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HOW TO WRITE AN EFFECTIVE EMAIL TO YOUR SUBSCRIBERS

How to Write an Effective Email to Your Subscribers

Email marketing has become one of the best ways to connect with your audience. Email is a direct line to your audience and one of the most powerful tools for driving engagement, conversions, and long-term brand loyalty. But sending out a generic message isn’t enough. You need to capture attention, build relationships, and make sure your emails leave a lasting impression. This is where thoughtful email design and messaging come in.

Today we’ll explore how to write effective emails for your subscribers and discuss the key components that can help you stand out, including the strategic use of images. By the end, you’ll be equipped with actionable tips to craft compelling emails that your audience will actually want to open and engage with.

1. Start with a Strong Subject Line

Your subject line is the first thing your subscribers see, and it will determine whether they open your email or skip it. A great subject line piques curiosity, creates urgency, or provides a clear benefit to the reader. You want it to be short, relevant, and intriguing enough to entice them to take that first step.

Be clear and specific: Tell readers what they’ll get out of opening your email. For example, “How to Build Your Email List in 30 Days” or “Exclusive Offer: 20% Off for Our VIP Members.”
Use personalization: Including the subscriber’s first name in the subject line can increase open rates. An example could be, “John, we have a special offer just for you!”
Incorporate a sense of urgency or curiosity: Phrases like “Last Chance” or “Don’t Miss Out” can encourage readers to open emails quickly, while teasers like “You Won’t Believe What’s Inside” can spark curiosity.

2. Create a Personalized Greeting

After getting them to open the email, the next step is establishing a personal connection. Starting with a personalized greeting is a simple way to humanize your communication. Instead of saying “Dear Subscriber,” use their first name, such as “Hi [Name],” or, if you have more context about your relationship with them, customize it further: “Hey [Name], hope you enjoyed last week’s blog post on social media automation!”

3. Make Your Message Relevant and Valuable

People are inundated with emails, so your message needs to stand out by providing real value. The content of your email should be relevant to your subscribers and cater to their needs, interests, or desires. Here are some ways to create valuable content:

Solve a problem or answer a question: Think about what your audience needs or wants to know. Are you offering them tips on how to grow their business, use your product, or improve their personal life? Provide actionable advice and show them that your content can solve their problems.

Offer something exclusive: Whether it’s a special discount, an invite to an exclusive event, or access to early content, give your audience something that they can’t get elsewhere.

Tell a story: People connect with stories. Share your journey, an inspiring customer success story, or a behind-the-scenes look at your business. This makes your email more engaging and helps build a connection with your audience.

4. Keep It Concise and Focused

While you may be tempted to include all sorts of information in your email, brevity is key. Readers typically scan their emails rather than read them in full. If your email is too long, you risk losing their attention. Aim to keep the text concise and easy to read. Focus on one main point or call-to-action (CTA) per email, and use bullet points or short paragraphs to make your content skimmable.

For example, if you’re promoting an upcoming webinar, explain what it’s about, why it’s valuable, and include a clear button for them to sign up. If you have multiple offers or updates, consider sending separate emails or using a segmented approach to ensure the content stays relevant to each subscriber.

5. Include a Call-to-Action (CTA)

Every email should have a purpose, whether it’s driving traffic to your website, encouraging a purchase, or getting subscribers to sign up for an event. Make sure to include a clear call-to-action (CTA) that tells the reader what to do next. CTAs can be placed in buttons or linked text.
Some common CTAs include:

“Shop Now”
“Download Your Free Guide”
“Sign Up for the Webinar”
“Read the Full Article”

Make the CTA visually distinct and easy to find. Use action-oriented language that makes the next step clear and simple.

6. Make It Visually Appealing:

Include an Image: Adding images to your emails can significantly enhance their appeal and make them more memorable. People process images faster than text, and visuals can help communicate your message more effectively. Here’s why including an image is a good idea:

Build brand recognition: Consistently using an image of yourself, your logo, or your product helps build brand awareness and makes you more recognizable. Subscribers will start associating the visuals with your brand, which is crucial for long-term engagement.

Create emotional connections: Images can evoke emotions in ways that text can’t. Whether it’s a smiling face, a happy customer using your product, or a behind-the-scenes shot of your team, visuals help humanize your brand and create an emotional connection with your subscribers.

Break up the text: A well-placed image can break up blocks of text, making your email easier to read and more visually appealing. This keeps readers engaged and prevents your email from feeling overwhelming.

Highlight your products: If you’re promoting a product or service, show it off! High-quality images of your product in action can increase interest and drive conversions.

However, be mindful not to overdo it. A single, relevant image is often more effective than a cluttered email filled with visuals. Balance is key.

7. Optimize for Mobile Devices

With a growing number of users checking their emails on smartphones, it’s critical to ensure your emails are mobile-friendly. If your email doesn’t look good on a small screen, subscribers are more likely to delete it or unsubscribe.
Some best practices for mobile optimization include:
Use a responsive design: Your email layout should adjust to different screen sizes so that it looks good on both desktops and mobile devices.

Limit text length: Keep subject lines short and avoid large blocks of text.
Use large, clickable buttons: Make sure CTAs are easy to tap on a mobile screen.
Avoid tiny fonts: Choose a font size that’s readable on smaller screens.

8. Test, Track, and Optimize

Once your email is sent, the work doesn’t stop. Track key metrics like open rates, click-through rates, and conversion rates to see how your emails are performing. Use A/B testing to experiment with different subject lines, CTAs, or images to find out what resonates most with your audience. With this data, you can continually refine your emails to improve engagement.

Writing a successful email to your subscribers takes thought and strategy. From crafting a compelling subject line to including a well-placed image, every detail contributes to how your email is received. By personalizing your message, providing value, and ensuring your emails are visually appealing, you’ll not only stand out in a crowded inbox but also build stronger, lasting relationships with your audience.

Including images isn’t just about aesthetics; it’s a tool to help make your email more memorable, more engaging, and more effective at driving the results you want. So, the next time you craft an email, don’t forget to think about how you can make a lasting impression—not just with words, but with visuals too.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

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Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources

Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group
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Eden with Maven Made Copy – Blog and SEO Strategy

Blog and Seo strategy

In the world of online business, search engine optimization (SEO) is an invaluable tool. It’s the strategy that helps businesses reach their target audience through organic search results on platforms like Google. But what exactly does SEO entail, and how can you use it to your advantage?

In this podcast, we’ll dive into the insights from Brittni and guest Eden from Maven Made Copy, a blog writing and SEO expert, to discuss some of the nuances of SEO. Specifically, we’ll take a closer look at one crucial aspect of SEO—backlinks—and break down what they are, how they work, and why they matter.

What are backlinks?

Backlinks are a key piece of the SEO puzzle. Simply put, a backlink is a link from one website to another. For example, if you write a blog post and include a link to a study on another website, that’s a backlink for the study’s website. Similarly, when another website links to your content, you’ve earned a backlink.

Backlinks act like endorsements from other websites, signaling to search engines that your content is credible and authoritative. The more high-quality backlinks you have, the more likely it is that search engines, like Google, will rank your content higher in search results.

As Eden explains, “Backlinks are kind of like a gold star from another website, saying ‘this content is valuable and trustworthy.’ When search engines recognize that endorsement, they’ll start ranking you higher.”

Why do backlinks matter for SEO?

Backlinks are important because they help establish your domain authority—essentially, your website’s reputation with search engines. The more credible websites that link back to your content, the higher your domain authority becomes. As your domain authority increases, so does your visibility in search engine results pages (SERPs).

According to Eden, “Backlinks help increase your domain authority, which is like a grade for how well your site is optimized for SEO. The higher your domain authority, the more credibility you have with search engines.”

This credibility can be the difference between showing up on the first page of Google search results or being buried on page three, where fewer users are likely to find you.

SEO VS. SOCIAL MEDIA. WHAT’S THE DIFFERENCE?

In the episode, Brittany and Eden also touch on an important topic—why it’s critical not to rely solely on social media for website traffic. Social media is a powerful marketing tool, but you don’t own your social media platforms. As Eden points out, “It’s really scary when Instagram goes down because you suddenly lose your connection to your audience.”

Your website, on the other hand, is a platform that you own and control. And that’s why investing in SEO is so important. SEO ensures that potential customers can find you through organic searches, regardless of the status of your social media platforms.

Another important distinction between social media and SEO is longevity. A post on Instagram might last a day, but a well-written blog post optimized for SEO can rank in search results for months or even years, providing long-term value.

HOW TO EARN BACKLINKS

Now that we’ve established the importance of backlinks, let’s explore how you can earn them. Here are some strategies Eden shared during the podcast:

Guest Blogging: Write articles to be featured on other websites. Most guest blogging opportunities allow you to include an author bio with a link back to your website.

Guest Podcasting: Just like guest blogging, being a guest on a podcast can result in backlinks when your website is included in the show notes or on the podcast’s website.

Online Directories: Signing up for industry-related directories or online communities can also provide backlinks when you create a profile and link to your website.

Networking & Collaborations: Collaborating with other business owners or participating in joint projects can lead to backlinks. For example, if you work on a giveaway or co-write an article, your website can be linked on your partner’s site.

List Posts: Reach out to websites that publish “Top 10” style list posts relevant to your industry. If your business is featured in one of these lists, it’s a valuable backlink.

Creating Shareable Content: High-quality, valuable content naturally attracts backlinks. When people find your content useful, they’re more likely to link to it on their own websites.

HARO (Help a Reporter Out): HARO is a service where reporters look for experts to quote in their articles. By contributing to a journalist’s story, you can often earn a backlink to your website when they cite your input.

THE LONG GAME OF SEO

One of the key takeaways from this discussion is that SEO, particularly backlink building, is a long game. It takes time to build domain authority and see the results of your efforts. Unlike social media, where the feedback loop is almost instant, SEO takes patience.

However, as Eden and Brittany emphasize, the long-term payoff is worth it. A well-optimized blog post can drive traffic to your site for years, making SEO a powerful long-term investment in your business’s growth.

CONCLUSION

If you’re not already using backlinks as part of your SEO strategy, now is the time to start. As Brittany and Eden pointed out, SEO is a critical component of building a sustainable online presence. While social media may come and go, a strong SEO foundation will continue to deliver results over the long term.

If you’re interested in learning more about SEO or need help with blog writing, you can reach Eden at MavenMadeCopy.com or follow her on Instagram at @MavenMadeCopy. Her expertise can help you elevate your SEO strategy and start building the long-term success your business deserves.

Plus, don’t miss out on her free blog content calendar! Click HERE.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources

Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group
Visit my website
Subscribe to my Youtube

Why Someone Else’s Strategy Might Not Be Right for You

Have you ever tried on a pair of shoes that just didn’t fit right? Maybe they were a size too small, pinching your toes with every step, or too big, causing you to stumble awkwardly as you walked. Even though they looked great on the store shelf or worked perfectly for someone else, they weren’t a match for you. Now imagine wearing those shoes day after day, hoping they’d eventually conform to your feet. The discomfort might fade into the background at times, but you’d never be able to shake that sense of something being off.

Building a business using someone else’s blueprint is a lot like wearing shoes that don’t fit. It might seem okay at first—after all, if it worked for them, why not for you? But over time, the strain of trying to conform to a model that doesn’t align with your personality, strengths, and values can wear you down. This is where burnout begins to creep in, leaving you wondering why you ever started the journey in the first place.

The Danger of Copy-Paste Strategies

As entrepreneurs, we often look to others for inspiration, especially in the early stages of our business. We read success stories, attend seminars, and scroll through social media, trying to get insights into how the top performers got to where they are. It’s easy to fall into the trap of thinking, “If it worked for them, it’ll work for me.” But here’s the truth: businesses aren’t one-size-fits-all.

You might see someone running a hugely successful marketing campaign, raking in followers on Instagram or TikTok, and think you need to replicate that exact strategy. But what you don’t see is the behind-the-scenes reality of what went into making that work—what their strengths are, how much money they had to invest, their connections, or their personal style that resonates with their audience. What works for them might not suit you, just like a strategy that fits perfectly for a different type of business owner could feel all wrong for you.

When you try to force yourself into someone else’s mold, you’re bound to experience friction. Sure, you might achieve some level of success in the short term, but over time, that friction turns into frustration and, ultimately, burnout. Why? Because you’re not being authentic. You’re not playing to your strengths or building a business that feels right for you.

Why Authenticity Is the Key to Long-Term Success

Authenticity in business is more than just a buzzword; it’s the foundation for sustainability. When you build a business that reflects who you are, what you value, and how you like to work, everything starts to feel more natural. You’ll attract clients and customers who resonate with your message and your style, not just with the tactics you’re using.

Authenticity means showing up as yourself—not as a polished, unreal version of what you think an entrepreneur should look like, but as the real, imperfect, and unique person you are. This doesn’t just apply to how you market or how you show up on social media. It extends to the very core of how you structure your business: the products or services you offer, the way you engage with clients, and the vision you have for your future.

When you lean into authenticity, you start building a business that’s sustainable because it’s aligned with who you are at your core. And the beauty of this approach is that you’ll find it easier to stay energized, motivated, and focused over the long term, even when challenges arise.

The Risk of Burnout When You’re Not True to Yourself

When we build our businesses based on someone else’s template, it’s easy to feel like we’re constantly chasing something that’s always just out of reach. You might be working long hours, trying to emulate another entrepreneur’s social media schedule, but it feels like a grind rather than something you’re passionate about. Maybe you’re adopting a sales strategy that feels pushy because you’ve been told it’s the only way to close deals, even though it makes you uncomfortable.

That constant discomfort—whether it’s from using marketing strategies that don’t align with your values or from pretending to be someone you’re not in order to fit into a mold—will inevitably lead to burnout. You’ll start to dread the very things that once excited you, and you’ll lose sight of why you started your business in the first place.

Burnout isn’t just about exhaustion; it’s about a loss of purpose. When you’re not building a business that feels authentic to you, the purpose behind what you’re doing gets blurred. You might hit goals, but you won’t feel fulfilled. You’ll question whether all the effort is really worth it, and that’s a dangerous place to be as an entrepreneur.

Building a Business that Fits You

So, how do you avoid falling into the trap of building a business based on what works for someone else? Here are a few steps to help you build a business that feels right for you, not just one that mirrors someone else’s success:

Know Yourself

Start by understanding your own strengths, values, and preferences. What energizes you? What kind of work do you find fulfilling? What are your non-negotiables in life and business? Build from there. If you’re someone who values deep, personal relationships, your business model might emphasize high-touch services rather than high-volume sales.

Define Your Success

Success looks different for everyone. For some, it’s about financial growth; for others, it’s about flexibility, creativity, or social impact. Define what success means to you, and don’t let anyone else’s definition distract you from that.

Be Selective About Advice

It’s great to learn from others, but don’t blindly follow every piece of advice you come across. Filter advice through the lens of your own business and values. If it doesn’t feel right, don’t force it.

Experiment and Adapt

While authenticity is crucial, it’s also important to be adaptable. You might not get everything right the first time, and that’s okay. Give yourself permission to experiment and make adjustments along the way. The goal is to find what feels authentic and sustainable for you.

Find Your Own Voice

Whether it’s through your content, your marketing, or the way you interact with customers, find a voice that feels natural to you. Don’t try to mimic someone else’s style just because it worked for them. People are drawn to authenticity, and when you communicate in a way that’s true to who you are, your audience will notice.

At the end of the day, your business should feel like a comfortable pair of shoes—made just for you, fitting perfectly with who you are and how you want to live your life. When you build a business that’s aligned with your strengths, values, and vision, you won’t have to worry about burnout because you’ll be creating something that feels right at every step.

Instead of chasing someone else’s version of success, focus on building something authentic to you. Not only will you feel more fulfilled, but you’ll attract the clients and customers who value exactly what you have to offer. And that’s the kind of success that lasts.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources

Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group
Visit my website
Subscribe to my Youtube

Life Coaching Series – The Power of Failure

THE POWER OF FAILURE

The idea of failure is often seen as something to be avoided at all costs. Many of us grow up believing that failing is a reflection of our worth or ability, and this belief can prevent us from trying new things, stepping outside our comfort zones, or pursuing our dreams. But what if failure wasn’t something to be feared? What if, instead, it was embraced as a crucial component of growth and self-confidence?

Failure needs to be reframed as one of the most powerful tools for personal development. It’s a necessary stepping stone toward success whether in business or life, and when we change our perspective on it, we develop self-confidence and become the person we are supposed to be. I know it sounds counterintuitive, but failure is one of the most desirable outcomes we can experience, second only to success itself. Here’s why.

Failure as a Building Block of Self-Confidence

Failure is such an important component of self-confidence because it demonstrates that we are willing to take risks, try new things, and grow. When we embrace the possibility of failure, we are signaling to ourselves and others that we believe in our ability to handle whatever outcome may arise. Whether we succeed or fail, the mere act of trying is a reflection of our resilience and determination.

Self-confidence is not just about feeling good when things go well. It’s about trusting yourself enough to take action, even when the outcome is uncertain. Many people lower their expectations to avoid failing. They shy away from taking risks because they don’t want to feel discomfort or disappointment. But ironically, this avoidance strategy often leads to long-term disappointment because you can get stuck and complacent, failing to make progress toward your goals.

If you truly want to succeed, you have to get really, really good at failing. When you’re willing to fail and open to learning from your failures, you’re far more likely to reach your goals. This mindset shift is what separates people who continually grow from those who remain stuck.

The Four Outcomes in Life

There are four possible outcomes we can experience in life, and understanding them helps us see where failure fits into the bigger picture.

1. Success

Success is obviously the outcome we all desire. When we succeed, we achieve our goals and feel a sense of accomplishment. Success boosts our confidence and propels us forward. But success isn’t something that just happens —it’s often the result of repeated failures that taught us valuable lessons along the way.

2. Failure

Failure, surprisingly, is the second most desirable outcome. Why? Because failure means you tried. You took action, expended energy, and put yourself out there. Failure shows that you have the courage to grow, and it brings you one step closer to eventual success. Every failure is an opportunity to learn, adjust, and improve.

3. Giving Up

Giving up is when we let discomfort or fear take over. It’s when we allow the negative emotions associated with failure to convince us that we can’t or shouldn’t keep going. Giving up often stems from the fear of what others think, or the belief that we are not capable of achieving our goals. While giving up may provide temporary relief from discomfort, it robs us of the chance to experience growth and long-term satisfaction.

4. Inaction

The worst outcome of all is inaction. When we don’t even try, we deny ourselves the possibility of growth. Inaction is often driven by fear—fear of failure, fear of discomfort, or fear of the unknown. But by not trying, we eliminate any chance of success. Inaction guarantees that we will stay exactly where we are, and it ensures that we will never know what we are truly capable of.

The Link Between Failure and Success

Many of the most successful people in history credit their achievements to the lessons they learned through failure. Thomas Edison famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.” Each failure brought him closer to inventing the lightbulb—a world-changing success.

When we continue to fail, we continue to grow. Every failure gives us new insights and opportunities for improvement. Each time we try something and it doesn’t work out, we gain a deeper understanding of what does and doesn’t lead to success. Over time, this process of trial and error refines our skills, sharpens our strategies, and builds our resilience.

In fact, the more we embrace failure, the more likely we are to experience success. Why? Because those who are willing to fail are also the ones who are willing to take action. They are the ones who keep moving forward, even in the face of setbacks. And action, as we know, is the foundation of progress.

When we avoid failure it comes with a high cost. When we shy away from failure, we also shy away from growth. People who avoid failure often end up feeling stuck, frustrated, and disappointed because they aren’t progressing toward their goals. They may settle for a life of comfort, but comfort doesn’t lead to fulfillment.

If we want to live a life of purpose, growth, and success, we must be willing to embrace the discomfort of failure. We must be willing to take risks, make mistakes, and learn from them. The alternative is a life of stagnation—a life in which we never reach our full potential.

Becoming a Person of Action

Ultimately, the key to success lies in becoming a person of action. It’s about developing the courage to take risks, try new things, and embrace failure as part of the process. Action is what moves us forward, and failure is what teaches us how to improve.

When you continue to fail, you continue to grow. By taking action, even in the face of failure, you build the skills, resilience, and self-confidence needed to achieve your goals. Embracing failure is not just a strategy for success—it’s a pathway to becoming the best version of yourself.

So, the next time you face the possibility of failure, don’t shy away from it. Embrace it. Know that every failure is a stepping stone toward success, and that by failing, you are building the confidence and strength needed to succeed in the long run.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources

Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group
Visit my website
Subscribe to my Youtube

LIFE COACHING SERIES – SELF CONFIDENCE

Confidence vs. Self-Confidence

Did you know that there’s a difference between confidence and self-confidence? I used to think they were one and the same, but they most definitely are not. Recognizing this difference is key to personal growth and understanding how we navigate challenges in life. While confidence is rooted in past achievements and experiences, self-confidence is about trusting yourself to move forward, despite the risk of failure.

Confidence: Gained from the Past

Confidence is something we cultivate through past experiences. It is based on what we already know we can do because we’ve done it before. For example, as a professional photographer for nearly 10 years, I built confidence through years of experience. I won awards, was featured in magazines, and had countless clients tell me how much they loved my work. These achievements have built my confidence in photography because I’ve gained evidence that I’m good at what I do.

The key here is that confidence is specific to an area where we’ve already demonstrated skill. If you’ve been successful in your career, consistently hit fitness goals, or mastered a hobby, you’re confident because you have proof that you can succeed. Confidence is reassuring because it reminds you of what you’ve already accomplished, giving you the courage to repeat similar success in those areas.

However, confidence is limited to the things you’ve already achieved success. Just because I’m confident in photography doesn’t mean I’ll automatically be confident when trying something entirely new.

Self-Confidence: A Trust in the Future

Self-confidence, on the other hand, pertains more to the future. It’s a belief in our abilities to face challenges and try new things, regardless of whether we succeed or fail. It’s the willingness to step into unknown territory even though we might feel uncomfortable, afraid, or uncertain. Self-confidence is deeply tied to how we view ourselves, beyond any external validation or past accomplishments.

While confidence can be based on past success, self-confidence comes from within. It is the belief that you can handle whatever comes next, even when you don’t know exactly how things will turn out. Self-confidence is a broader, more foundational sense of self-worth that gives us the courage to move forward, try new things, and face uncertainty with resilience.

Building Self-Confidence

Personal development is an ongoing journey, and self-confidence is crucial in helping us reach our full potential. Some people seem to have an innate sense of self-confidence, but for most of us, it requires conscious effort to create. Here are a few key steps to build and strengthen self-confidence.

1. Trust Yourself

Self-confidence begins with trust. We have to learn to trust ourselves to follow through on our commitments and deal with uncomfortable emotions. This trust is built when we show ourselves that we are dependable. If you tell yourself you’ll wake up early to go for a run, but hit snooze and skip it, your trust in yourself diminishes. On the other hand, every time you keep a promise to yourself—no matter how small—you reinforce your ability to trust your own word.

This self-trust creates a sense of control and self-confidence. You start to believe in your ability to work through challenges and stick to your goals. The more consistently you show up for yourself, the more you reinforce your own dependability.

2. Embrace Discomfort

One of the biggest hurdles to self-confidence is the discomfort that comes with failure or the fear of failure. Discomfort is inevitable when we’re trying something new, but it’s essential for growth. Many people avoid discomfort, fearing that failure will diminish their self-worth. But the truth is that failure is a natural part of the learning process.

The more you embrace discomfort and accept that it’s part of life, the more resilient and self-confident you become. You begin to see discomfort as a sign of growth, not a reason to avoid action. Each time you step outside your comfort zone, whether by trying a new skill, taking on a leadership role, or pursuing a challenging goal, you have personal growth that helps you work through different challenges.

Failure isn’t a reflection of your worth; it’s simply feedback that helps you grow. The more you fail the more you grow, the more you grow, the more you succeed. When you embrace this reality, the more your self-confidence will develop.

3. Cultivate a Positive Self-Opinion

Self-confidence is deeply tied to what we think about ourselves. A self-confident person views themselves as deserving, capable, and worthy. They believe they can handle whatever life throws their way, regardless of the outcome. Your self-opinion pushes you to take action. When you think positively about yourself, you are more likely to take risks, pursue opportunities, and keep going when you are faced with failure.

On the other hand, negative self-talk can severely deplete your self-confidence. If you constantly tell yourself you’re not good enough or that you’re bound to fail, those thoughts will hold you back. Cultivating a positive self-opinion involves actively challenging these negative thoughts and replacing them with affirmations that encourage action.

Focus on your strengths, practice gratitude, and remind yourself of the progress you’ve already made in life. You are more than capable of growth, and the way you view yourself will either propel you forward or hold you back.

Differences in Action

Confidence and self-confidence play different roles in our lives, but they both work together to help us achieve our goals. You can be confident in specific areas based on past experience, while still lacking self-confidence in other aspects of your life. For example, you might be confident in your career but feel anxious or uncertain about starting a new business.

To push through those fears, self-confidence is required. It’s the belief that even though you haven’t done something before, you can figure it out. Self-confidence is about embracing the unknown and taking action, even when there’s a risk of failure.

Trust Yourself, Embrace Discomfort, and Keep Moving Forward

Self-confidence isn’t something that arrives fully formed; it’s something we build over time. Every time we face discomfort, fail, and try again, we build our self-confidence. Every time we trust ourselves to follow through, we strengthen our belief in our ability to handle whatever life throws our way.

We only live once, so don’t let fear hold you back. Whether you’re working on self-confidence or already modeling it for others, remember to trust yourself, embrace discomfort, and know that you are worthy of success.

Confidence might come from past achievements, but self-confidence is what will propel you into the future. So, go hard. Take risks. And know that no matter the outcome, you’ll come out stronger on the other side.

By continuously practicing these principles, you’ll build the self-confidence to tackle any challenge and unlock your true potential.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources

Connect with Brittni:

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LIFE COACHING SERIES – BOUNDARIES

Boundaries are essential to maintaining healthy relationships, both with others and with ourselves. But what exactly are boundaries, and why are they so important? Often misunderstood, boundaries aren’t about controlling the behavior of others. Instead, they are guidelines we set for ourselves to define what we are willing to tolerate in our lives, whether in physical, emotional, or mental spaces.

Boundaries need to be set only when there is a boundary violation. If someone is constantly overstepping into your personal space—whether physically or emotionally—then it’s time to set a boundary. It’s not about telling them what they have to do; rather, it’s about deciding for yourself what action you will take if the violation continues. Boundaries clarify your personal limits and what you will or will not stand for or tolerate.

For You, Not for Others

A key point about boundaries is that they aren’t rules for other people. They don’t exist to control others’ actions or control their behavior. Instead, boundaries help you establish what is acceptable and unacceptable in your life. They create a clear understanding of your own limits, and they guide how you will respond when someone oversteps those limits. Importantly, boundaries are not threats or ultimatums—they are a way of protecting your own mental and emotional well-being.

For example, if someone repeatedly is making negative or hurtful comments, setting a boundary could mean deciding to limit your interactions with that person. You are not telling them what they must say or do, but you are making a clear decision for yourself about how you will handle future interactions. If they continue to behave in a way that violates your emotional space, you will follow through with the boundary you’ve set by limiting the time you spend with them.

The Power of Clear Communication

One of the biggest misconceptions is that others should automatically know what our boundaries are. This is a dangerous assumption because, in many cases, people may not realize they are crossing a boundary. They are unaware because we haven’t communicated what we will and will not tolerate.

When we don’t express our boundaries clearly, we often find ourselves feeling frustrated and resentful when others overstep. We think, “They should know this,” or “I shouldn’t have to tell them that their behavior is inappropriate.” But the reality is that unless we have directly communicated our boundaries, others might not know what’s bothering us.

To prevent frustration, it’s crucial to be transparent. Clearly communicate your expectations to those around you, whether in friendships, romantic relationships, or professional settings. Let them know what behaviors or actions are unacceptable, and make it clear what the consequences will be if those boundaries are violated.

This isn’t about controlling their behavior—it’s about protecting your own space. If you communicate your boundaries, and the other person continues to disregard them, the next step is to follow through on the consequences you’ve decided. Without follow-through, boundaries lose their effectiveness and won’t be taken seriously.

For example, if you’ve expressed to a friend that certain comments or actions are hurtful but they continue, you may need to change the situation by limiting your interactions. Following through ensures that your boundaries are respected and that others take your needs seriously.

Creating Healthy Relationships

Setting boundaries might feel uncomfortable at first, especially if you’re not used to doing it. But the rewards far outweigh the initial discomfort. Establishing boundaries can transform relationships, fostering mutual respect and understanding. Clear boundaries open the door to deeper connections based on honesty, respect, and authenticity.

Boundaries create space for more love, connection, and intimacy to blossom. Relationships thrive when both parties know where the other person’s limits are, leading to healthier communication and more fulfilling interactions. When boundaries are in place, each individual can feel safe and respected, knowing that their personal needs are being honored. Such a relationship is a beautiful thing, built on a foundation of mutual care and consideration.

Setting Boundaries with Yourself

It’s not just about setting boundaries with others. Setting them with yourself is equally important for your mental and emotional well-being. Just as you need to protect yourself from the behavior of others, you also need to safeguard yourself from your own habits, behaviors, or tendencies that aren’t serving you.

Setting boundaries with yourself means identifying areas of your life where you’re allowing negative influences to creep in, and then taking action to protect yourself. This could include recognizing when you’re spending too much time on social media, which may be contributing to feelings of inadequacy or negativity. In this case, a boundary might involve limiting the amount of time you spend on certain platforms each day, or unfollowing accounts that leave you feeling less-than or unhappy.

Similarly, setting boundaries with yourself can involve avoiding certain people or environments that consistently bring out negative emotions. If you notice that a particular group of friends leaves you feeling drained, anxious, or upset after every interaction, it might be time to establish a boundary around how often you spend time with them. You’re not cutting them off entirely; you’re simply limiting your exposure to ensure your mental and emotional well-being is protected.

The same goes for consuming media—whether it’s the news, podcasts, or television shows. If you find that certain content is triggering negative emotions like anxiety, stress, or anger, set boundaries around what you expose yourself to. You can choose to limit your consumption of certain types of media, or allocate specific times when you’ll engage with it. Being mindful of what you’re allowing into your mental space is a powerful way to set boundaries with yourself.

Why Boundaries with Yourself Are Crucial

Setting boundaries with yourself helps you take control of your emotional and mental health. It empowers you to prioritize your well-being by recognizing and eliminating harmful influences. Without personal boundaries, we can easily find ourselves stuck in unhealthy patterns, allowing negativity to accumulate in our lives.

When you don’t have boundaries with yourself, you may engage in behaviors that lead to burnout, stress, or emotional exhaustion. This can happen when we overextend ourselves, neglect self-care, or continuously put others’ needs before our own. By setting personal boundaries, you’re making the conscious decision to prioritize your mental health and take steps to create a healthier, more balanced life.

Remember, you are the gatekeeper of your own emotional and mental space. It’s up to you to decide what you will allow in and what you will keep out. Setting boundaries with yourself is not about being rigid or isolating yourself—it’s about making conscious choices that support your overall well-being. You deserve to create a life that nurtures and uplifts you.

Boundaries are vital for maintaining healthy relationships with others and with yourself. They clarify what is acceptable, protect your emotional and mental space, and foster deeper, more authentic connections. Putting these things into practice may feel challenging at first, but with practice, it becomes easier to communicate your needs and follow through on them. By establishing clear boundaries with others and with yourself, you can create a more balanced, fulfilling, and harmonious life.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources

Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
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LIFE COACHING SERIES – SURVIVOR VS VICTIM

SURVIVOR VS VICTIM

If you have been following me for a while you probably know bits and pieces of my story. Within a span of 5 years I lost my 14 year old son, my husband at the time lost his job, we moved, experienced betrayal, divorced, and moved back to Utah. I am not going to lie and say it hasn’t been hard, because it has. But this Life Coaching concept that I am going to share today is one that has been instrumental in my resilience and happiness.

We all have horrible, tragic or sad things that happen to us in our lives. Oftentimes we have no control over those things. We don’t get a choice, but we do have a choice as to how we respond to those things. Are we going to take our experiences and become a victim or are we going to take those experiences and become a survivor?

When we choose to become a victim we tend to blame, withdraw and avoid feeling negative emotion. We dwell in the past and our progression is stalled. We use excuses as to why our behavior is a certain way. We don’t hold ourselves accountable for our current behavior and might say things like “I am this way because of what I went through.” We are defensive and avoid vulnerability.

My daughter was diagnosed with ADHD and Dyslexia when she was in the 4th grade. I have tried to be intentional about how I talk about this with her. I don’t think we have mentioned her ADHD or Dyslexia more than 5 times in the last 5 years. The reason. I don’t want that to define her. When she struggles in school, I don’t want her to think she doesn’t have control over the outcomes in her life. When she struggles, I just respond with you just need to try harder sis. You can do this. I want to empower her!

Victim mentality does not mean we are weak, it means we are stuck. We focus on what has happened to us and we lose control over our thoughts and our results. Oftentimes we make our experience define who we are. We blame ourselves and soon our experiences consume who we are.

When we identify as a victim, there must also be a villain. Who is your villain today? Who are you blaming? Very often, it’s ourselves. We can play both roles.

Vulnerability is knowing that you are enough, that you are perfect exactly the way you are. You get to choose do you want to be bitter or better.

When we make the choice to be a survivor, we have strength, courage and connections with others. We have power over our mind. We become who we are supposed to become.

Being the survivor helps us realize that we are enough. It turns us into warriors. We become strong, determined and willing to help others. It gives us perspective and experience that helps us help others. When you accept the things that happen to you, that is when you progress. We take those experiences and create the ending that serves us the most in your life.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
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LIFE COACHING SERIES – OTHER PEOPLE’S OPINIONS

I was recently having a conversation with my daughter. She was having some issues with some friends at school. She tried to resolve the conflict, but no matter what she did, these friends just kept saying unkind things about her. She responded in frustration with, “I just want everyone to like me.”

We spend so much of our lives worrying about what other people will think of us or trying to get people to like us. Our kids misbehave, and we worry that others will view us as a “bad” mom. We dress a certain way, buy expensive things, talk a certain way, post on social media—all because we want people to like us. We say what’s on our minds and are convinced we have offended someone. The list goes on and on and on.

Of course we want people to like us, and that’s okay—to a certain extent. But when we compromise who we are and can’t show up authentically, that’s when it starts to affect our own happiness. The key is to find the right balance. We want to show up as our best selves, but we must also learn to stop caring what other people think when it doesn’t serve us. When we learn to do this, we’ll find empowerment. We’ll gain the confidence to become who we want to be and who we were meant to be.

THE PEACH ANALOGY

One of my favorite analogies is called “A Peach Is a Peach.” It goes like this: You could be the sweetest, juiciest, tastiest, prettiest peach, but some people just don’t like peaches. And you know what? That’s okay. If someone told us they didn’t like peaches, would we constantly try to convince them that peaches are good? Probably not, but we do that with ourselves!

Do we often act in a way that we think will please or impress other people? We do this in an effort to convince them what to think. We’re seeking constant approval in our words and actions. The truth is: Some people just don’t like or agree with us. That’s okay. I could speak to a group of 100 women, and 50 of them could agree with what I said and 50 of them could disagree. I know I have no control over other people’s thoughts, no matter what I do or say. None.

Oftentimes, we find ourselves not being honest with the way we feel, because we have this fear that we might not be accepted or we might mess up a relationship. The reality is, if we can’t be honest with other people, we’ll never truly form a real connection and the relationship will always struggle.

KEY LIFE LESSONS

Remember this: You can’t be the one to decide whether or not someone likes you. It’s up to the other person and their life experiences and preferences. Giving them permission in your mind to not like you can be huge. It’s a reminder that, oh yeah, it’s okay. They don’t like peaches. It has nothing to do with me or my self-worth. It’s not personal.

The reason we don’t want people to not like us is because of what we make it mean. We make it mean we’re unlikeable or we aren’t good enough. We have to remember that it has nothing to do with us.

Be willing to put yourself out there enough so people do have an opinion of you. Work on yourself and become the best version of yourself possible. Be kind, be honest, serve others, and make the world a better place. Do the best and be the best you can—people are either going to like you or not like you. That’s just how it goes. There are millions and millions of people in the world who will love and appreciate you for who you are.

With the right tools, you can learn to believe and accept you have no control over what other people think. Don’t get me wrong, it takes practice—LOTS of practice—but once you can accomplish this, you’ll gain unbelievable freedom. You’ll build confidence you didn’t know existed. You ‘ll become the truest, most authentic version of yourself. As this happens, you’ll start to live a life that allows you to be and do things that will best serve you. Your relationships will become deeper and more meaningful. You’ll be a better friend, boyfriend or girlfriend, wife or husband, or business owner and begin to spread your wings and accomplish your goals.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources

Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
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LIFE COACHING SERIES – THE MANUAL

The Manual

At its core, the Manual is a set of expectations that we have for the people in our lives—partners, friends, family members, coworkers, and even strangers. These expectations are often unspoken and uncommunicated, yet we hold others to these standards as if they were aware of them. The Manual might include expectations such as, “My partner should always listen to me when I talk,” or “My friend should remember my birthday without me reminding them.” When these expectations aren’t met, we often feel disappointed, hurt, or resentful.

Often time these expectations are how we think people should act, because that is what we do. The Manual is problematic because it places our emotional well-being in the hands of others. We believe that if others would just follow the rules in our Manual, we would feel better. However, this mindset can lead to frustration because people don’t always behave in the way we want them to. More importantly, it takes away our personal responsibility for our own emotions.

The Problem with Unspoken Expectations

One of the main issues with the Manual is that the expectations are often unspoken. We assume that others should know how to behave without us telling them, which can lead to misunderstandings and conflicts. For example, you might expect your friend to know that you want them to surprise you with a gift on your birthday, because that is what you would do. If they don’t, you might feel unloved or unimportant. However, if you’ve never communicated this expectation to them, they might not even realize that it’s important to you.

Unspoken expectations can create a breeding ground for resentment. When others fail to meet the standards in our Manual, we might feel as though they don’t care about us or that they’re intentionally trying to hurt us. In reality, they might be completely unaware of our expectations.

Taking Responsibility for Your Emotions

It’s not the actions of others that determine how we feel—it’s our thoughts about those actions. By relying on the Manual, we’re essentially giving away our power to other people. We’re saying, “You need to behave in a certain way so that I can feel a certain way.”

This mindset can lead to a sense of helplessness because it places our emotional state in the hands of others. If they don’t follow the rules in our Manual, we’re left feeling disappointed or upset. However, when we take responsibility for our own emotions, we reclaim our power. We realize that our feelings are a result of our own thoughts, not the actions of others.

For example, instead of thinking, “My family didn’t call me on my birthday, so they don’t care about me,” we might choose to think, “My family didn’t call me on my birthday, but I know they care about me in other ways.” By shifting our thoughts, we can change how we feel without needing others to behave differently.

Letting Go of the Manual

Letting go of the Manual doesn’t mean that we have to lower our standards or accept poor treatment from others. Instead, it means recognizing that we can’t control other people’s behavior, and we don’t need them to behave in a certain way for us to feel good.

One of the first steps in letting go of the Manual is to identify the expectations you have for others. Take some time to reflect on your relationships and consider what rules you’ve created for the people in your life. What do you expect from your partner, your friends, or your coworkers? Are these expectations realistic? Have you communicated with them?

Once you’ve identified your expectations, consider whether they’re serving you. Are they helping you to feel connected and loved, or are they causing frustration and disappointment? If you are constantly in turmoil, it might be time to let go of those expectations.

Communicating Your Needs

While letting go of the Manual means releasing unrealistic expectations, it doesn’t mean that you shouldn’t communicate your needs and desires. In fact, clear communication is key to healthy relationships. If something is important to you, it’s okay to express that to others.

For example, instead of expecting your partner to know that you want more quality time together, you can communicate that need directly. You might say, “I really value the time we spend together, and I would love to plan more date nights.” This way, you’re not relying on them to read your mind, and you’re taking an active role in creating the relationship you want.

The Benefits of Letting Go

When we let go of the Manual, we free ourselves from the burden of trying to control others. We stop basing our happiness on whether or not people follow our unwritten rules, and we start taking responsibility for our own emotions. This shift can lead to more fulfilling and authentic relationships because we’re no longer holding others to standards they might not even be aware of.

Letting go of the Manual also allows us to appreciate people for who they are, rather than who we want them to be. We can accept that others are imperfect, just like us, and that they might not always meet our expectations. Instead of focusing on what they’re doing wrong, we can choose to focus on the positive aspects of our relationships.

The Manual is a concept that can have a profound impact on our relationships and emotional well-being. By understanding that our expectations of others are often unspoken and unrealistic, we can begin to take responsibility for our own emotions. Letting go of the Manual doesn’t mean lowering our standards or accepting poor treatment, but rather recognizing that we are in control of how we feel. Through clear communication and a willingness to take ownership of our thoughts, we can create healthier, more fulfilling relationships. Ultimately, the Manual is a tool that can help us shift from a mindset of dependence on others to one of empowerment and self-responsibility.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources

Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group
Visit my website
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LIFE COACH SERIES – THE MODEL

LIFE COACHING SERIES – THE MODEL

Would you believe me if I told you that you are going to gain confidence that will transform your life? You will become the person you were meant to be. You will thrive in your relationships and in your life.

I hope you can believe this, because the power of our thoughts is what will make or break us. If you are telling yourself that you are not good enough, you won’t be. But, if you BELIEVE you deserve success, envision that success, and let yourself feel what it will be like when you do succeed, you WILL succeed.

THE LAW OF ATTRACTION

There is a law of attraction in life. The things you focus on, talk about, think about, or believe, WILL happen. Have you ever noticed how successful people keep having more success? Or sad and grumpy people only see sad and grumpy things in life, and keep experiencing them? What you put your energy into, you will get.

This is powerful stuff! And rarely do people focus enough on this aspect of success. That is why it is one of the FIRST things I want to teach you. I want you to have these tools before we go any further.

I will teach you a model that will help you so much in your life. This model will help you recognize, identify and navigate through your thoughts. This is something, like everything, you will need practice over and over throughout your life. Once you truly understand this process you will feel empowerment and confidence.

The Five Components of the Model

Circumstances or Facts
Thoughts
Feelings
Actions
Results

Circumstance/Facts

The first step in the model is the circumstance. When we have life experiences and then try to relate that experience the facts are intertwined with our own perspective. Think of a story from your childhood. If you were to relate a story that happened years ago and your sister were to relate the same story, your stories could be completely different. That is okay. We all see and perceive things in a different way. Circumstances are things outside our control. These include other people or our past. We can’t control other people and we can’t change our past. We can’t control our circumstances, but we can control everything else.

Circumstances are things that can be proven in a court of law. These are things that other people would all agree on as factual.

Thoughts

We give meaning to things in our life through thoughts. Sometimes we recognize these thoughts, but most times this is our reality. Examples include “I am not good enough” or “people don’t like me”. These are our thoughts that bring us down and don’t serve us. The cause of any issue is always our thinking and our thoughts. It’s not the circumstance, but more so our thoughts about it. The way we think determines how we react to any situation.

Being able to recognize your thoughts is an amazing tool that will empower you in your lives. Recognizing the difference between our thoughts and the circumstance will be one of the most valuable tools you will learn through this program. Remember that circumstances are factual and can be proven. For example, “I weigh 130 lbs” is a circumstance, while “I am fat” is a thought because some people might not agree that 130 lbs is fat.

Feelings

Feelings are directly related to our thoughts. We can feel overwhelmed, frustrated, rejected, disappointed or excited. Emotions are voluntary because we can change what we are feeling by changing our thoughts. Sometimes we think our feelings come from something that happens. ‘A friend didn’t check on you when you were struggling (circumstance), so I am sad (feeling).” Or we say “I got a featured in an article (circumstance), so I’m so happy (feeling).

The truth is our feelings don’t come from either of those circumstances, but instead they come from what we think about them. When a friend doesn’t check on you when you are having a hard time, you might have the thoughts such as, “they don’t care about me, I am not good enough, they think I am annoying.” Those could be the thoughts that make you sad, not that you didn’t check on you.

Actions

Actions refer to behavior, reaction, or inaction, and they’re directly related to our feelings. Examples include avoiding your friends because you are sad or not attending events because you think you don’t look good. If we want different actions, we have to think differently. Sometimes actions are subtle like the tone in our voice. Or it might be an inaction, such as avoiding posting on social media, or trying something new. Sometimes we hide our emotions because we don’t want to feel uncomfortable. But in the end the most effective actions come from positive feelings and being authentic. When we recognize our thoughts and take action, we can change our behaviors and create amazing relationships and have positive results.

Results

Results are the effects of our actions. Examples include not meeting new people because we withdraw or isolate ourselves. Having dysfunctional relationships because we avoid interactions. We have a choice and different actions will lead us to different results.

We may think we don’t have a choice with our results. This is false. The truth is, we are responsible for our results because they come from our actions and are a result of our feelings, which come from our thoughts. If you can see your mind you can gain the most valuable life skill of choosing thought that will create the results you want.

Remember to always be in a place of compassion, kindness and love for yourself to change. We are not perfect and like every skill we decide to improve we have to practice and understand we are always in a state of learning. Recognizing and mastering your thoughts requires lots and lots of practice. It’s hard to not revert back, but with time you will find peace and confidence for anything in your life.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources

Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group
Visit my website
Subscribe to my Youtube