Social Media with Hannah from Sunny Social Collective

Social Media with Hannah from Sunny Social Collective

REDEFINE PODCAST

Social Media with Hannah from Sunny Social Collective

Social Media with Hannah From Sunny Social Collective

I am excited to have Hannah on episode 84, Social Media with Hannah from Sunny Social Collective. Hannah helps small businesses and photographers grow online. She is a social media manager and offers coaching. No matter where you are on your journey or with your business goals, she can help you! She offers content creation, feed planning, hashtag/keyword research, community engagement, copywriting and more. 

Social Media with Hannah from Sunny Social Collective

In this podcast, Hannah from Sunny Social Collective, shares her journey, highlighting her passion for social media and entrepreneurship.

 

Highlights from this podcast are:

 

  • Hannah, from Sunny Social Collective, joins the podcast. She has an impressive Instagram feed and style. 
  •  She shares her journey from a small town in Arkansas to sunny Fort Collins, Colorado, where she found her passion for social media.
  • Despite her communication degree not covering social media, Hannah self-taught and has gained a deep knowledge of the field.
  • Hannah’s transition into social media work, combining her logical and creative sides, led to her love for the job.
  •  She started her business, Sunny Social, in October 2021. She’s a self-proclaimed perfectionist, and she emphasizes the importance of taking action.
  • We discuss the significance of organization, systems, and outsourcing in growing a business.
  • We talk about the value of investing in quality service providers rather than opting for the cheapest option.
     

Find more about Sunny Social Collective HERE 

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

The Untold Hardships of Entrepreneurship: What They Don’t Tell You

The Untold Hardships of Entrepreneurship: What They Don't Tell You

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The Untold Hardships of Entrepreneurship: What They Don't Tell You

Episode #83 The Untold Hardships of Entrepreneurship: What They Don't Tell You

The Untold Hardships of Entrepreneurship: What They Don't Tell You

The life of entrepreneurship often paints a dreamy picture of freedom, wealth, and success. We see the social media posts celebrating young millionaires and the exciting stories of startups that went from zero to hero. This life looks amazing, however the truth of it is behind the glitz and glamour lies a grueling and often unspoken reality: the hardships of being an entrepreneur.


In this podcast, I want to dive into the lesser-known challenges (the ones we don’t talk about enough) that entrepreneurs face on their journey to success.

Loneliness and Isolation

Entrepreneurship can be a lonely journey. While the idea of being your boss may seem appealing, it often translates to long hours of solitary work, especially in the early stages of a business. You may find yourself working late into the night, missing out on social events, and feeling isolated from friends and family who don’t understand the entrepreneurial grind.


The lack of a support system can lead to feelings of loneliness and stress. Entrepreneurs must often make tough decisions on their own, deal with setbacks in solitude, and navigate the uncertainty of their choices without the comfort of coworkers or a corporate safety net.

Financial Uncertainty

Financial instability is one of the most significant and under-discussed hardships of entrepreneurship. While some entrepreneurs strike gold early on, many face years of financial uncertainty and instability. The dream of quick riches can quickly turn into a nightmare of dwindling savings, growing debts, and sleepless nights.


Starting a business often requires significant upfront investments, and there are no guarantees of immediate returns. Even if your business takes off, profits may be reinvested to fuel growth, leaving you with little personal income. This financial rollercoaster can strain personal relationships and lead to anxiety and stress.

High Levels of Stress

Entrepreneurship equals stress. The constant pressure to make your venture succeed, the fear of failure, and the weight of responsibility can take a toll on your mental and physical health. Many entrepreneurs find themselves dealing with anxiety, depression, and burnout.


The stakes are high and you feel it. The failure rate of startups is high, with many businesses folding within the first few years. This constant risk can be emotionally draining, and it’s a burden that many entrepreneurs carry silently.

Long and Unpredictable Hours

The idea of being your own boss may give off the illusion of laid back workdays and flexible schedules. In reality, entrepreneurs often work longer and more unpredictable hours than traditional employees. You’re not just the
CEO; you’re also the accountant, the marketer, the customer support team, and everything in between.


This level of responsibility can lead to chronic overwork, sleep deprivation, and an unending feeling of being on call. Vacations become a rarity, and the boundary between work and personal life blurs, leading to a constant state of “work-life imbalance.”

Sacrificing Personal Life

Entrepreneurship often demands significant sacrifices in your personal life. While some entrepreneurs are celebrated for their dedication and passion, it often comes at a cost. Family gatherings, social events, and personal hobbies may take a backseat to the demands of the business.


Maintaining relationships can be challenging, and many entrepreneurs struggle to find the time and energy to nurture their personal lives. The toll this takes on personal relationships can be huge, leading to strained marriages and friendships.

Handling Failure and Rejection

Failure and rejection are part of the entrepreneurial journey, but they can be emotionally crushing. Whether it’s a rejected pitch, a failed product launch, or a business that doesn’t take off as planned, entrepreneurs face constant disappointments.


What’s often overlooked is how entrepreneurs internalize these failures. It’s not just about the external setbacks; it’s the internal struggle of self-doubt, questioning one’s abilities, and dealing with the fear of public embarrassment. Learning to cope with and bounce back from failure is a crucial, yet rarely discussed, aspect of entrepreneurship.

Legal and Regulatory Challenges

Navigating and understanding regulations and legal requirements can be a significant headache and cost for entrepreneurs. Whether it’s registering a business, obtaining permits, dealing with intellectual property issues, or complying with tax laws, the legal aspect of entrepreneurship can be overwhelming.


Legal battles and disputes can also be financially draining and emotionally taxing. Entrepreneurs often need to invest time and resources in legal matters that detract from their core business focus.

The Weight of Responsibility

Being the captain of your own ship means you’re responsible for every aspect of your business’s success or failure. This weight of responsibility can be crushing at times. It’s not just about making the right decisions; it’s about making them quickly and confidently, even when the outcome is uncertain.


The mental toll of carrying this responsibility can be immense, and it’s a burden that many entrepreneurs grapple with silently. The fear of letting down employees, investors, and customers can be paralyzing.

Comparison

We are all too familiar with the quote that says comparison is the thief of joy. Let me say it again for those in the back. It’s a struggle. We live in this crazy world of social media where we are constantly seeing the success or perception of success. It’s so hard to not feel like we are just not it.


The truth is we don’t ever know what is real, but it’s still a part of life and we are constantly comparing ourselves.

The Emotional Rollercoaster

Entrepreneurship is a rollercoaster of emotions. There are exhilarating highs
when you achieve a significant milestone or secure a big deal, but there are also devastating lows when things don’t go as planned. The emotional ups and downs can be exhausting and mentally draining.


It’s essential for entrepreneurs to develop resilience and coping strategies to navigate this emotional rollercoaster, but this aspect of the journey is rarely discussed in the entrepreneurial success  stories we often hear.


While entrepreneurship offers the promise of independence and potential wealth, it comes with a set of hardships and challenges that are rarely discussed openly. Loneliness, financial instability, high stress levels, long hours, personal sacrifices, handling failure, legal complexities, the weight of responsibility, balancing creativity with reality, and emotional ups and downs
are all part of the entrepreneur’s journey.


It’s crucial to shed light on these hidden hardships to provide a more realistic and balanced perspective of entrepreneurship.

Understanding and preparing for these challenges can help aspiring entrepreneurs make more informed decisions and develop the resilience needed to weather the storms of the entrepreneurial world.

 

Ultimately, while the path of entrepreneurship is filled with hardships, it also offers the opportunity for personal growth, innovation, and the pursuit of one’s passion and vision. I think we all need to constant reminders that it is okay to feel frustrated and discouraged, but it’s equally important to know that you are never ever alone.

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

FINDING COMMUNITY WITH DANIELLE WIEBE

FINDING COMMUNITY WITH DANIELLE WIEBE

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FINDING COMMUNITY WITH DANIELLE WIEBE

RESIZE YOUR IMAGES

Episode #82 FINDING COMMUNITY WITH DANIELLE WIEBE

Danielle Wiebe is an entrepreneur, podcaster, collaborations expert and the founder of Business Babes Collective, a global community that supports and connects female entrepreneurs and leaders. On epsiode 82, Danielle talks about an online summit, collaborations, business tips plus much more!

 

I’m so excited to have the opportunity to talk to Danielle Wiebe about finding community!

FINDING COMMUNITY WITH DANIELLE WIEBE​

Danielle Wiebe introduces herself and shares the following:

 

  • Danielle Wiebe is the founder of Business Babe Collective.
  • We talk about an online Summit which had  positive results.
  • Danielle Wiebe, began her entrepreneurial journey while still in university, starting her first business in social media management and website design.
  • She had a business partner during her initial foray into entrepreneurship, which marked her first experience in this field.
  • Danielle values the flexibility of setting her own hours and working with clients she chooses.
  • She gained a taste of this lifestyle during university and continued working in wedding planning with their sister.
  • Danielle has explored different career paths to find a sense of community and fulfillment.
  • Danielle  comes from a family of entrepreneurs and partnered with their mom in high-end electronics sales.
  • She felt a lack of a suitable entrepreneurial community in Vancouver, Canada. She attended networking events in search of a community but did not find the one she was looking for.
  • She shares a negative experience at a corporate event, where people were focused on exchanging business cards and felt awkward.
  • Danielle identified a market for hosting events catering to entrepreneurs who seek genuine connections and collaboration opportunities.
  • She emphasizes the importance of making such events enjoyable and mentions the idea of including photography.
  • Danielle shares her  journey of hosting pop-up events that initially started as a small gathering with only 10 people attending.
  • The events were initially organized for fun and networking, with no intention of turning it into a business. Her goal was to create a community gathering with food, wine, and a party-like atmosphere.
  • The event grew over time as more people attended and brought friends, leading to monthly networking events. It eventually transitioned into a community-building initiative, involving more people.
  • Danielle Wiebe’s community-building efforts expanded to five different cities across North America over five years.
  • In response to the challenges of 2020, her community transitioned to hosting virtual events and growing their online presence.
  • With the ability to hold in-person events again, they are now merging their online and offline efforts.
  • We discuss the importance of community and adaptation in organizing in-person and virtual events, online programs, and Mastermind groups.
  • The need for flexibility and adaptability in one’s professional journey is essential.
  •  Danielle Wiebe, is a photographer who values the freedom to live wherever she wants, which influences her career choices.
  • She emphasizes the importance of being able to pivot as an entrepreneur, especially during uncertain economic times.
  • Danielle Wiebe highlights the need for adaptability and flexibility in response to changing circumstances and economic challenges.
  • Being able to pivot in business and adapt to changing needs and trends is needful in business.
  • There is a growing importance of human connection in the online business space for entrepreneurs.
  • The text discusses the importance of understanding your audience and their needs as a strength for entrepreneurs.
  • We talk about an online Summit organized by Danielle Wiebe and she shares  the process, including getting speakers.
  • The main theme is the significance of in-person connections and the ability to pivot to meet audience needs in entrepreneurship.
  • There is importance in staying connected with customers and clients as entrepreneurs for effective pivoting.
  • We talk about email lists. 
  • Entrepreneurs, especially those with established businesses, often fall into a routine of doing the same things repeatedly, including selling the same products or services.
  • To better serve their customers and clients, it’s essential for entrepreneurs to maintain close contact and engage in conversations to understand their needs, wants, and challenges.
  • Adapting offers and services based on customer feedback and preferences is crucial for providing value and staying relevant in business.
  • We talk about the importance of being open to constructive criticism and feedback for personal growth.
  • We talk about the challenge of balancing the desire to be seen as an expert with the willingness to accept feedback.
  • The value of listening, hearing, and learning is essential for personal development.
  • Learning from client feedback strengthens the brand.
  • Getting comfortable with constructive criticism helps personal growth.
  • The impact of feedback can vary based on its source.
  • We talk about the value of being part of a community and collaborating with people, especially in the entrepreneurial space.
  • Danielle shares about  the importance of online community and virtual events. The focus is on making online events fun and engaging.
  • We speak on the challenge of replicating the impact of in-person events in virtual settings.
  • Curating virtual events that are highly impactful for both attendees and speakers. Be sure to provide value to those participating.
  • We talk about the importance of building a community and the need to select individuals who can contribute value to that community.
  • We mention the existence of multiple communities, including one run by the speaker, and emphasizes the collaborative aspect of these communities.
  • Create  a mutually beneficial situation where it’s a win for their brand, the attendees, and the speakers involved in the community.
  • The text discusses the challenge of balancing the desire to provide value as an entrepreneur when speaking at virtual events.
  • The importance of finding a balance and the need to focus on quality over quantity when delivering value during virtual events.
  • Danielle Wiebe, appreciates the interview-style setup of a summit, where she discusses complex topics like sales funnels, automations, and systems.
  • The summit format involves asking questions and sharing tips that have helped both the speaker and her clients succeed.
  • We talk about the challenge of conducting short and engaging interviews, aiming for 15-20 minute durations.
  • We chat about the importance of finding value and inspiration from experts during a community event.

  • It emphasizes the desire for the audience to take away meaningful insights or “golden nuggets” from the speaker’s journey or wisdom.

  • We talk about the value for speakers in leaving the audience wanting more and creating a sense of curiosity about their expertise.

  • Over 2,000 people signed up for a challenge led by Danielle Wiebe.
  • The challenge took place in January when people are eager for information and inspiration.
  • Danielle was curious about how the challenge would perform during the summer months.
  • High sign-up rate for an event was attributed to limited competition from other event hosts.
  • Despite potential lower interest, participants signed up because there were no competing events at the time.
  • Finding a niche or a less saturated market can lead to better event attendance.
  • We talk about launching events or projects during the summer season, highlighting the reduced competition as a potential benefit.
  • It mentions the difficulty of timing launches during the summer and suggests that saturation occurs, particularly in September.
  •  Danielle Wiebe in January, mentions a live and pre-recorded component of a challenge, allowed participants from various locations to participate.
  • Four pre-recorded interviews were conducted to accommodate speakers who couldn’t join the live challenge during that week.
  • Live and pre-recorded sessions were offered within a 5-day period as part of a community event.
  • There was an option for attendees to upgrade to VIP status.
  • An affiliate opportunity was provided to speakers, offering them a 50% commission for sign-ups through their referral links.
  • Ali Global Foundation, a charity that supports survivors of human trafficking is talked about.
  • Danielle discusses the potential for collaborations, partnerships, and referrals in the context of a community-building project.
  • We talk about  the importance of identifying the purpose behind such initiatives, with the primary focus on adding value but also considering other benefits beyond email list growth and monetization.
  • Think broadly about the outcomes and goals of their community-related endeavors.
  • Creating connections an the importance of events 

  • Clear event themes -hosting events with a well-defined theme, such as “passion to profit,” can help guide discussions and interactions effectively.

  • Promoting engagement by bringing people together around a shared interest, you can foster engagement and meaningful conversations with individuals who might not have connected otherwise.

  • Turning your passion into a profitable business. 

  • Common expertise among participants Despite diverse backgrounds, all participants in the challenge shared a focus on this theme of turning passion into profit.

  • Emphasis on collaboration and networking.

  • Collaboration with like-minded individuals can help build one’s business and credibility.
  • Finding a community and working together with colleagues who share the same audience can be a powerful tool.
  • We talk about the  the need for an abundance mindset, believing that there is enough business for everyone, to foster a sense of community and collaboration.
  • We talk about a podcast conversation about a collaborative mindset and the idea that a rising tide benefits everyone. The right people will naturally support and be attracted to those they resonate with in the community.
  • The importance of having an open mindset when building a business or a personal brand, emphasizing that the right people will come if one is open and supportive.
  • Danielle shares people’s purchasing decisions are influenced by their needs and preferences, highlighting the significance of understanding your target  audience.
  • We talk about supporting others and helping them, fostering a sense of community and collaboration in various niches such as photography, wedding planning, or product-based businesses.
  • Building a selfless and inclusive reputation in your industry is important because referrals are powerful and can benefit you in the long run.
  • Supporting and championing other entrepreneurs can create a positive image, while being competitive may have a negative impact on your reputation.
  • The key is to focus on being open, inclusive, and supportive to foster a sense of community in your professional network.
  • We talk about mindset in business.
  • Embrace an abundance mentality to foster personal and business growth.
  • Recognize that there is a vast global audience in need of your services.

Connect with Danielle

To connect with Danielle Wiebe, visit her website: Business Babes Collective. It offers free resources on their website, including a collaboration template, for those interested in collaboration tips.

 

You can also find her on Instagram with the username @danilivinglife where she shares content related to business and motherhood.

 

Listen to her PODCAST Business Babes Collective

 

Click below for the FREEBIE

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

HAPPINESS IS NOT A PLACE IT’S A STATE OF MIND

Happiness is not a place it's a state of mind

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HAPPINESS IS NOT A PLACE IT'S A STATE OF MIND

Episode #81

I recently moved back home to Utah after 19 years away. There are several reasons we moved back, but mainly we wanted to be by family. My 18 year son moved to Utah for the summer to do an internship and to be honest it was kind of an impulse move and happened very quickly. My daughter was going into 9th grade and so we thought it was no or never and we did it. I have moved over 15 times in my adult life and each time I have had so much learning and growth. If you have moved a lot in your life, you will get it.


As my kids have grown I have always made it goal to have my house be the party house. I love having people at my house and especially kids. Many of my house decisions revolve around “oh the kids will love that”. We had the ultimate party house in El Paso with a sand volleyball court, pool, basketball court, and outdoor kitchen. It was the best. We had kids at our house non-stop and it was dreamy.


We put our house in Texas on the market and it sold in 2 days so we were
happy about that. The market is a little cray-cray right now so for now we are
renting.

Happiness Is Not a Place it's a State of Mind

Change is often hard and although my daughter has been thriving in the most important areas, she has struggled in other areas. I recognize this is a 1st world  problem and I have to remember my daughter is a teenager, but upon moving into our rental she realized how much smaller her bedroom was. She tried to have a positive attitude, but couldn’t hide her feelings of disappointment that her days of “the party house” are temporarily put on hold.


I tried, with little effort, to teach her a life lesson that I learned years ago. That lesson is happiness is not a place it’s a state of mind.


Years ago I had written a blog post on this exact topic. The blog was about my experience when I had moved to El Paso, Texas from Canton, MI.


Shortly after moving to El Paso, I decided to go for a run. I ran a few miles and then stopped myself in my tracks. I was in awe. The stars were so big and bright. I had been living in Michigan for the past six and half years and although the state was covered in lush, vibrant greenery and beautiful, serene lakes, it was always overcast. I soon learned that not only did El Paso have 300-and something days of sunshine, but that the sunsets were also beyond amazing. Dusk was regularly a display of colors that I didn’t previously know existed. The palm trees framed the sky like a scene from a postcard. To me, El Paso sky was beyond amazing.

Finding the Silver Lining

I have moved several times in my life, but I can’t pick which place was my favorite. I have loved them all for very different reasons. I always say I can be happy anywhere.

 

Often, we think we would be happy if we had this or that. Then we get this or that and find we are still not happy. Sometimes life takes us to places we never thought we would go. Sometimes the reasons we are taken there are not the most ideal and can be a result of trial or struggle. We may end up in places because of circumstances that are out of our control. We don’t always have choices when it comes to circumstances, but we always have choices about what we choose to think and feel about those circumstances.

 

When I look back over the last 25 years or so of my life there wasn’t one place I lived that I didn’t have an abundance of love, friendship, opportunity, memories, and happiness. Maybe I am just a glass-half-full kind of person, but there is always a silver lining if you look for it.

If you find yourself thinking that you don’t like where you live or what your life looks like right now, take some time and reflect on your thoughts. Change your thoughts to focus on the good. Search for gratitude. There is something good in every situation. As you learn to identify, control, and change your thoughts, you will soon realize that happiness is not a place, but a state of mind.

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

AMBER HAIDER THE MINDSET COACH FOR DANCERS

Amber Haider the Mindset Coach for Dancers

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AMBER HAIDER THE MINDSET COACH FOR DANCERS

Amber Haider the Mindset Coach for Dancers

Amber Haider the Mindset Coach for Dancers is an expert at helping ballroom dancers free themselves from mental and emotional drama so they can get better faster, have more fun and own the competition floor. Not only ballroom dancers, but any dancer or sport that competes could find her coaching helpful! On episode.  80 of the podcast, we delve into how Amber became a dance mindset coach, niching down, imposter syndrome and more.

Amber Haider the Mindset Coach for Dancers

Amber Haider is a mindset coach for dancers, and a client of mine. I love her story! In this episode we chat about:

 

  • Amber tells about her self and how she got to where she is now as a life coach.
  • When did she get into dancing? At age 40, she followed a fleeting thought and found out that she was really good at dancing! She is now a competitive dancer winning contests across the nation! 
  • What were the facts that came to play that led her to life coaching dancers?  She tells the story of who talked to her and what happened that lead her in the direction of coaching ballroom dancers. 
  • We talk about imposter syndrome. finding what it is you’re suppose to do and becoming an expert.
  • Amber shares about her niching process and how she realized she needed a community. She shares about starting a podcast and a Facebook Group and how these things have brought the feedback and knowledge she needed that what she is doing is impactful. 
  • She shares her pet peeve and simple pleasure. 

Where can I find out more?

Interested in dance or sports coaching? Find more information here:

 

Ballroom State of Mind Podcast 

Instagram

Facebook Group Amber Haider Coaching 

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

HOW TO MAKE INCREASE SALES BY MAKING OFFERS

HOW TO INCREASE SALES BY MAKING OFFERS

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HOW TO INCREASE SALES BY MAKING OFFERS

HOW TO INCREASE SALES BY MAKING OFFERS

How to Increase Sales by Making Offers

One of the biggest issues entrepreneurs face is hesitating to promote offers. We’re unsure of how, when, or where to put it out into the world.


We spend an endless amount of time creating freebies, lead magnets, programs, and products, then stick them on our website and cross our fingers, hoping they sell. Learning how to increase sales by making offers is key to growth.


One of the questions I often ask my clients is do your followers know you have
a business or do they think you are an influencer?
Do you want your business to grow? If you answered yes (and I know you answered yes), you MUST promote your own stuff and you MUST do it
consistently.

Let's Talk Mindset

Let’s address the mindset issues we might be dealing with when it comes to making offers. Do any of these thoughts sound familiar?


• I don’t want to sound sales-y
• I don’t want to annoy people
• I don’t know how many times/days to share something
• It’s so much work to post constantly
• I’m not able to be consistent
• I hate talking about myself
• I already posted it on social media


These mindsets will hold you back. The first step is recognizing they are present. The next step is shifting into mindsets that serve you better.


If you don’t get excited about what you are offering, you have two choices: Change your offer or change your mindset. Ask yourself these questions: Do I get excited about my offer as I do when Target puts out their holiday candy? You should strive for the same enthusiasm when you are talking about your offer.


People have followed you online because they want to hear from you. If they
like your free Instagram posts and your weekly emails, they will probably be
all about whatever product you’ve just launched. Don’t deny them the
opportunity to work with you or advance their skills. Because that’s what you’re doing when you don’t promote – you are assuming you know what
they are thinking and you’re making sure they miss out

Promoting Your Service or Product

  1. People need to come in contact with you 8 times before they decide they need it. Consider this: how many times have you seen something-maybe a new trend, maybe a gadget on an infomercial – and immediately thought, “that is ridiculous” or “who would buy that??” But then you see it again, and again, and again, and again, and after a couple of weeks, you suddenly want it.
  2. Most people are not glued to their computer scanning all of your Instagram feed, pins, and blog posts all day long. At least I hope not, because that’s a
    waste of time. My point being, they will probably miss out on 75% of the stuff you share, so you need to share it multiple times for it to not only catch their eye, but stick in their mind. Also, don’t get stuck on the idea that just because you posted it on one platform, you shouldn’t post it on another. Most people spend a majority of their time on just one or two platforms. That is why it is important to repurpose your content on multiple platforms and do it often.

Expanding Your Reach as Far as Possible

When you truly understand your audience, you will know where they spend their time. Make a list of all the places your ideal audience is present (Instagram, Pinterest, email list, Facebook Groups, etc). Each week or month select an offer you want to focus on. Commit to posting your offer multiple times a week on each of the places your ideal audience visits. You want to maximize your reach with each of your offers. 

Have Your Audience do the Talking for You

The best person to promote your product is actually not you. It’s the client who finished your course and saw amazing results, your client who you helped transformed, or your client who was super impressed by the work you did. Always remember to include an automated email in your client experience that asks for testimonials and reviews. When you receive
any testimonials, turn them into posts, graphics in your emails, and/or include them on your sales pages. If you blog make sure you’ve got share buttons and Pinterest pin features on your blogs. Clients who have loved working with you will quickly become one of your best marketing tools.


The success of your business is 40% an amazing product and 60% how well you market and sell it. If you are struggling with mindset, work on that first and foremost. After you are in a good headspace, focus on making offers every single day. Once you learn how to increase sales by making offers you will see tremendous growth!

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

SERGIO NAZZARO RELATIONSHIP COACH

Sergio Nazzaro Relationship Coach

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Sergio Nazzaro Relationship Coach

Sergio Nazzaro Relationship Coach

Sergio Nazzaro is a performance and relationship coach from Denver, Colorado.  He shares his inspirational story, and how he can help you to interconnected and build harmony in your life, relatioships and business. Sergio helps you to gain the tools and skills you need  to live the life you want- to have it all! 

Sergio Nazzaro Relationship Coach

In this episode, Sergio shares:

  • Sergio tells his story, his background, his trials and how he got to where he is today. He wants to be able to share with others how they can take control back in their lives and live a life that you want.
  • Having peace and harmony in your life, this interconnected harmony between life, relationships and business is so desirable. This harmony in having health, strong relationships, and business success is possible. Sergio can help you achieve what you want out of life.
  • Excuses, we seem to all have them, but we don’t have to. If we know what we want in our life, our decisions will align with that and we will better be able to make our commitments. Change your mindset from what you don’t want to what you DO want… then you will attract and manifest those things in your actions. 
  • Sergio has experience with PTSD, substance abuse, a heart attack at a young age….he shares how his trials have gotten him to where he is today. How he created intentionality in his life. When we turn our difficult chapters into lessons, and then use what we have learned and that new found empathy to help others, it can be fulfilling.   
  • Sergio shares what he does, who helps and how he helps them.
  • Of course, he shares his pet peeve and his simple pleasure! 

Where Can You Find Out More?

Be sure to give Sergio a follow and see what all he has to offer! 

 

Find Sergio Nazzaro on:

Instagram

TikToK

Apply for one on one coaching HERE 

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

THE POWER OF CREATING AND AUTOMATING FUNNELS

The Power of Creating and Automating Funnels

REDEFINE PODCAST

THE POWER OF CREATING AND AUTOMATING FUNNELS

THE POWER OF CREATING AND AUTOMATING FUNNELS

In the ever-evolving world of business, staying ahead of the competition requires strategies and automated processes. One strategy that has proven to be a game-changer for businesses of all sizes is creating and automating sales funnels. By incorporating sales funnels into your marketing, you will see amazing growth in lead generation, customer engagement, and ultimately, boost your business growth.

The Power of Creating and Automating Sales Funnels

In this podcast, we will dive into the significance of sales funnels, see the perks of automation, and give you insights into creating effective sales funnels for your business.

Understanding Sales Funnels

Before we dive into the importance of automating sales funnels, it’s crucial to grasp the concept of a sales funnel. Imagine a metaphorical funnel guiding potential customers through a series of stages until they become loyal, paying customers. This funnel reflects the customer journey, starting with awareness and interest, progressing to consideration and evaluation, and finally, leading to a purchasing decision

Increasing Lead Generation Efficiency

Sales funnels enable businesses to capture and manage leads efficiently. By segmenting and targeting your audience based on their specific needs and interests, you can deliver personalized content and offers. This targeted approach enhances the chances of converting leads into customers, ultimately boosting your bottom line.

Nurturing Customer Relationships

The journey of a customer doesn’t end after a purchase. There is nothing worse, in my opinion, that buying a product or service and then crickets. People want to be seen and heard and feel important. When someone purchases, it’s just the beginning. Sales funnels allow you to nurture customer relationships through post-purchase follow-ups, personalized recommendations, and upselling opportunities. This creates loyalty and buzz, turning customers into brand ambassadors and driving word-of-mouth referrals. Every customer should be treated like a VIP! Try to treat your customers who buy a $27 product the same as your customers who are buying $20K product.

 

When we create automated emails and/or texts this allows us to ensure that our customers are getting all the information and attention they need to be successful.

 

The Importance of Automation

With a clear understanding of sales funnels, let’s explore why automation is essential for optimizing and scaling your business growth.

Saving Time and Resources

Manual processes can be time-consuming and prone to human errors. Automation streamlines repetitive tasks, freeing up valuable time for you and your team to focus on high-impact activities such as strategy development, customer relationships, and creating more content or products.

Consistency in Customer Journey

Automating sales funnels ensures a consistent and seamless customer journey. From welcome emails to personalized product recommendations, customers receive timely and relevant content regardless of when they enter the funnel. This consistency builds trust and strengthens your brand image.

 

Leveraging Data-Driven Insights

Automation provides valuable data and analytics on customer behavior, engagement rates, and conversion metrics. Knowledge is power and when we understand what is and isn’t working we have the ability to make informed decisions, optimize your sales funnel, and tailor your marketing efforts to better meet your audience’s needs.

Creating Effective Sales Funnels

Now that we understand the importance of sales funnels and automation, let’s dive into practical steps to create effective sales funnels for your business.

Define Your Goals

Start by setting clear and measurable goals for your sales funnel. Whether it’s increasing lead generation, improving conversion rates, or boosting customer retention, align your funnel with your business objectives to ensure it delivers tangible results.

Understand Your Target Audience

Deeply understand your target audience – their pain points, preferences, and purchasing behaviors. Ask your customers for feedback or do market research and be mindful of your ideal client and customize and tailor your content and offerings accordingly.

Map Out Your Funnel Stages

Design a clear and concise funnel that aligns with your customer’s journey. Typically, a sales funnel consists of the following stages:

 

Awareness: Creating brand awareness and capturing leads.

Interest: Providing valuable content to engage leads and build interest.

Decision: Presenting compelling offers and testimonials to prompt a purchasing decision.

Action: Creating an simple, easy, and straightforward and purchase process.

Craft Engaging Content

At each stage of the funnel, deliver relevant and valuable content. Use attention-grabbing headlines, persuasive copy, and amazing visuals to keep your audience engaged and moving through the funnel.

Implement Automation Tools

Leverage marketing automation tools to streamline your sales funnel. From email marketing platforms to customer relationship management (CRM) software, automation tools help you manage leads, deliver targeted content, and track customer interactions seamlessly.

 

Creating and automating sales funnels is a powerful strategy to drive business growth. By understanding your audience, setting clear goals, and leveraging automation tools, you can optimize your marketing efforts, nurture customer relationships, and maximize conversions.

 

Embrace the power of sales funnels and automation to take your business to new levels, and always stay vigilant in monitoring performance and adapting to ever-changing customer needs. Remember, the journey towards success is not a sprint but a well-practiced, automated race to the top. So, get started today and witness the transformative impact of sales funnels on your business!

 

The cart for Email Funnel Builders opens on August 31st until September 7th so don’t miss this opportunity to grab your spot and build some awesome funnels!

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

GROWING YOUR EMAIL LIST USING PINTEREST WITH KATE AHL

Episode 76 GROWING YOUR EMAIL LIST USING PINTEREST WITH KATE AHL

REDEFINE PODCAST

GROWING YOUR EMAIL LIST USING PINTEREST WITH KATE AHL

GROWING YOUR EMAIL LIST USING PINTEREST WITH KATE AHL

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing agency. Her company has worked with over 1000 Pinterest accounts over the last 8+ years. Their goal is to help business owners understand how to leverage the platform to grow their email list, find cold leads, and make more sales. Kate is a Pinterest speaker, teacher, podcaster, and strategist. 

 

 

I am so excited to have Kate on the podcast today! 

 

ALSO DON’T MISS OUT ON MY FREE TRAINING
HOW I GREW MY EMAIL LIST 

GROWING YOUR EMAIL LIST USING PINTEREST WITH KATE AHL

In this episode, Kate and I discuss the following:

 

  • Kate calls herself and “accidental entrepreneur”! She explains how she started Simple Pin Media 9.5 years a ago and how it has snowballed into a team of 25.
  • We talk about the long game of Pinterest. What is Pinterest, how does it work, and why people want to use it in their business. Pinterest has a long life span and is an excellent tool for repurposing content.
  • How do Facebook ads compare to Pinterest ads? Kate talks about the difference and when Pinterest works best.
  • We talk about growing your email list! Kate explains how you can use Pinterest to grow a larger email following.
  • Have you wondered what types of pins works best on Pinterest? We talk about what content works well and why landing page conversions straight from Pinterest are low and what you can do instead. 
  • We chat about pins.Creating graphics for blog posts…how many should you make? We talk about the sweet point and how many images drive conversion.  
  • We talk about the benefits of hiring somoene to help with your Pinterest acoount. Agencies asre on top of the trends and having a team of analysts is so helpful to know what is working for you. If you are hiring hiring someone, be sure to ask how they are staying updated. 
  • What are the current trends? When do you pin others content…or should you? 
  • Kate shares what a realistic timeframe is to see results and the benefits of consistent pinning. She shares information for n=both beginners and seasoned pinners. 
  • We also talk about scheduling tools for batching pins.
  • Of course, Kate shares her pet peeve and simple pleasure with you! 

Where Can you Find Out More?

Kate and her team have provided mini courses to help you in in the different areas you will need it along your journey. She has tons of resources to delve into. PLUS she has a podcast with 7 years worth of information. She is a wealth of knowledge and has so much to offer you and your business.

 

Find Kate and her business, Simple Pin Media, here:

 

Simple Pin Media 

 

On Pinterest

 

Listen to her Podcast 

 

Follow her on Instagram

 

Don’t miss the Free Pinterest Clean up Checklist! 

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

CLICK HERE to get: How I Grew My Email List!

HOW TO EFFECTIVELY GROW YOUR EMAIL LIST

HOW TO EFFECTIVELY GROW YOUR EMAIL LIST

REDEFINE PODCAST

HOW TO EFFECTIVELY GROW YOUR EMAIL LIST

HOW TO EFFECTIVELY GROW YOUR EMAIL LIST

In today’s digital world, building an engaged email list is a crucial component of any successful marketing strategy. An email listnot only allows you to maintain direct and personalized communication with your audience, but it also serves as a valuableasset for driving conversions and nurturing customer relationships. However, growing your email list requires more than simplyplacing a signup form on your website. In this blog post, well explore five effective strategies to rapidly expand and cultivate your email list. 

Strategy 1: Create Irresistible Lead Magnets

Let’s get to it! 

 

The days of getting website visitors to sign up for your newsletters are a thing of the past. More and more people hesitate to hand over their email address unless theyre getting something in return.


Offering
valuable incentives, known as lead magnets, is powerful way to entice visitors to join your email list. A lead magnet can be an exclusive eBook, a comprehensive guide, a free webinar, a discount code, or any other content that aligns with your target audience’s needs and interests. Ensure that your lead magnet provides genuine value and addresses a specific pain point to increase its appeal. Try to truly understand your ideal client and create a lead magnet thats a quick and simple transformation or resolution to a problem.


Promote
your lead magnet across multiple channels including your website, blog, social media, and relevant guest posts to maximize its exposure and generate leads. Make marketing your lead magnet a part of your weekly routine.

Strategy 2: Optimize Landing Pages

An effective landing page is vital for converting visitors into email subscribers. Keep your landing page design clean, visually appealing, and focused on single objective: getting visitors to sign up. Use concise and compelling copy to highlight the benefits of joining your email list and clearly communicate what subscribers can expect to receive. Incorporate a prominent and easyto– use signup form, preferably placed above the fold, and minimize distractions to encourage conversions. A/B testing different landing page elements can help you identify the most effective design and copy combinations.

There
are three components to selling any offer: hook, story, and offer. If you arent getting visitors to sign up for your email list, you need to adjust one or all of those components.
 

Strategy 3: Leverage Content Upgrades

Content upgrades are targeted bonuses that complement specific blog posts, podcasts, or speaking engagements and provide additional value to your audience. By offering a content upgrade, such as downloadable checklist, a printable resource, or an exclusive video tutorial, you can entice your audience to opt into your email list to access the enhanced content.


Ensure
that the content upgrade is highly relevant to your topic and aligns with the audience’s intent. Place a visually appealing call to action within the blog post, links on your podcast, or QR codes in your presentations for your audience to provide their email address to unlock the additional content. Including a call to action is key to growing your email list. Have a database of various lead magnets available, and include those content upgrades when creating content in your business.

Strategy 4: Harness the Power of Social Media

Social media platforms are excellent channels for driving traffic and growing your email list. Utilize platforms like Facebook, Twitter, Instagram, and LinkedIn to share engaging and informative content that directs followers to sign up for your email list. 

 

Experiment with paid social media advertising to reach a wider audience and
promote
your lead magnets or content upgrades. Additionally, actively engage with your social media community by responding to comments, hosting live Q&A sessions, and running contests to encourage participation and list growth.

Strategy 5: Implement Referral Programs

Leverage the power of wordofmouth marketing by implementing referral programs to expand your email list. Encourage your existing subscribers to refer their friends, colleagues, or social media connections to join your email list.

Incentivize
referrals by offering exclusive content, discounts, or other rewards to both the referrer and the referred individual upon successful signup. Implement a simple and userfriendly referral process, such as personalized referral links or dedicated referral codes, to track and reward successful referrals accurately.

Growing
your email list requires a multifaceted approach that focuses on providing value, optimizing user experience, and leveraging various marketing channels. By creating irresistible lead magnets, optimizing landing pages, utilizing content upgrades, harnessing the power of social media, and implementing referral programs, you can rapidly expand your email list and cultivate a highly engaged audience. Remember to consistently analyze and refine your strategies based on data and feedback to ensure continued growth and success.
Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs!