization

Optimizing your sales funnel is crucial for maximizing conversions and increasing revenue. By identifying where you might have “leaks in your funnels” within each stage, you can implement strategies to streamline the process and improve overall performance. 

 

Here are some key tactics for optimizing your sales funnel:

1. Know Your Audience

Understanding your target audience’s needs, preferences, and pain points is so, so important for tailoring your messaging and offering to resonate with them effectively.

2. Create Compelling Content

Content is king when it comes to engaging prospects and guiding them through the sales funnel. Invest in creating high-quality content that educates, entertains, and adds value to your audience.

3. Implement Marketing Automation

Marketing automation tools can help streamline repetitive tasks, nurture leads, and track prospect behavior, allowing you to deliver personalized experiences at scale. You don’t have time to email and nurture ever single lead that comes into your funnel and that is why automation is a must. 

4. A/B Testing

Experimentation is key to optimizing your sales funnel. Conduct A/B tests on various elements such as headlines, calls-to-action, and landing pages to identify what resonates best with your audience. Test different lead magnets and marketing strategies. Marketing is all about testing and trying new things. You  have to be open to trying new things all the time until you find what works. 

5. Analyze and Fix

Regularly analyze key metrics such as open rates, click through rates, conversion rates, and bounce rates to identify areas for improvement. Use this data to refine your sales funnel continuously.

Take the time to learn analytics in your business. You don’t want to be running in circles and wasting your time because something you think is working isn’t. When you understand analytics then you see what is and isn’t working and can tweak accordingly. 

 

A  sales funnel is a fundamental concept in marketing and sales that maps out the journey prospects take from awareness to action. By understanding the stages of a sales funnel and implementing targeted strategies to optimize each stage, businesses can effectively drive conversions and grow their customer base. Remember, the key to success lies in continuous experimentation, adaptation, and a deep understanding of your target audience. So, take the time to fine-tune your sales funnel and watch your conversion rates soar.

Free Training

I am hosting a free training on March 13th at 10am MST. The training is How I Got My First 10K Email Subscribers. Getting people on your email list is crucial for an effective sales funnel and I am going to give you all the tips, tricks, and hacks that I have used to grow my list. See the link below! 

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I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Women's Business Coach

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REMENTO WITH CHARLIE GREENE

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REMENTO WITH CHARLIE GREENE

Remento is a platform that captures and preserves family stories. Its main offering is the RTO book, which turns memories into written stories and includes QR codes for narrated autobiographies.

 

Episode Highlights:

 

  • Remento offers a simple way to turn memories into written stories.
  • The RTO book includes QR codes that allow the reader to hear the person’s voice while reading.
  • Remento is a completely web-based platform with no app required.
  •  The prompts and suggestions offered by Remento make it easier to capture meaningful stories.
  •  Different people respond to different stimuli, so Remento aims to tailor the product to the individual sharing their stories.
  •  The founders of Remento were inspired by the value of capturing everyday encounters and human moments through video.
  •  The process of creating a repository of family stories brings people closer together.
Redefine Business Podcast

I'm Brittni Schroeder!

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Women's Business Coach

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Knowing When It’s Time to Hire a Virtual Assistant for Your Business

Knowing When To Hire a Personal Assistant

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Knowing When It's Time to Hire a Virtual Assistant for Your Business

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Knowing When It's Time to Hire a Virtual Assistant for Your Business

In today’s fast-paced world, entrepreneurs and small business owners often find themselves wearing multiple hats to keep their operations running smoothly. While this level of multitasking may work in the early stages, as the business grows, so do the demands on your time and energy. This is when the services of a virtual assistant (VA) become invaluable. But before diving into the hiring process, you must assess whether your business is ready for a virtual assistant and if you, as the business owner, are prepared to manage one effectively.

Understanding Your Business's Needs

Before considering hiring a virtual assistant, it’s crucial to have a clear understanding of your business’s needs and objectives. This involves assessing the areas of your business that are consuming a significant amount of your time and energy. These tasks could range from administrative duties such as email management and scheduling to more specialized tasks like social media management or content creation.

 

Take the time to identify tasks that are essential for the growth of your business but are not necessarily the best use of your skills and expertise. These are the tasks that can be delegated to a virtual assistant, allowing you to focus on high-impact activities that drive the business forward.

Establishing Systems and Procedures

Before bringing a virtual assistant on board, it’s essential to have systems, automations, and standard operating procedures (SOPs) in place. These processes serve as the foundation for effectively delegating tasks and ensuring consistency in your business. 

 

Start by documenting your existing workflows for key business activities. This could include how you handle customer inquiries, onboarding clients, or manage your social media presence. By documenting these processes, you create a roadmap that your virtual assistant can follow, ensuring that tasks are completed accurately and efficiently.

 

In addition to documenting workflows, it’s important to leverage technology and automation. Implementing automations ensures things are getting done exactly how we want them done, but it also allows your VA to do other things in your business that cannot be automated. For example, email automation tools can help manage your inbox more efficiently, while project management platforms can facilitate collaboration and task delegation.

Signs It's Time to Hire a Virtual Assistant

Now that you have a solid understanding of your business’s needs and have established systems and procedures, how do you know when it’s time to hire a virtual assistant? Here are some signs that indicate your business could benefit from additional support:

 

  • Overwhelm and Burnout: If you find yourself consistently overwhelmed with the amount of tasks on your plate and experiencing burnout, it may be a sign that you need help. Delegating tasks to a virtual assistant can alleviate some of the pressure and free up your time to focus on growing your business.

  • Inefficient Task Management: If you’re spending a significant amount of time on low-value tasks that could be delegated, that’s a clear indicator that you need assistance. A virtual assistant can handle routine administrative tasks, allowing you to allocate your time more effectively.

  • Missed Opportunities: Are you missing out on growth opportunities because you’re too bogged down with day-to-day tasks? Whether it’s following up with leads, managing social media accounts, or coordinating projects, a virtual assistant can help ensure that nothing falls through the cracks.

  • Inconsistent Customer Service: If you’re struggling to provide consistent and timely customer service due to competing priorities, it’s time to consider hiring a virtual assistant. They can handle customer inquiries, resolve issues, and ensure that your customers receive the attention they deserve.

  • Plateaued Growth: If your business growth has plateaued because you’re stretched too thin, bringing a virtual assistant on board can provide the support needed to scale your operations. By offloading repetitive tasks, you can focus on driving growth and expanding your business.

Hiring and Managing a Virtual Assistant

Once you’ve recognized the need for a virtual assistant, the next step is finding the right candidate and effectively managing them. Here are some tips for a successful hiring and onboarding process:

 

  • – Define Roles and Expectations: Clearly outline the roles and responsibilities of the virtual assistant, including specific tasks they’ll be responsible for and any performance metrics or goals they need to achieve.

  • – Screening and Selection: Take the time to thoroughly screen potential candidates to ensure they have the skills and experience needed for the role. Consider factors such as communication skills, reliability, and cultural fit.

  • – Effective Communication: Establish clear channels of communication with your virtual assistant and set expectations for response times and availability. Regular check-ins via email, phone, or video conferencing can help ensure alignment and provide opportunities for feedback.
  •  
  • – Provide Training and Support: Invest time in training your virtual assistant on your business processes, systems, and expectations. Provide access to relevant resources and documentation to support their onboarding process. If you have your standard operating procedures (SOPs) in place, this will cut down on so much of your time.

  • – Delegate and Empower: Once your virtual assistant is onboarded, delegate tasks to them gradually, starting with less critical tasks and gradually increasing their responsibilities as they become familiar with your business.

  • – Feedback and Performance Management: Provide regular feedback to your virtual assistant on their performance and areas for improvement. Establish a performance review process to assess progress and address any concerns or issues that arise.

Hiring a virtual assistant can be a game-changer for entrepreneurs and small business owners looking to scale their operations and focus on high-impact activities. However, before making the leap, it’s essential to assess whether your business is ready for a virtual assistant and ensure that you have the necessary systems, automations, and standard operating procedures in place. By taking the time to define your business’s needs, establish clear processes, and effectively manage your virtual assistant, you can unlock the full potential of this valuable resource and propel your business to new heights of success.

 

If you’re in the process of setting up your automations, systems, and SOPs and don’t know where to start, my Meeting Place Membership is perfect for you. Once you hire a VA, the membership will also be a great resource for them to learn and continue developing your business. 

 

Join The Meeting Place Membership HERE. 

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I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Women's Business Coach

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Course Creation with Wit and Wire

Course Creation with Wit and Wire

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Course Creation with Wit and Wire

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Course Creation With Wit and Wire

Melissa Gooler of Wit and Wire helps online business owners create their own online courses. She emphasizes the importance of finding a profitable idea and focusing on the outcome desired by the target audience. Melissa’s course creation process involves validating the idea, developing the curriculum, and gathering feedback from initial students.

 

Episode HIghlights:

 

  • Melissa Gooler assists online business owners in creating profitable online courses.
  • The key to a successful course is identifying a desired outcome for the target audience.
  • Melissa’s course creation process involves validating the idea and gathering feedback from initial students to create an effective experience.

Resources

Download your Course Creation Tool Kit for free HERE

 

Wit and Wire Website 

 

Find Melissa on Instagram 

 

Check out the resources she has for you on YouTube HERE 

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Women's Business Coach

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Common Mistakes to Avoid When Launching Digital Products

Episode 99

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Common Mistakes to Avoid When Launching Digital Products

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Common Mistakes to Avoid When Launching Digital Products

I am seeing a new trend as of late. A lot of people are launching digital courses. However, the path to a successful digital product launch is riddled with many, many pitfalls. In this podcast, we’ll explore five common mistakes that often cause a failed digital product launch, and discuss strategies to avoid them.

Neglecting Market Research

One of the most fundamental mistakes in launching a digital product is neglecting a really deep dive into market research. Understanding your target audience, their needs, preferences, and your competition is essential for creating a product that your followers want to use. Rushing into creating a digital product without a solid understanding of the market can result in a failed launch.

Solution:

Take the time to conduct  market research before diving into the creation phase. Engage with your own warm audience, or if you are just beginning to reach out to people that are your target audience through surveys or interviews. This data will not only help you understand the needs, but also help you tailor your marketing strategy to better reach and resonate with your audience.

Insufficient Warm Audience

An often-overlooked mistake in the digital product launch process is neglecting to cultivate a warm audience before the launch. A warm audience consists of individuals who are already familiar with your brand, engaged with your content, or have shown interest in your offerings. Ignoring the potential of this pre-existing audience can result in a missed opportunity to generate early interest and garner initial support for your digital product.

Solution:

Prioritize building and nurturing a warm audience well in advance of your product launch. Engage with your audience through various channels, such as social media, email newsletters, and webinars. Share behind-the-scenes glimpses, teasers, and exclusive content to pique their interest. A warm audience not only provides a ready-made group of potential buyers, but can also serve as a sales team, helping to promote your product’s reach through word-of-mouth referrals. Cultivating a sense of community and anticipation among your existing audience can significantly help the success of your offer.

Premature Launch without Testing:

Rushing a product to market without thorough testing is a recipe for disaster. Bugs, glitches, and other technical issues can tarnish your brand reputation and result in a loss of trust among users. A fast and furious launch without proper testing can lead to negative reviews, customer dissatisfaction, and potential money losses.

Solution:

Implement a testing strategy.  Conduct beta testing with a select group of users to gather valuable feedback before the official launch. Continuous testing are essential. You want to address any unforeseen issues promptly. Ask for constructive criticism and feedback. A well-tested product not only instills confidence in users but also gives you the feedback you need to continue to improve your products.

Inadequate Marketing and Promotion:

Even the most amazing digital product can go unnoticed without a well-executed marketing plan. Failing to invest sufficient time and resources into promoting your product can result in a lack of awareness, low user adoption, and ultimately, poor sales performance.

Solution:

Develop a comprehensive marketing strategy that includes pre-launch teasers, influencer collaborations, social media campaigns, and targeted advertising. Utilize various channels to reach your target audience and create a buzz around your product. Give yourself adequate time to promote your product.

Ignoring Post-Launch Engagement:

Many entrepreneurs focus solely on the launch day, neglecting the crucial post-launch phase. Once your product is live, ongoing engagement and communication with your users is so important. You want to continue to gather feedback, and foster a loyal customer community. Ignoring post-launch engagement can result in missed opportunities for growth and improvement.

Solution:

Implement a post-launch engagement strategy that includes regular communication with users through onboarding emails, social media, and any other channels. Encourage user-generated content talking about your product, testimonials, and reviews to build trust and credibility. Actively listen to user feedback. Your goal is to create a community, and you want to ensure that every customer feels seen and heard.

Launching a digital product is fun, but success requires careful planning and execution. By avoiding these common mistakes – neglecting market research, a warm audience, inadequate marketing, and ignoring post-launch engagement – you can set your digital product on the path to sustained success. A digital product is a great asset to your product suite and can really help you scale, but it’s also a lot of work. Take the time to prepare and learn how to effectively plan for a launch.

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Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Women's Business Coach

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Talking Finance with Brennan Schlagbaum the Budgetdog

Episode 98 Talkling Finance

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Talking Finance with Brennan Schlagbaum the Budgetdog

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Episode #98 Talking Finance
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Talking Finance with Brennan Schlagbaum the Budgetdog

Brennan Schlagbaum, also known as the Budgetdog, shares his journey of getting out of debt and helping others with personal finance. He offers guidance to people sinking in debt, those looking to start investing, and individuals with high incomes but no financial plan. Brennan emphasizes the importance of educating children about money and giving back.

Episode Highlights

In episode 98, we talk about:

 

  • Brennan started his financial journey at 23 when he realized he had accumulated thousands in debt.
  • With his CPA background, he created a game plan to pay off the debt and started helping friends and family offline.
  • He eventually started the Budgetdog Instagram account to reach a wider audience.
  • Brennan works with people sinking in debt, those unsure of how to start investing, and individuals with high incomes but no financial plan.
  • He believes in teaching children about responsibility, savings, and giving back.
  • Brennan emphasizes the value of sacrificing and investing over getting rich quick.
  • He aims to give back to the community and has a goal of donating a million dollars to D syndrome in 2024.

Where Can I find out more?

Check out what Brennan has to offer. He might just be the answer to your financial goals.

Find him on his website Budgetdog

Follow him on Instagram

FREEBIE! Budget Template 

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Women's Business Coach

WANT MORE...

WORK WITH ME

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