10 Things Every Business Website Should Have

10 Things Every Business Website Should Have

REDEFINE PODCAST

10 Things Every Business Website Should Have

10 Things Every Business Website Should Have Podcast Cover

10 Things Every Business Website Should Have

A potential client is looking for your service or product and they land on your website. This is their first impression of you & your work. Are you assured your website has the power to sell them on your services? If you take time to curate your website, you’re more likely to get the results you are wanting.  Here are 10 things every business should incorporate in their website:

FaceBook Pixel

A Facebook pixel is a must-have component. It sounds more complicated than it is, but a Facebook pixel is a snippet of code that you add to your site that automatically tracks your website traffic and visitors.  This information helps you learn about the people engaging with your content.

The pixel allows you to run targeted ads to your ideal client. Whether you decide to run ads or not, you’ll still want to install the pixel.  It gathers information over time and you will have information from past visitors available to help you create a successful ad campaign.

Email Opt-In

If you don’t have an email list—get one! Email lists are one of the few things we have complete control over.  Make it a priority to consistently grow your email list.  Create an enticing email opt-in on your website.  You are far more likely to get someone to give you their email if you are offering an awesome freebie in exchange for their email.

Be mindful of your ideal client when creating a freebie. Think of something that will create value for them and leave them wanting more. This could be a checklist, a guide, cheat sheet, e-book, a course, or a worksheet.  Whatever it is, make sure your audience will find it useful.

Easy Access to Social Media​

Social media is a great way to really connect with your audience.  By posting both curated and unscripted versions of yourself, you can build the “know, like, and trust” factor with your people. Make it really easy for your website visitors to continue the connection.

The footer of your website is a great place for social media buttons.  Make sure that your icons appear on every page of your website. That way no matter what page they land on, visitors can find and follow you easily.

Photos Of You

People are loyal to people—not logos.  Include at least one picture of yourself on the website. You want people to know you are human and that you exist in the world.  This kind of connection helps people put a face with a name. It helps create trust.

The obvious place to put your picture is the About Me section, but try to add a few more images on your website.  Especially if you’re a solopreneur or service-based business. Try to push beyond the traditional headshots and incorporate some lifestyle photos showcasing your personality.  Hire a photographer to do a branding photoshoot and post those images throughout your website.

Good Copy

Use verbiage and copy that speaks to your audience.  Try to avoid over using the word “I”.  You want your potential client to know that you are there to serve them and to help them get results.

Figure out what they struggle with and offer solutions in your copy. Attempt to speak directly to the audience you are trying to attract.  Readers want to know why they should trust you and a big part of that trust is knowing what they are struggling with and how you can help them.

Search Engine Optimization

SEO is a big part of any online business.  SEO will draw the right people to your website.  Learn and understand keywords and implement them throughout the copy on your website. Make sure your keywords are authentic and organic.  Avoid keyword overuse because people will notice and maybe put off.  Organic search is our biggest website referral source.

Testimonials

Having social proof on your website validates your business. Testimonials and reviews are powerful tools to help you secure more clients.  I don’t know about you, but I rarely buy a product without reading the reviews first. Testimonials show your audience that you deliver on your promises and that clients love working with you.

Testimonials are one of the most effective tools to build trust.  Establishing trust is a necessity for booking clients. If your clients can give you data and numbers, that shows how much you have improved their business.

Place testimonials throughout your website.  Add 1-3 on your homepage, service page, and any sales pages. You may also consider dedicating a page specifically for client testimonials.

Mobile - Friendly

A large part of website traffic is viewed mobile devices.  Take the time to ensure that your website is optimized for mobile devices.  Your website should be user-friendly on mobile devices and easy to navigate. Take the time to resize images and text so they look good on any device and the content can be viewed continuously.

Call To Action

Always conclude with a call to action.  That might be to sign up for your newsletter list, get a hold of you directly, or book your services.  Don’t miss out on clients because they don’t know what to do next. In addition to a contact page on your website, include several different options for engagement throughout the site.

Always keep the momentum moving forward with potential clients. However that might translate—whether it’s getting to know you better through social media or signing up for a newsletter—lead them there.

User Friendly

Create an innovative and creative website but be sure to provide an easy way to navigate and obtain all the information. Try to avoid websites that are overly busy with too much information.  Your website should clear and concise.

Avoid long paragraphs, hard-to-read fonts, or complicated navigation menus. When linking resources or calls to action, use words like “click here”.  Although there are many dazzling online features available, keep your audience in mind when creating your website. Sometimes less is more.

Does your business website include these 10 essentials? If not, implement them to help you up-level your business! Ensuring that your website serves your audience and demonstrates that you can help your ideal clients get results will significantly improve your business. Take the time to learn, understand, and create an effective website and before you know it, you’ll be turning fans into clients!

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Graham Swim With Abby Studdert

Graham Swim With Abby Studdert

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Graham Swim with Abby Studdert

Graham Swim with Abby Studdert

Abby Studdert is a long time friend of Britnni. She is a Business owner of Graham Swim which sells amazing swimsuits. She has an online botique. Abby comes from a long line of an entreupeneral family, from having her paretns being the inverntors and founders of SquattyPotty. The marketing genes have always been in her blood. She began with just writing in a journal with her ideas. From doing MLM to home shops selling jewelry, Abby always strived for success, and she wasn’t afraid of failure. This is Graham Swim with Abby Studdert

My Story

Her first real business was when she started selling jewelry with her sister, which gave her her drive. One thing she has learned from this is that money does not come for free and you have to work super hard to succeed. 

The key to success is consistency, showing up, and the willingness to fail to discover what works and what doesnt. If you can handle that then you can keep going until you succeed. Her business is primarily online, she had done a retreat and she recieved a great return for her business. But these dont always work and you have to accept the failure and try again. Abby is an amazing networker, which is one of her superpowers. This is the key to success, especially as an entrepreneur, is being able to network to create these connections to help your business get out there.

The journey to success has so many paths and ways to get there. But some people have the talent to be able to naturally create connections and netwroking easily, although, this can always be learned with hard work. For Abby this had come natural. 

Always find your stronsuits and work and your weaknesses. Lean on those strongsuits and use them to help on your path to success.

Tips on Growth Strategy

Abby has learned with her connections how to strive on social media through trial and error. No one has it fully figured out, but we can try to get close. This world is so competitive and i have some great connections that have helped me become great at social media. Influencers definetly play a part in brand marketing. we have found great success in reaching out to micro influencers and also large influencers. Its just determining where you want to put your money and what actually works.

Always find your stronsuits and work and your weaknesses. Lean on those strongsuits and use them to help on your path to success.

You contantly have to be learning and progressing from your failures.

Abby’s Brand comes with the quote “Just put on the suit”. Her daughter and her started their business, when they started they saw this need for an all about body positivity look in the swimsuit world. Swimsuits are hard, you feel vulnerable at times and its hard to be able to feel confident in swimsuits. We tend to be our hardest critics, even when others dont notice the flaws we believe to have. We are all on our different journey in life, and we wanted to show in our brand to not allow your vulnerablities to stop you from what you want to do, so “Just put on the suit” and enjoy how you are now in the moment and start living without fear!!

CONNECT WITH ABBY:

Use Redefine20 at checkout for 20% off!!!

 

Website: Grahamswim.com

 

instagram: @grahamswim

 

Email: abby@grahamswim.com

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HOW TO HAVE A SUCCESSFUL BRANDING PHOTOSHOOT

HOW TO HAVE A SUCCESSFUL BRANDING PHOTOSHOOT

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HOW TO HAVE A SUCCESSFUL
BRANDING PHOTOSHOOT

How To Plan A Successful Branding Photoshoot

Before you hire a photographer, you need to have a clear branding strategy. You want to have a plan. Understanding the look, feel, and content that supports your brand will ensure you get what you need in your branding photo shoot. The more details and specifics you have prepared, the more likely you will be happy with your images.

People are not loyal to logos. They are loyal to people.  Entrepreneurs trying to sell to clients must create a feeling of trust and loyalty. Essentially, you are selling yourself.  Entrepreneurs often struggle posting pictures of themselves, but this is essential so you can connect with your potential clients. If you want to build a solid brand, you need to show up. Branding photos are key.  I am going to tell you what to expect and how to have a successful branding photoshoot.

FIND THE RIGHT PHOTOGRAPHER

Find an experienced photographer whose aesthetic is cohesive with your brand. Photographers are going to put on their website and social media what they want to attract and what they are good at. 

If your ideal client is a straightforward executive and you want your brand to reflect that, you might look for a photographer who specializes in portrait photography. Their portfolio might consist of headshots with a plain background and little movement in the images. 

 

If your ideal client is a creative who is also a stay-at-home mom with a more carefree lifestyle, you would want to look for more of a lifestyle photographer who specializes in candid or behind-the-scenes style of photography. Their portfolio might consist of people laughing in pictures, action shots, casual pictures sitting on the couch or eating at a restaurant.  

 

 

Search for photographers who have a similar feel to your brand. Look at their reviews on Facebook and Google.  Most photographers put their best images on their website, but look through their blog to get an idea of what a full session might look like.  Ask to see an entire session so you know what you can expect with your images. 

 

 

Try to meet with your photographer in person or via FaceTime before your session so you can start to build a relationship and feel comfortable around each other.  You can learn a lot about your photographer through communication. Make note of their communication and level of professionalism. You want to make sure you find a photographer that you can connect with, but also depend on to deliver exactly what you want. 

 

INSPIRATION BOARD

poses, accessories, props and anything else that is related to your brand. The great thing about Pinterest is it allows you to search for specific topics. You can get pretty specific with your search and find a ton of examples of what others in your industry are doing. 

Share your board or specific images with your photographer to ensure you are on the same page.

 

STYLING YOUR SHOOT

Your outfits dont need to match all your branding colors, but you want them to be cohesive with them.  For example, if your colors are all natural tones, dont come to the shoot in a neon pink blazer. Be mindful of how the images will look on your website or social media with your branding colors. 

Pick outfits that fit with your location. If you are shooting outdoors in a grassy field, you wont want to wear high heels and a pencil skirt. Decide what types of clothing will look best with your location. 

 

Choose outfits that are flattering to your body type. Remember, just because you look good in something doesnt mean it will necessarily photograph well. Or just because it is in style doesn’t mean you should be wearing it. Let’s be honest there are few trends that probably nobody should be wearing these days. Just sayin. 

If you are self-conscious of certain parts of your body, try to cover them or make them less obvious. Avoid clothing that is too tight or ill fitting. Layers photograph the best so if the temperatures are not too hot, try dressing in layers by adding sweaters, cardigans, or blazers. 

 

Prepare several different looks to maximize the time you have with your photographer. Take a picture in each outfit beforehand and send it to your photographer for feedback. She might suggest adding an accessory or altering the look in some way. 

Consider the different seasons. If you are shooting at an indoor location you are able to wear a variety of clothing for different seasons. You dont have the same flexibility with outdoor shoots. If there is snow on the ground a cute sun dress is going to be a tad confusing. 

 

USING PROPS

Bring props that are relevant to your brand. Keep in mind different shots you will need for the type of content you release. If you are a writer, you might think of bringing your laptop, a notebook/journal or glasses.  Other props might be iPhone, coffee cup, magazines, camera, food, podcast mic, cooking utensils,  etc.  


Ask your photographer to help you create some flatlay options to add to your image library. A flatly is when the photographer stands directly above the props and takes a picture. These are great for websites, marketing material. You can also get a ton of great flat lays from stock photographer sites. So if time is an issue I wouldn’t spend a ton of time on this. 


LOCATIONS

Decide what type of location fits your look or vice versa.  Make sure to dress appropriately for your location.  If you want to shoot at a public location, let your photographer know ahead of time so she can research to see if photographers are allowed to shoot there or permits are required. If you are shooting outdoors, have a backup location in mind for inclement weather. 

 

Your photographer might have some suggestions for locations as well.  If you want more than one location, discuss with your photographer so she/he can plan accordingly. Your photographer will want to get optimal lighting at every location so let them know the locations ahead of time. Communicate with your photographer as much as possible on all the details. 

 

SHOT LISTS

Have a shot list prepared. Your photographer might have a different vision than you so you will want to make sure youre on the same page.  Take the time to screenshot poses and shots that you like.  Have a list of shots in your phone or written down. Give this to your photographer.  Your photographer will appreciate this because she will know exactly what you are looking for. 

 

TURNOVER

Be sure to ask ahead of time how long it will take to get your photos back. Be respectful of your photographer. If her turnover time states on her website 2-3 weeks, dont tell her you have a deadline and demand them in one week.  Editing images can take anywhere from 3-6 hours and more than likely you are not her only client.   

 

PHOTO RELEASE

Ask for a photo release. Depending on the contract, the photographer  typically owns the rights to the images, but can provide clients with a photo release—giving them permission to make copies. If you decide to print the images, certain labs require a photo release. 

It is important to have great professional pictures of yourself to solidify your brand. Showing up on your social media is how you build relationships with your audience. You want them to feel connected to you and showing your face is the best way to do that. Now you know how to have a successful branding photoshoot. I hope this was helpful for you as you plan your own branded photoshoot! 

Feel free to reach out to me anytime for support or to help you walk through planning for your own photoshoot!

 

 

Download my free branding photoshoot guide: https://bit.ly/3dZqtgY

 

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Work+Flow Retreat With Jean Smith

Work+Flow Retreat With Jean Smith

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Work+Flow Retreat With Jean Smith

Work+Flow Retreat With Jean Smith

I’m so excited to have the opportunity to talk about the Work + Flow Retreat with Jean Smith.

Jean Smith has been a lifestyle photographer for over 16 years, and she owns her own photography business called JeanSmithPhotogrpahy. She started in early 2007 and has lived in Michigan ever since. This past year she sold her house and decided to travel across the country, doing photography along the way. Her two main passions are photography and travel, so she loves being able to combine the two.

Our Story

Jean and Brittni have been close friends for over 14 years and are both so excited to be working together on this upcoming Work + Flow Retreat. Through a mutual friend, Brittni reached out to Jean with Google Chats, and they’ve been great friends ever since. Connecting through their mutual passion of photography and there overall strong drives to succeed. The perfect combination of business and personal all in one. They then began doing workshops together, bringing both of their skills together to create amazing outcomes.

Retreats

In February of 2023 Brittni and Jean are going to be doing a photography and Business retreat together. Jean and I have been to many retreats and workshops together in the past and we’ve learned that you gain so much knowledge from these retreats, but once you get home, it tends to be overwhelming, and you’re left with the question of “Where do I start?” So, one of the big things that Jean and I wanted to do with this retreat is provide people with actionable steps to really help them get things done without being overwhelmed. 

We both have been teaching for over a decade, which has been an amazing opportunity to be able to learn how there are so many ways a person can teach and share, also that their so much information available. This has helped us create an excellent way to teach and share our knowledge with others.

Work+Flow Retreat

With teaching everything from our mistakes to our greatest accomplishments, we’ll answer questions including, how can you scale your business in photography successfully? With our experience and motivation, we are the perfect mentors to help guide you in gaining success in your small business in photography.

We’re going to create an amazing experience, with connecting and just overall having FUN! We have so many great ideas and we cannot wait to share and reconnect with everyone. You are going to able to walk away with a 90- day plan for success, our best tips and tricks in automating your business, and so much more! We want to be able to give you tools to help you create a strong story in your photography that you are proud of! We all see the world completely different, we all use different tools and styles in photography, so this retreat will help you create a stronger way to share your story and style rather than trying to change it. This is an opportunity of a lifetime, and we cannot wait to be able to share our passion with others and help you succeed!

Join Us!

www.jeansmithphotography.com

jeansmithphoto: HERE
Register for Wor + Flow Retreat: HERE

Download my Retreat Planner and Guide: HERE

REDEFINE BUSINESS COMMUNITY: HERE

INSTAGRAM: HERE

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The Next Aid Station With Jake Kilgore

The Next Aid Station With Jake Kilgore

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The Next Aid Station
With Jake Kilgore

THE NEXT AID STATION WITH JAKE KILGORE

For over a decade, Jake battles the Department of Justice and Bureau of Prisons, eventually culminating in an indictment and sixty-month prison sentence. He turns to ultra trail running-and its “get to the next aid station” mentality-as his therapy to help him endure these trials and return home to his loving family. Jake has coined the Next Aid Station as is mantra in life. Listen to this episode of Redefine Podcast The Next Aid Station With Jake Kilgore

FOLLOW JAKE

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Optimizing Your Instagram Profile

Optimizing Your Instagram Profile

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Optimizing Your Instagram Profile

Optimizing Your Instagram Profile

If a potential client dropped in on your Instagram, would they be clear about what you do? Would people think you have a business or would they think you were an influencer? One of the first things people look at is your Instagram profile. Which is why Optimizing Your Instagram Profile is a must!

Your Instagram bio can include details of your business, contact information, highlights, call to action and more. In order to draw your ideal client, you must optimize your Instagram profile. 

You want an Instagram profile that clearly highlights what you offer, showcases your talents, and reinforces your brand. By making a few small tweaks, you can create an Instagram that will draw people in. 

Here are 5 steps to take your Instagram profile from good to great!

PROFILE PICTURE

Choose a profile picture that shows your personality. This is your first impression, and you want to show your audience you are a real person and not just a logo. Choosing the perfect Instagram picture can really set you apart. You are at the center of your brand; people are loyal to people, not logos. Consider the initial visit to your profile like a first date: you want to make an impact. You want your potential client curious to know more. The more you show your face, the more engagement you will start to see.  

 

Invest in some good brand photo shoot. Having a library of great pictures to choose from will improve your brand credibility. Make sure that your images reflect your brand. Who are you trying to attract? Makes sure your images reflect what you want to attract.

PROFILE DESCRIPTION

You want your Instagram bio to be as clear and concise as possible.  You are only allowed to use 150 characters—make them count! To appeal to your target client, start by creating a rough draft using the following formula:

 

Who + Problem + Solution + Results

 

Who is your ideal client? What is their problem? How can you help solve their problem? What result will they get by working with you?

 

Once you have identified these elements, narrow it down to 1-2 powerful sentences. Consider implementing some emoji’s into this statement to add some personality. 

CTA

Call to action. You always want to include a call to action, not only in your profile but in everything you do with marketing. Walk potential clients to the next step. Tell them what to do next. Your call to action can be schedule a consult, grab a freebie, or watch a free training. But make sure you are telling them what the next thing to do is.

PROFILE LINK

It is important to have a link in your profile. Typically, we default to our website link, but there are better options for our profile link. Your ultimate goal is to get potential clients to purchase a service or product from you.  For effective marketing, you want to always have a call to action. Make your call to action (CTA) so strong and descriptive that visitors immediately click the link in your bio. You want to be constantly moving potential clients towards committing to your brand. 

 

If your goal is to grow your newsletter list, offer a freebie for first-time subscribers. If you want a client to schedule a consult, use a scheduling link. Place the link to your shop in the profile when you are launching programs or products. Your profile link should be directional and specific. 

 

Instagram only allows one link so consider using a bio tool like Linktree, Milkshake, LinkFolio, etc. Here is a little pro tip – Create one on your website to improve your SEO.

HIGHLIGHT BUBBLES

Using this is a great way to highlight different areas of your business. You have the option to save specific stories to designated highlight bubbles. When youre adding to your highlights section, think of the key areas you want to showcase for your business and how to keep those highlights in line with your brand. Organize your highlight bubbles in order of relevance. 

 

Here is a little pro-tip too about highlight bubbles. If you post things in your story with links those links stay active. So, a highlight bubble for a podcast or your freebies is a great idea.

INSTAGRAM STORIES

Instagram Stories are a great way to share behind the scenes, clips, or simply create mini stories by using text, photos, or even GIFs. Using Instagram stories is a great way to connect with your audience. Video is a great way to show your audience the person behind the logo. The videos last 24 hours unless they are saved to highlight bubbles. Similar to posting, the more you use this feature, the more audience engagement you will create. There are so many tools and features available to help you get the most out of your Instagram stories. 

Pro-Tip – You can repurpose and repost things in your stories by going to Insights-Archives and you will find all your stories that you have posted there. The only caveat is if you added a link the link won’t work.

Take some time to scrutinize your profile. Ensure that it is written with clarity and is cohesive with your brand. The next time someone checks out your profile, they will have no doubts as to what you are offering. 

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Making An Impact While Making An Income With Jessica Frew

Making An Impact While Making An Income With Jessica Frew

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Making An Impact
While Making
An Income
With Jessica Frew

Making An Impact WHILE Making An Income With Jessica Frew

Jessica Frew is a wife, ex-wife, mom, stepmom, and BOLD action taker. She has a successful podcast called “Husband in Law” that she records with her husband, Matt, and her ex-husband, Steve. Together they are sharing their stories of love, marriage, coming out, divorce, remarriage and co-parenting to help others know they are not alone. They also co-own The BOLD Logic. A company devoted to helping people unlearn the “shoulds” in life to show up BOLDly as themselves. Jessica is a firm believer that by knowing and understanding what it is you really want in life you can BOLDly create a life you love, no matter what your circumstances.

HER STORY

Jessica tells her story about how she was able to overcome betrayal and challenges. Her story is an amazing example of overcoming adversity and showing others they can do it too!

FOLLOW JESSICA

https://podcasts.apple.com/us/podcast/husband

https://instagram.com/husband_in_law

 

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Getting Better At Failure

Getting Better At Failure

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Getting Better At Failure

Getting Better At Failure

The other day I had a conversation with one of my clients. She is very successful life coach. I was asking her about her journey. She has worked a lot with a very high profile life coach and I asked her if she thought some of her success was because of this relationships. I really loved her response and it just got me thinking about my own journey. She admitted that getting exposure has helped her business grow, but it was her consistency and persistence that got her noticed in the first place. It was her drive and motivation that kept her showing up time after time. It was her willingness to fail, Getting Better At Failure, and to keep pushing through that got her where she is today.

I think there is this fallacy about success. The thought is that some people are just lucky.  That they are gifted these amazing opportunities and then overnight they are successful. I am not going to lie and say sometimes really great things do fall into people’s laps, but for the most part I would say most people are out there showing up over and over and then the good things start happen.

With all of that it got me thinking about my own journey as a coach. I think one of the best tools I posses is the ability to fail. There are a lot of things we want to become better at, but failing isn’t something we talk about, but it actually is so important when trying to achieve success.

I have a presentation that I give to schools for my non-profit. The presentation is about overcoming adversity and I talk about failure. I share, that I learned to fail at a young age. I was a late bloomer. I didn’t really hit puberty until I was a senior in high school and I failed a lot. At the time it was the end of the world, but hind site is 20-20 and I am grateful for those lessons that I learned at a young age.

Failure is such an important component of self-confidence. Accepting the possibility of failure shows you have the self-confidence to try and be content with the result regardless. Failure shows you are trying something new. You are open to change and ready to learn. Many people lower their expectations in an attempt to avoid failing. People avoid failing because they dont want to feel disappointment or discomfort, but in the long run they will feel disappointment because they are not progressing. If you want to succeed, you have to get really, really good at failing. If you are willing to fail and open to learning from your failures, you are more likely to reach your goals. 

 

There are four outcomes in life:

SUCCESS

Success is obviously the outcome that we all want and strive for. This means we accomplished what we set out to do. When we achieve success in anything it gives us a sense of accomplishment. Success is a key factor that contributes to our overall confidence. 

FAILURE

Failure is the second most desired outcome. Failure means you tried. You put forth effort, energy and took a risk. Failure shows that we have confidence and determination to grow. 

GIVING UP

Giving up is when we try something but let the discomfort or the fear take over. We resign to the thought that we cannot, will not, or are not. This outcome displays the want for something, but the fear of failure or what others think overpowers your desire to keep going.

INACTION

The fourth and worst outcome is inaction. Inaction or procrastination is when we dont attempt something. The thoughts of fear or discomfort destroy our chance of progression. We wont ever know if we will or will not succeed, because we dont even try. This is something we want to avoid at all costs. 

 

There is a really good book that I read a few years ago called Go For the No! by Andrea Waltz and Richard Fenton. It is a great book that touches on the fact that when we can go for the No it pushes us harder. It helps us success failure or rejection and understand it’s part of the process.

I have used this principle as an entrepreneur several times. I understand it’s a numbers game and if I get 9 no’s I am that much closer to the yes. When we let that NO stop us it’s when we stop growing.

 

When you continue to fail, you continue to succeed. You will grow. Be determined to become a person of action. Self-confidence is developed and groomed through failure. The more you embrace failure, the more likely you are to experience more success. Embracing failure is one of the most important tools I teach my clients when they develop self-confidence.

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Creating A Media Kit

Creating A Media Kit

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Creating A Media Kit

Creating A Media Kit

Recently I had a client that was interviewed on a news channel. This was her first time being interviewed for anything on tv. She was so nervous and didn’t know quite what to expect. She was frazzled and worried that she didn’t have everything in place that she needed to have. She checked, double checked, triple checked all of her offers and links. I reassured her that everything was going to be amazing. She had the interview and it was incredible. On our next call she told me that she wanted to do that again. I love when good things happen to my clients. 

I say this often – Businesses fail because they don’t get enough business or they get too much and the lose the quality in their service or product. There is a progression in your business. The first step is making sure everything is in place. You have solid offers, you have systems and automation in place and you feel confident in all the processes in your businesses. You have one chance for a first impression and you want each client experience to reflect your offer. Once you have everything working well in your business this is when you scale! This is the part of businesses that lots of entrepreneurs really struggle with. You have to market and if you are a solo entrepreneur you are selling yourself as much as you are selling a product or service.

As an entrepreneur, YOU are your brand and must constantly market yourself and your services. This can include pitching yourself for speaking events, podcasts, other brands, and more.

 

So the question is how do you do this?

You have to ask! Put yourself out there. Create an email inquiring about opportunities to present.

 

You want people to know that youre not just another pretty face; you have experience too.  Along with the email inquiring about opportunities it is also important to showcase your accomplishments and accolades. A great way to do so is through a media kit.  

WHAT IS A MEDIA KIT

We have all heard of résumés; a media kit is the equivalent for influencers. An influencer is anyone who can impact someone else. We all have the ability to influence.

When you reach out to other businesses, some may ask for or require a media kit. They are looking for your stats and/or experience.  Even if they dont ask, sending a media kit will definitely set you apart.

WHAT TO INCLUDe

Along with your accomplishments, they may want your stats.

These may include, but are not limited to:

  • Blog Statistics (like your monthly sessions, monthly viewers, demographics, and more)
  • Facebook Followers (business page)
  • Instagram Followers (business account)
  • Pinterest (business account)
  • Newsletter List Subscribers

They want to know about you.  They want to see how well you connect with your audience.  They want to know that you are putting content out regularly.  They also want to see how many people are viewing your content. In order to determine these statistics, I highly recommend signing up for Google Analytics.  Google Analytics not only shows you how many people are viewing your site, but also gives you the referral sources—how people came to land on your site.

HEADSHOT

Businesses like to work with people.  That means they dont want to see your logo, they want to see your face. Include a professional headshot or other professional photos. Invest in this, as someone who has experience with photography this really makes a difference.

AUDIENCE

Describe your audience. Who do you help and serve?  The more specific you can be on the details, the better. If you work in a specific area, list the location.  If you work remotely, hone in on the age, interests, & characteristics of your audience. The more detail about your audience the better.

SOCIAL MEDIA STATISTICS

List your social media platforms and highlight your following and stats. Dont get discouraged if you have a smaller audience. Social media is constantly changing, and engagement is more beneficial than a massive following. A social media following does not define your success, but it just show you have an audience that is interested in what you offer.

FEATURES

Display logos of brands you have been featured in or on.  List every publication, blogs, podcast, conference, or interview you have done. This is a great way to position yourself and show you are in valued and in demand.

SERVICES

Determine beforehand what opportunity you are seeking.  Are you are looking for speaking engagements? Podcast interviews? Sponsored posts? Collaborations? Discuss what you are willing to do and how to work with you.

SPEAKING TOPICS

Create a list of topics you have experience with. This makes it easier for businesses to see if you are a good fit and it makes it easier on them.

CONTACT INFORMATION

End with a call to action.  Give them all your contact information and let them know you want to work with them.

Your media kit is a visual representation of your brand.  Make sure your branding is consistent. 

LINK

Another thing you can add to your Media kit is a link that allows them to download you headshot and bio. This gives you one less thing to do when you are requested.

Keep it short, clean, and direct. Put yourself out into the world with your newly-created media kit!

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Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs! 

Creating A Strong Brand With Erin Hall

Creating A Strong Brand With Erin Hall

REDEFINE PODCAST

Creating A Strong Brand With Erin Hall

Creating A Strong Brand With Erin Hall

Erin Hall is a Brand Strategist & Principal Designer at Brand Junkie Creative. She’s a mad-question askin’, equal parts Deepak and Tupac, tea lovin’, fur mama who’s passionate about empowering women with brand clarity and confidence so they can attract high-quality clients with ease. This is Creating A Strong Brand With Erin Hall.

About ERIN

When it comes to branding, Erin is a genius. Her company is Brand Junkie Creative, and has been a brand strategist and designer for 20 plus years now. She works with medium to small businesses and helps them grow their business through great branding and design. She went to school for graphic design and has always been passionate about helping businesses really feel proud of their brand in order to attract their ideal clients. When it comes to running a small business, she knows first-hand that you are the janitor all the way to the CFO of the company and everything in between, they do it all. So, she really wants to make branding and design easier for her clients as this is usually not top priority for them, although from experience she has learned that with the right branding, this will drastically improve business.

The importance of Branding

Brand recognition is so important. People need to be reminded of your brand, always. Your brand is ultimately a reflection of you, it’s your voice and style. So, you want people to recognize your brand. People knowing it’s your brand even before they view your actual brand is ultimately the goal. Such as how people naturally know the brand Coca-Cola without even seeing the actual logo. I help with brand strategy. 

You normally see common struggles that entrepreneurs deal with including having their brand being unclear, such as brand identity. A brand is not your logo, your logo Is just your identifying mark of your entire brand. “A brand is a person’s gut feeling about a product, service, or organization”. Your customers are the ones who create your brand. The way you create that “gut- feeling” in your brand is consistency.

Brand strategy

Your brand strategy is when you look at what are your long-term goals, and how do we create that so that your ideal clients easily identify you and prefer you over your competitors. Truly understanding your brand strategy is so important and it helps you create a strong foundation for your business. I’d say the largest struggle with small business owners is that consistency to create a strong foundation to truly find their ideal clients.

 

“Without brand strategy, you’re basically shooting at a target in the fog”

Brand strategy is what clears up the fog to realize what your niche really is. Were in such a saturated market these days, so finding your true brand is ideal. To have consistency and create a clear message.

When it comes to branding, finding specificity in your niche helps you find your ideal clients. Brand strategy is what helps you find what will resonate with your clients. Thinking bigger than your brand helps you realize what your clients will also gravitate to. Stick to what is cohesive with your brand. You have to have the element of relatability when it comes to personal brands, which is different from a service or product brand. 

That’s the really important part of the brand strategy, asking the questions of “Who do you really want to be serving, and why?” “Who do you relate with?” and “What are you passionate about?” A lot of the answers to these hard questions is what comes out when discussing brand strategy which creates a great foundation, and with finding your answer to these questions is when you can start truly succeeding. When you invest in branding, this also brings confidence in your business, being confident in your brand is always a must.

WANT MORE...

BINGE THE LATEST PODCASTS

Redefine Business Podcast

I'm Brittni Schroeder!

I’m a Diet Coke drinkin, chocolate eatin, Netflix watchin, all-around good time! I want to show you how to grow and scale your business. Let’s be business BFFs!