GOOGLE ANALYTICS FOR BEGINNERS

GOOGLE ANALYTICS FOR BEGINNERS

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GOOGLE ANALYTICS FOR BEGINNERS

GOOGLE ANALYTICS FOR BEGINNERS

Did you know there is a free marketing tool available to help you understand your website traffic? Have you heard of Google Analytics or have you installed it but don’t know how to use it?  It is an amazing free resource that helps with SEO and is a must when marketing your business.  It’s okay if you are tech-savvy, I will show you step-by-step Google Analytics for beginners.

 

If you have a website, it’s important to track and measure your traffic so you know what is and isn’t working. In this post, we’re going to look at Google Analytics from a beginner’s point of view.  You will understand why you need it, how to get it, and how to use some simple and helpful tools.

WHY YOU WANT GOOGLE ANALYTICS

If you use a blog or a website in your business, you need Google Analytics. This tool is essential for understanding the behaviors of your audience.  It shows you the following:

  • How many people visit your website
  • Where your audience lives
  • Whether your website is mobile-friendly
  • What referral source are your visitors are coming from
  • What pages attract the most visitors
  • How many visitors have converted into customers
  • How you can improve your website speed
  • What posts or content performs the best
  • And much more

There is so much information available within Google Analytics, but these are the basics and some of the most important insights available.

 

INSTALLING GOOGLE ANALYTICS

Before you start, you need to have a Google account. If you use Gmail, Google Drive, YouTube or any other Google service you will already have an account.  If not, you will need to create an account using any Google service available.

You will then establish a Google Analytics account. If you have other people working for you, you can grant them access to your Google Analytics, but I would suggest the account be in your name to ensure you have access and control over it.

SET UP GOOGLE ANALYTICS

Go to Google Analytics and select start measuring. You will be taken through a step-by-step process of setting up your analytics.

 

googleanalyticsforbeginners

 

 

You will be asked to create an account name and select account dating sharing settings.

 

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Website property details will be required to set up your account.

 

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Once all your information is filled in a  google tracking code will be generated for you to place on your website.

 

trackingidgoogleanalytics

This code must be installed on every page of your website however, there are plugins available that will install the code on every page for you,  I have a WordPress website and you can use the plugin Insert Headers and Footers or Yoast SEO.

inserttrackingidgoogleanalytics

If you have a website built with HTML files, you will add the tracking code before the </head>tag on each of your pages. You can do this by using a text editor program (such as TextEdit for Mac or Notepad for Windows) and then upload the file to your web host using an FTP program (such as File Zilla).

Adding Google Analytics varies from site to site depending on the platform, theme or plugins you use.  There are many resources available that can help you install it properly on your website.

 

VIEWING GOOGLE ANALYTICS

Once you have installed Google Analytics you can start viewing the data.  This is an amazing tool for viewing your web traffic.  Each time you log in to Google Analytics it will take you to your Audience Overview report.  You have several reports available that allow you to get some in-depth analytics on your traffic.

 

googleanalyticsreport

 

VIEWING GOOGLE ANALYTICS

Once you have installed Google Analytics you can start viewing the data.  This is an amazing tool for viewing your web traffic.  Each time you log in to Google Analytics it will take you to your Audience Overview report.  You have several reports available that allow you to get some in-depth analytics on your traffic.

googleanalyticsreport

 

DATE RANGES

In the report at the top right, you can click the date to change the date range you are viewing.  you have the option of viewing the report by the day, week or month.  You also have the option of selecting a much larger date range to compare.

daterangegoogleanalytics

 

LOCATION

Beneath the main metrics you are able to view the top ten locations. There are subcategories such as countries, cities,  languages, and genders as well.

 

 

TYPES OF REPORTS

You have access to several informative reports through Google Analytics.  Each report gives important information that can help improve your marketing strategies.

 

AUDIENCE REPORTS

The audience reports provide insight into the characteristics of your users.  In the reports, you will find visitors’ age, gender, interest, location, language, how often they visit your website and the technology they use to view your website.

 

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TRAFFIC SOURCE REPORTS

The traffic source report is one of the most important reports in Google  Analytics.  It gives you insights as to where your traffic is coming from.  This helps you determine where you should focus to give the biggest return.   

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The reports show you which channels bring you the most traffic.  The different channels are social, direct, organic search, referral, email or other.

 

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It also allows you to break down the channels into source/mediums and gives more specifics from different sources.

 

sourcemediumgoogleanalytics

 

There is so much information available in Google Analytics.  The best way to learn Google Analytics is to spend some time in the program. It is very user friendly and easy to navigate through. You have the ability to access insights that help you understand your audience, their needs, and behaviors.  When you leverage the information available it can be instrumental in forming a marketing strategy and determine what is and what is not working. 

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SEO FOR BEGINNERS: GOOGLEBOTS AND HOW DO THEY WORK?

SEO FOR BEGINNERS: WHAT ARE GOOGLEBOTS AND HOW DO THEY WORK?

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SEO FOR BEGINNERS:
GOOGLEBOTS AND HOW
DO THEY WORK?

How To Get Your Content Seen

Search Engine Optimization can seem confusing and daunting.  However, if you are going to have a website and a blog, it’s important to understand how everything works so you are getting the most out of the time you spend on creating content. One of the first things you want to learn about SEO is the different elements and tools that make it work.  

Have you heard of a Googlebot (also known as a web crawler or Spider)? I hadn’t either until I learned about Search Engine Optimization (SEO). It’s important to understand how SEO works so you can maximize all its benefits. Don’t let yourself become overwhelmed. I am going to simplify it for you and break it down so you understand. 

 

WHAT IS GOOGLEBOT?

A Googlebot crawls (or scans) web pages. It finds and reads new and updated content and suggests how it should be ranked within the Google platform. Google sends a bazillion little crawlers to inspect every single web page and analyze what’s on them.  Googlebot is Google’s web crawler, but other search engines have their own.

 

HOW DOES IT WORK?

Googlebot uses all the information on your pages to figure out where to go next.  For example, if your home page links to your about page, blog, information page, other webpages, etc, the Googlebot will scan all of those pages. If the Googlebot finds changes in the links or broken links it will update your SEO or ranking.

 

WHAT IS INDEXING?

Indexing is like Google’s brain.  It is where it stores all the information that the crawlers discover. Once your page is indexed, Google determines how it will rank when someone is searching for that content. Make sure the Googlebot can crawl your webpages.  You can check this by using the URL inspection tool on Google Console. If the site is available to crawlers, the Google bots will come around more frequently.  Which is great if you are regularly releasing new content.

 

DIFFERENT BOTS

There are different bots that check different things.  There are bots that check desktop sites, mobile sites, videos, images, news, etc.  There is a bot for everything.


HOW DO YOU CHECK FOR GOOGLEBOTS?

The best tool to use to check for Googlebots is Google Console.  You have the ability to test your site and get a list of crawl errors for you to fix.  You can also request to have Google bots recrawl your site.

 

 

HOW TO OPTIMIZE FOR GOOGLEBOT?

Getting Googlebot to crawl your site faster has several different layers. If you have a newer site, Google won’t crawl it very quickly.  It takes time to build credibility with Google, so be consistent with content and be patient.  Start by doing some link building. 

Another reason for slow crawling could be a slow site. This can be caused by a slow server, too many errors on your site if your site goes down a lot because of your hosting company, or you have too many URL’s on your site.

Googlebot, just like everything else that has an algorithm, is constantly changing. The key is consistency.  If you are regularly adding new content, the Googlebot will come around more often and it will reflect in your SEO. When you learn how the Googlebot works, you have the knowledge to maximize the benefits and utilize your time the best way in order to see the best results.

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WHAT IS OFF-PAGE SEO?

WHAT IS OFF-PAGE SEO?

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WHAT IS OFF-PAGE SEO?

WHAT IS OFF-PAGE SEO?

We all want our websites to rank higher.  There are two essential elements to improving  SEO: on-page SEO and off-page SEO. When you know and learn the different types of SEO you have the ability to maximize your efforts.  So what is off-page SEO?

 

OFF-PAGE SEO

Off-page SEO refers to all the things you can do outside of your website to help improve your SEO or SERP (Search Engine Results Pages).  These include anything you do that drives traffic back to your site.

 

 

Off-page SEO helps search engines recognize that you are legit and bring value to readers. Using links from credible, relevant sites will help increase your chances of ranking higher in searches.

To be effective, you need off-page SEO links back to our site to come from the right source.  When these types of backlinks are used properly it is like a course site is acknowledging and approving the linked article, post, or page.

 

 

Here are a few off-page SEO that can improve your rank:

 

BRAND MENTION

Brand mentions happen when someone talks about your product or service. Social media can play an important role when you can get people to talk about you. You can increase brand mentions by engaging with social media audiences and work to provide value whenever possible.  This builds authority and creates the know, like, and trust factor.

Online marketing expert Neil Patel says that “Brand mentions are insanely valuable, and just getting lots of them can push your rankings up.”

 

COMMENTING

Leaving comments on others’ blogs with the link to your own blog no longer is effective.  This strategy was seen as abuse and Google decided that irrelevant comment backlinks were useless. 

 

 

Authentically commenting on blogs is another way to support other bloggers, create a community, and build relationships.

 

GUEST POSTS

Look for opportunities to share your knowledge in your industry.  Reach out to vendors or other brands that share your ideal client and see if there are opportunities to guest blog.

Write posts that include backlinks to other posts on your website or offer a freebie to get their email address. 

 

BIO LINK TOOLS

There are some bio link resources available for social media.  Some social media platforms, such as Instagram, only allow you to use one link in your bio.  Tools like linktree.com and Campsite allow you to have multiple URLs in your bio. 

 

 

To optimize your website’s SEO you want followers to be directed to your site.  Consider creating a landing page on your website with multiple links to different pages.  Place that URL in your profile to increase your website traffic and improve SEO.

 

FORUMS

Find and become an active participant in forum discussions that are relevant to your product or service. Build relationships and connections within that community.  If allowed, link blog posts that answer questions.

 

 

Make sure your profile is complete and clearly states what you do in your business. Look for forums that allow do-follow links.  Carefully read the rules for each group & abide by the rules.

 

SOCIAL NETWORKING

According to studies, people spend more time on scrolling social media than ever before.  A great off-page SEO strategy is to utilize social media platforms.  This will help you extend your reach and connect with more people.

 

 

Be intentional with your commenting and posts and redirect people to your website. When content gets clicks from different sources, it helps improve your SEO.

 

Post content that is creates value.  Sharing quality content increases the probability of your followers sharing with others.  This will expose your content to a wider audience.

 

REPURPOSING CONTENT

If you are going to go through the effort of creating content, make sure that you are maximizing your reach.  There are so many platforms available.  We have Instagram for images, YouTube for videos, Facebook, Twitter, Pinterest, LinkedIn and more.

 

 

The potential of your reach is never-ending. Make sure you utilize these platforms.  After you have created content, repurpose it on all your relevant platforms. This is a great way to expand your reach. Take advantage of the boost different types of content can get from different social networks.

 

NEWSLETTERS

Newsletters are a cost-effective way to interact with your audience.   Use your newsletter to link to different content on your site.  Give your readers a preview of the content and let them know if they want to learn more they can get more information on your website or blog.

 

Off-page SEO is important, but to ensure it pays off, your on-page SEO needs to be on point.  If your on-page SEO isn’t optimized, your off-page SEO will not pay off.  Remember to always include a call to action and create traffic for your site.  SEO takes time and effort, but above all, it requires consistency.

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DIFFERENT TYPES OF SEO

DIFFERENT TYPES OF SEO

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DIFFERENT TYPES OF SEO

DIFFERENT TYPES OF SEO

Search Engine Optimization has several different layers.  There are multiple components that contribute to a higher ranking.  Learning and implementation of the different types of SEO can make an impact on your business.

 

TECHNICAL SEO

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. In other words, Google bots scan your website and then determine how to rank you. Ensuring that your website is optimized will help boost your technical SEO.  Making a website faster, easier to crawl, and understandable for search engines are crucial elements for technical SEO.

 

The technical SEO can be complicated if you are not familiar with web design or coding.  If you have knowledge of the website and feel comfortable with the technical aspects, you can find recommendations from several resources.

 

ON-PAGE SEO

On-page SEO refers to the page itself and how to make it user-friendly and accessible for search engines.  Search engines look at your entire website. However, ranking is performed one page at a time. That is why it is important to optimize each page.

 

On-page SEO refers to implementing appropriate keywords throughout your pages.  These keywords  are optimized in page titles, H1 Tags (top heading of a page), sub-headings, images, and page formatting.

 

CONTENT SEO

Content SEO is a subset of on-page SEO. It pertains to the quality of the content and how frequently the content is searched.  This the type of SEO that most focus on.  Publishing great content that creates value and is searchable by search engines will help improve your SEO.

 

When you take the time and do effective keyword research, you are able to improve your rankings. By finding SEO keywords and incorporating them into your content, you will have success.  This can be achieved by implementing long and short-tailed keywords in your titles, heading, and main content.

 

Another technique used in SEO content is using inbound and output links.  Inbound links allow you to connect content from your other pages and content. Outbound links allow you to link reputable content to support your own content.

 

OFF-PAGE SEO

Off-Page SEO is about promotion. It has to with techniques and methods you use to promote your website on the internet.  Websites that are popular are more likely to rank higher on Google than less popular websites.

 

 

The most important off-page SEO methods are link building and brand promotion.  These are both done by other websites backlinking (or linking back) to your website.  These backlinks increase your authority with Google.  Google likes to rank popular websites because others like and trust them.  Google rewards websites that people gravitate toward and share.

 

LOCAL SEO

Local SEO is specifically for local businesses. If you have a website and your goal is to get clients to visit your local store, then you need to focus on local SEO.

 

Everything mentioned previously pertains to Local SEO with the following additions:

  • Detailed business contact details on all pages of your website.
  • Create a Google My Business Account
  • Register Your Business with a trusted directory such as Yelp, Yahoo, Foursquare and others.
  • Promote your website on local directories and websites.

MOBILE SEO

Mobile SEO is another subset specific for mobile devices. It’s proven that more than half of Google searches are performed on mobile devices.

 

 

Google has created a mobile-first index.  This means that you need to ensure that your website is mobile-friendly. When working on Mobile SEO, make sure the website loads fast and is easy to use navigate on all mobile devices.

 

ECOMMERCE SEO

eCommerce is becoming more and more popular. When it comes to search engine optimization, optimizing an eCommerce website can be more complicated than a website or blog. 

 

There tends to be more pages and can be more difficult to promote.  Some of the most important SEO factors include:

  • Optimization of homepage and category pages.
  • Optimize product pages.
  • Optimize all visual elements. 
  • Promote your store on social media.
  • Discover ways to get people to link to your product pages.
  • Start a blog and publish content related to your products.

SEO is one of the most powerful digital marketing tools for your website.  When you understand and implement these processes, you will begin to notice improvements in your SEO and in turn, enjoy a stronger brand

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WHAT IS SEO AND HOW IT WORKS

WHAT IS SEO AND HOW IT WORKS

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WHAT IS SEO AND
HOW IT WORKS

Understanding the Funnel Phases

Search Engines Optimization, also known as SEO, is the process of affecting the visibility of your website or blog in a search engine’s unpaid results.  In other words, when an individual does an internet search, a search engine will provide the best results.  The highest-ranked result appears first and so on. The higher ranked results or pages translate to more traffic and more sales. It’s important to know what is SEO and how it works so you can leverage it in your business. 

 

 

Many people use SEO to help market their business. Billions of people refer to Google first when looking for a service, product, or question, so SEO is an important marketing tool.  The challenge with SEO is that search engines are in a constant state of change. SEO isn’t something you do once and never look at again.  It is an ongoing process; because of this, consistency is a key factor.

 

Google often does algorithm updates.  These tweaks can change the outcome of the search results. No one (except Google) knows the formulas that determine the results.  Some people get frustrated with the unpredictability and decide it isn’t worth their time.

 

 

However, many people reap great results from SEO and if you are an online business, I think it’s beneficial to have an SEO strategy.  There are many things you can do that require minimal effort and will help you stand out from your competition.

 

 

You want to drive as much traffic as possible to your website.  Understanding and learning how to implement SEO has lots of benefits. There are different types of SEO you should pay attention to.  One type is On-Page SEO.  This refers to the SEO on different pages of your website (home, about, work with, etc). There are elements you need to be aware of:

 

KEYWORDS

One of the very first things you should do is determine the most ideal keywords.  Make a list of keywords that your ideal client might search for. You may to do some keyword research to discover the keywords that rank the highest.  There are many free tools available to help you with your search.

Once you have created your keyword list, implement those keywords throughout your website descriptions, blog, subheadings, url, etc.

 

TITLE TAGS

I once thought I had to think up a clever title for any blog post I wrote. I didn’t realize my clever titles were hindering my SEO progress.  Titles need to be straight forward and always contain keywords.  When determining a title, think of long-tailed (descriptive sentences) keywords  that your ideal client might type into the search bar.

URLS

In the settings sections of your website, there is a section called permalinks.  Permalinks are the permanent URLs to your individual pages and blog posts. A permalink is the web address used to link to your content. You can set up your permalinks to be the title of your page or post.  For example, I have titled this blog post “What is SEO and How Does it Work.” My WordPress website automatically generates the URL as www.brittnischroeder.com/what-is-seo-and-how-does-it-work. By creating this URL it will help improve my SEO.

 

META DESCRIPTION

The meta description is the brief description you see when search results appear.  It is about 155 characters or a couple of sentences summarizing a page’s content followed by an ellipse (…). Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.


SUB HEADINGS

A subheading is a subsection of your content. Subheadings help users and search engines to read and understand text. They act as main points for the readers and make it easier for people to understand what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected.  For example, I have used Title Tag, URL, Meta Description, etc. as subheadings in this post.


INTERNAL LINKS

Internal links are a type of hyperlink on a webpage to another page or resource within your website or domain.  An essential part of SEO is keeping your reader on your website as long as possible.  The longer a reader stays on your website the better your website will rank. 

When you link different content, the goal is to direct your reader to more information within your site.   For example, I might write an article on improving engagement on Instagram and link a reference to ideal clients to a blog post I wrote on the subject.


EXTERNAL LINKS

External links are similar to internal links. However, they direct you to other domains and link outside information that supports your content. The quality of the external link makes a difference.  You want to add trustworthy and informative website links to help improve your credibility.

Whenever you link to another site, that site will see that you’re linking to them. Then, they are more likely to return the favor by linking to your site. 


External links are a great way to reach out, make connections, and get your content seen.  This is a great source of free traffic and will help improve your SEO.  Linking to outside websites will not hurt your page rank as long as the link comes from legitimate sites. External links are more valuable if it links to popular and high-ranking sites that are related to your content.


IMAGE NAMES

The alt and title attributes of an image are commonly referred to as alt tag, alt text, or title tag. Image file names alert Google and other search engine crawlers as to the subject matter of the image. When readers are searching for content they may search for images and then be directed to your website. When it comes to SEO use creative descriptive, keyword-rich file names. Always use images and image names that are relevant to your content.

Search engine optimization can be a huge part of getting traffic to your blog or website.  When you do it correctly and are consistent, you will see the results. There are helpful tools such as Yoast SEO plugin that help you implement these tools.  Remember, like most things, it takes time! So be patient.  If you implement these tools, you will start to see an increase in your traffic over time.

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BOOST YOUR BUSINESS WITH A LIFE COACH

BOOST YOUR BUSINESS WITH A LIFE COACH

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BOOST YOUR BUSINESS
WITH A LIFE COACH

BOOST YOUR BUSINESS WITH A LIFE COACH

A few years ago, I found myself navigating through some trials. I was searching for answers when I stumbled across The Life School podcast with Brooke Castillo.  The ideas of thought work and controlling your mind deeply resonated with me. I began searching and absorbing all the information I could find on this idea.  The concept of learning to control your mind enlightened and empowered me.  I knew I had been blessed with certain gifts.  Innately, I found ways to connect with people and then could build them up and give them newfound confidence.  I wanted to help more people and during this time of reflection, I made the decision to become certified as a life coach.

 

I have been an entrepreneur as long as I can remember.  Some of my ventures included being a professional photographer, working as Editor-in-Chief of a photography magazine, and founding a nonprofit. I identify as an analytic or left-brained person.  Creating spreadsheets and organization energizes me and brings me so much satisfaction.  Finding motivation has never been problematic for me. However, during my training to become a life coach, I discovered a world of potential I didn’t know existed.  I had the realization that I could boost my business with a life coach.

 

MINDSET

Discovering the power of mindset is the key to success.  Rarely do people focus enough on this aspect of success. I didn’t.  We don’t know what we don’t know.  Learning about improving my mindset was a game-changer for me. My mind was suddenly opened to opportunities and dreams I never thought possible.  I thought my motivation alone would get me to where I wanted to go.  I was wrong. 

I often tell my clients: I can teach you all the tools you need to be successful, but if you don’t believe it you will only go so far.  Learning to control your mind, accept failure, set goals, and dream bigger are what it takes to achieve ultimate success.

 

GOAL SETTING

I have always been a goal setter, but I learned I wasn’t all that awesome at it.  At the beginning of every year, I jotted down a few things I wanted to accomplish that year.  I would reflect on those goals periodically, but that was the extent of my goal setting regimen.

During the goal-setting portion of my training I learned a few things:

  • My goals were not big enough
  • I wasn’t setting them often enough
  • I didn’t have a strategy to accomplish them
  • And I didn’t have the mindset to achieve them

Goal setting is one of the most compassionate things we do for ourselves because it helps us evolve into the best possible version of ourselves.  Learning proper techniques and strategies is a tool or habit that we need to develop. 

Motivation and ambition is amazing, but if you don’t have a clearly defined goal, create a strategy and execute, you will fall short of your potential.

 

FAILURE

Another mindset tool I cultivated was failure and the willingness to embrace it. Failure is inevitable in business and in life, but learning to embrace it takes the right mindset and practice.  Lots and lots of practice. With the proper mindset, you will learn to work through failure with an attitude of gratitude.  When we learn to use failure as a tutor it becomes our most valuable education.  We will see the most growth after failure.

“Failure is success in progress,” Albert Einstein once said.  This  incredible man understood the power of a positive mindset. Failure is the seed of growth and success.  Once we gain the right perspective, we will begin to appreciate it.  Your confidence will improve, you will take more risks, and you will see massive growth.

I knew I wanted to become a life coach, but I had no idea of the enormous impact it would have on my business. The tools I have acquired and now teach my clients are life-changing. These skills have given me the ability to help women in so many ways. I am a certified life and business coach, but more importantly, I am a confidence coach.  I empower women by teaching them to empower themselves.  I show them the potential they didn’t know existed within themselves.

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FACEBOOK GROUPS TO IMPROVE YOUR BUSINESS

FACEBOOK GROUPS TO IMPROVE YOUR BUSINESS

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FACEBOOK GROUPS TO
IMPROVE YOUR BUSINESS

FACEBOOK GROUPS TO IMPROVE YOUR BUSINESS

If you have a business, more than likely you have a Facebook Page.  Online marketing is constantly changing and as a whole we are all yearning for more connection and personalized interaction. We have the need to feel like part of a community and to belong.  This is something you can create for your potential clients through Facebook groups.  When you understand how you can use Facebook groups to improve your business.

 

What is the difference between a Facebook page and a Facebook group?

A Facebook Business Page is similar to your website. You display your contact information, portfolio, latest happenings, and your recent content.

 

A Facebook Group is a page hosted by a person or business that invites and gathers people to become part of a community. Members can post their thoughts and questions and have the ability to interact with other members. It is a place to support one another and build each other up in an interactive community.  A Facebook group is another tool you can leverage to build the “know, like and trust” factor.

 

NAMING YOUR GROUP

It’s always a good idea to include keywords in your group name. For example, if I want to create a group for business women, I might use words like female entrepreneur, mom boss, girl boss, lady,  etc.

Using good keywords will help your group rank in Facebook search results.  Also, Facebook will start recommending your group to people with similar interests. This is a great way to gain more members.

 

DESCRIPTION

Similar to group name, you want to utilize the most ideal keywords in the description.  What would your ideal client be searching for?  Try to saturate your description with those keywords by still remaining authentic. 

 

Your description will be visible to people who are not currently members.  Create a keyword-rich description about who the group is for and the benefits of joining.  For example, I might write something like this: A group dedicated to all women in business. It’s a community for female entrepreneurs to share questions, get advice, feel inspired and find support and friendship.

 

TAGS

Facebook will prompt you to list tags.  Tags are words that are associated with your group. This helps Facebook understand the nature of your group and also recommend to people with similar interests.  Tags are your keywords so use your best ones in this section.

 

COVER PHOTO

Similar to your Facebook Business page you will need a cover photo. I use Canva to create mine.  Make sure to put the title of your group on your cover photo and that the image is relevant to the group.

 

MEMBERSHIP REQUEST

You have the option of asking people questions before they join the group.  Use these questions to understand your members.  Depending on the group but you can ask them what they do, what they are hoping to get from the group, if they agree to follow the rules, etc.  Another great option could be to ask for their email address so you can send them weekly tips and tricks so they don’t miss anything. 

 

GROUP RULES

Consider your objective when you write your group rules.  You don’t want your Facebook group to turn into an infomercial, so you might want one of the rules to be no self-promoting or self-promoting only on designated days. Another rule can be to always be polite and respectful to others in the group.  You want your group rules to represent your brand and you don’t want any negativity associated with your brand.

 

CONNECTIONS

A Facebook group is a great way to build a community and connection with potential clients. Because your group targets a specific audience, the conversations are more intentional. You want the group to be of value and benefit all the members. Your audience is looking for a genuine connection. Use your group to share your life, interests, and hobbies with your audience.  Try to create a meaningful relationship that is more friend-like and less business-like.


GROUPS FOR EVENTS

Creating a group for an event or a course is a great way to answer questions and hep the masses.  You can create a group and encourage your customers or clients to join the group for support.  The group can discuss what is working for them or what isn’t working for them.  This can also be a hub for encouragement and motivation.

 

You could also use a similar group for the launch of a longer-length course.  The participants can have ongoing support by sharing questions, struggles and wins with the group. This helps keeps members accountable and engaged.  A Facebook group is a great resource to offer as part of a program or as a bonus.  

 

Facebook Groups are another social media platform, and as with all platforms, consistency is key. The success of your Facebook group is dependent on engagement and interaction.  Your objective is to create value and connection. If you decide to start a Facebook group, ensure you can commit the time and effort required to build a community.

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HOW TO MAKE A MEDIA KIT

HOW TO MAKE A MEDIA KIT

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HOW TO MAKE A MEDIA KIT

HOW TO MAKE A MEDIA KIT

As an entrepreneur, YOU are your brand and must constantly market yourself and your services. This can include pitching yourself for speaking events, podcasts, other brands, and more. You want people to know that you’re not just another pretty face; you have experience too.  It is important to showcase your accomplishments and accolades. A great way to do so is through a media kit.

 

WHAT IS A MEDIA KIT?

We have all heard of résumés; a media kit is the equivalent for influencers. An influencer is anyone who can impact someone else. We all have the ability to influence.

When you reach out to brands, some may ask for or require a media kit. They are looking for your stats.  Even if they don’t ask, sending a media kit will definitely set you apart.

 

WHAT TO INCLUDE

Along with your accomplishments, brands are looking for your stats. These may include, but are not limited to:

  • Blog Statistics (like your monthly sessions, monthly viewers, demographics, and more)
  • Facebook Followers (business page)
  • Instagram Followers (business account)
  • Pinterest (business account)
  • Newsletter List Subscribers
Brands want to know about you.  They want to see how well you connect with your audience.  They want to know that you are putting content out regularly.  They also want to see how many people are viewing your content. In order to determine these statistics, I highly recommend signing up for Google Analytics.  Google Analytics not only shows you how many people are viewing your site, but also gives you the referral sources—how people came to land on your site. 
 

HEADSHOT

Brands like to work with people.  That means they don’t want to see your logo, they want to see your face. Include a professional headshot or other professional photos.

 

ABOUT YOU

Describe who you are, what you are about, and what makes you unique. Don’t write a novel; keep your bio short, precise, and impactful.  Think of one or two sentences that set you apart.


AUDIENCE

Describe your audience. Who do you help and serve?  The more specific you can be on the details, the better. If you work in a specific area, list the location.  If you work remotely, hone in on the age, interests, & characteristics of your audience.

SOCIAL MEDIA STATISTICS

List your social media platforms and highlight your following and stats. Don’t get discouraged if you have a smaller audience. Social media is constantly changing, and engagement is more beneficial than a massive following.


FEATURES

Display logos of brands you have been featured in or on.  List every publication, podcast, conference, or interview you have done. This is a great way to position yourself and show you are in valued and in demand.


AWARDS

List awards or accolades you have received. Again, this shows you are valued and good at what you do.


SERVICES

Determine beforehand what opportunity you are seeking.  Are you are looking for speaking engagements? Podcast interviews? Sponsored posts? Collaborations? Discuss what you are willing to do and how to work with you.

 

CONTACT INFORMATION

 

End with a call to action.  Give them all your contact information and let them know you want to work with them.

Your media kit is a visual representation of your brand.  Make sure your branding is consistent.  Keep it short, clean, and direct. Put yourself out into the world with your newly-created media kit!

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LINKEDIN PROFILE TIPS

LINKEDIN PROFILE TIPS

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LINKEDIN PROFILE TIPS

LINKEDIN PROFILE TIPS

There are a growing number of social networking platforms available for you to promote yourself and/or your business. Determining your ideal client will help you understand which platform is best for you. Which platform does your potential client spend time on? One of the most popular networks for businesses, with over 600 million users, is LinkedIn.  If you are a business owner and your ideal client uses LinkedIn, it is worth your time to understand how to maximize the benefits this network has to offer.  One of the very first things you need to do is create a sharp LinkedIn profile.

 

Have a great professional photo.

A professional headshot is a must. A great first impression is accomplished with a great photo. Research shows that people rarely click on profiles without photos, so make sure this is one of the first things you do. This platform is meant for professionals and you want your picture to reflect that. Look directly at the camera and make sure your dress is a good representations of your work and the clients you want to attract. There are many photographers available who offer headshots at a reasonable price.

 

KEYWORDS

Understanding and mastering keywords is a vital principal that spans every social media platform. Do the research and take the time to create a master list of keywords or key phrases that your ideal client might search when looking for your service/product. 

When you have compiled a list of keywords, use those keywords throughout your profile. Your profile will rank high on the LinkedIn search results when it has a high density of relevant keywords. Make sure to disperse those keywords in your headline, summary, and experience sections. 

 

HEADLINES

The headline is your greeting. This is your opportunity to describe who you are and what you do.  Don’t just put your job title there.  You have 120 characters for your headline; give the people all the details!

 

SUMMARY

The summary section is a great place to be creative. Start by introducing yourself. Then use a hook to grab viewers’ attention so they want to learn more.  Mention what you do, but talk about your super power and what it is that sets you apart from your competition.  Go into detail about the transformation and results you are offering.  Make sure to spread the keyword love throughout. 

 

CALL TO ACTION

The end of your summary should lead your ideal customer to the next step. If someone is interested, you want to keep the momentum going.  Invite them to learn more, set up a call, visit your website or connect with you in another way. 

 

COMPLETE PROFILE

Make sure you complete every section of your profile.  Verify all your contact information and include every possible way they can connect with you.

 

VISUALS

Most people are visual and are drawn to visually appealing media. Add photos, videos, pdfs or presentations that will draw them in. The longer you can get them to stay on your profile the more likely they are to take the next step. 

 

CONNECT

The best way to get the most out of LinkedIn is to get connected. The more connections you make, the higher you will rank when an ideal client is searching for you.  This network is an amazing tool to connect with people all over the world.

LinkedIn is an incredible resource to use in your business.  Take the time to create (or update) a LinkedIn profile that will get you noticed!

 

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THE DIFFERENCE BETWEEN AN LLC AND SOLE PROPRIETORSHIP

THE DIFFERENCE BETWEEN AN LLC AND SOLE PROPRIETORSHIP

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THE DIFFERENCE BETWEEN AN LLC AND SOLE PROPRIETORSHIP

THE DIFFERENCE BETWEEN AN LLC AND SOLE PROPRIETORSHIP

You are super excited about starting a new business.  You have a great idea and know it will be successful.  At some point you realize there are certain steps you must take in order to protect your business and yourself.  You understand you need an attorney to protect your business, but maybe hazy on the best way to proceed. 

 

 

What are the main differences between an LLC and a Sole Proprietorship?  What are the benefits of each?  And which one is right for you?

 

SOLE PROPRIETORSHIP

A Sole Proprietorship is a business owned and managed by one individual, with no legal structure separate from its owner. The owner or the sole proprietor does not pay separate income taxes on the company but reports losses and profits on his/her individual tax return. With this filing, the owner remains personally liable for all debts of the business.

 

LIMITED LIABILITY COMPANY (LLC)

A type of business entity that offers the Limited Liability of a corporation and can choose to be taxed as either a sole proprietorship or a corporation.  The owners of an LLC are referred to as “members,” whose rights and responsibilities in managing the LLC are governed by an operating agreement. An LLC can be created with only one owner/member.  However, it’s important to understand that a single-member LLC offers less protection from the debts and liabilities of a business than a multi-member LLC. However, a single-member LLC provides more protection for its owner than a Sole Proprietorship. 

 

 

Along with legal protection, an LLC also has potential tax benefits. If you have more than one member, you should create an operating agreement.  This can be done by filing some paperwork with your state. An LLC is legally formed by the filing of a document called The Articles of Organization. This should be done with a state official, usually the Secretary of State.

 

 

No one ever thinks they are going to be sued, but unfortunately, it happens more and more these days. If you are a Sole Proprietor and someone sues your business, they might be able to get to your personal assets and vice versa—if someone sues you personally and you don’t have enough personal money to cover the expenses, they can go after your business. With an LLC, your personal assets are typically protected from creditors. Simply put, an LLC separates and protects your personal assets from your business assets and the other way around.

 

FUNDS

It is very important to have separate bank accounts for your business and your personal accounts. If you combine the two, it renders your LLC virtually useless and gives someone suing you a loophole.

There is so much more to learn about an LLC and a Sole Proprietorship. I highly recommend consulting an attorney and an accountant to get legal and tax perspectives. Before you decide to file, create a business plan and ensure that you will have a sustainable business.  Do your own research and learn the difference between an LLC and Sole Proprietorship before you make your final decision.

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