HOW TO FIND KEYWORDS FOR COACHES USING FREE TOOLS

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HOW TO FIND KEYWORDS FOR
COACHES USING FREE TOOLS

If you are a business or life coach and want to improve your SEO, finding the best keywords for your content is essential. It is easy to find keywords all over the web. However, the goal is to find keywords that will help you out rank your competition. I am going to show you how to find keywords for coaches using free tools.

Before you begin your search, it’s important to understand your ideal client. The more you know about them the easier it will be to identify their needs. Often there is the misconception that if you narrow your target audience you will be missing out on business, but this is a fallacy. There are billions of people looking for service and products every day. You objective is to find those people who are specific to what you are offering and when you narrow your search you are more likely to find those ideal clients and convert them.

Once you have honed in on who you are trying to serve it’s time to begin your search for keywords.

GOOGLE CONSOLE

The first tool we are going to use is Google Console. If you haven’t already signed up for Google Console, you can find great tutorials that will help you get all set up. Google Console allows you to use your own Google Analytics to find keywords that you are already ranking for.

How to use Google Analytics to find keywords.

1. Open Google Search Console

2. Select Acquisitions

3. Scroll down and select the Queries tab

4. Export the data

5. Sort the queries by Impressions from highest to lowest

6. Filter the keywords that have between five and 25 impressions.

7. Highlight the keywords in your list that you would like to research further. Try to avoid keywords that your blog or website has already ranked for.

PINTEREST

Pinterest is not just a platform for decorating ideas. It is a great tool you can use to drive traffic to your website, and to find new keywords ideas.

1. In the Pinterest search bar start typing a term. Pinterest will automatically generate popular topics related to that term.

2. Select a term from the drop-down list of search phrases.

3. Pinterest will again auto-generate popular terms related to the selected terms. Colored boxes will appear below your selected term with further search result ideas.

4. You can select any of the terms find inspiration for new keywords ideas.

5. Choose some articles ideas and write more specific articles that target long-tailed keywords and

target high-competition keywords.

GOOGLE SUGGESTED SEARCH

You can use Google’s search to come up with new keywords that fit your niche.

FACEBOOK GROUPS

One of the best ways to find keyword ideas is by asking your ideal client. Find some Facebook Groups that are in your niche. Pay attention to the types of questions and comments that are being made. What are they struggling with? What do they want to learn how to do? Take note of the discussions and questions that are being asked and add those keywords to your list. If the keywords are saturated get specific or find alternative keywords to ensure that you are able to rank.

UBERSUGGEST

Ubersuggest is a paid tool. However, it also offers free resources. One of the great free tools on Ubersuggest is the ability to find your competitor’s top 10 performing pages. Your closet competitors will have a similar DA (Domain Authority) to yours. Make sure to turn on the free Moz extension to view your competitors DAs. You can find your competitions by viewing the SERP(search engine result pages) using your main keywords. For example, I would search Business and Life Coach for Women and view the search results to discover my competition. Once you have identified some of your competition you can use Ubersuggest to discover some new keyword ideas.

1. Open Ubersuggest, enter competitor’s site URL in the search bar.

2. Select top page on their side navigation panel. You can view the top 10 pages for free.

3. Select View All next to Est. Visits (estimated visits). This will create a list of the keywords bringing traffic to your competitors site. You can view the top five keywords to article on Ubersuggest for free.

4. Add these words to your list of keyword ideas to research further.

GOOGLE KEYWORD PLANNER

Google Keywords Planner is another free tool you can use to generate keyword ideas. This site also gives you estimated monthly search volumes.

1. Visit Keyword Planner

2. Select Discover new keywords

3. Type keywords (try to avoid being too general) and select Get Results.

4. Get results.

Here are 5 great resources that allow you to find new ideas for keywords. When you are in an industry, such as a business or life coaching, that is competitive when it comes to SEO, the goal is to outrank your competition. Search for keyword terms that a potential client will be looking for—whether they are searching for a business coach to scale or a life coach to help them get out of rut. In order to outrank your competition you have to find terms that are searched, but not saturated. Take the time to learn how to find keywords for coaches using free tools that I have provided and I promise you will begin to make strides when it comes to your ranking.

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PRICING STRATEGIES FOR BUSINESS AND LIFE COACHES

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PRICING STRATEGIES FOR
BUSINESS AND LIFE COACHES

If you are a Business or Life Coach you need to know the value of what you are offering. Having a positive money mindset is instrumental in charging what you are worth however, there are several other factors that need to be taken into consideration when determining pricing strategies for Bussiness and Life Coaches.

Pricing for services and products is calculated from a variety of factors. Each factor needs to be taken into consideration before you set your prices in your business. Consider some of the following:

Experience level
Geographical area
Know your competition
Understand your ideal client
What is your desired profit
Supply and demand

EXPERIENCE LEVEL

There is a lot to be said about a business or life coach with a lot of experience. In many cases, with more experience comes more refined skills, services, and/or products. Word of mouth recommendations/reviews are the most powerful marketing tool available for your coaching business. Experience coupled with a proven portfolio increases your worth.

Customers are looking for a proven track record of the results they are looking for. When you provide proof that you can provide the desired results customers are willing to pay a higher dollar amount because they believe you can get them exactly what they want.

When you are first starting out your business or life coaching you might consider offering a discount or even offering your services or product for free until you have built a strong and influential portfolio. Everyone has to start somewhere so remember not to compare your beginning to someone else’s middle.

GEOGRAPHICAL AREA

There are different geographical areas with a higher income than others. This is the truth. However, there are affluential clients in nearly every area that are looking for business and/or life coaches. Take the time to research the average medium income in your area. When you understand your geographical area you will start to identify what your ideal client is willing to spend.

You can have the most amazing product or service and know that you offer something of high value, but if you don’t have customers willing to pay that amount you will fall short of your financial goals.

KNOW YOUR COMPETITION

Do some research and figure out what your competition is charging. That doesn’t mean you have to charge more or less then what they are charging, but it’s always important to know what others are charging so you can be competitive.

Take the time to really research your competition. Is your competition offering coaching packages? What are other coaches charging, what are they offering, what is their experience level, etc. If your competition has more experience or a stronger more well-known brand set prices that will compete with your competition, but understand you are going to have to execute a strong market plan to compete with an already established brand.

When you are just starting out don’t price yourself too low both this method could have an adverse effect on your business. If your prices are too low potential clients might conclude that what you are offering doesn’t offer a supreme value because the price is low. Depending on your ideal client and what you are offering to be mindful that if your prices are low what type of clients you might be attracting.

UNDERSTAND YOUR IDEAL CLIENT

When you take the time to understand everything there is to know about your ideal client you learn what they value. You will know how to speak their language, know how to help them, and also know how to sell to them. It should be a goal of yours to find the ideal clients that value what you are offering and are willing to pay what your service or product is worth.

Once you have a clear vision of your ideal client you will understand what they will and won’t pay for. If your ideal client values a good service or product, even if you are just starting out, by pricing yourself too low your ideal client could overlook you because they assume you aren’t offering great value because your prices are too low. If your ideal client is someone who is always looking for a great deal and has a low budget by setting your prices too high you could have the same response.

Spend the time to really understand all the characteristics and habits of your ideal clients. By truly understanding your ideal client you will have a clearer vision of how to determine your pricing.

WHAT IS YOUR DESIRED PROFIT

Knowing what your desired profit is basic math. How much do you want to make? How much do you want to work?

First, set a financial goal. Let’s say that the financial goal is $100,000 a year. You want to take 2 weeks of vacation and that would mean that you would work 50 weeks out of the year. Then divide $100,000 by 50 and that equals $2000. That would mean you would need to make $2000 a week. If you are service-based that could mean 2 clients a week charging $500 per client or if you sell a product that is $100 that might mean 20 products a week.

Financial goal – $100,000

Weeks of vacation – 52 weeks minus 2 weeks of vacation = 50 weeks of work

$100,000/50 weeks = $2000 per week to reach a goal

Once you have established your financial goal you will understand what needs to be done to reach that goal.

SUPPLY AND DEMAND

Whether you are offering a service or a product within the time you will understand the demand for what you are offering. This is established by creating a strong brand that your clients or customers talk about it you will start to become more and more in demand. Or it could be a product or service in a market that is harder to find. Either way when you start to create a demand you have the opportunity to raise your prices.

When people want something they are willing to pay more for that product or service. If what you are offering is in high demand or you find yourself working more than you want that is a sign that it is time to raise your prices. If you are in this position and hesitate to raise your prices you may need to do some thought work and work on your money mindset.

You are worth a lot and are also very worthy of making the kind of money that you deserve. However, the pricing for your product and/or service hinges on several factors. Create pricing strategies for Business and Life Coaches is essential if you want to compete in the market. Before you set your prices to take the time and do your due diligence, research your market, understand your ideal client, and work on your money mindset.

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HOW TO GET YOUR WORK FEATURED

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HOW TO GET YOUR WORK FEATURED

As an entrepreneur, getting your name and brand noticed is a great way to market yourself. Getting your work featured is a great way to build your brand, position yourself as an expert and improve your SEO. When your work is featured it not only is validating, but it builds your business in a number of ways. The question is, “how to get your work featured?”

PRODUCE CONTENT THAT IS UNIQUE

It doesn’t matter what industry you are in almost always you have competition. It’s true that there might be someone offering a similar product or service however, NO ONE is you. You are unique and different so ensure that your content reflects that.

Even if your content is something that has been seen before, put your own unique twist on it. Use your own individual brand voice in your content whether your content is imagery or information. What makes you different from your competition? Get creative and innovative so that you stand out from the rest.

EDUCATE AND CREATE VALUE

When you submit your work for consideration, know your audience. Provide content that educates or inspires. Your goal should be to help people evolve and progress. Aim to leave people better then you found them (or they found you). Make your content interesting and remarkable enough that you leave your reader wanting more. When you share your expertise and knowledge you are helping others succeed and in turn, you are helping yourself succeed.

FINDING FEATURES

Make a list of publications you subscribe to or are well known in your industry. Search online for resources using keywords specific to your industry coupled with keywords like features, publications, guest writers, etc. Contact vendors in your industry that have blogs or do features. Offer to create content that includes their products or is relevant and helpful to their audience. Make a list of all the blogs in your niche. Determine if those sites accept guest posts.

Take some time to vet the blogs or publications and confirm that they are cohesive with your brand and your core values. You are looking for opportunities that will help you progress and you don’t want to collaborate with anything or anyone that might damage your reputation.

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GOOGLE ANALYTICS FOR BEGINNERS

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GOOGLE ANALYTICS FOR BEGINNERS

Did you know there is a free marketing tool available to help you understand your website traffic? Have you heard of Google Analytics or have you installed it but don’t know how to use it? It is an amazing free resource that helps with SEO and is a must when marketing your business. It’s okay if you are tech-savvy, I will show you step-by-step Google Analytics for beginners.

If you have a website, it’s important to track and measure your traffic so you know what is and isn’t working. In this post, we’re going to look at Google Analytics from a beginner’s point of view. You will understand why you need it, how to get it, and how to use some simple and helpful tools.

WHY YOU WANT GOOGLE ANALYTICS

If you use a blog or a website in your business, you need Google Analytics. This tool is essential for understanding the behaviors of your audience. It shows you the following:

How many people visit your website
Where your audience lives
Whether your website is mobile-friendly
What referral source are your visitors are coming from
What pages attract the most visitors
How many visitors have converted into customers
How you can improve your website speed
What posts or content performs the best
And much more

There is so much information available within Google Analytics, but these are the basics and some of the most important insights available.

INSTALLING GOOGLE ANALYTICS

Before you start, you need to have a Google account. If you use Gmail, Google Drive, YouTube or any other Google service you will already have an account. If not, you will need to create an account using any Google service available.

You will then establish a Google Analytics account. If you have other people working for you, you can grant them access to your Google Analytics, but I would suggest the account be in your name to ensure you have access and control over it.

SET UP GOOGLE ANALYTICS

Go to Google Analytics and select start measuring. You will be taken through a step-by-step process of setting up your analytics.

You will be asked to create an account name and select account dating sharing settings.

Website property details will be required to set up your account.

Once all your information is filled in a google tracking code will be generated for you to place on your website.

This code must be installed on every page of your website however, there are plugins available that will install the code on every page for you, I have a WordPress website and you can use the plugin Insert Headers and Footers or Yoast SEO.

If you have a website built with HTML files, you will add the tracking code before the </head>tag on each of your pages. You can do this by using a text editor program (such as TextEdit for Mac or Notepad for Windows) and then upload the file to your web host using an FTP program (such as File Zilla).

Adding Google Analytics varies from site to site depending on the platform, theme or plugins you use. There are many resources available that can help you install it properly on your website.

VIEWING GOOGLE ANALYTICS

Once you have installed Google Analytics you can start viewing the data. This is an amazing tool for viewing your web traffic. Each time you log in to Google Analytics it will take you to your Audience Overview report. You have several reports available that allow you to get some in-depth analytics on your traffic.

VIEWING GOOGLE ANALYTICS

Once you have installed Google Analytics you can start viewing the data. This is an amazing tool for viewing your web traffic. Each time you log in to Google Analytics it will take you to your Audience Overview report. You have several reports available that allow you to get some in-depth analytics on your traffic.

DATE RANGES

In the report at the top right, you can click the date to change the date range you are viewing. you have the option of viewing the report by the day, week or month. You also have the option of selecting a much larger date range to compare.

LOCATION

Beneath the main metrics you are able to view the top ten locations. There are subcategories such as countries, cities, languages, and genders as well.

TYPES OF REPORTS

You have access to several informative reports through Google Analytics. Each report gives important information that can help improve your marketing strategies.

AUDIENCE REPORTS

The audience reports provide insight into the characteristics of your users. In the reports, you will find visitors’ age, gender, interest, location, language, how often they visit your website and the technology they use to view your website.

TRAFFIC SOURCE REPORTS

The traffic source report is one of the most important reports in Google Analytics. It gives you insights as to where your traffic is coming from. This helps you determine where you should focus to give the biggest return.

The reports show you which channels bring you the most traffic. The different channels are social, direct, organic search, referral, email or other.

It also allows you to break down the channels into source/mediums and gives more specifics from different sources.

There is so much information available in Google Analytics. The best way to learn Google Analytics is to spend some time in the program. It is very user friendly and easy to navigate through. You have the ability to access insights that help you understand your audience, their needs, and behaviors. When you leverage the information available it can be instrumental in forming a marketing strategy and determine what is and what is not working.

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SEO FOR BEGINNERS: GOOGLEBOTS AND HOW DO THEY WORK?

SEO FOR BEGINNERS: WHAT ARE GOOGLEBOTS AND HOW DO THEY WORK?

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SEO FOR BEGINNERS:
GOOGLEBOTS AND HOW
DO THEY WORK?

Search Engine Optimization can seem confusing and daunting. However, if you are going to have a website and a blog, it’s important to understand how everything works so you are getting the most out of the time you spend on creating content. One of the first things you want to learn about SEO is the different elements and tools that make it work.

Have you heard of a Googlebot (also known as a web crawler or Spider)? I hadn’t either until I learned about Search Engine Optimization (SEO). It’s important to understand how SEO works so you can maximize all its benefits. Don’t let yourself become overwhelmed. I am going to simplify it for you and break it down so you understand.

WHAT IS GOOGLEBOT?

A Googlebot crawls (or scans) web pages. It finds and reads new and updated content and suggests how it should be ranked within the Google platform. Google sends a bazillion little crawlers to inspect every single web page and analyze what’s on them. Googlebot is Google’s web crawler, but other search engines have their own.

HOW DOES IT WORK?

Googlebot uses all the information on your pages to figure out where to go next. For example, if your home page links to your about page, blog, information page, other webpages, etc, the Googlebot will scan all of those pages. If the Googlebot finds changes in the links or broken links it will update your SEO or ranking.

WHAT IS INDEXING?

Indexing is like Google’s brain. It is where it stores all the information that the crawlers discover. Once your page is indexed, Google determines how it will rank when someone is searching for that content. Make sure the Googlebot can crawl your webpages. You can check this by using the URL inspection tool on Google Console. If the site is available to crawlers, the Google bots will come around more frequently. Which is great if you are regularly releasing new content.

DIFFERENT BOTS

There are different bots that check different things. There are bots that check desktop sites, mobile sites, videos, images, news, etc. There is a bot for everything.

HOW DO YOU CHECK FOR GOOGLEBOTS?

The best tool to use to check for Googlebots is Google Console. You have the ability to test your site and get a list of crawl errors for you to fix. You can also request to have Google bots recrawl your site.

HOW TO OPTIMIZE FOR GOOGLEBOT?

Getting Googlebot to crawl your site faster has several different layers. If you have a newer site, Google won’t crawl it very quickly. It takes time to build credibility with Google, so be consistent with content and be patient. Start by doing some link building.

Another reason for slow crawling could be a slow site. This can be caused by a slow server, too many errors on your site if your site goes down a lot because of your hosting company, or you have too many URL’s on your site.

Googlebot, just like everything else that has an algorithm, is constantly changing. The key is consistency. If you are regularly adding new content, the Googlebot will come around more often and it will reflect in your SEO. When you learn how the Googlebot works, you have the knowledge to maximize the benefits and utilize your time the best way in order to see the best results.

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WHAT IS OFF-PAGE SEO?

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WHAT IS OFF-PAGE SEO?

We all want our websites to rank higher. There are two essential elements to improving SEO: on-page SEO and off-page SEO. When you know and learn the different types of SEO you have the ability to maximize your efforts. So what is off-page SEO?

OFF-PAGE SEO

Off-page SEO refers to all the things you can do outside of your website to help improve your SEO or SERP (Search Engine Results Pages). These include anything you do that drives traffic back to your site.

Off-page SEO helps search engines recognize that you are legit and bring value to readers. Using links from credible, relevant sites will help increase your chances of ranking higher in searches.

To be effective, you need off-page SEO links back to our site to come from the right source. When these types of backlinks are used properly it is like a course site is acknowledging and approving the linked article, post, or page.

Here are a few off-page SEO that can improve your rank:

BRAND MENTION

Brand mentions happen when someone talks about your product or service. Social media can play an important role when you can get people to talk about you. You can increase brand mentions by engaging with social media audiences and work to provide value whenever possible. This builds authority and creates the know, like, and trust factor.

Online marketing expert Neil Patel says that “Brand mentions are insanely valuable, and just getting lots of them can push your rankings up.”

COMMENTING

Leaving comments on others’ blogs with the link to your own blog no longer is effective. This strategy was seen as abuse and Google decided that irrelevant comment backlinks were useless.

Authentically commenting on blogs is another way to support other bloggers, create a community, and build relationships.

GUEST POSTS

Look for opportunities to share your knowledge in your industry. Reach out to vendors or other brands that share your ideal client and see if there are opportunities to guest blog.

Write posts that include backlinks to other posts on your website or offer a freebie to get their email address.

BIO LINK TOOLS

There are some bio link resources available for social media. Some social media platforms, such as Instagram, only allow you to use one link in your bio. Tools like linktree.com and Campsite allow you to have multiple URLs in your bio.

To optimize your website’s SEO you want followers to be directed to your site. Consider creating a landing page on your website with multiple links to different pages. Place that URL in your profile to increase your website traffic and improve SEO.

FORUMS

Find and become an active participant in forum discussions that are relevant to your product or service. Build relationships and connections within that community. If allowed, link blog posts that answer questions.

Make sure your profile is complete and clearly states what you do in your business. Look for forums that allow do-follow links. Carefully read the rules for each group & abide by the rules.

SOCIAL NETWORKING

According to studies, people spend more time on scrolling social media than ever before. A great off-page SEO strategy is to utilize social media platforms. This will help you extend your reach and connect with more people.

Be intentional with your commenting and posts and redirect people to your website. When content gets clicks from different sources, it helps improve your SEO.

Post content that is creates value. Sharing quality content increases the probability of your followers sharing with others. This will expose your content to a wider audience.

REPURPOSING CONTENT

If you are going to go through the effort of creating content, make sure that you are maximizing your reach. There are so many platforms available. We have Instagram for images, YouTube for videos, Facebook, Twitter, Pinterest, LinkedIn and more.

The potential of your reach is never-ending. Make sure you utilize these platforms. After you have created content, repurpose it on all your relevant platforms. This is a great way to expand your reach. Take advantage of the boost different types of content can get from different social networks.

NEWSLETTERS

Newsletters are a cost-effective way to interact with your audience. Use your newsletter to link to different content on your site. Give your readers a preview of the content and let them know if they want to learn more they can get more information on your website or blog.

Off-page SEO is important, but to ensure it pays off, your on-page SEO needs to be on point. If your on-page SEO isn’t optimized, your off-page SEO will not pay off. Remember to always include a call to action and create traffic for your site. SEO takes time and effort, but above all, it requires consistency.

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DIFFERENT TYPES OF SEO

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DIFFERENT TYPES OF SEO

Search Engine Optimization has several different layers. There are multiple components that contribute to a higher ranking. Learning and implementation of the different types of SEO can make an impact on your business.

TECHNICAL SEO

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. In other words, Google bots scan your website and then determine how to rank you. Ensuring that your website is optimized will help boost your technical SEO. Making a website faster, easier to crawl, and understandable for search engines are crucial elements for technical SEO.

The technical SEO can be complicated if you are not familiar with web design or coding. If you have knowledge of the website and feel comfortable with the technical aspects, you can find recommendations from several resources.

ON-PAGE SEO

On-page SEO refers to the page itself and how to make it user-friendly and accessible for search engines. Search engines look at your entire website. However, ranking is performed one page at a time. That is why it is important to optimize each page.

On-page SEO refers to implementing appropriate keywords throughout your pages. These keywords are optimized in page titles, H1 Tags (top heading of a page), sub-headings, images, and page formatting.

CONTENT SEO

Content SEO is a subset of on-page SEO. It pertains to the quality of the content and how frequently the content is searched. This the type of SEO that most focus on. Publishing great content that creates value and is searchable by search engines will help improve your SEO.

When you take the time and do effective keyword research, you are able to improve your rankings. By finding SEO keywords and incorporating them into your content, you will have success. This can be achieved by implementing long and short-tailed keywords in your titles, heading, and main content.

Another technique used in SEO content is using inbound and output links. Inbound links allow you to connect content from your other pages and content. Outbound links allow you to link reputable content to support your own content.

OFF-PAGE SEO

Off-Page SEO is about promotion. It has to with techniques and methods you use to promote your website on the internet. Websites that are popular are more likely to rank higher on Google than less popular websites.

The most important off-page SEO methods are link building and brand promotion. These are both done by other websites backlinking (or linking back) to your website. These backlinks increase your authority with Google. Google likes to rank popular websites because others like and trust them. Google rewards websites that people gravitate toward and share.

LOCAL SEO

Local SEO is specifically for local businesses. If you have a website and your goal is to get clients to visit your local store, then you need to focus on local SEO.

Everything mentioned previously pertains to Local SEO with the following additions:

Detailed business contact details on all pages of your website.
Create a Google My Business Account
Register Your Business with a trusted directory such as Yelp, Yahoo, Foursquare and others.
Promote your website on local directories and websites.

MOBILE SEO

Mobile SEO is another subset specific for mobile devices. It’s proven that more than half of Google searches are performed on mobile devices.

Google has created a mobile-first index. This means that you need to ensure that your website is mobile-friendly. When working on Mobile SEO, make sure the website loads fast and is easy to use navigate on all mobile devices.

ECOMMERCE SEO

eCommerce is becoming more and more popular. When it comes to search engine optimization, optimizing an eCommerce website can be more complicated than a website or blog.

There tends to be more pages and can be more difficult to promote. Some of the most important SEO factors include:

Optimization of homepage and category pages.
Optimize product pages.
Optimize all visual elements.
Promote your store on social media.
Discover ways to get people to link to your product pages.
Start a blog and publish content related to your products.

SEO is one of the most powerful digital marketing tools for your website. When you understand and implement these processes, you will begin to notice improvements in your SEO and in turn, enjoy a stronger brand

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WHAT IS SEO AND HOW IT WORKS

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WHAT IS SEO AND
HOW IT WORKS

Search Engines Optimization, also known as SEO, is the process of affecting the visibility of your website or blog in a search engine’s unpaid results. In other words, when an individual does an internet search, a search engine will provide the best results. The highest-ranked result appears first and so on. The higher ranked results or pages translate to more traffic and more sales. It’s important to know what is SEO and how it works so you can leverage it in your business.

Many people use SEO to help market their business. Billions of people refer to Google first when looking for a service, product, or question, so SEO is an important marketing tool. The challenge with SEO is that search engines are in a constant state of change. SEO isn’t something you do once and never look at again. It is an ongoing process; because of this, consistency is a key factor.

Google often does algorithm updates. These tweaks can change the outcome of the search results. No one (except Google) knows the formulas that determine the results. Some people get frustrated with the unpredictability and decide it isn’t worth their time.

However, many people reap great results from SEO and if you are an online business, I think it’s beneficial to have an SEO strategy. There are many things you can do that require minimal effort and will help you stand out from your competition.

You want to drive as much traffic as possible to your website. Understanding and learning how to implement SEO has lots of benefits. There are different types of SEO you should pay attention to. One type is On-Page SEO. This refers to the SEO on different pages of your website (home, about, work with, etc). There are elements you need to be aware of:

KEYWORDS

One of the very first things you should do is determine the most ideal keywords. Make a list of keywords that your ideal client might search for. You may to do some keyword research to discover the keywords that rank the highest. There are many free tools available to help you with your search.

Once you have created your keyword list, implement those keywords throughout your website descriptions, blog, subheadings, url, etc.

TITLE TAGS

I once thought I had to think up a clever title for any blog post I wrote. I didn’t realize my clever titles were hindering my SEO progress. Titles need to be straight forward and always contain keywords. When determining a title, think of long-tailed (descriptive sentences) keywords that your ideal client might type into the search bar.

URLS

In the settings sections of your website, there is a section called permalinks. Permalinks are the permanent URLs to your individual pages and blog posts. A permalink is the web address used to link to your content. You can set up your permalinks to be the title of your page or post. For example, I have titled this blog post “What is SEO and How Does it Work.” My WordPress website automatically generates the URL as www.brittnischroeder.com/what-is-seo-and-how-does-it-work. By creating this URL it will help improve my SEO.

META DESCRIPTION

The meta description is the brief description you see when search results appear. It is about 155 characters or a couple of sentences summarizing a page’s content followed by an ellipse (…). Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

SUB HEADINGS

A subheading is a subsection of your content. Subheadings help users and search engines to read and understand text. They act as main points for the readers and make it easier for people to understand what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. For example, I have used Title Tag, URL, Meta Description, etc. as subheadings in this post.

INTERNAL LINKS

Internal links are a type of hyperlink on a webpage to another page or resource within your website or domain. An essential part of SEO is keeping your reader on your website as long as possible. The longer a reader stays on your website the better your website will rank.

When you link different content, the goal is to direct your reader to more information within your site. For example, I might write an article on improving engagement on Instagram and link a reference to ideal clients to a blog post I wrote on the subject.

EXTERNAL LINKS

External links are similar to internal links. However, they direct you to other domains and link outside information that supports your content. The quality of the external link makes a difference. You want to add trustworthy and informative website links to help improve your credibility.

Whenever you link to another site, that site will see that you’re linking to them. Then, they are more likely to return the favor by linking to your site.

External links are a great way to reach out, make connections, and get your content seen. This is a great source of free traffic and will help improve your SEO. Linking to outside websites will not hurt your page rank as long as the link comes from legitimate sites. External links are more valuable if it links to popular and high-ranking sites that are related to your content.

IMAGE NAMES

The alt and title attributes of an image are commonly referred to as alt tag, alt text, or title tag. Image file names alert Google and other search engine crawlers as to the subject matter of the image. When readers are searching for content they may search for images and then be directed to your website. When it comes to SEO use creative descriptive, keyword-rich file names. Always use images and image names that are relevant to your content.

Search engine optimization can be a huge part of getting traffic to your blog or website. When you do it correctly and are consistent, you will see the results. There are helpful tools such as Yoast SEO plugin that help you implement these tools. Remember, like most things, it takes time! So be patient. If you implement these tools, you will start to see an increase in your traffic over time.

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BOOST YOUR BUSINESS WITH A LIFE COACH

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Brittni Schroeder Coaching

BOOST YOUR BUSINESS
WITH A LIFE COACH

A few years ago, I found myself navigating through some trials. I was searching for answers when I stumbled across The Life School podcast with Brooke Castillo. The ideas of thought work and controlling your mind deeply resonated with me. I began searching and absorbing all the information I could find on this idea. The concept of learning to control your mind enlightened and empowered me. I knew I had been blessed with certain gifts. Innately, I found ways to connect with people and then could build them up and give them newfound confidence. I wanted to help more people and during this time of reflection, I made the decision to become certified as a life coach.

I have been an entrepreneur as long as I can remember. Some of my ventures included being a professional photographer, working as Editor-in-Chief of a photography magazine, and founding a nonprofit. I identify as an analytic or left-brained person. Creating spreadsheets and organization energizes me and brings me so much satisfaction. Finding motivation has never been problematic for me. However, during my training to become a life coach, I discovered a world of potential I didn’t know existed. I had the realization that I could boost my business with a life coach.

MINDSET

Discovering the power of mindset is the key to success. Rarely do people focus enough on this aspect of success. I didn’t. We don’t know what we don’t know. Learning about improving my mindset was a game-changer for me. My mind was suddenly opened to opportunities and dreams I never thought possible. I thought my motivation alone would get me to where I wanted to go. I was wrong.

I often tell my clients: I can teach you all the tools you need to be successful, but if you don’t believe it you will only go so far. Learning to control your mind, accept failure, set goals, and dream bigger are what it takes to achieve ultimate success.

GOAL SETTING

I have always been a goal setter, but I learned I wasn’t all that awesome at it. At the beginning of every year, I jotted down a few things I wanted to accomplish that year. I would reflect on those goals periodically, but that was the extent of my goal setting regimen.

During the goal-setting portion of my training I learned a few things:

My goals were not big enough
I wasn’t setting them often enough
I didn’t have a strategy to accomplish them
And I didn’t have the mindset to achieve them

Goal setting is one of the most compassionate things we do for ourselves because it helps us evolve into the best possible version of ourselves. Learning proper techniques and strategies is a tool or habit that we need to develop.

Motivation and ambition is amazing, but if you don’t have a clearly defined goal, create a strategy and execute, you will fall short of your potential.

FAILURE

Another mindset tool I cultivated was failure and the willingness to embrace it. Failure is inevitable in business and in life, but learning to embrace it takes the right mindset and practice. Lots and lots of practice. With the proper mindset, you will learn to work through failure with an attitude of gratitude. When we learn to use failure as a tutor it becomes our most valuable education. We will see the most growth after failure.

“Failure is success in progress,” Albert Einstein once said. This incredible man understood the power of a positive mindset. Failure is the seed of growth and success. Once we gain the right perspective, we will begin to appreciate it. Your confidence will improve, you will take more risks, and you will see massive growth.

I knew I wanted to become a life coach, but I had no idea of the enormous impact it would have on my business. The tools I have acquired and now teach my clients are life-changing. These skills have given me the ability to help women in so many ways. I am a certified life and business coach, but more importantly, I am a confidence coach. I empower women by teaching them to empower themselves. I show them the potential they didn’t know existed within themselves.

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FACEBOOK GROUPS TO IMPROVE YOUR BUSINESS

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Brittni Schroeder Coaching

FACEBOOK GROUPS TO
IMPROVE YOUR BUSINESS

If you have a business, more than likely you have a Facebook Page. Online marketing is constantly changing and as a whole we are all yearning for more connection and personalized interaction. We have the need to feel like part of a community and to belong. This is something you can create for your potential clients through Facebook groups. When you understand how you can use Facebook groups to improve your business.

What is the difference between a Facebook page and a Facebook group?

A Facebook Business Page is similar to your website. You display your contact information, portfolio, latest happenings, and your recent content.

A Facebook Group is a page hosted by a person or business that invites and gathers people to become part of a community. Members can post their thoughts and questions and have the ability to interact with other members. It is a place to support one another and build each other up in an interactive community. A Facebook group is another tool you can leverage to build the “know, like and trust” factor.

NAMING YOUR GROUP

It’s always a good idea to include keywords in your group name. For example, if I want to create a group for business women, I might use words like female entrepreneur, mom boss, girl boss, lady, etc.

Using good keywords will help your group rank in Facebook search results. Also, Facebook will start recommending your group to people with similar interests. This is a great way to gain more members.

DESCRIPTION

Similar to group name, you want to utilize the most ideal keywords in the description. What would your ideal client be searching for? Try to saturate your description with those keywords by still remaining authentic.

Your description will be visible to people who are not currently members. Create a keyword-rich description about who the group is for and the benefits of joining. For example, I might write something like this: A group dedicated to all women in business. It’s a community for female entrepreneurs to share questions, get advice, feel inspired and find support and friendship.

COVER PHOTO

Similar to your Facebook Business page you will need a cover photo. I use Canva to create mine. Make sure to put the title of your group on your cover photo and that the image is relevant to the group.

MEMBERSHIP REQUEST

You have the option of asking people questions before they join the group. Use these questions to understand your members. Depending on the group but you can ask them what they do, what they are hoping to get from the group, if they agree to follow the rules, etc. Another great option could be to ask for their email address so you can send them weekly tips and tricks so they don’t miss anything.

GROUP RULES

Consider your objective when you write your group rules. You don’t want your Facebook group to turn into an infomercial, so you might want one of the rules to be no self-promoting or self-promoting only on designated days. Another rule can be to always be polite and respectful to others in the group. You want your group rules to represent your brand and you don’t want any negativity associated with your brand.

CONNECTIONS

A Facebook group is a great way to build a community and connection with potential clients. Because your group targets a specific audience, the conversations are more intentional. You want the group to be of value and benefit all the members. Your audience is looking for a genuine connection. Use your group to share your life, interests, and hobbies with your audience. Try to create a meaningful relationship that is more friend-like and less business-like.

GROUPS FOR EVENTS

Creating a group for an event or a course is a great way to answer questions and hep the masses. You can create a group and encourage your customers or clients to join the group for support. The group can discuss what is working for them or what isn’t working for them. This can also be a hub for encouragement and motivation.

You could also use a similar group for the launch of a longer-length course. The participants can have ongoing support by sharing questions, struggles and wins with the group. This helps keeps members accountable and engaged. A Facebook group is a great resource to offer as part of a program or as a bonus.

Facebook Groups are another social media platform, and as with all platforms, consistency is key. The success of your Facebook group is dependent on engagement and interaction. Your objective is to create value and connection. If you decide to start a Facebook group, ensure you can commit the time and effort required to build a community.

Category: BUSINESS

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HOW TO FIND KEYWORDS FOR COACHES USING FREE TOOLS

GOOGLE CONSOLE

PINTEREST

GOOGLE SUGGESTED SEARCH

FACEBOOK GROUPS

UBERSUGGEST

GOOGLE KEYWORD PLANNER

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PRICING STRATEGIES FOR BUSINESS AND LIFE COACHES

EXPERIENCE LEVEL

GEOGRAPHICAL AREA

KNOW YOUR COMPETITION

UNDERSTAND YOUR IDEAL CLIENT

WHAT IS YOUR DESIRED PROFIT

SUPPLY AND DEMAND

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HOW TO GET YOUR WORK FEATURED

PRODUCE CONTENT THAT IS UNIQUE

EDUCATE AND CREATE VALUE

FINDING FEATURES

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GOOGLE ANALYTICS FOR BEGINNERS

WHY YOU WANT GOOGLE ANALYTICS

INSTALLING GOOGLE ANALYTICS

SET UP GOOGLE ANALYTICS

VIEWING GOOGLE ANALYTICS

VIEWING GOOGLE ANALYTICS

DATE RANGES

LOCATION

TYPES OF REPORTS

AUDIENCE REPORTS

TRAFFIC SOURCE REPORTS

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SEO FOR BEGINNERS: GOOGLEBOTS AND HOW DO THEY WORK?

WHAT IS GOOGLEBOT?

HOW DOES IT WORK?

WHAT IS INDEXING?

DIFFERENT BOTS

HOW DO YOU CHECK FOR GOOGLEBOTS?

HOW TO OPTIMIZE FOR GOOGLEBOT?

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WHAT IS OFF-PAGE SEO?

OFF-PAGE SEO

BRAND MENTION

COMMENTING

GUEST POSTS

BIO LINK TOOLS

FORUMS

SOCIAL NETWORKING

REPURPOSING CONTENT

NEWSLETTERS

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DIFFERENT TYPES OF SEO

TECHNICAL SEO

ON-PAGE SEO

CONTENT SEO

OFF-PAGE SEO

LOCAL SEO

MOBILE SEO

ECOMMERCE SEO

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WHAT IS SEO AND HOW IT WORKS

KEYWORDS

TITLE TAGS

URLS

META DESCRIPTION

SUB HEADINGS

INTERNAL LINKS

EXTERNAL LINKS

IMAGE NAMES

HOW TO FIND KEYWORDS FOR
COACHES USING FREE TOOLS

PRICING STRATEGIES FOR
BUSINESS AND LIFE COACHES

SEO FOR BEGINNERS:
GOOGLEBOTS AND HOW
DO THEY WORK?

WHAT IS SEO AND
HOW IT WORKS

BOOST YOUR BUSINESS
WITH A LIFE COACH

FACEBOOK GROUPS TO
IMPROVE YOUR BUSINESS