Mindful Money Coach – Liz Carroll

Episode 94

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Mindful Money Coach - Liz Carroll

Episode #94 Mindful Money Coach- Liz Carroll

Liz Carroll, the founder of Mindful Money Coaches, discusses her journey from not feeling confident with money to becoming skilled at managing it. She emphasizes the importance of having a destination and a plan for your finances. Liz works with clients who are just starting out or looking to accelerate their financial freedom. She helps them understand their current financial situation, create a budget, and develop mindfulness around money. Liz also shares her own experience with real estate investing and offers guidance, but does not provide specific investment advice.

Mindful Money Coach - Liz Carroll

Podcast Episode Highlights –

 

  • Liz helps clients overcome limiting beliefs about money and gain confidence in managing their finances.
  •  She encourages clients to have a destination and a plan for their financial goals. 
  • Liz works with clients who are just starting out or looking to accelerate their exit from corporate jobs.
  • She focuses on helping clients understand their current financial situation and create a budget.
  • Liz shares her own experience with real estate investing but does not provide specific investment advice.
  • She emphasizes the importance of mindfulness and being present in managing money.
  •  Liz can be contacted through her website and Instagram page.

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Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Creating a Cohesive Instagram Feed

91. Creating a Cohesive Instagram Feed

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Creating a Cohesive Instagram Feed

CREATING A COHESIVE INSTAGRAM FEED

 

There are a lot of social media platforms to choose from. My platform of choice is Instagram. Instagram stands out as a visual platform. Your Instagram feed is like a digital canvas, offering a snapshot into your brand, personality, or business. A cohesive feed is not just aesthetically pleasing; it’s a powerful tool for building brand identity, engaging your audience, and leaving a lasting impression.

 

In this podcast, I’ll explore the art and strategy of creating a cohesive Instagram feed that tells a compelling visual story.

Understanding the Power of Visual Consistency

Your Instagram feed is a digital first impression, and as the saying goes, “a picture is worth a thousand words.” A cohesive feed is the result of a thoughtful approach to visual consistency. It’s about maintaining a recognizable brand and feel on your Instagram and across all your platforms.

Define Your Brand Aesthetic

Before you start on the journey to a cohesive feed, take a moment to define your brand aesthetic. Consider the emotions, values, and messages you want to convey. Are you aiming for a minimalist vibe, vibrant and bold colors, or a soft and dreamy atmosphere? Your aesthetic sets the tone for your entire feed.

Choose a Consistent Color Palette

Colors evoke emotions and play a crucial role in brand recognition. Select a color palette that aligns with your brand identity and stick to it. Consistency in colors creates a sense of cohesion and makes your feed instantly recognizable. Apps like Canva can help you create and manage your color scheme.

Maintain Consistent Filters and Editing Styles

Whether you’re using Instagram’s built-in editing tools or third-party apps, find a filter or editing style that complements your brand aesthetic. Consistency in editing adds a polished look to your feed. Remember, it’s not just about applying the same filter to every photo; it’s about maintaining a consistent visual tone.

Creating a Content Strategy for Cohesion

A cohesive feed is not just about visuals; it’s also about the story you’re telling. Your content strategy plays a pivotal role in ensuring that each post contributes to the overall narrative of your brand. Let’s delve into strategies that can help you create a content plan for a cohesive feed.

Establish Content Pillars/Categories

Identify key content pillars/categories that represent your brand. These categories should reflect the core values and interests of your audience. For example, if you’re a fitness influencer, your pillars might include workout routines, healthy recipes, and motivational quotes. Organizing your content around these pillars adds structure to your feed. If you are a life coach they might include inspiration, connection, humor, and life hacks.

Plan Your Grid Layout

The grid layout is the visual structure of your Instagram profile when viewed as a whole. Plan how your posts will appear in the grid, considering the balance of colors, content types, and negative space. There are tools out there like Planoly, the Meta Business Suite, or Tailwind.

Tell a Story Through Captions

While visuals are the heart of Instagram, captions are the soul. Craft compelling captions that resonate with your audience and contribute to the narrative of your feed. Whether it’s sharing personal anecdotes, asking questions, or providing valuable insights, your captions should complement the visual story you’re telling.

Establish a Posting Schedule

Consistency is key! Whether you choose to post daily, three times a week, or on specific days, stick to a schedule. Consistency in posting frequency helps manage expectations and keeps your audience engaged. Use Instagram Insights to identify the times when your followers are most active.

Mix Up Content Types

Variety is the spice of life, and the same holds true for your Instagram feed. Introduce a mix of content types – images, carousels, videos, and reels – to keep your feed dynamic and interesting. Experiment with different formats to see what resonates most with your audience.

Preview Before Posting

Before hitting that ‘Share’ button, take a moment to preview how your post will appear in your feed. Ensure that it aligns with your established aesthetic, doesn’t disrupt the flow of your grid, and contributes positively to your overall visual narrative.

Engagement and Interaction: Building a Community

A cohesive Instagram feed isn’t just about broadcasting your content; it’s also about building a community. Engage with your audience, respond to comments, and participate in conversations.

Here are some strategies to foster engagement:

Encourage User-Generated Content

Invite your followers to contribute to your feed by using a branded hashtag or participating in themed challenges. User-generated content not only diversifies your feed but also strengthens the sense of community around your brand.

Foster Meaningful Conversations

Ask questions in your captions, create polls in Stories, and encourage your followers to share their thoughts. Meaningful interactions not only boost engagement but also provide valuable insights into your audience’s preferences.

Collaborate with Others

Collaborations with other Instagram users or brands can introduce new perspectives to your feed. Whether it’s a takeover, joint Instagram Live session, or a collaborative post, these interactions can bring freshness and diversity to your content.

Analyzing and Adapting for Continuous Improvement

The digital world is constantly changing,  and what works today might need adjustment tomorrow. Regularly analyze your Instagram Insights to understand what resonates with your audience. Track engagement metrics, follower growth, and post performance to make informed decisions about your content strategy.

Monitor Key Metrics

Pay attention to metrics such as likes, comments, shares, and follower growth. Identify patterns in the type of content that performs well and use this data to refine your content strategy.

Stay Updated with Instagram Trends

Instagram is continually evolving, introducing new features and trends. Stay informed about the latest updates and trends to keep your feed fresh and aligned with the platform’s current landscape.

Seek Feedback and Market Feedback

Engage with your audience through polls or direct questions to gather feedback on your content. Use this input to iterate and refine your approach. A willingness to adapt is key to long-term success on Instagram.

 

Crafting a cohesive Instagram feed is a learning process. It’s about curating a visual story that reflects your brand and resonates with your audience. By understanding the importance of visual consistency, developing a content strategy, adopting strategic posting practices, fostering engagement, and continuously analyzing and adapting, you can create a captivating canvas that leaves a lasting impression.

Remember, your Instagram feed is not just a collection of images; it’s a story waiting to be told. Embrace the creative process, stay true to your brand, and let your feed become a work of art that captivates and inspires.

 

Happy Instagramming!

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

From Photographer to Influencer with Cindy Swanson

Episode 92

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From Photographer to Influencer with Cindy Swanson

Episode #92 From Photographer to Influencer

From Photographer to Influencer with Cindy Swanson

Cindy Swanson started as a high school senior photographer but has evolved her business over the years. She now focuses on teaching others about the business side of photography and has hosted successful in-person workshops. She also shares fashion tips and lifestyle hacks with women over 40 through her social media platforms and works with brands to create content.

 

Highlights from Episode 92

  • Cindy started as a high school senior photographer but wanted to scale her business and find other ways to earn income.
  • She invested in herself by joining a mastermind and learned how to treat her photography business like a business.
  • Cindy hosted successful in-person workshops and built a community of photographers.
  •  She believes in having boundaries in business and saying no when necessary. –
  • Cindy now shares fashion and lifestyle tips with women over 40 through her social media platforms. 
  • She also works with brands to create and promote content through user-generated content.
  • Cindy believes in getting fully dressed for the day as it makes her feel better from the inside out.

Find out more

Don’t miss out! Click HERE to opt into Cindy’s lifestyle newsletter with insider tips, first access to codes, etc! 

 

Also, find her photography posing freebie below! 

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

EPISODE FREEBIE

Posing Freebie!

Announcing Amplify Workshop

Announcing Amplify Workshop

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ANNOUNCING AMPLIFY WORKSHOP

ANNOUNCING AMPLIFY WORKSHOP

Exciting announcement for boss babes

Save the date! Announcing Amplify Workshop on January 19th, 2024! 

Join us for a day of growth, learning, and sisterhood as we dive into the essentials of success.

Here’s a sneak peek of this one day workshop:

Business Brilliance

Step-by-step guidance on planning your annual business marketing strategy. Unleash your entrepreneurial spirit and set the stage for a thriving year!

Collaboration

Step-by-step guidance on planning your annual business marketing strategy. Unleash your entrepreneurial spirit and set the stage for a thriving year!

NETWORKING

Master the art of networking and build a community of like-minded women. Your network is your net worth, and we’re here to help you expand it!

ORGANIZATION

Get your life in order! Discover practical tips and tricks to organize your personal and professional life, ensuring you achieve balance and success.

FUEL YOUR BODY AND MIND

Health is wealth! Learn holistic approaches to nourishing your body and mind, because a strong foundation is key to conquering your goals.

Mark your calendars and get ready to invest in yourself!

 

Click HERE for more information

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Duo Collective Spills the Beans about Branding and SEO

Duo Collective Spills the Beans about Branding and SEO

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Duo Collective Spills the Beans about Branding and SEO

Episode #90 Website Image

Duo Collective Spills the Beans about Branding and SEO

Abbey and Courtney from Duo Collective discuss how they started their branding and SEO business. They met while working a marketing agency and decided to merge their skills to a creative business. They made pivots along the way and focused on the areas that filled their cups the most.

 

Highlights from episode 90:

 

  • Abby and Courtney met while working at a marketing agency and decided to start their own business.

 

  • They initially offered a wide range of marketing services but made pivots to focus on their areas of expertise.

 

  •  They realized the importance of finding clients who are passionate about their brand and willing to put in the effort to market themselves.

 

  •  Letting go of certain services opened up more opportunities and allowed them to focus on what they love.

 

  •  They emphasize the importance of building a personal brand and taking ownership of marketing efforts.
Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

10 Ways To Repurpose Your Content

10 Ways to Repurpose Your Content

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10 Ways To Repurpose Your Content

Episode #89 10 Ways to Repurpose Your Content

Creating content takes time and effort. Depending on where you post that piece of content, it could have a long lifespan or a short one. If you’re going to make the effort to create content, you might as well optimize its reach and lifespan, right? One piece of content has the power to reach the masses simply by repurposing it across a variety of platforms. It can be used in multiple ways, maximizing your marketing efforts. I am going to give you a step by step on 10 ways to repurpose your content and extend your reach.

WHERE TO START: HOW TO KEEP YOUR CONTENT ORGANIZED

First, let’s talk about keeping your content organized and easy to access. You’ve heard me talk about Airtable before, but it’s my favorite resource for keeping all my content organized. I use this platform to house all my blogs, podcasts, tutorials, affiliate links, and so much more.

 

Here are some of my different databases that I’ve created in Airtable:

  • Podcast: This is where I keep links to my podcasts and graphics, track where I’ve posted, and save other information. For example, I can publish an episode and post it on Instagram and several other platforms. I can view that I haven’t posted about a particular podcast for over a year, and I can decide to repurpose that great content and repost.
  • Blogs: The blog table works similar to my podcast table. I track where and when I’ve posted blogs. This ensures my content reaches all the platforms, and I can repurpose it if it’s still relevant after a certain amount of time.
  • Tutorials: Education is a huge part of my brand. Over the years, I’ve created many tutorials. Many of these tutorials are relevant and support the content I distribute. I’m constantly referencing and repurposing this content.
  • Affiliate Links: This where I list any affiliate with the accompanying links. This allows me to easily incorporate passive income into my content creation and repurposing.

HOW TO REPURPOSE CONTENT IN 10 WAYS

If you’ve never repurposed content, it might feel a little bit overwhelming at first. However, once you start with organizing your content, the repurposing will be a piece of cake. Don’t feel like you have to do all or none when you first begin. Master one platform and then add another and another.

Blog

When I first started my business, I was given the advice to write 50 blog posts. I didn’t really know what I was doing with SEO, but I got right to work with writing blog posts. As someone who has been in business for a few years now, I understand how powerful blogging can be and how it can help with your long-term growth. A blog is one piece of content that can be broken up into several pieces of content, so it’s a great place to start.

Once my blog is posted, I add the link to Airtable. I have an automation set up that sends an email to my virtual assistant to let her know a new blog is posted and she can share it on all different platforms.

PINTEREST

Another one of my favorite places to repurpose content is Pinterest. I start by creating graphics in Canva, writing an SEO-friendly Pinterest title and description using ChatGPT, and pinning it! I create about 10 different graphics for each blog post, tweaking the copy and graphics, and then schedule them to go out weekly using either Tailwind (paid) or Pinterest (free). It takes me around 30 minutes to pin each blog post.

INSTAGRAM

Instagram is my platform of choice and the one I spend the most time on. Once a blog is posted, I’ll share that I have a new post up in my stories and include the link. When it comes to creating posts for my feed, rather than sharing the entire blog post, I try breaking it into smaller pieces.

 

For example, I could take this post and write an entire caption about how to organize your content to repurpose. I could then write another post about how to repurpose a blog for Pinterest.

FACEBOOK PAGES/FACEBOOK GROUPS

Similar to Instagram, I can repurpose my content for my Facebook page. There are a couple of different ways you can do that. You can connect your Facebook page to your Instagram through the app, or you can manually post or schedule using a scheduling app. I like to manually schedule my content on different platforms on different days.

 

If you have a Facebook group, you have to manually schedule it or use a scheduling app.

SHORT-FORM VIDEO CONTENT (INSTAGRAM REEL, FACEBOOK REEL, OR TIKTOK VIDEO)

Short-form video is quickly becoming all the rage. Just like we did in previous steps, after you’ve broken your blog into bite-sized pieces, think about which portions you can turn into a 15- to 60-second Instagram Reel, Facebook Reel, or TikTok video. Is there a bullet point or quote you can share? Can you create a list or steps that encourage your audience to save and share? After you create a video, don’t forget to share it on Pinterest.

Pro Tip: Before you hit publish, save the video to your camera roll to avoid the watermarks. If you use Instagram’s audio, the audio will not save, so keep that in mind. If you want to learn more about creating Reels check out my Rock The Reels course.

EMAIL/NEWSLETTER

Do you have an email list? If not, it’s definitely time to start. Did you know email has higher conversion rates than social media and search combined? Because the conversion rate is so much higher, it’s important to take this opportunity to repurpose your content in your email marketing. Take bullet points from your blog post or social media posts and incorporate them into your email marketing.  A good word count for newsletters is 200 words, or 20 lines of text, so your email doesn’t have to be elaborate or lengthy. The goal is to drive engagement through your CTA (call to action) or clicks. So you’ll want to capture the reader’s attention and lead them to a blog or video or wherever else you want to lead them.

LINKEDIN/LINKEDIN NEWSLETTER

If you’re like me, you created a LinkedIn account after you graduated college and haven’t done a ton with it since. Don’t overlook this platform as another source to repurpose your content. Take your content from social media and create and schedule those posts. Keep in mind that the LinkedIn audience is a different audience than Instagram or TikTok, so keep things professional and relevant.

LinkedIn also has a newsletter feature that allows you to send out newsletters. This is different than your other email marketing platforms, because you don’t actually have your subscribers’ emails because the newsletters are sent via LinkedIn. With that being said, try to include calls to action that have readers opt-in to your other email/newsletter list so you can get their email.

GOOGLE MY BUSINESS

If you have a business, you need to make sure you’ve registered your business on Google my Business. This is a place potential clients will go to find your business and look at your reviews. Did you know you can also add content on Google My Business? Posting to Google My Business can help SEO efforts when you share relevant and engaging information. As a result, this can increase profile engagement and rankings. Repurposing your social media content on Google My Business is one more way to extend your reach

PODCAST

Another great way to nurture your audiences is through a podcast. This is a convenient way for possible clients to consume your content. If you don’t have a podcast or aren’t quite ready to start one, find podcasts that you can be a guest on and speak about your expertise. Put together an email introducing yourself, and include a media kit that highlights your experience and expertise. There are lots of podcasts that are always looking for guests.

YOUTUBE

YouTube is a searchable platform similar to your blog and Pinterest. That means your content has a longer lifespan because it has a built-in search engine. If you’ve created short- or long-form videos, ensure that you reprise that content on YouTube. Take the time to learn how to find and optimize keywords, and incorporate those into the description of the video.

If creating video isn’t in your wheelhouse but you have a podcast, many podcasting hosting softwares include features that allow you to automatically post your podcast to your YouTube channel.

LIVE WEBINARS

Last but definitely not least, test out the waters with a Facebook or Instagram Live. You’ve already outlined your content above — whether it be for a video, a podcast episode, or an email. So now it’s time to host a live session with the opportunity for Q&A from your audience. We highly recommend this approach when you’re repurposing content that feels extra-complicated. Sometimes talking through it with real-life examples can really captivate your audience.

There you have it: 10 ways to repurpose content for your audience while saving you time. And this only scratches the surface. There are so many more platforms in which you can repurpose content, such as X (formerly Twitter), Snapchat, guest posts, HARO, other blogs, freebies and so much more! It’s important to remember to emphasize quality over quantity. Take the time to create good-quality content and then blast it to the masses to maximize its reach.

 

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Molly Claire Coaching

88. Molly Claire Coaching

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Molly Claire Coaching

88 Molly Claire Coaching

Molly Claire, a seasoned entrepreneur, shares her journey into coaching, emphasizing her decade-long commitment to the industry. She highlights her path from childhood entrepreneurial ventures to a pivotal moment of discovering coaching through Life Coach School, despite personal challenges like chronic fatigue syndrome and family commitments. She shares her business journey and how you too can have a killer coaching business!

 

Molly Claire Coaching

  •  Molly Claire, a business-minded individual and marketing expert, reflects on her entrepreneurial spirit since childhood.
  • Starting her coaching business in 2014, Molly experienced personal crises but found coaching transformative, leading her to pursue it seriously.
  • Despite health challenges, family commitments, and doubts, Molly committed herself to coaching, seizing opportunities and initiating action.
  •  Over the last decade, Molly evolved professionally, engaging in various coaching ventures, joint business initiatives, and extensive coach training.
  •  Acknowledging the iterative nature of business, Molly emphasizes the importance of resilience, adaptation, and learning from failures.
  •  Molly’s insights encourage entrepreneurs and coaches to recognize the effort behind success, advising proactive, courageous actions over attributing achievements solely to luck.
  •  Presently, Molly is enthusiastic about her holistic Master Coach Training, a year-long program aimed at helping coaches broaden their coaching abilities and deepen client interactions. She shares that she can help you too can have a thriving business. Molly shares about her training course.
 

Molly's resources

Interested in what Molly has shared?

 

Get on the Master Coach Training Waitlist HERE

 

 Create Your Killer Program Waitlist HERE 

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

How To Stop Procrastinating

HOW TO AVOID PROCRASTINATING

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How To Stop Procrastinating

HOW TO STOP PROCRASTINATING

Do you want to go back to school to finish a degree? Are you wanting to start a business or a new career? Do you have things you want to do, but have put them off for years? Its time to dust off your dreams! You have goals that are waiting for you to check off your list. Understanding why we procrastinate will help us finish what we are afraid to start.

How To Stop Procrastinating

There are many causes of procrastination:

 

  • Lack of Motivation: One of the primary reasons people procrastinate is a lack of motivation. When a task feels uninteresting or lacks personal relevance, it becomes hard to find the drive to actually do it.

 

  • Perfectionism: Perfectionists often procrastinate because they fear that their work will not meet their exceptionally high standards. This fear of failure or imperfection can paralyze them, leading to avoidance of the task.

 

  • Poor Time Management: Inefficient time management can lead to procrastination. People may underestimate the time required to complete a task, causing them to delay it until the last minute.

 

  • Fear of Failure: The fear of failing at a task can be a powerful driver of procrastination. People may delay starting a task to avoid the possibility of not meeting expectations.

 

  • Lack of Self-Discipline: Procrastination can also result from a lack of self-discipline and self-control. Distractions such as social media, television, and video games can easily lure individuals away from their responsibilities.

Effects of Procrastination

Procrastination can have a wide range of negative effects on individuals’ personal and professional lives:

 

  • Increased Stress: As deadlines approach, the stress and anxiety associated with procrastination intensify. This can negatively impact mental health and overall well-being.

 

  • Decreased Productivity: Procrastination leads to decreased productivity and efficiency. Tasks take longer to complete, and the quality of work often suffers as a result.

 

  • Missed Opportunities: Delaying important tasks can result in missed opportunities. Procrastination may prevent individuals from achieving their goals and aspirations.
  • Strained Relationships: Procrastination can strain relationships, especially when others depend on you to complete tasks or fulfill commitments.

 

Guilt and Regret: After procrastinating, individuals often experience guilt and regret, which can further perpetuate the cycle of procrastination.

If you are like me, you have a To-Do List a mile long. As the CEO of a household and a business, you wear a million hats. Unfortunately, not only are you the CEO, you are also the housekeeper, the chef, the taxi, the accountant, marketing director, event planner, etc. So even if you could delegate, there is no one to delegate to. 

 

Each day we wake up ready to tackle our list. Have you ever noticed the biggest items—the ones we value most or the things that take the most time—we leave to the last possible minute skip entirely? You might be a self-proclaimed master procrastinator, or you might have convinced yourself that you do better under pressure. Either thought does not alleviate the fact that this behavior is often accompanied with anxiety and stress. The end result is a feeling of depletion or disappointment. 

 

Why do we do this? Why do we procrastinate? We avoid things because we might feel afraid: I am not going to be good enough or smart enough, I am afraid what others will think, or maybe it might be too hard or make me feel uncomfortable. These thoughts dont serve us. They contribute to putting off the things in our life that might bring us the most joy and satisfaction.  

 

So how do we change this habitual pattern? Most of us are not used to noticing what we think. We first need to recognize our thoughts and realize how they are holding us back. The things we think cause us to feel insecurity or fear, which leads to procrastination or inaction. Second, we need to come up with some new thoughts that will help us progress. If you have the thought, I dont know how to do this,” you can change that thought to I need to learn how to do this.” If your thought is, I dont have enough time,” you can change that to, I will make time because it is important to me.” Finally, as you start to recognize and manage your thoughts, you will start to take more action. 

Strategies to Overcome Procrastination

Overcoming procrastination is a challenging but achievable goal. By implementing the following strategies, you can break free from the grip of procrastination and reclaim your time and productivity:

 

  • Set Clear Goals: Define your goals and objectives clearly. Having a clear understanding of what needs to be accomplished can provide motivation and direction.

 

  • Prioritize Tasks: Use techniques like the Eisenhower Matrix to prioritize tasks based on their importance and urgency. Focus on high-priority tasks first.

 

  • Break Tasks into Smaller Steps: Large or intimidating tasks can be overwhelming, leading to procrastination. Break them down into smaller, more manageable steps to make progress easier.

 

  • Create a To-Do List and plan your days the night before: Maintain a to-do list to keep track of tasks and deadlines. Cross off completed items to experience a sense of accomplishment.

 

  • Use Time Management Techniques: Techniques like time blocking, and batching can help improve time management and prevent procrastination.

 

  • Eliminate Distractions: Identify and eliminate distractions in your environment. Turn off notifications, create a clutter-free workspace, and establish clear boundaries with technology.

 

  • Set Realistic Deadlines: Be realistic about the time required to complete tasks. Setting overly ambitious deadlines can lead to procrastination when you realize you can’t meet them.

 

  • Overcome Perfectionism: Accept that perfection is unattainable and embrace the concept of “good enough.” Focus on progress and learning rather than flawless outcomes.

 

  • Seek Accountability: Share your goals and deadlines with a trusted friend, family member, or colleague who can hold you accountable for your commitments.

 

  • Reward Yourself: Set up a system of rewards for completing tasks and reaching milestones. Positive reinforcement can be a powerful motivator.

 

  • Practice Self-Compassion: Be kind to yourself when you slip into procrastination. Self-compassion can help you break the cycle of self-criticism and guilt.

 

  • Visualize Success: Imagine the satisfaction and benefits of completing a task, and use this visualization to motivate yourself.

 

This change will not happen overnight. It takes practice and work, but if you put in the effort you will find that procrastination is never the solution. Once you realize that procrastination is just a thought you will have the knowledge and the ability to make changes.  Implement some of these strategies. Start with one or two and keep adding. You will learn to become the best you as you make the major dreams and goals in your life a priority instead of something that you avoid on your To-Do List.

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Megan Williams With The Self Publishing Agent

Megan Williams With The Self Publishing Agent

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Megan Williams With The Self Publishing Agent

Megan Williams With The Self Publishing Agent

Megan Williams, the founder of the Self-Publishing Agency, discusses her journey in self-publishing and how her agency helps authors become published. She emphasizes the importance of extending one’s network through podcasts and highlights the agency’s unique approach of not taking royalties from authors.

Megan Williams With The Self Publishing Agent

In this podcast episode, Megan and I talk about all that goes into publishing a book. Here are the podcast highlights:

  • Megan Williams founded the Self-Publishing Agency to fill the knowledge gap she encountered while writing her first book.
  • Most authors are not naturally skilled writers but have valuable stories to share.
  • The agency offers tailored services, from writing to publishing and marketing, depending on the author’s needs.
  • Megan emphasizes the importance of retaining ownership of one’s book and not taking royalties from authors.
  • The timeline for publishing a book can vary but typically ranges from 9 to 15 months, depending on the manuscript’s state.
  • Costs for self-publishing services can range from $2,000 to $10,000 or more, depending on the scope of the project and services required.
 
Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Pricing Strategies For Entrepreneurs

Pricing Strategies For Entrepreneurs

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Pricing Strategies For Entrepreneurs

Pricing Strategies For Entrepreneurs

If you are a Business or Life Coach you need to know the value of what you are offering. Having a positive money mindset is instrumental in charging what you are worth however, there are several other factors that need to be taken into consideration when determining pricing strategies for Business and Life Coaches.

Pricing Strategies For Entrepreneurs

Pricing for services and products is calculated from a variety of factors. Each factor needs to be taken into consideration before you set your prices in your business. Consider some of the following:


• Experience level
• Geographical area
• Know your competition
• Understand your ideal client
• What is your desired profit
• Supply and demand

EXPERIENCE LEVEL

There is a lot to be said about a business or life coach with a lot of experience. In many cases, with more experience comes more refined skills, services, and/or products. Word of mouth    recommendations/reviews are the most powerful marketing tool available for your coaching business. Experience coupled with a proven portfolio increases your worth.

 

Customers are looking for a proven track record of the results they are looking for. When you provide proof that you can provide the desired results customers are willing to pay a higher dollar amount because they believe you can get them exactly what they want.

 

When you are first starting out your business or life coaching you might consider offering a discount or even offering your services or product for freeuntil you have built a strong and influential portfolio. Everyone has to start somewhere so remember not to compare your beginning to someone else’s middle

GEOGRAPHICAL AREA

There are different geographical areas with a higher income than others. This is the truth. However, there are affluential clients in nearly every area that are looking for business and/or life coaches. Take the time to research the average medium income in your area. When you understand your geographical area you will start to identify what your ideal client is willing to spend.

 

You can have the most amazing product or service and know that you offer something of high value, but if you don’t have customers willing to pay that amount you will fall short of your financial goals.

KNOW YOUR COMPETITION

Do some research and figure out what your competition is charging. That doesn’t mean you have to charge more or less then what they are charging, but it’s always important to know what others are charging so you can be competitive.


Take the time to really research your competition. Is your competition offering coaching packages? What are other coaches charging, what are they offering, what is their experience level, etc. If your competition has more experience or a stronger more well-known brand set prices that will compete with your competition, but understand you are going to have to execute a strong market plan to compete with an already established brand.


When you are just starting out don’t price yourself too low both this method could have an adverse effect on your business. If your prices are too low potential clients might conclude that what you are offering doesn’t offer a supreme value because the price is low. Depending on your ideal client and what you are offering to be mindful that if your prices are low what type of clients you might be attracting.

UNDERSTAND YOUR IDEAL CLIENT

When you take the time to understand everything there is to know about your ideal client you learn what they value. You will know how to speak their language, know how to help them, and also know how to sell to them. It should be a goal of yours to find the ideal clients that value what you are offering and are willing to pay what your service or product is worth.


Once you have a clear vision of your ideal client you will understand what they will and won’t pay for. If your ideal client values a good service or product, even if you are just starting out, by pricing yourself too low your ideal client could overlook you because they assume you aren’t offering great value because your prices are too low. If your ideal client is someone who is always looking for a great deal and has a low budget by setting your prices too high you could have the same response.


Spend the time to really understand all the characteristics and habits of your ideal clients. By truly understanding your ideal client you will have a clearer vision of how to determine your pricing

WHAT IS YOUR DESIRED PROFIT

Knowing what your desired profit is basic math. How much do you want to make? How much do you want to work?


First, set a financial goal. Let’s say that the financial goal is $100,000 a year. You want to take 2 weeks of vacation and that would mean that you would work 50 weeks out of the year. Then divide $100,000 by 50 and that equals $2000. That would mean you would need to make $2000 a week. If you are service-based that could mean 2 clients a week charging $500 per client or if you sell a product that is $100 that might mean 20 products a week.


Financial goal – $100,000 Weeks of vacation – 52 weeks minus 2 weeks of vacation = 50 weeks of work $100,000/50 weeks = $2000 per week to reach a goal 

 

Once you have established your financial goal you will understand what needs to be done to reach that goal.

SUPPLY AND DEMAND

Whether you are offering a service or a product within the time you will understand the demand for what you are offering. This is established by creating a strong brand that your clients or customers talk about it you will start to become more and more in demand. Or it could be a product or service in a market that is harder to find. Either way when you start to create a demand you have the opportunity to raise your prices.


When people want something they are willing to pay more for that product or service. If what you are offering is in high demand or you find yourself working more than you want that is a sign that it is time to raise your prices. If you are in this position and hesitate to raise your prices you may need to do some thought work and work on your money mindset.

WHEN TO WORK FOR FREE OR DISCOUNTED

When considering working for free or discounted I always ask myself are they influential or affluential. Do they know a lot of people and are they willing to tell or influence others into working with you. If they were paying could they afford it? If the answer is yes, there their network would be wiling to pay.


You are worth a lot and are also very worthy of making the kind of money that you deserve. However, the pricing for your product and/or service hinges on several factors. Create pricing strategies for Business and Life Coaches is essential if you want to compete in the market. Before you set your prices to take the time and do your due diligence, research your market, understand your ideal client, and work on your money mindset.


How To Increase Sells by Maximizing Your Marketing Efforts. If you sell a product or service you know that in addition to an amazing you offer you have to be really good at marketing. If you are going to go through the effort of creating content you want to blast it so it reaches as many people as possible.

 

Content repurposing is a strategic approach that allows businesses to get more mileage out of their existing
content assets. Instead of constantly churning out new material, repurposing involves taking existing content and posting it on several different platforms and networks.


In this training I will teach you how to create a systems that allows you 10x time your reach and increase your sales!


Nov 7-9th
https://rb.gy/8l09l

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs!