Momfluencers With Chelsea Clark

Mom Creators, Brand Campaigns, and the Truth About Influencer Marketing with Chelsea Clark of Momfluence

Think influencer marketing is only for brands with big budgets and creators with massive followings? Chelsea Clark is here to change your mind — and she’s got the receipts.

 

Meet Chelsea Clark, Founder and CEO of Momfluence

Chelsea Clark is the founder and CEO of Momfluence, a leading influencer marketing agency specializing in mom creator-led campaigns for family, lifestyle, and consumer brands. With a deep understanding of the modern mom consumer, Chelsea helps brands build trust, relevance, and measurable growth through authentic partnerships with top mom creators across North America.

 

A former hospitality entrepreneur, Chelsea built Momfluence to bridge the gap between brands and real-life storytellers who influence purchasing decisions every day. Under her leadership, the agency has managed thousands of creator campaigns for major brands, delivering high-performing content across Instagram and TikTok. She is passionate about helping brands move beyond ads and into culture through the power of creator communities.

 

On this episode of the Redefine Business Podcast, Brittni sits down with Chelsea to pull back the curtain on how influencer marketing actually works — for brands, for creators just getting started, and for everyone in between.

 

The “Cilantro” of Professions

Right out of the gate, Chelsea nails something that anyone who has spent time in the marketing space already knows: the word “influencer” is polarizing. You either love it or you roll your eyes. But whether or not the label resonates, the reality is hard to argue with. Traditional advertising has fundamentally shifted. People are watching less linear TV, skipping ads, and turning to social media for recommendations, entertainment, and education. For brands that want to be seen, showing up in that space — through creators who have already built trust with their audience — is no longer optional.

 

What Chelsea is quick to point out, though, is that the creators she works with often don’t even want the influencer label themselves. They think of themselves as content creators: people who are good at making engaging videos and building communities around things they genuinely care about. That distinction matters, because authenticity is the whole game.

 

How Momfluence Works: The Middleman Model

At its core, Momfluence operates as a managed marketplace between brands and mom creators. A brand comes to Chelsea with a goal — say, promoting a new jacket, launching a product, or building awareness in a specific category — and Momfluence handles everything from campaign strategy to creator recruitment, communication, follow-up, and final delivery.

 

With a network of roughly 9,000 mom creators, the agency sends campaign opportunities out to their community and manages the process from start to finish. That end-to-end management is the real value proposition, because as Chelsea explains, working with a large group of independent creators — who are often juggling 20 to 30 campaigns simultaneously on top of, you know, actually being moms — requires a serious amount of coordination. Brands get the content they need without the operational headache, and creators get matched with campaigns that fit their niche.

 

The range of clients is wide. Chelsea works with both major brands and small businesses, though she admits some of the most fun campaigns come from the smaller companies finding their footing.

 

From Restaurants to Costa Rica to Creator Marketing

Chelsea’s path to founding Momfluence is anything but linear, which makes it all the more interesting. After more than a decade in the restaurant industry — including selling house-made salads and wraps in grocery and health food stores — she sold her restaurants and moved her family to Costa Rica. Needing remote work that could generate real income, she pivoted into distributing kids’ products to retailers in Toronto.

 

Through that work, she kept running into the same problem: her small business clients needed help connecting with influencers, but everything available was either too expensive or not the right fit. So she decided to build the solution herself — even though she had no Instagram account at the time and freely admits she wasn’t tuned into the influencer world at all. What she did have was a love of being the behind-the-scenes operator, a knack for organization, and a genuine fascination with how brands convince people to buy things in an impossibly competitive marketplace.

 

That combination turned out to be exactly the right foundation.

 

You Don’t Need a Huge Following to Get Paid

One of the most important things Chelsea covers in this episode is a misconception that holds a lot of aspiring creators back: the idea that you need a massive following to make money. The reality is much more accessible than that.

 

The entry point for most new creators is UGC — user generated content, or more accurately, creator-generated content made for brands. In this model, brands aren’t paying for your reach. They’re paying for your content. Think of it as replacing a traditional photo or video shoot with something more authentic and far more affordable. A creator with 500 followers who can produce a compelling, well-lit, natural-feeling product video is genuinely valuable to a brand that needs content for ads, their website, or social channels.

 

Chelsea’s network includes creators ranging from a few hundred followers all the way up to 300,000 or 500,000. The key takeaway is that you can start building a paid content career at virtually any size, as long as your content quality is there.

 

Where to Start: Chelsea’s Honest Platform Advice

When it comes to platform strategy, Chelsea doesn’t sugarcoat it. If she were starting from scratch today with the goal of making money as a creator, she would go straight to TikTok — and specifically TikTok Shop’s affiliate program. The reason is simple: TikTok’s algorithm is far more likely to surface content from new or small accounts than Instagram’s, and the TikTok Shop affiliate model allows creators to earn commissions on products they feature without needing a brand deal or a big audience. The main caveat is that you do need to build to around 1,000 followers before accessing the affiliate features, but the path there is more achievable on TikTok than on Instagram.

 

For brands, though, Instagram is still the more reliable and polished environment. So the advice really does depend on which side of the equation you’re on.

 

The conversation also touched on something Brittni is passionate about: the importance of building an email list alongside any social presence. Social platforms change, algorithms shift, and audiences can disappear overnight — but an email list is something you own. It’s a point Chelsea seconds immediately.

 

AI, Authenticity, and the Current State of Marketing

No marketing conversation in 2024 is complete without talking about AI, and this one is no exception. Chelsea shares that she spent years doing heavy outbound email outreach — at one point sending 300 emails a day with three people dedicated to the effort — but in the past several months, inbound inquiries have picked up dramatically. She attributes a significant part of that shift to AI-powered search tools like Google’s Gemini surfacing Momfluence in summaries and recommendations.

 

Both Chelsea and Brittni agree that AI is a powerful tool, but it doesn’t replace your voice or your brand. Chelsea uses ChatGPT for personal tasks and Claude for business, but is careful to rewrite and personalize anything AI generates. The tell? Those suspiciously perfect em-dashes and overly polished comma usage that signal a post was written straight out of a prompt without any human editing. The lesson is one worth repeating: AI is a research and drafting tool, not a ghostwriter.

 

How to Work with Momfluence

Whether you’re a brand looking to run a creator campaign or a mom interested in getting started as a content creator, here’s how to connect with Chelsea and her team:

 

Creators can apply to join the Momfluence network at any follower count. There’s no fee to join — the agency takes 5% only when a creator gets paid, which keeps the barrier to entry low and the risk essentially zero. If you’re just starting out and unsure what to charge or how to position yourself, the Momfluence Instagram is a great place to start, with content and ideas specifically geared toward budding creators. You can also DM the team or reach Chelsea directly on LinkedIn.

 

For brands, Momfluence handles the full campaign lifecycle — from sourcing and vetting creators to managing communication and delivering final content.

 

Connect with Chelsea and Momfluence

Ready to explore influencer marketing from either side of the equation? Find Chelsea and the Momfluence team here:

 

  • Instagram: @momfluence (reach out via DM with questions)
  • LinkedIn: Chelsea Clark
  • Email: Available through the Momfluence website

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources


Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group 
Visit my website
Subscribe to my Youtube

The Complete Blueprint of a High-Converting Webinar

The Complete Blueprint of a High-Converting Webinar

Webinars remain one of the most powerful tools for educating audiences, building authority, and converting prospects into paying customers. But not all webinars are created equal. The difference between a webinar that falls flat and one that generates serious revenue lies in its structure. Whether you’re a coach, course creator, consultant, or service provider, knowing exactly what to include in your webinar can take it from a presentation into a sales machine. Here’s the complete breakdown of every essential element your webinar needs to succeed.

 

Start Strong with a Compelling Introduction

Your introduction sets the tone for everything that follows. Within the first five minutes, attendees decide whether to stay or click away, so this opening must hook them immediately. Begin by clearly stating what they’ll learn and the transformation they can expect by the end of the session. Avoid the rookie mistake of spending too much time on housekeeping or your bio. Instead, lead with a bold promise, a surprising statistic, or a thought-provoking question that addresses your audience’s biggest pain point.

 

A strong introduction also includes a brief overview of the agenda so attendees know what’s coming and feel a sense of momentum. Set expectations that this will be a content-rich session, but make it clear there will be a special opportunity at the end. This primes them to stay engaged throughout while building anticipation for your offer.

 

Build Trust Through Personal Connectors

People buy from people they know, like, and trust. Personal connectors are the stories, and vulnerable moments you share that help your audience see themselves in you. Share your origin story, the moment you realized you needed to solve this problem, or the struggles you faced before discovering your method. These personal details humanize you and create emotional connection.

 

The goal isn’t to make the webinar about you, but to establish credibility. Sprinkle in relatable moments throughout, not just at the beginning. Mention your family, your hobbies, a funny mishap, or a recent client win. These small windows into your life make you memorable and likable, which directly translates to higher conversion rates.

 

Make It Easy for Attendees to Find You

Throughout your webinar, give attendees clear ways to connect with you beyond the session. Mention your Instagram handle, share your podcast, or direct them to a freebie on your website. This is especially important for those who aren’t ready to buy immediately. Building your audience and email list is a long game, and your webinar should serve as a launching pad for ongoing relationships.

 

Display your social media handles on slides at strategic points, and verbally invite attendees to follow you for more content. Make it effortless by using consistent handles across platforms and offering a memorable URL or QR code if appropriate.

 

Create Incentives to Stay and Share

Webinar drop-off rates can be brutal, but you can combat this with strategic incentives. Promise a special bonus, downloadable resource, or exclusive opportunity that will only be revealed at the end. Tease it multiple times throughout the presentation to keep attendees engaged and watching.

 

Encourage social sharing by offering a giveaway for attendees who post about the webinar on Instagram stories and tag you. This not only keeps your audience engaged but also expands your reach organically. The promise of a bonus, combined with the fear of missing out, creates powerful motivation to stick around until the very end.

 

Teach a Powerful Concept or Transformation

The heart of your webinar is the teaching portion. This is where you deliver genuine value and demonstrate your expertise. Choose one core concept or framework that creates an “aha” moment for your audience. Don’t try to teach everything you know. Instead, focus on a transformation that shifts how they think about their problem.

 

The best teaching content reveals a new perspective, exposes a hidden problem, or introduces a counterintuitive approach. Your audience should leave feeling like they learned something genuinely valuable, even if they don’t buy your offer. This generosity builds trust and positions you as the obvious expert.

 

Structure Your Teaching with a Venn Diagram

One of the most effective ways to teach a concept is by using a Venn diagram structure. This visual framework helps your audience understand how multiple elements intersect to create the desired outcome. For example, if you’re teaching about building a successful business, your Venn diagram might show the overlap between passion, profitability, and personal strengths.

 

The power of the Venn diagram lies in its simplicity. It makes complex ideas easy to grasp and gives your audience a memorable mental model they can take away. It also naturally sets up your offer by revealing the sweet spot where transformation happens, which is exactly what your product or program delivers.

 

Handle Objections Before They Arise

Anticipate the doubts and hesitations your audience will have, and address them proactively throughout the webinar. Common objections include lack of time, money, prior bad experiences, skepticism about results, or fear of failure. Weave responses to these objections naturally into your teaching.

 

For example, if time is a common concern, share how busy clients have implemented your method in just minutes per day. If money is the issue, demonstrate the cost of inaction or the return on investment your clients have experienced. By handling objections before the pitch, you remove barriers to purchase before they become deal-breakers.

 

Share Testimonials and Real-Life Examples

Social proof is one of the most persuasive elements you can include. Throughout your webinar, share specific client success stories, screenshots of testimonials, and real-life examples of transformations. Use names, photos, and concrete results whenever possible. Specificity sells.

 

Don’t save all your testimonials for the pitch portion. Sprinkle them throughout to reinforce key concepts. When you teach a principle, follow it with a story of someone who applied it successfully. This pattern builds belief that your method works and that it can work for them too.

 

Lead Seamlessly Into Your Offer

The transition from teaching to selling should feel natural, not abrupt. Bridge the gap by acknowledging that while the concepts you taught are valuable, true transformation requires implementation, support, and structure. Position your offer as the logical next step for those who want faster results or more hand-holding.

 

Phrases like “If you’re wondering how to actually implement this…” or “For those who want a step-by-step roadmap…” help ease the transition. The pivot to your offer should feel like a generous invitation rather than a hard pitch.

 

Sell Your Offer with Confidence

Finally, present your offer with clarity and conviction. Clearly explain what’s included, the transformation it delivers, and the specific outcomes your clients achieve. Use a stack slide that visually represents the total value of everything included, then reveal the actual price to create a sense of incredible value.

 

Include scarcity elements like limited spots, bonus expiration, or special pricing only available during the webinar. Walk through frequently asked questions, recap the offer, and give clear instructions on how to buy. End with a strong call to action and remind attendees that this opportunity won’t last.

 

By including each of these elements, your webinar becomes a strategic experience that educates, builds trust, and drives sales. Master this structure, and you’ll have a repeatable framework for converting attendees into loyal customers.

 

Join me inside The Meeting Place Membership when we learn all things webinars. 

 

www.brittnischroeder.com/membership

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Jordan Davis | Founder of Mooonbread

From Sourdough Obsession to Side Hustle: How Jordan Davis Built Mooon Bread

What happens when a home cook falls in love with an ancient craft? For Jordan Davis, the answer was thousands of students, corporate clients, TV appearances, and a thriving business built on flour, water, and salt.

 

Meet Jordan Davis, Founder of Mooon Bread

Jordan Davis — also known as Yorudan — is the founder of Mooon Bread, where he teaches sourdough in “steps of three” to thousands of students through corporate workshops, community classes, and digital courses. Alongside his workshops, he sells local wares and handmade sourdough, creating a full-circle, community-driven experience. At the heart of it all is Dez — his legendary sourdough starter that travels the world and powers Mooon Bread. Blending science, storytelling, and tradition, his work turns breadmaking into a framework for health and wealth. His mission is to teach 99,999 people how to make naturally-leavened bread in their own homes. He’s currently writing The ABCs of Your Sourdough Starter, a book that weaves together fermentation, history, and meaning.

 

On this episode of the Redefine Business Podcast, Brittni sits down with Jordan to talk about how a personal curiosity turned into a multi-faceted business — and the smart, creative ways he has continued to grow it organically.

 

The Origin Story: A Home Baker’s Revelation

Jordan’s sourdough journey started in 2018 when he and his family moved to Draper, Utah. He had a tradition of adding one new recipe to the family menu each year — everything from Thai curries to Japanese okonomiyaki — and decided it was finally time to tackle bread. Not just any bread, but the original: a naturally leavened loaf made with only flour, water, and salt.

 

What struck Jordan from the start was the history behind it. He believed there was more to the gluten conversation than the mainstream narrative, and the more he researched, the more he was convinced that sourdough — the way bread had been made for thousands of years — deserved a closer look. No fancy equipment, no thermometers, just hands, heat, and patience.

 

It took him three months to bake his first loaf, and when he finally pulled those two loaves out of the oven, the moment was nothing short of electric. He called his whole household downstairs, and they broke bread together — homestay students, family, everyone. It was, in his words, revelatory. He realized they weren’t just making bread. They were unlocking the nutrition and flavor packed inside a simple wheat seed.

 

That reaction — the kind of joy and wonder he had long been chasing through songwriting — was right there in a loaf of sourdough.

 

From Weekend Baker to Workshop Host

Word spread fast. Neighbors, friends, and family started showing up, asking where his bakery was, comparing his bread to their grandmother’s recipes from Sicily, and begging him to teach them. Jordan quickly realized that while the ingredient list was simple, the process was everything. You couldn’t just hand someone a recipe. They had to experience it.

 

After hosting several informal weekend baking sessions in his home, it clicked: he could package what took him three months to learn — without a mentor, without guidance — into a focused, hands-on three-hour workshop. And people would pay for it.

 

That instinct turned out to be right. At $154 per student, Jordan’s workshops now include both bread and pizza making, and he more than delivers on the promise. One of the most clever parts of his model is his return policy: students can come back to any future workshop at no additional cost, as long as they serve as his assistant for the day. It keeps the teaching quality high, eliminates the need to hire staff, and builds a loyal community of returning students. The waitlist to be an assistant speaks for itself.

 

Building a Business with Multiple Revenue Streams

What makes Jordan’s story especially interesting from a business perspective is how intentional he has been about creating efficiency and overlap across everything he does. Rather than treating each part of the business as a separate effort, he has designed things so that each piece feeds the next.

 

A great example: before a farmers market, Jordan schedules a paid workshop. The dough worked during class becomes the extra inventory he needs for the market the next day. Leftover starter from class gets dried out and mailed to students around the world, building community and brand awareness simultaneously. Nothing goes to waste — not the product, not the time, not the relationships.

 

His revenue streams today include:

 

  • In-person workshops hosted at his mountain home with views of Mount Timpanogos
  • Corporate classes for companies like Adobe, Bill.com, and Nice.com — customized to include sourdough bread, pizza, or even bread bowls for working lunches or retreats
  • Out-of-state workshops, with recent travel to Austin, Texas and San Jose, California
  • A digital video course — an hour-long guide covering everything a beginner needs to bake their first loaves at home
  • A monthly newsletter with both free and paid tiers at news.mooonbread.com
  • Farmers market sales of handmade sourdough
  • An AI chatbot that has taken on the persona of his sourdough starter, Dez, so you can ask it questions about bread — and what it likes to eat
  • A forthcoming book, The ABCs of Your Sourdough Starter, expected later this year

 

Why Sourdough, Why Now

There’s no denying the timing has been favorable. Jordan is the first to acknowledge that the COVID-19 pandemic supercharged interest in sourdough, with people stuck at home and searching for something grounding and hands-on. Pop culture moments — including Taylor Swift’s well-documented sourdough phase — kept the momentum going.

 

But Jordan’s approach goes beyond the trend. He teaches the benefits of sourdough using what he calls an “NFT” framework: Nutrition, Flavor, and Texture. It’s a simple, memorable step of three — which fits perfectly with his broader Mooon Bread teaching philosophy. The name itself, spelled with three O’s, is a nod to sourdough’s three primary ingredients: flour, water, and salt.

 

This commitment to teaching in threes isn’t just a cute quirk. It reflects a deeper belief that great information should be accessible, repeatable, and easy to pass on. Jordan has now taught thousands of students and has his sights set on reaching 99,999 people — a goal he says keeps evolving as he gets closer to each milestone.

 

 

Corporate Workshops and the Community Jordan Is Building

One of the more surprising and exciting directions Mooon Bread has grown is into the corporate space. Jordan has now taught multiple workshops for major companies, offering teams a hands-on, immersive experience that works equally well as a team-building activity, a retreat offering, or a working lunch event. Groups of up to about 20 people can visit Jordan’s home in the mountains or he can travel to them — arriving with an active starter, freshly prepped dough, samples, and take-home materials including the digital video course.

 

It’s the kind of experience that resonates because it’s tactile, communal, and genuinely educational. People leave with new skills and something they made with their own hands. That’s a hard thing to replicate with a gift card or a catered lunch.

 

A Free Gift for Redefine Business Listeners

Jordan is generously offering free access to his Mooon Bread Method Sourdough Video Course — a $29.99 value — to all Redefine Business Podcast listeners.

 

👉 Grab your free course here: https://yorudan.gumroad.com/l/mooon-bread-sourdough-video-course Use code: REDEFINE100

 

The only ask? Sign up for Jordan’s free newsletter at news.mooonbread.com, where you’ll get additional tips, resources, and updates on his upcoming book.

 

Connect with Jordan and Mooon Bread

Ready to start your sourdough journey or bring a workshop to your team? Here’s where to find Jordan:

 

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources


Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group 
Visit my website
Subscribe to my Youtube

How to Host a Successful Webinar

How to Host a Successful Webinar

You’ve got the knowledge. You’ve got the audience. Now it’s time to bring it all together in a live online event that educates, inspires, and converts. Hosting a webinar doesn’t have to feel overwhelming — but it does require the right tools, a clear plan, and a little preparation behind the scenes. In this guide, we’re walking you through everything you need to host a successful webinar, starting where most entrepreneurs skip: the tech setup.

 

Step 1: Get Your Tech Set Up (Before Anything Else)

The foundation of a great webinar is a seamless technical experience. Nothing kills momentum faster than a laggy connection, an echo-filled microphone, or a registration page that doesn’t work. Getting your tech right before you even think about content is non-negotiable.

 

Your Zoom Setup

Zoom is one of the most reliable and widely used platforms for hosting webinars, and for good reason. It’s user-friendly, feature-rich, and trusted by audiences worldwide. Here’s how to set it up properly:

 

  • Choose the right plan: 
  • Schedule your webinar: Set your date, time, and duration. Enable registration so you can capture attendee details.
  • Test your audio and video: Use a quality external microphone if possible — your built-in laptop mic won’t cut it. Natural lighting or a ring light makes a huge difference on camera.
  • Do a dry run: Run a full practice session at least 24–48 hours before your live event. Test screen sharing, slides, polls, and the Q&A feature.

Your Flodesk Setup

While Zoom handles the actual event, Flodesk handles everything around it — registration, confirmations, reminders, and follow-ups. This is where your marketing lives, and it’s what turns a one-time event into a full email funnel.

 

  • Build your registration form: Create a Flodesk form or checkout page for your webinar. Keep it simple: first name and email is all you need.
  • Set up a confirmation email: As soon as someone registers, they should immediately receive a confirmation with the Zoom link, date, time, and what to expect.
  • Create a reminder sequence: Program at least two reminders — one the day before and one one hour before the webinar starts. These dramatically increase your show-up rate.
  • Plan your post-webinar sequence: Set up a follow-up email to go out within an hour of your webinar ending. Include a replay link, a recap of key points, and a clear call to action.

 

Step 2: Plan Your Content With a Clear Structure

A great webinar has structure that keeps your audience engaged from the first minute to the final offer. Think of it in three acts: the hook, the teaching, and the bridge to your offer.

 

Start strong with a powerful opening that acknowledges exactly where your audience is right now — their frustrations, their goals, and why this topic matters to them. People decide in the first few minutes whether to stay or tune out. Make those minutes count.

 

From there, deliver real, valuable teaching. Your goal isn’t to give away everything — it’s to create a shift in thinking that makes your audience realize they need your help to get the full result. Teach one powerful framework or concept with clear takeaways. Use stories, examples, and relatable language to bring it to life.

 

Finally, bridge into your offer naturally. The transition from teaching to selling should feel like the next logical step. When done right, your product or service becomes the obvious solution to the problem you’ve just helped them fully understand.

 

Step 3: Promote It Like You Mean It

A well-structured webinar with zero promotion is a presentation to an empty room. Start promoting at least 7–10 days in advance across every channel available to you.

 

  • Email your list: Use Flodesk to send a dedicated invitation email. Follow it up with 1–2 reminder emails before the event.
  • Post on social media: Share your registration link consistently. Use stories, reels, carousels, and countdowns to build anticipation.
  • Leverage your network: Ask collaborators, podcast hosts, or business friends to share your event with their audiences.

 

Step 4: Show Up Confidently on the Day

Log in to Zoom at least 20–30 minutes early. Do a final sound and video check. Have your slides open and ready to share. Keep a glass of water nearby and your outline printed or visible off-screen.

 

As attendees arrive, greet them warmly. Let them know you’ll be starting shortly and encourage them to say hello in the chat. This warms up the room and gets engagement flowing before you even begin.

 

During the webinar, speak conversationally — not like you’re reading a script. Pause. Ask questions. Acknowledge comments in the chat. The more present and human you feel, the more your audience will trust you.

 

Step 5: Follow Up and Keep the Momentum Going

The webinar ending isn’t the finish line — it’s the starting line for your sales sequence. Within 60 minutes of your event ending, your pre-built Flodesk follow-up sequence should already be landing in inboxes.

 

Send a replay link for those who missed it or want to rewatch. Include a short recap of the key takeaways and a clear, direct call to action — whether that’s booking a call, purchasing your course, or joining your program. Continue nurturing your new leads over the following days with value-driven emails that reinforce the transformation you talked about on the webinar.

 

You’re More Ready Than You Think

Hosting a successful webinar comes down to three things: solid tech, intentional content, and consistent follow-through. With Zoom handling your live event and Flodesk powering your email experience, you have everything you need to create a professional, high-converting webinar — even if it’s your very first one.

 

So stop waiting for the perfect moment. Set the date. Build the sequence. Show up. Your audience is already out there, and they’re waiting to hear from you.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources


Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group 
Visit my website
Subscribe to my Youtube

Human Design and Astrology Expert Andie Thueson

Finding Your Aligned Path: Human Design, Astrology, and Building a Business That Fits Who You Are

What if the struggles you’ve been facing in your business — the burnout, the confusion, the feeling that you’re always swimming upstream — aren’t because you’re doing something wrong, but because you’ve been operating against your own design? That’s the powerful question at the heart of this week’s episode of the Redefine Business Podcast.

 

Host Brittni Schroeder sits down with Andie Thueson, a Human Design and Astrology guide, host of the Own Your Peace podcast, and someone Brittni describes as a must-have conversation after meeting her at her monthly entrepreneur lunch in Utah. The result is a rich, thought-provoking discussion about self-discovery, business strategy, and the tools that can help you stop copying everyone else and start showing up as your truest self.

 

Who Is Andie Thueson?

Andie has been in the online world since 2013, originally as a health and wellness blogger. Around 2018 and 2019, she found herself feeling out of alignment — like the path she’d been on no longer resonated. She describes it as a “dark night of the soul,” a season where everything came into question.

 

It was during this period that an energy worker recommended she look into Human Design. Andie was skeptical, but curious. When she ran her chart, something clicked in a profound way — it was as if she suddenly had a language for things she’d always known about herself intuitively but had never been able to articulate. That experience sparked a journey that led to readings, coaching, courses, and eventually her own podcast. Today, having read hundreds of charts, Andie is passionate about helping others come home to themselves and find permission to live more authentically.

 

What Is Human Design — And Where Do You Start?

If you’re new to Human Design, Andie breaks it down beautifully. It’s a system that combines elements of astrology, the I Ching, the Kabbalah, and quantum physics to produce a personalized “energetic blueprint” based on your birth data. To run your chart, you only need three things: your date of birth, your place of birth, and your time of birth.

 

Andie offers a free chart calculator on her website. Head to her free resources page to get started: https://andiethueson.com/resources/

 

While there are online calculators and even AI tools that can give you some generic information, Andie recommends starting with a full reading for the most transformative experience. Her deep-dive readings run two and a half hours and are designed not just to tell you interesting things about yourself, but to show you how to make your insights practical and actionable — to move past blind spots and create real change.

 

The Five Energy Types: Which One Are You?

One of the foundational elements of Human Design is understanding your energy type. There are five: Reflector, Manifestor, Manifesting Generator, Projector, and Generator. Each moves through the world in a fundamentally different way, and understanding yours can shift everything.

 

Andie shares her own experience as a Projector — a type that makes up about 20% of the population. Projectors are natural guides. They see systems, they read people, and they’re here to direct and advise rather than to be the ones doing everything. When Andie understood this about herself, years of frustration began to make sense. She wasn’t meant to keep pace with high-energy “doers.” She needed more rest, more fluidity in her days. And when she started honoring that, her health, her work, and her life improved dramatically.

 

Generators and Manifesting Generators, on the other hand, make up about 70% of the population. They’re designed to respond to life — to follow what genuinely excites and lights them up. That popular phrase you’ve probably seen all over social media — “if it’s not a hell yes, it’s a no” — resonates so widely because it speaks directly to how generators are meant to operate. The more they follow their inner “yes,” the more life flows.

 

Authority: Learning How Your Body Communicates

Beyond energy type, Human Design also identifies your “authority” — essentially, the way your body is best designed to make decisions. Some people have an emotional authority, meaning they need to ride the wave of their feelings and make decisions from a place of emotional clarity rather than intellectual analysis. Others have a sacral gut authority, where that visceral yes-or-no response in the body is the guide. Still others might be “splenic” (intuitive knowing), or have what’s called a “self-projected” authority, where they need to talk things through out loud and hear the answer emerge in their own voice.

 

Andie shares how understanding her own emotional authority transformed her decision-making. She had been conditioned — like so many of us — to believe that emotional decisions were bad decisions. But for her, emotions are actually the compass. When she stopped overriding how she felt in favor of what looked logical on paper, everything changed.

 

Layering in Astrology: Your Midheaven and Brand Identity

Human Design doesn’t exist in isolation for Andie — she layers in astrology to get an even fuller picture, particularly when working with business owners on their brand and content strategy. One placement she pays special attention to is the Midheaven, which speaks to how you’re meant to show up publicly.

 

For example, Andie’s Midheaven is in Libra, so aesthetics are an important part of her brand — how things look matters. Someone with a Scorpio Midheaven might lead with depth and intensity in the way they present themselves. And for those with Cancer placements (like both Andie and Brittni, who are both born in late June and early July), there’s a natural gift for empathy and that nurturing, mothering energy that draws people in and helps them feel deeply seen and understood.

 

Applying This to Your Business

This is where the conversation gets especially rich for entrepreneurs. So often, business owners look at what’s working for someone else and try to replicate it — only to find themselves uncomfortable, inconsistent, and ultimately unsuccessful. Andie argues that this is because they’re ignoring their own design.

 

A generator who gets excited about a trending topic and wants to stitch someone’s video? That’s their magic. Do it. A projector who wants to share their unique perspective and show people how they see the world? That’s their lane. Own it. The goal isn’t to copy a strategy — it’s to find the strategy that works with your energy, not against it.

 

Brittni echoes this from her own experience as a marketing coach: you don’t have to be on social media if it doesn’t work for you. There are multiple ways to build a successful business, and the most sustainable ones are rooted in your authentic strengths.

 

Connect With Andie Thueson

If this conversation has you curious — and it likely will — here’s where you can learn more and connect with Andie:

About Andie: Andie Thueson is a Human Design and Astrology guide, host of the Own Your Peace podcast, and the permission slip you didn’t know you needed. She helps women cut through the noise, come home to their inner knowing, and take aligned action toward a life that’s deeply, unapologetically their own. Her work is equal parts grounded and expansive, because the soul stuff and the real-life stuff both matter.

Website: andiethueson.com Free Resources: https://andiethueson.com/resources/ Instagram: https://www.instagram.com/therealandiethueson/ Facebook: https://www.facebook.com/andrea.m.thueson

Whether you’re a seasoned entrepreneur or just starting out, this episode is a reminder that the most effective business strategy is one built around who you actually are. Tune in, run your chart, and give yourself permission to do things your way.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources


Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group 
Visit my website
Subscribe to my Youtube

Why Webinars Work So Well

Why Webinars Work So Well

Webinars are a powerful tool to use as a business owner. If your business sells a product or a service, a webinar can be a complete game changer.

 

Not only do webinars help you sell, they also help you grow your email list, move people into your funnels, and attract the right audience from the start. Every registration is a new lead. Every attendee is someone who has already raised their hand and said, “I’m interested in this.”

 

That alone makes webinars incredibly valuable.

 

Webinars combine three powerful elements: education, trust-building, and real-time engagement.

 

Instead of asking someone to read, click, and decide on their own, you’re walking them through an experience. You’re not just telling them your product or service is valuable, you’re actually showing them.

 

And here’s what makes webinars even more powerful: they’re intimate.

 

Unlike social media, where your content is pushed out to a broad, often distracted audience, a webinar room is filled with people who intentionally signed up to be there. They are targeted. They are interested. They are paying attention.

 

This creates a completely different energy… one that’s more focused, more connected, and far more likely to convert.

 

1. You Get Undivided Attention (Which Is Rare These Days)

Let’s be honest…attention is currency, and it’s in short supply.

 

Social media gives you seconds. Emails might give you a minute if your subject line hits. But a webinar? That’s 30–60 minutes of focused time with your audience.

 

That kind of attention allows you to:

 

  • Tell a compelling story
  • Explain your framework or process
  • Address objections before they even come up
  • Build real momentum toward a decision

When someone takes the time to attend a webinar, they’re investing their time, which is valuable.

 

They’re also there for a reason. They signed up because the topic matters to them. And if they’re interested in what you’re teaching, there’s a very good chance they’ll be interested in what you’re selling.

 

2. You Build Trust Faster Than Any Other Medium

People don’t buy because they understand what you do. They buy because they trust you.

 

A webinar accelerates that trust-building process in a way that almost nothing else can.

 

Your audience gets to:

  • Hear your voice
  • See your personality
  • Experience how you teach or solve problems
  • Feel your energy

 

This creates a deeper connection. Instead of feeling like a stranger on the internet, you start to feel familiar. Safe. Credible.

 

And because webinars are more intimate than social media, that trust builds even faster. You’re not competing with scrolling, notifications, or distractions, you have their attention in a focused environment.

 

When trust goes up, resistance goes down.

 

3. You Can Teach Before You Sell (Without Giving Everything Away)

One of the biggest mistakes people make when selling is jumping straight to the offer. Most buyers aren’t ready for that yet.

 

They’re still asking:

  • Will this actually work for me?
  • Is this person legit?
  • Do I even understand the problem fully?

 

A webinar gives you the space to teach something meaningful, something that creates a real shift for your audience.

 

When done right, your training should:

  • Solve a small but significant part of the problem
  • Reframe how they think about their situation
  • Show them what’s been missing

 

And here’s the key: when people experience a breakthrough during your webinar, they naturally start to associate that result with you and realize they need your help to get the full transformation.

 

That makes the transition into your offer feel like the next logical step… not a pushy sales pitch.

 

4. You Handle Objections in Real Time

Objections are one of the biggest barriers to sales, and most of them go unaddressed in traditional marketing.

 

Webinars give you an advantage: you can anticipate and respond to concerns as they arise.

 

Whether it’s through:

  • The way you structure your content
  • Stories and examples you share
  • A live Q&A session

You’re able to meet your audience exactly where they are.

 

Common objections like:

  • “I don’t have time”
  • “I don’t have money”
  • “I’ve tried this before”
  • “Will this work for my situation?”

 

…can be addressed naturally throughout the presentation.

 

By the time you make your offer, many of those hesitations have already been resolved.

 

5. You Create a Natural Path to the Sale

A great webinar executed correctly doesn’t feel like a random presentation followed by a sudden pitch.

 

It feels like a journey.

 

 

You start by meeting your audience where they are. You acknowledge their struggles and goals. Then you guide them through a new way of thinking or approaching the problem.

 

By the end, your product becomes the bridge between where they are now and where they want to be.

 

That’s what makes webinars so effective:

They don’t force a sale, but they offer a solution.

6. You Can Sell at Scale (Without Burning Out)

One of the biggest advantages of webinars is scalability.

 

You can run them:

  • Live, to build urgency and connection
  • Automated (evergreen), to create consistent sales
  • Hybrid, combining both strategies

 

This means you can:

  • Grow your email list on autopilot
  • Feed your funnels consistently
  • Reach more people without increasing your workload
  • Generate revenue even when you’re not actively “selling”

 

For business owners who want to stop trading time for money, this is a game-changer.

 

A single well-crafted webinar can continue converting for weeks, months, or even years.

 

7. You Attract More Qualified Buyers

Not everyone who follows you is ready to buy, and that’s okay.

 

Webinars naturally filter your audience.

 

The people who:

  • Register
  • Show up
  • Stay engaged

 

…are typically more invested and more likely to take action.

 

These aren’t cold leads, they’re warm, qualified, and already interested in the topic you teach.

 

That means your sales conversations become easier, your conversion rates improve, and you spend less time trying to convince people who were never the right fit to begin with.

 

8. You Create an Experience, Not Just a Pitch

At the end of the day, people remember experiences, not bullet points.

 

A webinar allows you to create a moment:

  • Where someone feels seen
  • Where something finally clicks
  • Where they start to believe change is possible

 

That emotional connection is what drives action.

 

Because buying isn’t just a logical decision, it’s an emotional one built on trust and backed by logic.

 

Webinars work because they meet people where they are.

 

They give your audience the time, space, and guidance they need to move from:

 

 confused → clear
skeptical → trusting
interested → ready

 

They help you grow your audience, nurture your leads, and sell your offers. 

 

And unlike social media, where you’re casting a wide net, webinars bring the right people into the room, people who are already interested, already engaged, and already leaning in.

 

If you’ve been relying on scattered marketing efforts or inconsistent sales, a webinar can become the backbone of a more predictable, scalable system.

 

Not because it’s complicated… but because it’s intentional.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources


Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group 
Visit my website
Subscribe to my Youtube

Using Human Design and ChatGPT in Your Business with Amy Sanders

Have you ever looked at another woman online, watched her seemingly effortless success, and decided to copy exactly what she was doing — only to have it completely fall flat for you? You’re posting, you’re showing up, you’re doing all the things, and yet something just isn’t clicking. If that sounds familiar, this episode is for you.

 

This week on the Redefine Business Podcast, Brittni sat down with the incredible Amy Sanders — transformational coach, entrepreneur, and founder of The Mirror — for a conversation that gets real, gets deep, and honestly might make you rethink everything you thought you knew about why your business isn’t where you want it to be.

 

Meet Amy Sanders

Amy Sanders is a transformational coach and the creator of The Unblocked Method™ — a powerful approach that helps women stop forcing results and start becoming the version of themselves who naturally attracts them. She’s the founder of The Mirror, an AI coaching tool that doesn’t just tell you who you are — it shows you why you’re stuck and helps you shift it in real time. Known for her direct, no-fluff style and deep identity work, Amy helps women move beyond awareness and into real transformation — where everything finally starts to click.

 

With over 25 years of entrepreneurial experience, Amy has truly walked the walk. She’s been a broke single mom, rebuilt her life from the ground up, and created a lifestyle that she once could only dream of. That lived experience is exactly what makes her coaching so powerful — she’s not teaching theory, she’s teaching what actually works.

 

Why Strategy Alone Isn’t Enough

One of the biggest takeaways from this conversation is something that might feel a little uncomfortable at first: the reason your business isn’t growing probably has very little to do with your strategy, and a whole lot to do with your identity.

 

Amy explains that when clients come to her for business coaching, the conversation almost always turns inward. Beneath every stalled launch, every inconsistent income month, and every moment of self-doubt is usually an unhealed identity layer. It could be something from a past relationship, a deeply held belief about what you’re worthy of, or a story you’ve been telling yourself for years — but it shows up directly in your results.

 

This is why copying someone else’s strategy rarely works long-term. You might see another coach or entrepreneur absolutely thriving on social media and think, “If it’s working for her, it’ll work for me.” But if your identity, personality, and values don’t align with her approach, you’ll constantly feel like you’re climbing uphill. The strategy isn’t the problem. The misalignment is.

 

Amy’s philosophy is simple but profound: when your identity matches your effort, things start to flow. When it doesn’t, everything feels like a struggle — no matter how hard you work or how many tactics you try.

 

The Blocks That Are Holding You Back

So what are the most common blocks Amy sees in the women she works with? A few come up again and again.

 

Imposter syndrome is almost universal, especially when you’re starting something new. Amy reminds us that imposter syndrome isn’t unique to entrepreneurship — it shows up in a regular job too. The key is to not let it stop you. The way through it is simply doing the work and building confidence over time.

 

Money blocks are another big one. Amy has found that how much money a person makes often comes down to what they believe they’re worthy of attracting. Two women can follow the same business model, and one will seem to make money easily while the other struggles constantly. The difference often isn’t skill or strategy — it’s the story they’re running underneath it all about what they deserve.

 

Visibility blocks might be the most quietly damaging of all. Many women, particularly those who were told from a young age that their voice didn’t matter, carry a deep fear of being seen. They hold back from posting, from going live, from speaking up — and then wonder why their business isn’t growing. Amy speaks from personal experience here: visibility was once a massive block for her too.

 

The common thread through all of these is that women are conditioned to play small. To not talk about their success, to shrink so others feel comfortable, to dim their light so they don’t come across as “too much.” And as Amy puts it — playing small never gets you the results you want. The world needs more women who are willing to step into their power.

 

Why You Need Someone on the Outside

Both Brittni and Amy are passionate advocates for having a coach or mentor — not because you’re incapable of figuring things out yourself, but because it’s genuinely hard to see your own blind spots when you’re in the middle of them.

 

Amy made a beautifully honest point during the conversation: even as a successful coach who helps others get out of their own weeds every single day, she still finds herself stuck in her own from time to time. That’s not a failure — that’s just the reality of being human and running a business. Entrepreneurship is a roller coaster, and no one is immune to the dips.

 

The value of having someone on the outside is that they can see things you simply cannot see when you’re emotionally invested and deep in the details. A great coach doesn’t just give you strategy — they help you understand why you keep getting in your own way.

 

Introducing The Mirror

Amy is incredibly excited — and honestly, her excitement is contagious — about her latest creation: The Mirror.

 

The Mirror is an AI-powered coaching tool that combines two powerful frameworks — Human Design and the Enneagram — with Amy’s signature Unblocked Method™. Here’s what makes it truly unique: it’s not a generic chatbot that tells you what you want to hear or overwhelms you with a list of 500 things to try. The Mirror is designed to help you look inward, identify what’s actually blocking you, and guide you toward a clear, focused next move.

 

Human Design gives you your energetic blueprint — essentially a map for how you’re designed to show up in life and business. The Enneagram reveals your core fears and behavioral patterns. Together, they give Amy’s method context that’s completely specific to you. So whether you bring a business challenge, a relationship issue, or a money question to The Mirror, it’s not going to hand you a cookie-cutter answer. It’s going to help you understand yourself more deeply and move forward with clarity.

 

Amy has been testing it with clients, and the results have been phenomenal. It’s accessible, it’s powerful, and it meets you right where you are — without needing to book a full coaching session.

 

You can learn more about The Mirror and all of Amy’s work at her website below. And if you want to start understanding your own money blocks, make sure to grab her free Money Magnet resource — it’s the perfect first step.

 

👉 Free Money Magnet Resource: http://amysanders.co/money-magnet

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources


Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group 
Visit my website
Subscribe to my Youtube

How to Get Booked as a Podcast Guest

How to Get Booked as a Podcast Guest

Let’s be honest—getting featured on podcasts is one of the most underrated ways to grow your business. You’re borrowing someone else’s audience, building authority fast, and creating long-form content without having to host a show yourself.

But “just pitch to podcasts” is terrible advice if you don’t have a system.

So let’s fix that.

 

Step 1: Create a Media Kit That Makes You a “Yes”

Before you pitch a single podcast, you need something that positions you as a no-brainer guest.

That’s your media kit.

 

Think of it as your highlight reel, clean, clear, and built to answer one question: Why should someone have you on their show?

 

Here’s what to include:

 

Your Bio

Have a short and long version ready.

  • Short: 2–3 sentences
  • Long: 1–2 paragraphs

Make it relevant to the audience you’re pitching to. Nobody cares about your life story, they care about what you can teach their listeners.

 

 

Your Speaking Topics

Be specific here. Skip vague topics like “marketing tips.”

Instead, go with:

  • “How to Build a Funnel That Converts Without Posting Daily”
  • “The 3 Automations Every Service-Based Business Needs”
  • “From Burnout to Systems: Scaling Without Working More Hours”

Give 7-10 strong, outcome-driven topics.

 

 

Features + Collaborations

Have you been featured anywhere? Podcasts, blogs, summits, collaborations—list them all! 

Even if you’re newer, include:

  • Guest trainings
  • Instagram Lives
  • Workshops
  • Membership teaching

This builds credibility fast.

 

 

Your Stats

This is where you show your reach and authority.

Include things like:

  • Social media following
  • Email list size
  • Podcast downloads (if you have one)
  • Website traffic (if relevant)

You don’t need massive numbers, you just need clarity.

 

 

Contact Info + Links

Make it ridiculously easy to book you.

Include:

  • Email address
  • Website
  • Social media links
  • Scheduling link (huge bonus)

Headshots + Linkable Bio

This is where most people drop the ball.

Have:

  • 1–2 high-quality headshots
  • A Google Drive or webpage with downloadable assets
  • A copy-and-paste bio hosts can easily use

Make their life easy, and you immediately stand out.

 

 

Step 2: Build a Podcast Outreach Database

Now that you look legit, it’s time to get organized.

Because random pitching = inconsistent results.

Create a simple database (Airtable, Google Sheets—whatever you’ll actually use).

 

Track things like:

  • Podcast name
  • Host name
  • Topic/niche
  • Contact info
  • Where you found them
  • Date pitched
  • Follow-up date
  • Status (pitched, booked, declined, etc.)

This turns your outreach into a system instead of a guessing game.

 

 

Step 3: Find Podcasts in Your Niche

This is where most people overcomplicate things—you don’t need a fancy strategy. You just need consistency.

Start here:

 

Search Podcast Platforms

Use platforms like Apple Podcasts and Spotify.

Search keywords your ideal client would type in.

For example:

  • “online business”
  • “email marketing”
  • “mindset for entrepreneurs”
  • “small business growth”

Then go down the rabbit hole.

Find shows → click episodes → check guests → find more shows.

 

 

Google Search

Search phrases like:

  • “top podcasts for [your niche]”
  • “best [industry] podcasts”
  • “[your niche] podcast guest submission”

You’ll find curated lists you can pull from quickly.

 

 

Look at People Like You

Find others in your niche who are getting booked.

 

Then ask:
“Where are they showing up?”

 

Those are warm leads.

 

 

Step 4: Join Communities Looking for Guests

There are entire communities dedicated to connecting hosts and guests—you just have to show up.

 

Look for Facebook groups like:

  • Podcast guest collaborations
  • Podcast booking communities
  • Entrepreneur networking groups

Search terms like:

  • “podcast guest”
  • “be a guest expert”
  • “podcast interviews”

Hosts are actively posting in these groups saying:

“Looking for a guest on XYZ topic.”

 

Which means… you’re not cold pitching. You’re responding to demand.

 

 

Step 5: Other Ways to Find Podcast Opportunities

Let’s expand your visibility a bit:

  • Instagram: Search “podcast host” or “[your niche] podcast”
  • LinkedIn: Great for more professional audiences
  • Your Network: Ask your audience or clients if they host or know someone who does
  • Email Newsletters: Some hosts promote guest opportunities there
  • Podcast Directories/Websites: Many shows have “Be a Guest” pages

Also—don’t underestimate just asking.

If you love a podcast, reach out.

 

 

Step 6: Start Reaching Out (Without Overthinking It)

This is where momentum happens.

 

Keep your pitch simple:

  • Who you are
  • What you teach
  • Why it’s relevant to their audience
  • A few topic ideas

That’s it.

 

No novels. No over-explaining.

 

And please, personalize it.

Mention something specific about their show so they know it’s not copy/paste.

 

 

Step 7: Follow Up (Because Most People Don’t)

This is your unfair advantage.

 

Most people send one email and never follow up.

 

You? You will.

 

Follow up 5–7 days later.

Keep it short and friendly.

 

Half your bookings will come from the follow-up alone.

 

 

Step 8: Pro Tip That Turns Listeners Into Leads

Let’s talk about the part most people miss.

 

Getting on a podcast is great.

But converting that audience? That’s the real win.

 

Always have a freebie ready.

 

Something simple like:

  • A checklist
  • A mini training
  • A template
  • A guide

This becomes your call-to-action at the end of the episode.

 

Instead of saying:

 “Follow me on Instagram…”

 

You say:
“Go grab my free [resource] at…”

 

Now you’re turning listeners into email subscribers—and building an audience you actually own.

 

Podcast guesting isn’t about luck, it’s about systems.

 

When you:

  • Show up with a strong media kit
  • Track your outreach
  • Consistently find aligned shows
  • Pitch with clarity
  • And follow up like a pro

You stop hoping to get booked… and start expecting it.

 

And the best part?

Every interview builds your authority, your network, and your visibility—without you having to create more content from scratch.

 

So start messy, start simple, but start.

 

Because your next client might already be listening. 

 

If you want to get started grab my Media Kit Template inside my shop. Click HERE

 

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources


Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group 
Visit my website
Subscribe to my Youtube

Vickie Black and Senior Style Guide

Vickie Black and Senior Style Guide: Building Community, Connection, and Confidence in the Photography Industry

If you’ve ever felt like entrepreneurship can be lonely—or that you’re navigating your business without a clear roadmap—this episode is going to resonate deeply.

 

In this episode of the Redefine Business Podcast, Brittni Schroeder sits down with Vickie Black, the founder of Senior Style Guide (SSG), to talk about her journey from photographer to industry leader, and how she built one of the most recognized communities for senior photographers.

 

From starting a blog with no clear monetization plan to launching a magazine, hosting events, and building a thriving membership, Vickie’s story is a powerful reminder that sometimes the boldest decisions lead to the biggest breakthroughs.

 

Meet Vickie Black

Vickie Black is the founder of Senior Style Guide (SSG), a community built to support and connect senior photographers in the photography industry. Launched as a blog in 2011 and the first senior industry print magazine in 2012, SSG has grown into a comprehensive platform featuring print and digital education, online events, Facebook communities, shootouts, The PUSH Conference, destination events, and the HOT 100—an annual contest highlighting exceptional senior photography across the globe.

 

Through every facet of Senior Style Guide, Vickie remains dedicated to educating photographers, creating authentic connection, and raising the standard of senior photography worldwide.

 

From Record Store Owner to Photographer

Vickie’s entrepreneurial journey didn’t begin in photography—it started with owning a record store. After recognizing the shift in the music industry with the rise of digital technology, she made a smart exit and began exploring photography full-time.

 

Like many photographers, she started by saying “yes” to everything—pets, weddings, babies, and more. But over time, she realized that photographing weddings wasn’t aligned with the life she wanted. The long weekends away from her family pushed her to reevaluate her path.

 

That’s when everything changed.

 

After photographing her first senior session (despite having no prior experience), she quickly fell in love with that niche. It offered the creativity she craved without the long-term commitments of weddings.

 

The Power of Choosing a Niche

One of the biggest turning points in Vickie’s business came when she made a bold decision: to stop photographing weddings entirely and focus solely on senior photography.

 

This wasn’t an easy choice. At the time, she had weddings booked and a steady income stream. But she knew that splitting her focus was holding her back.

 

The moment she fully committed, everything shifted.

 

She gained clarity. She found direction. And most importantly, she created space to build something bigger.

 

Starting Senior Style Guide

With a clear vision in mind, Vickie launched Senior Style Guide as a blog in 2011. Her idea was simple: feature senior photographers and create a space dedicated to that niche.

 

At the time, the concept wasn’t widely understood—and not everyone believed in it.

 

In fact, she faced criticism from others in the industry. Some questioned her branding, her strategy, and how she would ever monetize a platform that promoted other photographers.

 

But instead of letting that feedback stop her, she used it as fuel.

 

She continued to show up consistently, feature photographers, and refine her vision.

 

And then came the next big leap.

 

Turning a Blog Into a Magazine

After about a year of running the blog, Vickie considered shutting it down. Growth was slow, and the future felt uncertain.

 

But instead of quitting, she pivoted.

 

She decided to launch a print magazine.

 

With no prior experience in publishing, she taught herself how to design it, reworking it multiple times until it was ready. When it finally launched, it became a defining moment—not just for her business, but for the entire senior photography industry.

 

What started as a simple blog transformed into a respected platform that photographers aspired to be featured in.

 

Community Over Competition

One of the most powerful themes in this episode is the importance of community.

 

Both Brittni and Vickie reflect on the photography industry and how it can sometimes feel competitive or even cutthroat. But they also emphasize the value of finding your people—the ones who support you, challenge you, and celebrate your success.

 

Vickie shares how a group of photographers, who initially offered tough (and sometimes harsh) feedback, ultimately helped her grow. Their honesty pushed her to improve, and over time, they became a source of encouragement and support.

 

This idea of “rising tides lift all ships” is woven throughout the conversation.

 

Because at the end of the day, success isn’t about competing—it’s about collaborating.

 

The Importance of Authenticity and Transparency

Another key takeaway from this episode is the importance of being real.

 

Vickie and Brittni both discuss how frustrating it can be when people present themselves one way online but show up completely differently in real life.

 

Authenticity matters.

 

So does transparency.

 

Vickie shares stories of mistakes and failures—like showing up to a session without her gear—and how those moments actually built stronger connections within her community.

 

Because when you’re honest about your journey, people trust you more.

 

And that trust is what builds lasting relationships and successful businesses.

 

Evolving With the Industry

Senior Style Guide has never stayed stagnant.

 

Over the years, it has evolved to include:

  • A print magazine
  • Educational resources
  • Online events
  • Conferences like PUSH
  • Destination experiences
  • A thriving online community

 

Most recently, Vickie has expanded into a membership model, designed to provide photographers with ongoing education, support, and connection.

 

This membership brings together multiple industry experts, offering diverse perspectives and real-time learning opportunities.

 

It’s a reflection of what the industry truly needs: not just education, but connection.

 

Building a Business That Aligns With Your Life

One of the most refreshing parts of this conversation is Vickie’s perspective on success.

 

She emphasizes that building a business isn’t just about making money—it’s about creating a life you actually enjoy.

 

For her, that meant stepping away from weddings, focusing on what she loved, and building something that allowed her to be present for her family.

 

It also meant taking risks.

 

Leaping without knowing exactly how things would turn out.

 

And trusting that the process would lead her where she needed to go.

Links & Resources

Freebie:
https://www.shopseniorstyleguide.com/shop/p/senior-style-guide-issue-91

 

Website:
www.seniorstyleguide.com

 

Instagram:
@seniorstyleguide

 

Facebook Group:
https://www.facebook.com/groups/seniorstyleguide

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources


Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group 
Visit my website
Subscribe to my Youtube

How to Use the Threads App in Your Business

Why You Shouldn’t Be Sleeping on Threads for Your Business Growth

If you’ve been feeling overwhelmed by constantly trying to keep up with Instagram’s algorithm, perfect your content, or stay relevant online… this episode is going to feel like a breath of fresh air.

 

In this episode of the Redefine Business Podcast, Brittni Schroeder dives into a platform that many business owners are either overlooking or completely ignoring: Threads.

 

While it might seem like just another social media app to manage, Brittni breaks down why Threads is actually one of the easiest and most effective platforms right now for building visibility, connection, and real conversations—without the pressure of perfection.

 

If you’ve been craving a simpler, more authentic way to show up online, this episode is your sign to start paying attention.

 

What Makes Threads Different?

Threads, connected to Instagram, feels similar to platforms like Twitter (now X), but with a unique advantage: it’s still in its growth phase.

 

That means:

  • Organic reach is higher
  • Content doesn’t need to be polished
  • Conversations matter more than aesthetics

 

Unlike Instagram, where visuals and editing often take center stage, Threads is primarily text-based. It rewards quick thoughts, personality, and genuine interaction over curated content.

 

This shift creates a huge opportunity for business owners who are tired of spending hours creating “perfect” posts.

 

Instead of performing, Threads allows you to simply connect.

 

And as Brittni emphasizes—connection is what converts.

 

Step 1: Shift Your Mindset

One of the biggest mistakes you can make is treating Threads like Instagram 2.0.

 

It’s not.

 

There’s no need for:

  • Perfectly curated grids
  • Highly edited videos
  • Overthought captions

 

Threads is more like a mix of mini blog posts, quick thoughts, and real-time conversations.

 

Think of it as a space to share things like:

  • A quick tip your audience needs today
  • A mistake you see people making
  • A simple win they can implement immediately

 

This approach not only saves time, but it also makes your content feel more human and approachable.

 

Step 2: Focus on Conversation-Driven Content

If you want to grow on Threads, the goal isn’t just to post—it’s to start conversations.

 

Brittni highlights several types of content that perform especially well:

 

Opinion Posts

Take a stand on something in your industry. These posts naturally spark discussion and replies.

 

Relatable Call-Outs

Make your audience feel seen by calling out common struggles or habits. When people relate, they engage.

 

Mini Value Drops

Share quick, actionable tips your audience can immediately apply. Short, helpful content is highly saveable and shareable.

 

Storytelling

Give your audience a behind-the-scenes look at your life or business. Sharing real experiences builds trust much faster than polished content ever could.

 

A key takeaway here is balance. Mixing business insights with personal moments creates a stronger connection with your audience.

 

Step 3: Promote Without Feeling Salesy

When it comes to promoting your offers, Brittni encourages finding the balance between saying nothing and sounding like a constant sales pitch.

 

Her go-to strategy? The 80/20 rule:

  • 80% value
  • 20% promotion

 

Instead of aggressively pushing your offers, make your promotions feel natural and conversational.

 

For example, rather than saying:
“Join my challenge—link in bio”

 

Try:
“I’m hosting a 5-day challenge where I walk you through this step-by-step. If you want in, it’s in my bio.”

 

It’s subtle, inviting, and far more effective.

 

Step 4: Use Threads to Grow Your Email List

Threads isn’t just about visibility—it can also become a powerful top-of-funnel tool.

 

Brittni explains how to align your content with your offers by:

  • Talking about the problems your freebie solves
  • Creating posts around those specific pain points
  • Softly introducing your lead magnets

 

Simple mentions like:
“I created a free checklist that walks you through this—it’s in my bio if you want it”

are enough to drive traffic without overwhelming your audience.

 

Another important strategy? Repetition.

 

Because of how Threads works, content gets buried quickly. That means repeating your messaging is not only okay—it’s necessary.

 

Step 5: Engage Like a Human

Threads heavily rewards interaction.

 

If you want your content to be seen, you need to:

  • Reply to comments
  • Engage with other people’s posts
  • Start and participate in conversations

 

Spending even 10–15 minutes a day engaging in your niche can significantly boost your visibility.

 

Brittni shares that by intentionally engaging and posting consistently, she quickly started seeing major traction—including tens of thousands of views in a short time.

 

Step 6: Stay Consistent (Without Overcomplicating It)

One of the best parts about Threads? It’s fast.

 

You don’t need:

  • A 30-day content calendar
  • Canva graphics
  • Hours of planning

 

Instead, aim for 1–3 posts per day that include a mix of:

  • Value
  • Opinions
  • Relatable thoughts

 

You can create meaningful content in minutes, making it one of the most efficient platforms for staying visible.

 

Step 7: Repurpose Your Content

If you’re already creating content for your business, Threads becomes even easier.

 

You can repurpose:

  • Instagram captions
  • Emails
  • Blog posts
  • Client conversations

 

By breaking these into smaller pieces, you can turn one piece of content into multiple Threads posts.

 

This allows you to stay consistent without adding more work to your plate.

 

Step 8: Track What’s Working

Threads provides real-time feedback, making it easy to see what resonates with your audience.

 

Pay attention to:

  • Which posts get replies
  • Which ones are shared
  • What sparks conversations

 

Then, do more of what’s working.

 

Interestingly, Brittni notes that content that performs well on Instagram doesn’t always translate the same way on Threads—so experimentation is key.

 

 

The Bigger Picture: Visibility + Connection = Growth

At its core, Threads isn’t about perfection—it’s about presence.

 

It’s about showing up consistently, sharing what you know, and creating conversations that bring people closer to your world.

 

When you pair that visibility with:

  • A strong lead magnet
  • A simple landing page
  • A nurturing email sequence

 

You create a system that leads to real, sustainable growth.

 

Final Thoughts

If you’ve been overthinking your content, waiting for everything to be perfect, or feeling stuck trying to “crack the algorithm,” this is your sign to try something new.

 

Threads offers a refreshing, low-pressure way to connect, share, and grow your audience.

 

And as Brittni says, your next client might be just one conversation away.

Join the Conversation

Let’s not stop the party here. Head on over to my Instagram or Facebook group, Redefine Your Business, and share your thoughts about today’s show. See you again, same time, same place next week!

Resources:

The Meeting Place Membership
Rock The Reels
1:1 Coaching
Free Client Welcome Guide
Additional Trainings and Resources


Connect with Brittni:

Follow me on the Gram – @brittni.schroeder
Join my Facebook Group 
Visit my website
Subscribe to my Youtube